INTERVIEWS: JONATHAN
MARC STEIN & AQUA7EVEN
FASHION: UNLOCK YOUR SUMMER STYLE
NATALIE ROMO
NROMO BEAUTY
THE EVOLUTION OF FASHION RETAIL
CHANGING THE LIPCARE INDUSTRY
PHOTOGRAPHY BY YASMINE KATEB
TEAM
EDITOR-IN-CHIEF
SENIOR EDITOR
CLAUDIA LOMBARDO
EDITORIAL PRODUCERs JOSE-MARIA JIMENEZ
DARIA VALIGURAS
AREZOO JALALI
YVES BRIGHT
JAMIE COATES
LETTER FROM THE EDITOR
Dear readers,
fashion editor
CONTRIBUTING EDITORS retoucher ai-generated images
OLIVIA CRUTCHLEY
ANNA VOLOS
ROBBY WONG
KUCHMA OKSANA
BLUEMODE CREATIVE STUDIO
Welcome to the May 2024 issue of QP Fashion Magazine.
This month, we are thrilled to feature Natalie Romo , the visionary founder of NROMO Beauty , gracing our cover. With her bold entrepreneurial spirit and commitment to inclusivity, Natalie continues to redefine beauty standards and inspire countless individuals around the globe.
Inside this issue, you'll discover captivating fashion editorials showcasing the latest trends and designs, featuring stunning models like Veronika Rajek . Through their elegance and poise, these models bring to life the artistry and craftsmanship behind every garment.
In our exclusive interviews section, we delve into the minds of two remarkable individuals shaping the future of fashion. Join us as we sit down with fashion designer Jonathan Marc Stein , whose innovative designs push the boundaries of convention and ignite our imagination.
We also have the pleasure of conversing with Cynthia Wordu , the visionary founder of the fashion brand AQUA7EVEN . Cynthia's dedication to sustainability and social responsibility serves as a beacon of hope in an industry striving for positive change.
As we navigate the ever-evolving landscape of fashion, let's embrace the values of inclusivity, sustainability, and creativity. Let's celebrate the diversity of voices and perspectives that enrich our community and propel us forward.
Thank you for joining us.
Warm regards,
JOSE-MARIA JIMENEZ Editor-in-Chief QPmag
IN THIS ISSUE
8-21| 22-49| 50-63| 64-77| 78-85| 86-101| 102-111| 112-123| 124-133| 134-136| 138-145| 146-147| 148-157|
EDITORIAL: A QUAINT EXPLOSION
EDITORIAL: CRUISING IN STYLE
COVER: NATALIE ROMO
EDITORIAL: GOLDEN GLAMOUR
INTERVIEW: AQUA7EVEN
EDITORIAL: WILD WANDERER
EDITORIAL: EDGE OF NOWHERE
INTERVIEW: JONATHAN MARC STEIN
EDITORIAL: SIZZLE & STYLE
ARTICLE: THE FUTURE OF FASHION RETAIL
EDITORIAL: BEACH BLOOM
SHOPPING GUIDE
EDITORIAL: KATELYN
PHOTOGRAPHER: YASMINE KATEB @yasminekateb
MODEL: NATALIE ROMO @nat_romo
fashion stylist: CARA GORDON @cara_gordon
HAIR & Makeup artist: EDGAR SAENZ @edgarsaenz7
a QUAINT EXPLOSION
PHOTOGRAPHER: JAMIE COATES @jamie_coates.photographer
MODEL: ELVIRA BACKTEMAN @elvirabackteman
AGENCY: MMG MODELS @mmgmodels
fashion stylist: OLIVIA CRUTCHLEY @styledbyliv_
makeup artist: ABIGAIL LEMAR @abigaillemar
using LISA ELDRIDGE MAKEUP @lisaeldridgemakeup
HAIR STYLIST: REVE CHEUK-YIN LAU @reveryuonly
Top PRETTY LITTLE THING
Skirt GOMEZ-GRACIA LONDON
Brown coat ONLY
Bra MONKI
Shorts ASOS
Top GOMEZ-GRACIA LONDON
Shorts MANGO
Socks ASOS
Boots VINTAGE
Top ASOS
Boxer shorts VINTAGE
Coat MANGO
Brown coat ONLY
Bra MONKI
Shorts ASOS
Boots URBAN OUTFITTERS
Brown coat ONLY
Bra MONKI
