PASS THE BATON
TABLE OF
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CONT ENTS
1-4: Intro 5-6: Muses 7: Research 8-10: Deliverables 11: Conclusion
MISSION: To inspire and encourage people through overcoming challenges.
OBJE CTIV ES
PLAN OF ACTION: To interview amputees* to gather stories about overcoming challenges and use these stories to inspire others. *May be applied to other demographics.
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OUR CAMP AIGN 3
To encourage a chain of inspirational stories that motivate and inspire to overcome challenges.
Who can you inspire?
WE CONQUER CHALLENGE. Challenges blur lines, but stories create life lines. Inspiration is a fuel that comes in many forms, pushing us further, and making us better until we rebuild what the challenge has broken. When challenge strikes, grab hold of inspiration, find your new path, and
PASS THE BATON.
MANIF ESTO 4
GR EG ORY
A motorcycle accident resulted in Greg losing his left leg. The inspiration he received from his former coaches has never left him.
“KEEP GOING AND SUCK IT UP, EVEN WHEN IT’S TOUGH.”
DAUNTLESS 5
“IF SHE CAN DO IT, I CAN DO IT”
ULA FREE
After losing her leg in a motorcycle accident, Paula was inspired to become active. She now runs and cycles frequently, and is training for a 5k.
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EMOTIONAL BENEFITS OF PARTICIPATING IN SPORTS OUTWEIGHED THE POSSIBILITY OF INJURY
ATHLETIC PERFORMANCE IS A SELF-ESTEEM BOOSTER AND AIDS IN A MORE POSITIVE BODY IMAGE, MORE SO THAN IN INDIVIDUALS WHO DID NOT PERFORM IN ACTIVE ACTIVITIES.
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FINAL PROD UCTS
SOCIAL MEDIA:
OUTDOOR AD: GUERILLA:
PROBONO:
Pictures of written personal success stories or tweets using #PASSTHEBATON will link to our twitter and instagram page. We juxtapose portraits of our muses with their personal quotes and our hashtag. Life-scale batons will be placed in high density areas with an interactive campaign encouraging people to contribute personal inspirational stories. For each story shared, a set donation will be made to the Special Olympics.
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By having these ads within public spaces, we are reminding people that everyone has an inspirational story to pass on.
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OUT DOOR ADS
GUER ILLA
Pop-up baton installations in dense city/event areas. *May be utilised for fundraising.
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THA NK YOU