Our Brand, Your Advantage.
I n teg r i ty Lea dersh i p Professio na l Serv i ce
N OT HI N G COM PA R ES EQUAL HOUSING
OPPORTUNITY
TABLE OF CONTENTS
OUR ICONIC HERITAGE OUR LOCAL LEGACY OUR LOCAL EXPERTISE LOCAL BROKERAGES OUR GLOBAL NETWORK ONLINE SYNDICATION GLOBAL MEDIA PARTNERSHIPS EXTRAORDINARY PRINTING PREMIER PUBLICATIONS SIGNATURE PUBLICATION SOCIAL & EMAIL MARKETING OUR TEAM OUR PHILANTHROPY NOTABLE & QUOTABLE
O U R IC O N IC H ERITAGE Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955. Sotheby’s International Realty inherited the iconic brand name on its legacy by delivering unrivaled real estate services. Russ Lyon Sotheby’s International Realty inherited the iconic brand name, building on its centuries-long legacy by delivering unrivaled real estate services. Our reputation of quality service and expertise is unmatched. Our connection with Sotheby’s is our unique difference. We offer an outstanding alliance of marketing efforts that present our properties to the esteemed clientele of Sotheby’s.
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O U R L OCAL L EGAC Y Russ Lyon Sotheby’s International Realty has gathered Real Estate Advisors dedicated to the ideals of integrity and professionalism. From the ownership, management, agents and affiliate services, every person involved in the company utilizes innovative skills, programs and technologies to create the finest real estate services company. An inspired family relentlessly pursuing excellence in our industry and in life since 1947.
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$7,007,690,642 BILLION IN SALES VOLUME (‘21) 7,651 CLOSED TRANSACTIONS (‘21) $915,918 AVG SALES PRICE (‘21) $21,500,000 HIGHEST RESIDENTIAL SALE (‘21) 14 OFFICES
O U R L O CA L E X P ERTIS E From ranches to suburbs, our reach covers a variety of different regions, and our team provides a wealth of local expertise. Russ Lyon Sotheby’s International Realty's Real Estate Advisors apply their local expertise to create comprehensive and customized plans for each home that include a variety of marketing: print, digital, public relations, advertising and social media.
The Local Experts Since 1945
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LOCAL BROKERAGES Camelback Tower
Flagstaff
Southeast Valley
6900 E Camelback Road, Suite 110
1750 S. Woodlands Village Blvd #200
275 E Rivulon Boulevard, Suite 409
Scottsdale, AZ 85251
Flagstaff, AZ 86001
Gilbert, AZ 85297
Carefree
Humphreys
Tubac
34305 N Scottsdale Road
219 N Humphreys Street
#2 Tubac Road, P.O. Box 4241
Scottsdale, AZ 85266
Flagstaff, AZ 86001
Tubac, AZ 85646
Corporate
Pinnacle Peak
Tucson
7669 E Pinnacle Peak Road, Suite 110 C
7669 E Pinnacle Peak Road, Suite 110
3450 E Sunrise Drive, Suite 150
Scottsdale, AZ 85255
Scottsdale, Arizona 85255
Tucson, AZ 85718
Desert Mountain
Prescott
West Valley
37700 N Desert Mountain Parkway
2971 Willow Creek Road, Building 5
8715 W Union Hills Drive, Suite 104
Scottsdale, AZ 85262
Prescott, AZ 86301
Peoria, AZ 85382
Fountain Hills
Sedona
16872 E Avenue of the Fountains, Suite 103
20 Roadrunner Drive, Suite A
Fountain Hills, AZ 85268
Sedona, AZ 86336
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G L O BA L N E TWORK
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Lithuania
Latvia
Japan
Italy
Israel
Hong Kong
Greece
Gibraltar
Germany
France
Finland
Estonia
Dominican Republic
Czech Republic
Cyprus
Costa Rica
China
Cayman Islands
Canada
Brazil
Bonaire
Bermuda
Belize
Belgium
Barbados
Bahamas
Australia
Aruba
Argentina
Anguilla
When a home is represented by the Sotheby's International Realty brand, it is presented to a highly qualified global clientele through exclusive channels and relationships. Our proprietary network of residential brokerage companies is located in more than 75 countries and territories worldwide, making Sotheby's International Realty a truly global real estate brand.
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Virgin Islands (U.S.)
Virgin Islands (British)
Uruguay
United States of America
United Kingdom
United Arab Emerites
Caisos Islands
Thailand
Taiwan
Switzerland
Sweden
Spain
South Africa
Saudi Arabia
Saint Martin
Saint Luca
Saint Barthelemy
Russian Federation
Puerto Rico
Portugal
Poland
Philippines
Peru
Panama
New Zealand
Morocco
Manaco
Mexico
Malta
Luxembourg
$204 BILLION SALES VOLUME('21) 1,000 BROKERAGES (‘21)
79 COUNTRIES & TERRITORIES (‘21)
25,000 SALES ASSOCIATES (‘21)
O N L IN E SYN D ICATIO N Russ Lyon Sotheby’s International Realty’s strategic online syndication ensures that your property is displayed to a qualified worldwide audience. We do not rely solely on the MLS. Only with us will your home have the presence it deserves on over 7,000 websites, including the most trafficked news, art, lifestyle, and luxury real estate websites in the world. Supporting our unmatched online distribution of your home is a reporting system, meaning our process is proven, measurable, and transparent. • • • •
Presence on Sotheby’s International Realty’s network of over 7,000 agent company websites Presence on the #1 most trafficked luxury real estate website in the world, sothebysrealty.com Listing traffic, analytics, and reporting sent to you showcasing top feeder markets, websites, and most-viewed photography Audited and quality-controlled photography ensures that your property stands out online and in print
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The proprietary sothebysrealty.com platform means that only by listing with us will your property be marketed globally, nationally, regionally, and locally. Our listings benefit from being showcased and marketed online in top feeder markets such as: Chicago, Atlanta, San Francisco Bay Area, Southern California, New York, Mexico City and beyond.
