JOSEPH HARRISON BAGD YEAR 3
ME AS A DESIGNER. •
1. “IT’S ALL IN THE LINE...”
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ITS IMPORTANT TO BE AWARE OF THE HAND’S ABILITIES -‐ BECOME FAMILIAR WITH THE EXTENTS OF YOUR HAND-‐ RENDERED SKILLS.
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2. “EVERYTHING IS INFLUENCE.”
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USE YOUR SENSES TO NOTICE THE THINGS AROUND YOU -‐ ATTEMPT TO DERIVE THE COMMUNICATIVE MESSAGE FROM YOUR SURROUNDINGS.
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3.”APPROPRIATION IS KEY.”
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RECOGNISE THE MATERIALS AND PROCESSES AVAILABLE TO YOU -‐ UNDERSTAND YOUR OPTIONS AND ALLOCATE THEM APPROPRIATELY.
ME AS A DESIGNER.
TOTEM AUDIO – BRAND & PROMO. • BRAND IDENTITY & PROMOTIONAL DESIGN. • LOGO, ILLUSTRATIVE DESIGNS, FLYER DESIGN. • DIGITAL/ ILLUSTRATIVE COMPOTENCE, LAYOUT, COMPOSITION.
FRESH WHIP – BOARD DESIGN. • SKATEBOARD DECK DESIGN. • ONE BOARD DESIGN READY FOR PRINT. • ILLUSTRATIVE/ DIGITAL IMPROVEMENTS, COLOUR, WORKING THEMES/ COMPONENTS.
CLOTHING COMPANY – BRAND CONCEPT. • BRAND IDENTITY, BRAND GUIDELINES, POTENTIAL APPAREL DESIGNS. • FINAL BRANDING, CLOTHING DESIGNS. • UNDERSTANDING OF WORKING AESTHETICS, DIGITAL/ MECHANICAL DESIGN TOOLS, APPROPRIATION, BRAND GUIDELINE UNDERSTANDING.
CALIGRAPHIC GUIDE/TUTORIAL – PUBLICATION. • HANDS ON TEACHING PUBLICATION ABOUT HOW TO DO CALIGRAPHY & ABOUT. • PUBLICATION THAT TEACHES ABOUT CALIGRAPHY/HOW TO. • COMPOTENCE IN CALIGRAPHY, LAYOUT/ COMPOSITION, PUBLICATION DESIGN, PRINTED TUTORIAL DESIGN, COLOUR
MUSIC EVENT – CONCEPT & PROMOTION. • ESTABLISH, BRAND & PROMOTE A FICTIONAL MUSIC TOUR IDENTITY. • A SUCCESSFUL TOUR CONCEPT, FULLY BRANDED, PROMOTIONAL CONSIDERATION & DESIGN. • UNDERSTANDING OF MUSIC PROMOTION, APPROPRIATION OF STYLES AND COMPONENTS, RETAIL, DIGITAL DESIGN TOOLS.
ORGANIC FOOD CO. – BRAND & PACKAGING DESIGN. •
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CREATE AN ORGANIC FOOD CO. & RELEVANT CO. ETHOS, BRANDING, FOOD PACKAGING CONCEPTS + GRAPHICS. MULTIPLE PACKAGING CONCEPTS PRODUCED, BRAND IDENTITY RELATIVE TO BRIEF. UNDERSTANDING OF ETHICAL AND CONSCIOUS DESIGN PRACTICE, USE OF SUSTAINABLE MATERIALS, ECOLOGICAL MATERIALS, DIGITAL/MECHANICAL DESIGN PROCESSES.
BOULDERING – INFOGRAPHICS. • REWORK OF YR2 BRIEF AIMED AT PROVIDING UNDERSTANDING OF BOULDERING AND HOW TO. • INFOGRAPHIC PACK CONTAINING RELEVANT PRINTED EPHEMERA, BRAND IDENTITY, TEACHING ELEMENTS. • IMPROVE BOUDLERING SKILLS, UNDERSTANDING OF INFOGRAPHIC DESIGN, DIGITAL/MECHANICAL PROCESSES.
TATTOO CON. – CONCEPT, BRAND & PROMOTIONAL DESIGN. • CREATE, BRAND & PROMOTE FICITONAL TATTOO CONVENTION. • BRAND IDENTITY, RELEVANT PROMOTIONAL EPHEMERA DESIGNED/ PRODUCED. • UNDERSTANDING & EXPLORATION OF TATTOOING, PROMOTIONAL DESIGN, CONCEPT FORMATION.
COP 3 – DIRECTION. • HOW HAS THE DIGITAL AGE ALTERED LANGUAGE &COMMUNICATION IN ITS VARIOUS FORMATS? • TECHNOLOGY PROVIDING DIGITAL PLATFORMS FOR COMMUNICATION. • EVOLUTION OF DIGITAL/ SPOKEN LANGUAGE AS RESULT. • COMPARISON TO WRITTEN LANGUAGE. • CRITICAL EVALUATION OF FINDINGS.
COP 3 – RESEARCH. • INTO DIFFERENT DIGITAL COMMUNICATIVE PLATFORMS. • RESEARCH INTO CHANGE IN LANGUAGE. • RESEARCH INTO WRITTEN LANGUAGE’S RESPONSE. • RESEARCH INTO COMMUNICATION THEORY. • RESEARCH INTO DIGITAL COMMUNICATIVE AIDS. • RESEARCH INTO PEOPLES VIEWS AND OPINIONS.
COP 3 – BIAS & LEARNING OUTCOMES. • ARGUING THAT DIGITAL AGE HAS CHANGED DIGITALLY WRITTEN & VERBAL COMMUNICATION BUT THAT PRINTED LANGUAGE HAS NOT FOLLOWED. • UNDERSTANDING LANGUAGE & COMMUNICATION. • IMPROVED SKILLS IN PRODUCING/ UNDERSTANDING TYPOGRAPHY & CONTEXT.
COP 3 – PRACTICAL OUTCOMES. • AIM TO EXPLORE CHANGES IN LANGUAGE DUE TO DIGITAL AGE (TXT TLK, EMOJI’S ETC.) THROUGH TRADITIONAL/ MECHANICAL METHODS OF TYPE PRODUCTION. • VARIETY OF DIGITAL LANGUAGE AS SCREEN PRINTS, LETTERPRESS, CALIGRAPHIC ETC.
LECTURES/EXHIBITIONS. • HOUSE OF ILLUSTRATION -‐ QUENTIN BLAKE. • DESIGN MUSEUM – DESIGNERS IN RESIDENCE: CORRUPTION. • KEMISTRY GALLER -‐ FREDUN SHAPUR: HISTORY AND WORKS.
WORK PLACEMENT. • FARM FACTORY – LIVERPOOL. • DUST – SHEFFIELD. • ZEROFEE – LONDON.