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MARIANNA SHONE REALTOR®
SELLERS GUIDE
Dear Valued Client, Thank you for taking the time to read this Sellers Guide and consider its information. On each page I want to show you how important you are, how important it is to get you top dollar for your home, and how important your investment is to me. It is my mission to CARE about you and your family, SERVE you at the highest level possible, and GIVE back to the community. Once you have reviewed this information and witnessed how successful my approach is for ALL of my clients, I trust that you will want to partner with me on the sale of your home. Thank you for your consideration - I truly look forward to serving you and your family very soon!
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Marianna S hone
Marianna Shone, REALTOR®
480.330.6229 | marianna.shone@russlyon.com | www.mariannashone.com
TABLE OF CONTENTS
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Get to Know Me
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Client Testimonials
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The Selling Process
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Preparing Your Home to Sell
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The Importance of Pricing
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Appraisals & Their Affect on Pricing
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Home Inspection Process
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Brand Recognition
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Sotheby’s Brand Heritage
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Unrivaled Online Syndication
15 - 16
Global Media Partnerships
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Million-Dollar Marketing
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Brilliant Photography
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Extraordinary Print Marketing
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Social & Email Marketing
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Russ Lyon Charitable Foundation
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Notable & Quotable
Get to Know Me Marianna Shone REALTOR®
“I take great pride in the relationships I build and always work relentlessly on my client’s behalf to help them achieve their real estate goals.” Raised in London, England, as the daughter of a Greek immigrant, Marianna understands both the value of hard work and overcoming challenges. Surrounded by the real estate business growing up, she learned early on that with great effort, integrity and clear goals, anything is possible, no matter what your circumstances may be. Marianna’s love for travel took her to New York City in her early 20s, where she lived and worked in the digital advertising industry, before finally moving to Arizona. After falling in love with everything the beautiful Southwest has to offer, she decided to call Scottsdale her home. She currently resides in North Scottsdale with her husband, their two children and sleepy English bulldog, ‘King George’. Having graduated Arizona State University with summa cum laude, Marianna has always strived for excellence, an attribute that she has carried over into her career as a real estate agent. Dedicated to her clients, Marianna is focused on delivering the highest level of service, and is committed to the success of each and every one of her buyers and sellers. This, along with her experience and knowledge of the local real estate market, has enabled her to bring a great deal of value to every sale, and has created a business model built largely on referrals and repeat clientele. She looks forward to serving you and your family.
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CLIENT TESTIMONIALS Marianna went above and beyond for my family. She showed us about 15 properties over the course of two days and we narrowed it down to one we really liked. She negotiated on that property and we were in escrow within one day. She also helped find my parents a dream home. She is very understanding, patient and extremely responsive and will spend as much time as needed going over every minute detail. She’s THE BEST!
Marianna Shone is a great realtor! She has a great personality, she is kind, witty, and very in tune with your needs and wants. She is a very professional person. We were very happy with our decision to work with her. She always made sure all of our inspections were done right and in a timely manner. We loved the house she helped us buy. I hope to work with her again in the future.
To say that I was pleased with my experience would be an understatement. My property was on the market for less than 1 hour before I had an offer above my asking price. We were able to close quickly and without any problems. I would highly recommend Marianna and I definitely would use her again.
We met Marianna at a local open house in our neighborhood. We immediately felt comfortable with her and really enjoyed speaking with her. We had Marianna come over for a market evaluation for our home. We were very happy with the services she offered. We used her services to help our daughter purchase her first home. The process was seamless and efficient. We put an offer on a home that was listed the same day. This home had several other offers and due to Marianna’s extensive negotiation skills, we were able to get into this home. The buyer accepted our offer as Marianna helped us to write the strongest case. From start to finish, the process took 30 days. Marianna has a wealth of contacts and helped us to secure this lovely home. We are continuing to work with her for our new home and plan on listing our current home with her. We highly recommend Marianna Shone.
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THE SELLING PROCESS AT-A-GLANCE
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Sign Listing Documents
Complete Staging, & Photography
Listing Goes Live
WE
MEET
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Allow Buyer to Conduct Inspection
Allow Lenders to Conduct Appraisal
Clear Title & Await Clear to Close
I WILL HELP YOU EVERY STEP OF THE WAY
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Approve Showing Requests
Review Offers
Manage Negotiations & Acceptance
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Move Out & Tranfer of Utilities
Schedule Close with Attorney
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PREPARING YOUR HOME TO SELL A home in pristine condition will attract more buyers, sell your home in the shortest period of time and better position your home for its highest value. In addition to a clean and inviting appearance, invest the money up front to cover all repairs. Whatever you dont repair will be noted on the home inspection report. If the repair list is lengthy, some buyers may decided to back out of the agrement, or incorporate the cost of the repairs into their negottiations
Suggestions for the BEST Showing: To ensure your home shows at its best, here are a few suggestions:
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Take an objective account of the condition inside and outside of the home
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Repair any damage throughout the home
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Deep clean the home - top to bottom
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Professionally clean the flooring throughout the home
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Clean all windows, repair screens, and ensure windows open properly
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Clean out the fireplace and add fresh logs if applicable
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Repair ceiling leaks and stains
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Paint interior where necessary selecting neutral colors
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Ensure all plumbing and electrical elements are in excellent condition
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Clean and ensure proper condition of all kitchen appliances
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Remove clutter inside - counter tops and closets
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Store worn furniture out of site
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Remove personal items such as photos and knick-knacks
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Paint exterior trim, door/window frames, and other areas where necessary
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Remove clutter outside - old patio furniture, out of place tools, non-essential decor etc.