Shorts ASOS
CRUISING IN STYLE
PHOTOGRAPHER: DARIA VALIGURAS @valiguras
MODELS: LOUISE WEDEL @louiseswedel from BORNMODELS @bornmodels.dk & AURIKA POPOVA @aurika_popova_ from FORD MODELS @fordmodels
fashion stylist: CRISTINA CELLINI @nobodysugly
makeup artist: NATALIIA NOSOKAS @nataliiamakeupartist
hair stylist: YULIIA YEFREMENKO @juls.passion
LOCATION: HOUSEYACHT XOXO MIAMI @xoxo_yachts
OPPOSITE PAGE:
LOUISE: White jacket ALICE AND OLIVIA // Shorts MODA39 // Bracelets, ring & earrings MODA39
AURIKA: Black jacket ALICE AND OLIVIA // Shorts MODA39 // Earrings MODA39
Black jacket ALICE AND OLIVIA // Shorts MODA39 Earrings MODA39
White jacket ALICE AND OLIVIA Shorts MODA39
Bracelets, ring & earrings MODA39
White jacket ALICE AND OLIVIA // Shorts MODA39 Bracelets, ring & earrings MODA39
Black
Bracelet
Dress TOM FORD // Necklace TOM FORD
Bag TOM FORD // Belt TOM FORD
Shoes TOM FORD
LOUISE: Dress TOM FORD // Necklace TOM FORD // Bag TOM FORD // Belt TOM FORD // Shoes TOM FORD
AURIKA: Jacket TOM FORD // Blouse TOM FORD // Shorts TOM FORD // Belt TOM FORD // Shoes VERSACE
Jacket
Swimsuit
Necklace
LOUISE: Dress TOM FORD // Necklace TOM FORD // Bag TOM FORD // Belt TOM FORD // Shoes TOM FORD
AURIKA: Jacket TOM FORD // Blouse TOM FORD // Shorts TOM FORD // Belt TOM FORD // Shoes VERSACE
Swimsuit SAINT LAURENT
Necklace TOM FORD
Bracelets SAINT LAURENT
Earrings MODA39
Swimsuit GLIMPSE MIAMI
Scarf GLIMPSE MIAMI
Bracelets, ring & earrings MODA39
Swimsuit GLIMPSE MIAMI
Scarf GLIMPSE MIAMI
Swimsuit
SAINT LAURENT
Necklace
TOM FORD
Bracelets SAINT LAURENT
Earrings MODA39
Scarf GLIMPSE MIAMI
Earrings
LOUISE: Black swimsuit MODA39
Bracelets, ring & earrings MODA39 // Scarf GLIMPSE MIAMI
AURIKA: White swimsuit MODA39
Bracelets GLIMPSE MIAMI // Earrings MODA39
White swimsuit MODA39
Bracelets GLIMPSE MIAMI
Earrings MODA39
Black swimsuit MODA39 // Scarf GLIMPSE MIAMI Earrings MODA39
Top & shorts ALICE AND OLIVIA // Belt TOM FORD Bracelet, ring and earrings MODA39
Top & shorts ALICE AND OLIVIA Belt TOM FORD Bracelet, ring and earrings MODA39
LOUISE: Dress GUCCI // Bag TOM FORD // Bracelets, ring & earrings MODA39
AURIKA: Dress SAINT LAURENT // Earrings MODA39 // Shoes VERSACE
Dress GUCCI // Bag TOM FORD
Bracelets, ring & earrings MODA39
LOUISE:
AURIKA: Dress SAINT LAURENT Earrings MODA39 // Shoes VERSACE
NATALIE ROMO
SUSTAINABLE GLAMOUR
Interview by JOSE-MARIA JIMENEZ
Welcome to QP Fashion Magazine's exclusive interview with Natalie Romo, the visionary founder and CEO of NROMO BEAUTY, a trailblazing beauty line that epitomizes the intersection of luxury, sustainability, and ethics. Natalie's commitment to crafting vegan, clean, cruelty-free, sulfate-free, paraben-free, sustainably sourced, and reeffriendly products has revolutionized the beauty industry, earning her widespread acclaim and admiration. Today, we delve into Natalie's journey, inspirations, and the future of NROMO BEAUTY.
PHOTOGRAPHER: YASMINE KATEB @yasminekateb
MODEL: NATALIE ROMO @nat_romo
fashion stylist: CARA GORDON @cara_gordon
HAIR & Makeup artist: EDGAR SAENZ @edgarsaenz7
Dress PAOLA
Natalie, what inspired you to create NROMO BEAUTY, and what sets it apart from other beauty brands?
