Kalyan boards

JOSEPH HARRISON

EXTENDED PRACTICE - OUGD603

DEVELOPMENT

THE CLIENT REQUIRED A ‘RE-VAMP’ OF THE ABOVE LOGO TO RE-ESTABLISH THE BAND’S BRAND AND DIRECTION THE DEVELOPMENTAL EXPLORATION SOUGHT TO MAINTAIN THE BASIC STRUCTURE, WHILE EXTENDING THE CONSIDERATION FOR ORGANIC AESTHETICS

KALYAN LOGO RE-VAMP

02 / 03

JOSEPH HARRISON

EXTENDED PRACTICE - OUGD603

OUTCOME

THE FINAL OUTCOME USES NEGATIVE SPACE TO REVERSE AND SIMPLIFY THE CURRENT LOGO THE CONSIDERATION FOR GEOMETRY RELATES TO THE CLIENT’S REQUIREMENT FOR AN ORGANIC OUTCOME THE CLOSELY WRAPPED TEXT DECREASES THE SPACE REQUIRED TO APPLY THE LOGO TO ANY RELEVANT COLLATERAL

KALYAN LOGO RE-VAMP

03 / 03

JOSEPH HARRISON

EXTENSION

THE LOGO MAY APPEAR IN MANY DIFFERENT PLACES, SO IN ORDER TO PROVIDE FURTHER CONTEXT THIS BOARD ILLSUSTRATES SOME EXAMPLES.

KALYAN LOGO RE-VAMP

EXTENDED PRACTICE - OUGD603