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Groom landscaping - trim and replant where necessary
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Enhance the entry way with potted plants and new welcome mat
THE IMPORTANCE OF PRICING Without a doubt, of all the mistakes a Seller can make, Incorrectly pricing the home either too high or too low can be very harmful and costly. Price your home too low, the home will sell, and probably sell quickly, but you will lose money that was rightfully yours. Price the property too high and it will linger on the market and likely not sell costing money in the form of interest, repairs, upkeep, and added stress. I will work with you to select the list price that puts your home in the best competitive position in the current market to sell for the highest price in the least amount of time. Together, we will review homes like yours that have recently sold, are currently for sale, or have expired or been taken off the market. The most buyer activity will occur within the first couple of weeks of your home being on the market. Therefore pricing it correctly at the onset increases a timely sale with less inconvenience and greater monetary return.
Key Reasons to Price Properly: 1.
A Timely Sale - Chances are that your home will ultimately sell at its fair market value. Pricing it properly at the onset simple increases the likelihood of a timely sale with less inconvenience and greater monetary return.
2.
Competition - Buyers educate themselves by viewing many properties and they will always look at a range of homes priced competitively. They know, or learn very quickly, what is a fair price. If your home is not competitive in value with those they have seen in the same price range, it simply will not sell.
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Reputation - Overpricing causes most homes to remain on the market too long. Buyers and agents become aware of the long exposure period and often are hesitant to make an offer because they fear something is wrong with the property. Clean, well-prepared homes, which are on the market for a long period of time, historically sell for less than their fair market value.
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Inconvenience - If overpricing keeps your home from selling promptly, you may end up owning two homes, the one you are trying to sell and the new home you have already purchased. This can prove to be costly, worrisome , and very inconvenient.
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APPRAISALS & THEIR AFFECT ON PRICING When you sell your house, and the buyer is applying for a new loan in order to purchase the property, the buyer’s lender requires a licensed appraiser to estimate the market value of the property to show the lender that they are making a prudent decision lending the buyer the money to buy your house. The cost of the appraisal is negotiable. Once the buyer begins the new loan application process, the lender will order the appraisal. In order to estimate the market value of your house, the appraiser will research the sales comparable in your subdivision and/or your immediate area. Appraisers prefer to use sales which have sold within the past 6 months and are similar to your in regard to square footage, year built, and amenities 9(i.e swimming pool, garage, single story etc). The appraiser will measure your home, take photos, and examine your house for its condition, specific improvements and amenities. You can help the appraiser by preparing a list of recent improvements and remodeling projects, and include their approximate costs. The lender will receive a copy of the appraisal a few days after the appraiser has been to your home. You may be told that the appraiser has some repair requirements before the lender can loan the buyer any money on your house. In that case, you must repair these problems and the appraiser will return for a re-inspection at an additional cost. If your home does not appraise for the asking price your buyer could re-negotiate or walk away from the deal. This is why your original asking price should be accurate to the appraised value.
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HOME INSPECTION PROCESS Home Inspection: A Standard home inspection is Typically ordered by the buyer after an offer is accpted and is a visual examination of the physical structure and major insterior systems. Its is not to be interpreted as a guarantee of any kind or an insurance policy on the condition of the property or to be confused with an appraisal, or a building code inspection . The inspector will review the easily-accessible exposed portions of the structure of the home including the roof, attic, walls, ceilings, floors, windows, doors, and foundation, as well as the heating and air conditioning systems, interior plubming, and electrical systems. Potential problems will be noted. Home inspections are not intended to point out every small problem or any invisible or latent defects in a home.
Other Inspecitions & Tests to Consider: Lead Paint Termite Air Quality Fungi, Mold and Allergens Urea Formaldehyde Insulation
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“Sotheby’s International Realty is a very clear brand. I think even as a consumer when you see the sign and you’re driving by, you’re like ‘oh, that must be a nice house’ .”