NROMO BEAUTY was born from my desire to create a beauty brand that's truly inclusive for everyone. Our goal is to cater to men and women of all ages, ensuring everyone feels represented. What sets us apart is our commitment to clean, silicone-free, vegan, and sustainable products. LipOcean, our upcoming release, draws inspiration from the ocean, with key ingredients like sea kelp. I’m excited to offer a product that's not only effective but also environmentally conscious.
Sustainability is a cornerstone of NROMO BEAUTY. Can you share some of the specific initiatives or practices that embody your commitment to sustainability?
At NROMO Beauty , sustainability is at the core of everything we do. For LipOcean, we've implemented several initiatives to maintain our commitment to the environment. Our primary packaging is made from 30% recyclable materials, while the secondary packaging is 100% recyclable, reducing our carbon footprint. Additionally, the formula for LipOcean is reef-friendly, ensuring that our products not only enhance beauty but also protect the delicate ecosystems of our oceans.
We define 'clean' as using ingredients that are safe, non-toxic, and free from harmful chemicals. For us, it's about transparency and ensuring that our products promote overall well-being. With LipOcean, we've prioritized clean ingredients, consciously removing popular additives like silicone. Instead, our formula utilizes the benefits of natural elements like aloe vera and mango seed butter. It's important to us because we believe everyone deserves access to beauty products that not only enhance appearance but also contribute positively to overall health.
NROMO BEAUTY is not only crueltyfree but also reef-friendly. Can you elaborate on why protecting marine ecosystems is significant for your brand?
“I´ m excited to offer a product that´s not effective but also environmentally concious”
How do you ensure that NROMO BEAUTY products maintain their high standards of quality while adhering to vegan and cruelty-free principles?
We achieve this by consistently innovating and carefully assessing our ingredient sourcing to make sure they meet our strict standards for cleanliness and effectiveness. Our commitment to clean ingredients means that every product undergoes thorough testing to ensure it not only meets but exceeds our quality standards, all while remaining true to our vegan and cruelty-free values.
Clean beauty has become increasingly popular. How do you define "clean" within the context of your brand, and why is it important to you?
Protecting marine ecosystems is incredibly significant for NROMO BEAUTY because the ocean serves as our ultimate inspiration. From my childhood fascination with marine life to the mesmerizing beauty of beach sunrises and sunsets, the sea has always held a special place in my heart. NROMO BEAUTY is a reflection of this deep connection to the ocean, which is why preserving its delicate ecosystem is non-negotiable for us. Incorporating reef-friendly practices, such as using sea kelp as a key ingredient in our products, not only aligns with our brand values but also allows us to give back to the source of our inspiration.
What challenges have you faced in formulating products that are both effective and free of sulfates and parabens?
The biggest challenge we faced in formulating LipOcean was making it silicone-free. Silicone is a common ingredient in many beauty products for its hydrating and smoothing properties. However, I was determined to create a product as clean as possible, even safe for babies to use. Despite common industry practices, we remained committed to our goal, resulting in a formula for LipOcean that is both effective and free of sulfates, parabens, and silicone.
Can you discuss the process of sustainably sourcing ingredients for your beauty line? How do you ensure transparency and ethical practices throughout the supply chain?
Certainly! At NROMO BEAUTY Sourcing ingredients sustainably for our beauty line involves several key steps to ensure environmental, social, and economic sustainability: This includes ingredients that are harvested and produced in a way that minimizes negative impacts on the environment and local communities. We choose high quality luxurious ingredients that align ethical and sustainable sourcing practices that include include using cruelty free and fair trade ingredients. In addition we opt for packaging that conveys a sense of quality while also being eco friendly and designed using materials such as 30 % Post Consumer Recycled (PCR). We are also Reef Friendly Certified and our Boxes are made from recycled, FSC® Certified paperboard.
In a competitive industry, branding is crucial. How do you communicate the values and ethos of NROMO BEAUTY to your audience effectively?
Through consistent messaging across various platforms, such as social media, marketing campaigns, and product packaging, we strive to authentically showcase our commitment to sustainability, inclusivity, and empowerment. Additionally, we prioritize engaging with our community directly, listening to their feedback, and incorporating their input into our brand identity and offerings. This twoway communication ensures that our audience feels connected to our brand and understands the values we stand for.
Collaboration has become a trend in the beauty world. Are there any partnerships or collaborations on the horizon for NROMO BEAUTY?
