24 HP (1910)
The First Car The newly formed company wanted to develop a completely new, original model. To do that, A.L.F.A hired ÂGiuseppe Merosi, a top-class engineer, who specialized in racing engines and worked for some of the most advanced companies at the time, including Edoardo B  ianchi. Under Merosi’s leadership, the company developed the 24 HP, which today could be described as a sports sedan. The vehicle offered a 4.1-liter engine that delivered 42 hp and reached a maximum speed of 62 mph (100 kph), which at the time was a considerable speed. During the first year a total of 50 units were sold and the vehicle was enrolled in the 1911 Targa Florio competition, where it led for most of the race until an off-road excursion ended its day. At this time endurance races were the venue in which performance and reliability of new vehicles were tested.
Giuseppe Merosi driving the 24 HP model.