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G L O BA L MEDIA PARTN ERS H IP S The exposure to worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global property marketing partners include the most authoritative news, lifestyle, and financial voices, as well as real estate centric websites. Additionally, once a home is showcased on sothebysrealty.com, it is exclusively marketed on more than 100 Sotheby’s International Realty affiliate websites around the world. Results are measured with a variety of analytics and reporting tools, which enable sales associates and clients to define a marketing campaign’s impact. A Multi-million dollar digital marketing campaign that has one purpose: To drive qualified buyers to Russ Lyon Sotheby's International Realty listings.
2021 Press Share of Voice
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B R I L L IA N T P HOTOGRAP HY
Russ Lyon Sotheby’s International Realty properties are brought to life through world class photography and videography. With strict guidelines for property imagery including standards for lighting, composition, and content. Russ Lyon Sotheby’s International Realty guarantees the best images of your home are distributed across the globe.
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VIDEO
P H OTO G RA P H Y
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VI RT UAL
E XT RAO R D IN ARY P RINT MARK ETI NG Russ Lyon Sotheby’s International Realty produces top-notch print marketing pieces showcasing world-class photography. Beautiful brochures, postcards and flyers are produced by our Real Estate Advisors for our exceptional listings. Brochures are displayed in our 14 offices, key Sotheby's International Realty Affiliate offices worldwide and on display at Sotheby's Auction House locations in New York and London.
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P R EMIER PU BL ICATION S Russ Lyon Sotheby’s International Realty hand selects the premier print and digital publications covering both the nation and the specific Arizona regions that have the most impact. We target publications that focus on real estate, luxury lifestyle, the community, art, regional events, and philanthropic missions.
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SI G N ATU R E PU BL ICATION Russ Lyon Sotheby’s International Realty’s signature publication, Properties of Arizona, presents extraordinary properties and lifestyle content. Properties of Arizona is distributed to over 50 prime locations throughout the state, key Sotheby's International Realty affiliate offices and online through russlyon.com.
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15 ,0 0 0
50
Day Shelf Life
Distributed Publications
Prime Arizona Locations
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S O C I A L & E M AIL MARK ETING We actively engage with online networks of people passionate about fine living. Russ Lyon Sotheby's International Realty creates exclusive content on multiple social media platforms, including Twitter, Instagram, Pinterest, LinkedIn, Facebook and on our very own blog. Our in-house marketing team allows our real estate advisors to utilize these digital and social media marketing assets in order to stay connected with clients past, present, and future.
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Prestigious Award Received for Brand YouTube Channel The Sotheby’s International Realty brand’s YouTube channel reached an unprecedented milestone: we became the first and only real estate company channel to have more than 200,000 subscribers.
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O U R TE A M The staff and management of Russ Lyon Sotheby’s International Realty are a unique team of talented, diverse individuals who have combined their efforts in the goal of delivering the most effective real estate services to our clients. Our clients have the daily support of in-house marketing, transaction coordination, legal, operations, and relocation. We also provide each client with an extensive list of vetted professional photographers and videographers.
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OU R P H IL AN TH RO PY For over 70 years the agents and employees of Russ Lyon Sotheby’s International Realty have been heavily involved in community service work and charitable organizations throughout Arizona. To focus and enhance those efforts the Russ Lyon Foundation was formed in 2014 and is a registered 501(c)(3) non-profit organization. The Russ Lyon Foundation provides a safe, constructive and fulfilling way for all our Russ Lyon Sotheby’s International Realty family to participate and help the communities and causes we live in and serve. There are two components of the Russ Lyon Foundation: direct investment/giving and V-Corps. Corps is defined as a unit or team of people engaged in a high level of service for a common goal, and that is exactly what our V-Corps teams are in every RLSIR office across Arizona. Our V-Corps teams locally determine and execute service work projects and charitable support in their regions. The Russ Lyon Foundation has been recognized the last two years as a Top 20 philanthropic organization for both total charitable investment and community service hours performed for medium-sized companies by the Phoenix Business Journal.
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N OTABL E & Q U OTABL E
3rd Generation
Lyon Family Ownership
1974
75 Years Strong
19 5 14
Real Estate Advisors
Arizona Offices
,7$ 007,0 96 ,642
Total Sales Volume
1$9 5,918 2$ 1,500,000 1,950 1,250
Average Sales Price
Highest Residential Sale
Incoming Referrals
Earned Media Placements
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Everyone deserves the extraordinary, because luxury is not about price - rather it’s about an experience. And when it comes to real estate, experience matters.