Collaborations are indeed a powerful strategy
we are leveraging to reach new audiences. While I can't share all the specific information about partnerships or collaborations for NROMO BEAUTY , here is a sneak peak of what we have in the works: We are super excited about some of the amazing upcoming collaborations and brand partnerships we have coming up later this year stay tuned as we launch into retail and ecommerce sites like Revolve and Thirteen Lune.It's important to choose collaborations that align with NROMO BEAUTY's brand values and target audience to ensure our success.
Your brand appeals to consumers seeking both luxury and conscience. How do you balance the two aspects in your product development and marketing strategies?
We believe luxury should be accessible to everyone. With LipOcean, we've created a luxurious product without the hefty price tag, making it accessible to a wider audience. Our marketing efforts reflect this ethos, emphasizing the premium quality and ethical values behind our brand, while also highlighting the affordability and inclusivity of our products. By offering luxury without compromise, we aim to appeal to conscious consumers who value both quality and affordability.
As a CEO, what leadership principles guide you in steering NROMO BEAUTY towards continued success and growth?
Honesty and communication are fundamental in steering NROMO BEAUTY towards continued success and growth. Over my four years building this brand, I've learned that transparent communication creates trust among colleagues and partners alike. I believe in leading by example, setting high standards for integrity, innovation, and accountability. By prioritizing open dialogue, ethical practices, and a culture of continuous learning, we ensure that NROMO BEAUTY remains on the path to long-term success.
What advice would you give to aspiring
“I believe in leading by example, setting high standards for integrity, innovation , and accountability”
entrepreneurs looking to create their own ethical and sustainable beauty brands?
My advice is to surround yourself with a team of individuals who are aligned with the same vision and values as your brand. Building a team that shares your passion for ethical and sustainable practices will not only help you stay true to your mission but also foster a collaborative environment where innovative ideas can flourish. I also recommend conducting thorough research to understand consumer preferences, and emerging trends in ethical and sustainable beauty. By staying informed and remaining committed to your values, you can create a brand that not only resonates with consumers but also makes a positive impact on the planet.
Can you share any upcoming product releases or developments that your customers can look forward to from NROMO BEAUTY?
Get ready for the best lip care of your life! LipOcean is set to launch this Summer!
In what ways do you see the beauty industry evolving in terms of sustainability and ethical practices, and how does NROMO BEAUTY plan to stay at the forefront of these changes?
The beauty industry is evolving towards sustainability and ethical practices, with a focus on environmentally friendly products and transparent supply chains. NROMO BEAUTY’s strategy to stay ahead involves researching and remaining informed about industry trends and advancements. We strive to set an example and remain at the forefront of the changing beauty industry by consistently searching for creative solutions and integrating ethical practices into our operations.
Lastly, what legacy do you hope to leave through NROMO BEAUTY, both in the beauty industry and beyond?
Through NROMO BEAUTY, our goal is to redefine beauty standards, promoting selfconfidence and fostering connections. We aspire to transform lives by empowering individuals and building a supportive and strong community that transcends boundaries of age, gender, race, and more. Our vision is to create an inclusive environment where all are valued and supported, nurturing emotional wellness and leaving behind a legacy of empowerment and unity.
“We strive to set an example and remain at the forefront of the changing beauty industry, by consistently searching for creative solutions, and integrating ethical practices into our operations”
GOLDEN GLAMOUR
PHOTOGRAPHER: KRYSTLE LINA @krystlelina
MODEL: VERONIKA RAJEK @veronikarajek
HMUA: ASHLEY PEACHES @peachglam_
STYLING: EVELEIGH PR @eveleighstyle
LINE PRODUCER: JOSHUA CHERY @m.cherie._ additional retouching: KUCHMA OKSANA @oksi.retouch location : W HOLLYWOOD HOTEL @whollywood
Black blazer SLA THE LABEL Black pants BIANCA AND BRIDGETT
Full Outfit HALEIA
White jumpsuit PIA GLADYS PEREY
Black blazer
SLA THE LABEL Black pants
BIANCA AND BRIDGETT
White jumpsuit
PIA GLADYS PEREY
Shoes
LAMARA LONDON
Navy dress
PIA GLADYS PEREY
Navy dress
PIA GLADYS PEREY
AQUA7EVEN TIMELESS ELEGANCE
Interview by JOSE-MARIA JIMENEZ
In the ever-evolving landscape of fashion, where trends flicker like stars in the night sky, there exists a constellation that remains constant, shining with timeless elegance and innovative design. Join us as we embark on a journey into the realm of contemporary fashion with Cynthia Wordu, the visionary creator behind AQUA7EVEN.
