Marnie Guglielmo Jordyn Heller Michael Manin Christina Merrifield Daniel Ventricelli
To Do Sheet Sheet Brand Overview Turner Broadcasting Partnership Opportunities
Recap Sheet
What Are
?
Who Sheets?
Turner’s Got The Energy!
Linear
Digital
What is Funny Or Die?
Leaders in Branded Entertainment Industry Acknowledgement 13 Webby Awards in the past few years for Comedy Short & Long Form Videos Clio Award in Television & Cinema Category
Cannes Short List
GREAT BRANDED ENTERTAINMENT
Chris Bruss President of Branded Entertainment
ACTIVATION & SCALE
Turner Leads the Way in Humor
Reaching
15.5M
PC, Mobile, & Tablet
uniques! Source: Turner Digital research is based on comScore Media Metrix; June 2013
The Perfect Fit
The new way to do energy Target demo A18-34 Uses humor to promote product Celebrity endorsers
The new way to energize your brand Matches target demo of Sheets Delivers message in a humorous tone Utilizes celebrity talent
ENERGIZED OPPORTUNITIES!
Branded Entertainment & Turner
CREATE
PROMOTE
ACTIVATE
Back to School with Sheets
Over 2MM monthly A18-34 unique visitors on desktop 182 Index against A18-34 182
98% of FoD visitors are Facebook users 96% of FoD visitors are Twitter users
FoD visitors are 123% more likely to have 4+ Social Networking Profiles FoD visitors are 111% more likely to “like” or follow a brand
Social Promotion
6.2M Followers 2M Likes 600K Followers 213K Followers
6K Followers 8K Followers 144K Followers
Funny Or Die Users Are More Likely to be A18-34 With
1.6M Adults 18-34
+24%
Reaches More A18-34 Uniques Than the Competition
+77% versus
+27%
versus
versus
Branded & Co-Branded Media
Homepage Take Over Branded Media
Homepage Thumbnail
Co-Branded Media Branded Media
Mobile and Tablet
Send Us Your Free Stuff! Tap into FOD’s 6.7M+ social followers. Send us your merchandise and will post a fun kudos to your brand using our social media outlets during the flight of your media buy.
Case Study Success Story: Trident Social Giveaway In just 2 hours, the Trident giveaway on FOD’s Facebook page garnered over 3,000 likes and 5,000 shares!
Highlights: -- 6,428 shares -- 3,424 likes -- 437 comments boasting HIGH user engagement
Cross-Platform Powerhouse
Conan’s Got The Viewers
Source: Nielsen Custom TV/Internet Fusion, February 2013
Late Night Destination for Young Adults
39% A18-34
9% A18-34
35% A18-34
37% A18-34
Source: Nielsen Media Research. 09/24/12-5/26/13 Mon-Fri 11p-12:30a telecasts, Conan average reflects Mon-Thurs/11p-12a episodes. A18-49 Comp Base: A18+. Live + Same Day.
CONAN FANS LOVE THEIR ENERGY TBS A18-34 VIEWERS: Consumed Energy Drinks Total Category (Last 6 Months ):127 Index Shot (Last 6 Months ): 153 Index Regular (Last 6 Months ): 143 Index 2-4 Drinks (Last 30 Days): 153 Index
Source: MRI/NPM Data Fusion-Live Same Day TV+Video- Apr 2013 Weighted by: Population (c) 2013 The Nielsen Company. All Rights Reserved.
VIDEO ON TEAMCOCO.COM IS BIG!
23 Million MONTHLY TOTAL VIDEO SERVED ACROSS ALL PLATFORMS 1,2
+155% vs. prior year
Source: Turner Digital Research based on (1) Omniture SiteCatalyst (Apr ‘13), (2) Bango Analytics (Apr ‘13) (3) YouTube Analytics (Apr. 13) Note: Total video across all platforms includes: Teamcoco.com, widget/viral player, TeamCoco app, Companion app & YouTube.
#1 LATENIGHT SHOW IN SOCIAL SPACE! Top 10 Social Ranker – Social Comments: Competitive Late Night Social Media Comparison1 – April 2013
Social Media
#1 #2
#6
2.1 MILLION
#3
#7
#4
#8
#5
#9
2
Facebook Fans
8.7 MILLION Twitter Followers
Source: Turner Digital Research based on (1) Bluefin Signals (social stats) – April 2013 – News & Talk Shows in Late Fringe Time, Rank does not include sports; (2) facebook.com and twitter.com as of 5/22/13 Note: Twitter numbers includes @TeamCoco and @ConanOBrien
TEAM COCO BREAKS RECORDS! April ’13 Monthly Summary
1.7M DIGITAL MULTI-PLATFORM UNIQUES
5M
+88% vs. prior month
+67% vs. prior month
TOTAL DIGITAL MULTIPLATFORM MINUTES
7.2M
+150% vs. prior year
TOTAL PC PAGE VIEWS Source: Turner Digital Research based on comScore Multi-Platform (Unique Users, Minutes), Includes PC web and total video usage, iPhone, iPad & Android Phone; Omniture SiteCatalyst (Page Views-PC only) Period: April 2013
CONAN SYNC APP CONTINUES TO GROW! CONAN SYNC App Shows Growth Since Launch!
181
MONTHLY TOTAL APP VIDEO STREAMS 2
7x more video streams in April ‘13
THOUSAND
VS. LAUNCH
509
TOTAL APP DOWNLOADS SINCE LAUNCH 1
THOUSAND
408 THOUSAND
MONTHLY TOTAL SESSIONS 2
15x more sessions in April ‘13 VS. LAUNCH
Source: (1) Tunes Connect, Android Market, since launch through Apr. 2013 (2) Bango Analytics, April 2013; Growth based on April 2013 vs . February ’12 (launch). Note: Due to the update to the Team Coco iPhone app in Feb. ‘13, total Conan Sync app downloads also includes Team Coco iPhone app downloads prior to March ‘13.
Recap Sheet Sheets Goals
The new way to do energy Target demo A18-34 Uses humor to promote Sheets
Celebrity endorsers Turner Broadcasting Perfect Match Partner with FOD & Conan Reaches Sheets Target Consumer Creative way to promote sheets Television Digital
Social Media
Thank You Dan Nott
Arielle Levitt
Dan Merrifield
Ana Torres
Travis Deak
Frank Oliveri
Tom Winiarski
Heike Klassmann
Nicole Squitieri
Amanda Tymeson
Cayley Arbitsman
Christina Harkness
Gretchen Seibert
Kevin Cassady
Ed Wise
Joe Cummings
Jeff Olson
Jimmy Chow
Graham Wheeler
Melissa Sofo
Questions?