Sheets Energy Strips Sales Pitch for Turner Broadcasting

Marnie Guglielmo Jordyn Heller Michael Manin Christina Merrifield Daniel Ventricelli

To Do Sheet Sheet Brand Overview Turner Broadcasting Partnership Opportunities

Recap Sheet

What Are

?

Who Sheets?

Turner’s Got The Energy!

Linear

Digital

What is Funny Or Die?

Leaders in Branded Entertainment Industry Acknowledgement  13 Webby Awards in the past few years for Comedy Short & Long Form Videos  Clio Award in Television & Cinema Category

 Cannes Short List

GREAT BRANDED ENTERTAINMENT

Chris Bruss President of Branded Entertainment

ACTIVATION & SCALE

Turner Leads the Way in Humor

Reaching

15.5M

PC, Mobile, & Tablet

uniques!

Source: Turner Digital research is based on comScore Media Metrix; June 2013

The Perfect Fit

 The new way to do energy  Target demo A18-34  Uses humor to promote product  Celebrity endorsers

 The new way to energize your brand  Matches target demo of Sheets  Delivers message in a humorous tone  Utilizes celebrity talent

ENERGIZED OPPORTUNITIES!

Branded Entertainment & Turner

CREATE

PROMOTE

ACTIVATE

Back to School with Sheets

 Over 2MM monthly A18-34 unique visitors on desktop  182 Index against A18-34 182

 98% of FoD visitors are Facebook users  96% of FoD visitors are Twitter users

 FoD visitors are 123% more likely to have 4+ Social Networking Profiles  FoD visitors are 111% more likely to “like” or follow a brand

Social Promotion

6.2M Followers 2M Likes 600K Followers 213K Followers

6K Followers 8K Followers 144K Followers

Funny Or Die Users Are More Likely to be A18-34 With

1.6M Adults 18-34

+24%

Reaches More A18-34 Uniques Than the Competition

+77% versus

+27%

versus

versus

Branded & Co-Branded Media

Homepage Take Over Branded Media

Homepage Thumbnail

Co-Branded Media Branded Media

Mobile and Tablet

Send Us Your Free Stuff!

Tap into FOD’s 6.7M+ social followers. Send us your merchandise and will post a fun kudos to your brand using our social media outlets during the flight of your media buy.

Case Study Success Story: Trident Social Giveaway In just 2 hours, the Trident giveaway on FOD’s Facebook page garnered over 3,000 likes and 5,000 shares!

Highlights: -- 6,428 shares -- 3,424 likes -- 437 comments boasting HIGH user engagement

Cross-Platform Powerhouse

Conan’s Got The Viewers

Source: Nielsen Custom TV/Internet Fusion, February 2013

Late Night Destination for Young Adults

39% A18-34

9% A18-34

35% A18-34

37% A18-34

Source: Nielsen Media Research. 09/24/12-5/26/13 Mon-Fri 11p-12:30a telecasts, Conan average reflects Mon-Thurs/11p-12a episodes. A18-49 Comp Base: A18+. Live + Same Day.

CONAN FANS LOVE THEIR ENERGY TBS A18-34 VIEWERS: Consumed Energy Drinks  Total Category (Last 6 Months ):127 Index  Shot (Last 6 Months ): 153 Index  Regular (Last 6 Months ): 143 Index  2-4 Drinks (Last 30 Days): 153 Index

Source: MRI/NPM Data Fusion-Live Same Day TV+Video- Apr 2013 Weighted by: Population (c) 2013 The Nielsen Company. All Rights Reserved.

VIDEO ON TEAMCOCO.COM IS BIG!

23 Million MONTHLY TOTAL VIDEO SERVED ACROSS ALL PLATFORMS 1,2

+155% vs. prior year

Source: Turner Digital Research based on (1) Omniture SiteCatalyst (Apr ‘13), (2) Bango Analytics (Apr ‘13) (3) YouTube Analytics (Apr. 13) Note: Total video across all platforms includes: Teamcoco.com, widget/viral player, TeamCoco app, Companion app & YouTube.

#1 LATENIGHT SHOW IN SOCIAL SPACE! Top 10 Social Ranker – Social Comments: Competitive Late Night Social Media Comparison1 – April 2013

Social Media

#1 #2

#6

2.1 MILLION

#3

#7

#4

#8

#5

#9

2

Facebook Fans

8.7 MILLION Twitter Followers

Source: Turner Digital Research based on (1) Bluefin Signals (social stats) – April 2013 – News & Talk Shows in Late Fringe Time, Rank does not include sports; (2) facebook.com and twitter.com as of 5/22/13 Note: Twitter numbers includes @TeamCoco and @ConanOBrien

TEAM COCO BREAKS RECORDS! April ’13 Monthly Summary

1.7M DIGITAL MULTI-PLATFORM UNIQUES

5M

+88% vs. prior month

+67% vs. prior month

TOTAL DIGITAL MULTIPLATFORM MINUTES

7.2M

+150% vs. prior year

TOTAL PC PAGE VIEWS Source: Turner Digital Research based on comScore Multi-Platform (Unique Users, Minutes), Includes PC web and total video usage, iPhone, iPad & Android Phone; Omniture SiteCatalyst (Page Views-PC only) Period: April 2013

CONAN SYNC APP CONTINUES TO GROW! CONAN SYNC App Shows Growth Since Launch!

181

MONTHLY TOTAL APP VIDEO STREAMS 2

7x more video streams in April ‘13

THOUSAND

VS. LAUNCH

509

TOTAL APP DOWNLOADS SINCE LAUNCH 1

THOUSAND

408 THOUSAND

MONTHLY TOTAL SESSIONS 2

15x more sessions in April ‘13 VS. LAUNCH

Source: (1) Tunes Connect, Android Market, since launch through Apr. 2013 (2) Bango Analytics, April 2013; Growth based on April 2013 vs . February ’12 (launch). Note: Due to the update to the Team Coco iPhone app in Feb. ‘13, total Conan Sync app downloads also includes Team Coco iPhone app downloads prior to March ‘13.

Recap Sheet  Sheets Goals

 The new way to do energy  Target demo A18-34  Uses humor to promote Sheets

 Celebrity endorsers  Turner Broadcasting Perfect Match  Partner with FOD & Conan  Reaches Sheets Target Consumer  Creative way to promote sheets  Television  Digital

 Social Media

Thank You Dan Nott

Arielle Levitt

Dan Merrifield

Ana Torres

Travis Deak

Frank Oliveri

Tom Winiarski

Heike Klassmann

Nicole Squitieri

Amanda Tymeson

Cayley Arbitsman

Christina Harkness

Gretchen Seibert

Kevin Cassady

Ed Wise

Joe Cummings

Jeff Olson

Jimmy Chow

Graham Wheeler

Melissa Sofo

Questions?