Aqua7even isn't just a clothing brand; it's a testament to the intersection of creativity, sustainability, and meticulous craftsmanship. With a penchant for blending minimalist aesthetics with striking details, Cynthia's designs speak volumes about individuality and refined taste.
As the owner and creative director of AQUA7EVEN, Cynthia infuses every stitch with passion and purpose, crafting pieces that transcend fleeting fads, embracing instead the enduring allure of sophistication. Handcrafted with care and attention to detail, each garment is a testament to the brand's commitment to ethical practices and impeccable fit, tailored to adorn the modern woman who revels in standing out.
OPPOSITE PAGE:
CYNTHIA WORDU
AQUA7EVEN OWNER & CREATIVE DIRECTOR
Can you tell us about the inception of AQUA7EVEN? What inspired you to start this brand, and what does the name signify?
Honestly, it all started with my love for sketching moving things as a kid and my love for cute elegant clothing, I loved my clothes as a child, I never wanted to share my clothes or wear the same thing as my sisters, I always wanted a different color than theirs. If I am honest, AQUA7EVEN inception was from a Little age.
I had all these tons of sketches of clothing I wanted to créate and I was getting overwhelmed with more ideas and decided to finish school to please my parents and still go back to study fashion, which I did with the London College of fashion, UAL after this I went back home to Nigeria and started my label. After this I got an invitation to showcase at Vancouver fashion week,Canada which I did. The feedback was promising and I’ve just kept pushing since then.
AQUA7EVEN , is a combination of my zodiac sign “AQUARIUS” and my date of birth on the -7th. AQUA-7EVEN
AQUA7EVEN is known for its creative yet minimalist aesthetic. How do you balance these two seemingly contrasting elements in your designs?
we are working with ethical minded manufacturers who shares our views within their work place, providing fair wages and safe working conditions. I’m a small brand and sustainability is important to me, not having to populate the environment with yet another wasteful brand adding to the issues of environment degradation , we manage inventory by having limited edition releases, once it’s gone it’s most likely not coming back which helps manage waste and having recycled packaging helps too.
Our environment is begging us right now to take care of it, it’s the only one we’ve got.
Your pieces are said to transcend time. How do you ensure that your designs remain relevant and timeless amidst changing fashion trends?
“Our environment is begging us right now to take care of it, it´s the only one we´ve got”
I have a deep affection for fun feminine clothing with a subtle infusion of strength. These can either be seen in the color choices or in the design of our pieces. It’s more of what I like which is usually translated to our designs so it comes easy in my creativee process.
Sustainability and ethical practices are central to AQUA7EVEN's ethos. Could you elaborate on how your brand incorporates these principles into its production process?
I am very particular with the manaufacturers I work with, sometimes this could be a slow process because I like to ensure
I have never been a trend person, I like value. When I design our pieces I put into consideration designing most of our pieces to be worn in all seasons, any time. I want people to feel that in 5 years or more they can pull out that dress to head out and it’s still giving them value while they look good in it.
The AQUA7EVEN woman is described as one who loves to stand out and appreciates attention to detail. How do you infuse these qualities into your collections?
The AQUA7EVEN WOMAN is confident in who she is, she doesnt need validation, she has her eyes for details, she likes to stand out not in a loud way but in a subtle way, she’s elegant yet fun. These qualities I tie into my creative process when designing a collection.
Could you walk us through your design process? How do you go from concept to finished product?
Our design process starts with an idea, and then refining the ideas and sketching each idea and fine tunning it, until I see a collection that can be cohesive. We créate simples and test fit them, and sometimes some dont come out great as in seen in my visión (laughs) and some do, I scrap some and continue with others, I approve the final
designs and they go into production.
Collaboration is becoming increasingly common in the fashion industry. Have you collaborated with any other designers or brands? If so, what was the experience like?
No, I havent, I’m hoping I can have a spectacular collaboration one day…. One day.
What challenges have you faced as a sustainable and ethical fashion brand, and how have you overcome them?
There are so many challenges, especially moving from a different market back in Nigeria to creating a sustainable brand in a broader market here in the United States. Some of these challenges include:
– Sourcing sustainable and ethical materials can be challenging. We still do our best in sourcing sustainable suppliers.
–Production cost can be more expensive when looking for sustainable materials and ethical labor practices.
- As a small brand we are trying to differentiate our brand in a crowded market place which requires heavy marketing and branding strategy.
Last but not least –Scaling UP, scaling a sustainable fashion brand while maintaining ethical standards can be challenging.
