JOSEPH HARRISON
EXTENDED PRACTICE - OUGD603
DEVELOPMENT
THE CLIENT REQUIRED A ‘RE-VAMP’ OF THE ABOVE LOGO TO RE-ESTABLISH THE BAND’S BRAND AND DIRECTION THE DEVELOPMENTAL EXPLORATION SOUGHT TO MAINTAIN THE BASIC STRUCTURE, WHILE EXTENDING THE CONSIDERATION FOR ORGANIC AESTHETICS
KALYAN LOGO RE-VAMP
02 / 03
JOSEPH HARRISON
EXTENDED PRACTICE - OUGD603
OUTCOME
THE FINAL OUTCOME USES NEGATIVE SPACE TO REVERSE AND SIMPLIFY THE CURRENT LOGO THE CONSIDERATION FOR GEOMETRY RELATES TO THE CLIENT’S REQUIREMENT FOR AN ORGANIC OUTCOME THE CLOSELY WRAPPED TEXT DECREASES THE SPACE REQUIRED TO APPLY THE LOGO TO ANY RELEVANT COLLATERAL
KALYAN LOGO RE-VAMP
03 / 03
JOSEPH HARRISON
EXTENSION
THE LOGO MAY APPEAR IN MANY DIFFERENT PLACES, SO IN ORDER TO PROVIDE FURTHER CONTEXT THIS BOARD ILLSUSTRATES SOME EXAMPLES.
KALYAN LOGO RE-VAMP
EXTENDED PRACTICE - OUGD603