- GWENETH PALTROW
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BR AND RECO GNITION
Russ Lyon Sotheby’s International Realty has gathered Real Estate Advisors dedicated to the ideals of integrity and professionalism. From the ownership, management, agents, and affiliate service, every person involved in the company utilizes innovative skills, programs and technologies to create the finest real estate services company. An inspired family relentlessly pursuing excellence in our industry and in life since 1947.
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S OTHEBY’S SOTHEBY’S BRAND HERITAGE BR AND HERITAGE Sotheby’shas has been uniting people with world-class of ar t since 1744, and years all oflater these years later Sotheby’s been uniting people with world calss works ofworks art since 1744, and all of these this brand’s
this brand’s heritage has grown into the world’s leading full-service real estate brokerage. This iconic brand history is at the hear t of Summit Sotheby's International Realty. A powerful collaboration and of Russ Lyon Sotheby’s International Realty. A Powerful collaboration and brand relationship puts our properties, at FVERH VIPEXMSRWLMT TYXW SYV TVSTIV XMIW EX EPP TVMGI TSMRXW EX XLI ½RKIV XMTW SJ KPSFEP EYGXMSR LSYWI allclientele. price points, at the fingertips of global auction house clientele. Being Arizona’s only realof estate a Being Utah’s only real estate brokerage with a marketing partnership this brokerage magnitudewith offers marketing partnership of this magnitude offers our sellers an unprecedented level of exposure. our sellers an unprecedented level of exposure. heritage has grown into the worlds leading full service real estate brokerage. This iconic brand history is at the heart
• Auction Houses in: New York, Milan,Zurich, Zürich,Geneva, Geneva, Beijing, Hong Kong, • Auction Houses in: New York,London, London, Paris, Paris, Milan, Beijing, Hong Kong, DohaDoha • 80• Locations | 40| 40 Countries Rooms 80 Locations Countries| | 99 Auction Auction Rooms • Direct Link Link to Auction House Clients Worldwide Print and and Event EventMarketing MarketingPartnerships Partnerships • Direct to Auction House Clients WorldwideThrough Through Digital, Digital, Print,
OUR PASSION | PAG E 04
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OUR PASSION | PAGE 05
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UN RIVALE DONLINE ONLI NE UNRIVALED SYNDICATION SYN DICAT I ON Russ Lyon Sotheby’s syndication ensures that your property is displayed to a Summit Sotheby’sInternational InternationalRealty’s Realty’sstrategic strategiconline online syndication ensures that your property is displayed
qualified, worldwide audience. We do not rely soley on the MLS. Only with us will your home have the presence it XS E UYEPM½IH [SVPH[MHI EYHMIRGI ;I HS RSX VIP] WSPIP] SR XLI 107 3RP] [MXL YW [MPP ]SYV LSQI LEZI
XLI TVIWIRGI MX HIWIVZIW SR SZIV [IFWMXIW MRGPYHMRK XLI QSWX XVEJ½GOIH RI[W EVX PMJIWX]PI ERH PY\YV] deserves on over 7,000 websites, including the most traficked news, art, lifestyle, and luxury real estate websites in
estate websitesour in unmatched the world. Supporting our unmatched online of yourmeaning home is our a reporting thereal world. Supporting online distribution of your home is adistribution reporting system, process is system, meaning our process is proven, measurable, and transparent.
proven, measurable, and transparent.
• Presence on Sotheby’s International Realty’s Network of Over 7,000 Agent and Company Websites
• Presence on Sotheby’s International Realty’s Network of Over 7,000 Agent Company Websites 4VIWIRGI SR XLI 1SWX 8VEJ½GOIH 0Y\YV] 6IEP )WXEXI ;IFWMXI MR XLI ;SVPH WSXLIF]WVIEPX] GSQ • Presence on the #1 Most Trafficked Luxury Real Estate Website in the World, sothebysrealty.com 0MWXMRK 8VEJ½G %REP]XMGW ERH 6ITSVXMRK 7IRX XS =SY 7LS[GEWMRK 8ST *IIHIV 1EVOIXW ;IFWMXIW ERH • Listing Traffic, Analytics, and Reporting Sent to You Showcasing Top Feeder Markets, Websites, and Most-Viewed Photography Most-Viewed Photography Photography Ensures that Your Property Stands Out Online and In Print • Audited and Quality-Controlled
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Audited and Quality-Controlled Photography Ensures that Your Property Stands Out Online and In Print
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sothebysrealty.com OUR PASSION | PAGE 08
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The proprietary sothebysrealty.com platform means that only by listing with us will your property be marketed globally, nationally, regionally, and locally. Our listings benefit from being showcased and marketed online in top feeder markets such as: Chicago, Atlanta, San Francisco Bay Area, Southern California, New York, Mexico City and beyond. O U R PASS I O N | PAG E 09
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GLOBAL MEDIA PARTNERSHIPS With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic partnerships, social media traffic drivers, and video content publishing, Russ Lyon Sotheby’s International Realty utilizes hand-selected media powerhouses such as Apple, The New York Times, Forbes, The Wall Street Journal and more, due to their international impact and commitment to innovation. The goal: connect your property with a global consumer. Our strategic global media plan aligns your property with relevant and influential media partners, driving brand awareness and traffic to russlyon.com.