AQUA7EVEN's fit is praised for catering to a wide range of body types. How do you ensure inclusivity in your designs?
I’m always thinking of the AQUA7EVEN woman, who she is, I try to design ítems that they feel
comfortable and look good in, our designs are centered around our women.
The fashion industry is constantly evolving. How do you see AQUA7EVEN evolving in the future while staying true to its core values?
Very true, the fashion industry is always evolving, I plan to stay on top of the evolution and grow with the industry while staying true to our values.
AQUA7EVEN's pieces are described as having a "heart" inspired by the AQUA7EVEN woman. Could you elaborate on this concept and how it translates into your designs?
Yes, As I mentioned earlier, our designs are centered around the AQUA7EVEN WOMAN, they are the heart of the brand.
Social media plays a significant role in promoting fashion brands. How do you leverage platforms like Instagram to connect with your audience and showcase your collections?
Instagram is an amazing platform to showcase and grow your brand, the reach it has, with engaging and interacting with your audience is amazing. Announcing launches and its call to action feature that enables potential customers act, is a great platform to leverage. What advice would you give to aspiring designers looking to create their own sustainable and ethical fashion brands?
My advice will be source suppliers that can help promote your mission with ethical and sustainable practices. Educate yourself on more ways you can achieve this as well and implement it. I´m wishing you all the best.
“I try to design items that the AQUA7EVEN woman feel comfortable and look good in , our designs are centered around our women ”
Total look
GOMEZ-GRACIA LONDON
Earrings GMADGE
wild WANDERER
CREATIVE DIRECTOR & PHOTOGRAPHER: YVES BRIGHT @photos_x_yves
MODEL: BREEJETTE BRADLEY @breejette
STYLING: GOMEZ-GRACIA LONDON @gomezgracialondon
One-piece swimsuit
One-piece swimsuit
GOMEZ-GRACIA LONDON
Earrings GMADGE
Dress
GOMEZ-GRACIA LONDON
Earrings GMADGE
Cuff SOUTH OF THE RIVER
Shoes WILLA PHOENIX
Dress GOMEZ-GRACIA LONDON / Earrings GMADGE
Shoes WILLA PHOENIX / Cuff SOUTH OF THE RIVER
Dress
GOMEZ-GRACIA LONDON
Metal collar
GOMEZ-GRACIA LONDON
Dress
GOMEZ-GRACIA LONDON
Flat lace up sandals
SANDALUP
Goggles CRG SPORTS
Bustier/Corset top CHARMAIN
Bangle BURKINABAE
Arm bands MOTRIDA
Leggings MANIERE DE VOIR
EDGE OF NOWHERE
PHOTOGRAPHER: NOVA @rudeartist
MODELS: JUDITH @judithbtec & NIENKE JANSZ @nienkejansz
FASHION STYLISTS: ANGELIQUE CERNIGLIA @angelmakeup45 & CHELSEA FRANK @chel_frank
MAKEUP ARTIST: ANGELIQUE CERNIGLIA @angelmakeup45
hair STYLIST: BECKY BENTLEY @bbhair_styling
Black busier/corset top MORFIUM FASHION // Leggings VIVA STYLEHOUSE
Ring SHEILA B. HEATHERLY // Boots DOLLS KILL
Black bustier/corset top
MORFIUM FASHION
Ring SHEILA B. HEATHERLY
Goggles CRG SPORTS
Bustier/Corset top CHARMAIN
Bangle BURKINABAE
Arm bands MOTRIDA
Jumpsuit
Black bustier/corset top MORFIUM FASHION // Leggings VIVA STYLEHOUSE
Ring SHEILA B. HEATHERLY // Boots DOLLS KILL
JONATHAN MARC STEIN the FASHION MAVERICK
Interview by QP STAFF WRITER
In the heart of Studio City, tucked away from the facade of Los Angeles, lies a sanctuary of style: the enigmatic atelier of Jonathan Marc Stein. As we step into his studio, the air crackles with an electric buzz, a palpable energy that ignites the space. Surrounded by racks of fabrics and sketches strewn across the walls, it's clear that this is a realm where creativity reigns supreme.
Today, we have the get to sit down with Jonathan himself, the fashion maverick whose designs challenge convention and redefine the very essence of couture. Join us as we embark on a journey through the depths of his imagination, exploring the raw passion and uncompromising vision that have propelled him to the forefront of the fashion world.
