Cottage Grove
2014 Style Guide
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The Ask 1. Develop and market the Cottage Grove brand to support visitor readiness. 2. Create easy to use design elements for business owners in Cottage Grove.
Cottage Grove
2014 Style Guide
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The Strategy Statement Small town. Big heart.
Cottage Grove
2014 Style Guide
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Website Style Guide
Cottage Grove
2014 Style Guide
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Color Palette
Cottage Grove
2014 Style Guide
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Color Palette // Rustic tones
M A I N S U B Cottage Grove
RGB: 108, 53, 41 #: 6c3529
RGB: 169, 66 ,44 #: a9422c
RGB: 45, 68, 79 #: 2d444f
RGB: 255, 255, 255 #: ffffff
RGB: 248, 155, 21 #: f89b15
RGB: 118, 129, 70 #: 768146
2014 Style Guide
RGB: 62, 56, 59 #: 3e383b
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Color Palette // Rustic tones Reds: love, energy, confidence, ambition. Cottage Grove has a big heart, and it can be felt through the town’s people who are driven to make it successful.
M A I N
Blue: communication, calm, honesty, relaxation. Need to get away from a stressful environment? Come to Cottage Grove and you’ll discover tranquility. Dark Gray: unknown, curiosity, a desire to know more. Get out and discover what you would never expect to see. White: untouched, undiscovered, new beginning. Cottage Grove has a lot to offer, all it takes is a little exploring.
S U B Cottage Grove
Green: harmony, growth, renewable. Find your sanctuary at Cottage Grove. Yellow: warmth, happiness, fun, interest. Under all of that rust there is a lot to be found.
2014 Style Guide
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Cottage Grove Logo
Cottage Grove
2014 Style Guide
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Logo // Insight
In the logo, the letter “C” overlaps the letter “G” to maintain the order and remain cohesive with the town’s name—the first word, Cottage, beginning with “C” and the second word, Grove, beginning with “G”. This logo is intended to be simple and easily noticed. The purpose behind its simplicity arose from the desire to portray Cottage Grove as a friendly and welcoming town that is easy to identify with. The logo’s straightforward and clean look appeals to the mass audience that we are trying to reach as well as the local business owners who may be using the logo to enhance their existing market. Because of the logo’s well-rounded appeal, business owners can easily integrate the logo and simplify their advertising, creating a unified norm for Cottage Grove. Having the “C” and “G” connected represents the harmony between the friendly, familyoriented, and welcoming environment of the town.
Cottage Grove
2014 Style Guide
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Logo
Cottage Grove
2014 Style Guide
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Logo
Cottage Grove
2014 Style Guide
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Typography
Cottage Grove
2014 Style Guide
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Typography // Gotham, Archer, Pacifico (el classicó)
Pacifico
Covered Bridge Tour
GOTHAM
Cottage Grove
Pacifico is a friendly, playful, yet very elegant font. It can excel on postcards, flyers, and print ads.
Gotham is a simple and geometric sans serif. Its geometric style is user-friendly and easy to read.
ARCHER
Archer is known as the “Colorful Slab Serif.” It’s traditional with a friendly twist.
Cottage Grove
2014 Style Guide
Covered Bridge Capital of Oregon
Currin Covered Bridge
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Typography // Gotham, Archer, Pacifico (el classic贸)
GOTHAM BOOK
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345 ARCHER MEDIUM
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345 PACIFICO REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345 Cottage Grove
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Typography // Gotham, Archer, Pacifico (el classic贸)
GOTHAM BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345 ARCHER BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345
Cottage Grove
2014 Style Guide
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Typography // Gotham, Archer, Pacifico (el classic贸)
Typography Example
Cottage Grove
2014 Style Guide
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Typography // Gotham, Archer, Pacifico (el classic贸)
Welcome to
COTTAGE GROVE Small town. Big heart.
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Cottage Grove
2014 Style Guide
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Iconography
Cottage Grove
2014 Style Guide
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Cottage Grove
2014 Style Guide
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Iconography // Vintage x Outdoors
1A: Represents a cloud, it can be used for decorative purposes. 1B: Represents nature and outdoors, can be used for decorative purposes. 1C: Represents the landscape of Cottage Grove, can be used for decorative purposes. 2A: Represents a location indicator for map use. 2B: Represents key locations for map use.
Cottage Grove
2014 Style Guide
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Iconography // Vintage x Outdoors
A
B
C
1
2
Cottage Grove
BUSTER’S
2014 Style Guide
Dt downtown
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Iconography 1A: Represents living in Cottage Grove.
4A: Represents biking and trails.
1B: Represents chamber of commerce.
4B: Represents sports and activities.
1C: Represents upcoming events.
4C: Represents walking tours.
2A: Represents wineries and formal dining.
5A: Represents landmarks. 5B: Represents sight seeing.
2B: Represents breweries. 5C: Represents maps and directions. 2C: Represents casual dining. 3A: Represents fishing, outdoor activities. 3B: Represents hunting, outdoor activities. 3C: Represents hiking, outdoor activities.
Cottage Grove
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Iconography A
B
C
1
2
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Cottage Grove
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Icons // Web Presence Examples
Cottage Grove
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Icons // web presence examples
Cottage Grove
2014 Style Guide
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Icons // web presence examples
Cottage Grove
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Thank You!
Cottage Grove
2014 Style Guide
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