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MILLION-D OLLAR MARKETING Russ Lyon Sotheby’s International Realty is Arizona’s only real estate firm with an in-house, dynamic, full-service advertising agency. Our agency, propelled by innovation and decades of experience, offers clients a creative services experience that simply cannot be imitated or duplicated. With talent ranging from Luxury Real Estate award-winning videographers to seasoned branding experts, the Russ Lyon Sotheby’s International Realty marketing team understands what is required to bring properties of all price points to market and drive sales through polished, million-dollar marketing efforts. •
Russ Lyon Sotheby’s International Realty;s signature publication, Properties of Arizona presents extra ordinary properties and lifestyle content.
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Distributed to over 5 prime locations throughout Arizona, key Sotheby’s International Realty affliate offices, and online through russlyon.com
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B R I L LPHOTO I A GR NAPHY T
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Russ Lyon Sotheby’s International Realty is Arizona’s properties are brought to life through world class photography and videography. With strict guidlines for property imagery including standards for lighting, composition, and content. Russ Lyon Sotheby’s International Realty guarantees the best images of your home are distributed across the globe.
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EXTRAORDINARY PRINT MARKETING EXTRAORDINARY PRINT MARKETING
Russ Lyon Sotheby’s International Realty produces top-notch print marketing pieces showcasing world-class
Russ Lyon Sotheby’s International Realty top-notch print marketing pieces photography. Beautiful brochures, postcards, and flyersproduces are produced by our Real Estate Advisors for our showcasing world-class photography. brochures, postcards and flyersoffices exceptional listings. Brochures are displayed in our 14 Beautiful offices, key Sotheby’s International Realty Affiliate are and produced byatour Real Estate for ourinexceptional worldwide on display Sotheby’s AuctionAdvisors House Locations New York andlistings. London.Brochures are displayed in our 14 offices, key Sotheby's International Realty Affiliate offices worldwide and on display at Sotheby's Auction House locations in New York and London.
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SOCIAL & EMAIL MARKETING
We actively engage with online networks of people passionate about fine living. Russ Lyon Sotheby’s International Realty creates exclusive content on multiple social media platforms including Twitter, Instagram, Pinterest, LinkedIn, Facebook, and our very own Blog. Our in-house marketing team allows our real estate advisors to utilize these digital and social media marketing assets in order to stay connects with clients past, present, and future.
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Fallen Feathers
Rescue, Rehabilitation, & Education
WISDOM SPORTS AND SCHLOARS
nearlythe 70agents yearsand theemployees agents and employees of Russ Lyon Sotheby’s International For nearlyFor 70 years of Russ Lyon Sotheby’s International Realty have been involved in Realty have been communityinservice and Lyon charitable organizations in community service work and involved charitablein organizations Arizona.work The Russ Charitable Foundation provides a Arizona. The Russ Lyon Charitable Foundation provides a safe, constructive and fulfilling way for all our Russ Lyon Sotheby’s International Realty family to participate and help. help. Thus, in January 2014 the Russ Lyon Charitable Foundation was formed and operates through every office Thus, in January of 2014 the Russ Lyon Charitable Foundation was formed and operates within the company across the State of Arizona. The above list of non-profit organizations were supported by the through every office within the company across the State of Arizona. The above list of Russ Lyonnon-profit Charitableorganizatons Foundation in 2020. were supprted by the Russ Lyon Charitable Foundation in 2019. safe, constructive, and fulfilling way for all our Russ Lyon Sotheby’s International Realty family to participate and
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The Russ Lyon Charitable Foundation contributed $65,000 through direct donations and matching funds back into the community and connected with the above non-profits.
N O T A&BQUOTABLE LE
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MARIANNA SHONE REALTOR® 480.330.6229 | marianna.shone@russlyon.com | www.mariannashone.com
EQUAL HOUSING
OPPORTUNITY
© 2019 Russ Lyon Sotheby’s International Realty. All rights reserved. Sotheby’s International Realty® and the Sotheby’s International Realty Logo are service marks licensed to Sotheby’s International Realty Affiliates LLC and used with permission. Russ Lyon Sotheby’s International Realty fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. Any services or products provided by independently owned and operated franchisees are not provided by, affiliated with or related to Sotheby’s International Realty Affiliates LLC nor any of its affiliated companies.