JONATHAN MARC STEIN - EARTH DAY
What inspired you to pursue a career in fashion design, particularly with your background in mechanical engineering it seems like such an unusual curve ball, we’re fascinated!? My interest in fashion design actually began while I was getting my degree in Mechanical Engineering. During my sophomore year while I was waiting for class to start, I saw a video on Youtube for a 1990-something Alexander McQueen runway show. I knew right away that creating clothing was my forever dream. I then taught myself how to sew and design and the rest is history. It was definitely something I never thought I would do with my life and I am so excited to see where this journey will take me.
Could you share some insights into your creative process when designing garments? How do you fuse edginess with elegance in your designs and yet make it work for a range of people from different cultures and age ranges.
you face breaking into the fashion industry, and how did you overcome them?
Fashion design has always been an oversaturated market with thousands of designers in the mix. All of them are extremely talented with the same problem that I have: How do I differentiate myself from others and market myself as unique? Breaking into this industry is something I am still striving to accomplish. Networking within the industry has allowed me to meet new influential clients who are so gracious in allowing me to be a part of their journey and promote me to the level I am at today. I am fortunate to have dressed and worked with hundreds of celebrities.
“I have showcased internationally and beat out major brands for best designer
My creative process is probably not in line with the typical design process as my creativity can come at any moment. Most designers will thoughtfully sketch out a look, make a pattern, sew a sample, etc. For me this process can be the opposite or even completely different. Usually I will have an idea pop into my head and go straight to making a pattern or even draping on the dress form to see how my vision unfolds. I have always been fascinated with the medium of leather. By mixing it with more traditional and freeform fabrics such as silk, organza, etc. I am able to create garments that are edgy yet structured, delicate, and feminine. This allows me to design pieces that complement people of any shape or size with diverse cultural origins.
award at Arab Fashion Week
”
As a self-taught designer, what challenges did
Your family history seems to have played a significant role in shaping your career path. Can you elaborate on how your familial background did this? It was not until I was well along in my career path that I discovered I have a lot of clothing design and tailoring in my blood. Before Bergdorf’s became more commercial and had a house brand, my great grandmother was one of their in-house designers. I am fascinated by the few antique pieces I have in my possession that she created with her own hands. I even use some of her thimbles when I am creating my own work. It feels amazing to be a part of my familial history and continue the path that they once led.
Can you walk us through the journey of presenting your first collection in 2017 to showcasing at fashion weeks and events worldwide? We’ve seen several of your runways with your most recent involving Vanessa Villela who we interviewed a couple months ago.
A few months after I watched that first runway video while waiting for class to start, I set out on my journey to create my first collection. It was for the Fashion Meets Music Festival in Columbus, Ohio in 2016. I definitely look
back and realize how terrible the pieces were and how much I have improved since then. However, it brought me some amazing success. A scout at that show saw my work and invited me to showcase a collection in Los Angeles the following year. It made me really push myself to enhance and refine my work into an aesthetic that represents who I am as a brand. Since then I have even showcased internationally and beat out major brands for best designer award at Arab Fashion Week. I have had the honor of working with some amazing celebrities and fashion weeks that have propelled my career to where I currently am.
What are some memorable moments or milestones you've experienced in your career so far and what do you hope to achieve in the future?
My career, thus far, has definitely been a rollercoaster of ups and downs. I have been so fortunate to experience an overwhelming act of support from both my family and team. From winning the Golden Forever Rose award in Dubai at my first international show, to my private show in August 2023 dedicated to my father after his murder. Working with my eldest brother Stephen as a photographer and my mother who is now my manager has helped me so much. Since my namesake brand’s inception to now I have dressed and worked with over 100 celebrities and major magazines. I have so many plans in motion that I hope to enact within the next five years as I continue to expand my brand into the future.
With your studio based in Los Angeles, how does the city influence your creative vision and business operations? Los Angeles is known for being the central hub for all kinds of talent so it must play a part in your design journey …
Building my life and career in Los Angeles was definitely a major decision I had to make. Between NYC and Los Angeles, it was an easy choice and one that greatly affected my success. Los Angeles has always been an entertainment hub for the US and the world. Many of the major red carpets, music videos, films, and more happen here in Los Angeles so that is where I decided to put my roots down. There is something about the air here that really gets the creative juices flowing and allows my muse to thrive. Being so close to where the magic happens has given me the opportunity to work with so many talented individuals. It’s magical to be integral in the process of curating their looks on the carpet and more.
Jonathan, can you tell us about any sustainability practices or ethical considerations incorporated into your design and production processes?
