JOSEPH HARRISON
TOTEM AUDIO PROMOTIONAL BRANDING
EXTENDED PRACTICE - OUGD603
JOSEPH HARRISON
RESEARCH
RESEARCH WAS COLLECTED REGARDING TOTEM POLE DESIGN AND AESTHETICS TO AID THE UNDERSTANDING OF THE DESIGN STRUCTURE PROMOTIONAL EPHEMERA FOR EXISTING NIGHTS WAS ALSO COLLECTED TO INFORM THE DESIGN DEVELOPMENT OF THE PROMOTIONAL BRANDING
TOTEM AUDIO PROMOTIONAL BRANDING
EXTENDED PRACTICE - OUGD603
JOSEPH HARRISON
LOGO DEVELOPMENT
THE LOGO WAS AN ORIGINAL REFLECTION OF THE SORTS OF AESTHETICS FOUND WHEN RESEARCHING TOTEM POLES THE ORIGINAL WAS DRAWN AND THEN TRACED IN ORDER TO BE DIGITALLY DEVELOPED
TOTEM AUDIO PROMOTIONAL BRANDING
EXTENDED PRACTICE - OUGD603
JOSEPH HARRISON
LOGO OUTCOME THE DIGITAL OUTCOME WAS PRODUCED BY LEO IN ILLUSTRATOR
TOTEM AUDIO PROMOTIONAL BRANDING
EXTENDED PRACTICE - OUGD603
JOSEPH HARRISON
NIGHT ONE DEVELOPMENT
THE FIRST TOTEM POLE ILLUSTRATION WAS CREATED AND THEN VECTORISED LAYOUT EXPLORATION WAS UNDERGONE IN ORDER TO PRODUCE FINAL QUALITY PROMOTIONAL EPHEMERA
TOTEM AUDIO PROMOTIONAL BRANDING
EXTENDED PRACTICE - OUGD603
JOSEPH HARRISON
NIGHT ONE OUTCOME
THE FINAL FLYER DESIGN WAS PRODUCED IN LINE WITH DIGITAL PROMOTIONAL MATERIAL THE POSTER FOLLOWED THE FORMAT OF THE FLYER FOR CONTINUITY AND RECOGNITION PURPOSES
TOTEM AUDIO PROMOTIONAL BRANDING
EXTENDED PRACTICE - OUGD603
JOSEPH HARRISON
NIGHT THREE DEVELOPMENT
FOR THE THIRD NIGHT IT WAS DECIDED THAT ANEW TOTEM POLE ILLUSTRATION SHOULD BE DESIGNED EXPLORATION INTO TYPE SETTING AND GRAPHIC LAYOUT WAS UNDERGONE FOR THE FLYERS AESTHETIC CONTENT AND BACKGROUND PATTERN WORK WAS THEN APPLIED AND REFINED
TOTEM AUDIO PROMOTIONAL BRANDING
EXTENDED PRACTICE - OUGD603
JOSEPH HARRISON
NIGHT THREE OUTCOME
THE FINAL VECTOR ILLUSTRATION WAS APPLIED TO THE FINAL CHOICE OF TYPE LAYOUT AND COLOUR GRADIENT TO PRODUCE THE FRONT AND BACK OUTCOMES
TOTEM AUDIO PROMOTIONAL BRANDING
EXTENDED PRACTICE - OUGD603