I had always been interested in making sustainable luxury pieces when I first imagined my brand. When choosing materials for my brand, I strive to work with recycled materials both in fabric and hardware. While I do utilize natural leather, I source from suppliers who adopt sustainable practices and offer leather that is exclusively a byproduct of the meat industry. My last collection incorporated about 80-90% recycled materials and other deadstock fabrics. I hope to continue this approach with future collections being even more sustainable.
We’re incredibly nosey at QP, so we must ask, can you discuss any upcoming collaborations or projects that you're excited about?
I am actually working on something that is very exciting. While balancing clients’ needs and my namesake brand, I am in the process of developing a new venture with my first ever collection of accessories and bags that will be
“I am in the process of developing a new venture with my first ever collection of accesories and bags that will be released in a matter of months!”
JONATHAN MARC STEIN & CHELSEA
released in a matter of months!
How do you balance the artistic expression of your designs with the commercial viability of your business? One of the biggest struggles we see in fashion is where a designer/artist wants to freely express themselves whilst making it appeal to consumers. It looks like you manage this incredibly well, what’s your secret?
There is definitely a fine line between my vision and what will sell and balancing this can be very difficult. I am finally starting to let go of the reins a little bit to ensure that my brand is commercially viable and has a future. That special project that I previously mentioned will help with this quite a lot and I cannot wait to share!
What advice would you give to aspiring fashion designers, especially those with
unconventional backgrounds like yours, who are looking to establish their own brands?
Given I started in this industry completely from scratch and with zero knowledge of how it works, I know how hard and scary it is to be in that position. There were years without any forward progress and I lost hope in myself many times. My initial advice to others is to have the courage to put yourself and your art out there to determine if fashion design is truly your passion and personal dream. Taking the risk by allowing others to judge your work is nerve wracking so it’s important to have some kind of support system. Find others to network with who are willing to share strategies that did or didn’t work as they pursued their fashion career. I recommend starting on a small scale as getting a foothold in this industry I have found requires significant resource investment.
“There is definitely a fine line between my vision and what will sell and balancing this can be very difficult”
Bralette FREE PEOPLE ~ Vest TOPSHOP
Boots
SIZZLE & STYLE
PHOTOGRAPHER: ALESSANDRA FIORINI @alessandrafiorini
MODEL: MARIA CARLA BALLINA @mariacarlaballina agency: NEXT MODELS MIAMI @nextmodelsmia
FASHION stylist: ALESSANDRA FIORINI @alessandrafiorini hair and makeup artist: LENNIE BILLY @makeupbylennie
Denim dress LEVI´S Jacket RALPH LAUREN Boots HISEA
FASHION
WELCOME to the FUTURE
The Evolution of Fashion Retail
By JOSE-MARIA JIMENEZ
In the ever-evolving world of fashion, the retail landscape has undergone a seismic shift in recent years, driven by advancements in technology, changing consumer behaviors, and a demand for personalized experiences. As we stand at the crossroads of tradition and innovation, it's imperative to explore the transformative journey that fashion retail is embarking upon.
ONLINE SHOPPING: THE DIGITAL STOREFRONT
The rise of online shopping has reshaped the fashion industry, providing consumers with unprecedented access to a global marketplace at their fingertips. From established e-commerce giants to niche boutiques, the digital storefront has become synonymous with convenience and choice. Today's consumers expect seamless browsing experiences, intuitive interfaces, and swift delivery options, prompting retailers to continuously refine their online platforms to stay ahead in this fiercely competitive landscape.
EXPERIENTIAL STORES: BEYOND THE TRANSACTION
In response to the digital onslaught, brick-and-mortar retailers are reimagining the role of physical stores as immersive destinations rather than mere transactional spaces. Experiential stores are designed to engage all the senses, offering curated environments that evoke emotion and foster meaningful connections with the brand. From interactive installations to live events and workshops, these spaces blur the lines between retail and entertainment, enticing customers to linger longer and forge deeper brand loyalties.
INNOVATIVE TECHNOLOGIES: AUGMENTING REALITY
Augmented reality (AR) and virtual fitting rooms are revolutionizing the way consumers shop for fashion, bridging the gap between online and offline experiences. AR technology enables shoppers to virtually try on clothing and accessories from the comfort of their homes, eliminating the guesswork associated with sizing and fit. Likewise, virtual fitting rooms leverage 3D imaging and body scanning technology to create hyper-realistic simulations, allowing customers to visualize how garments will look and feel before making a purchase. These cutting-edge tools not only enhance the shopping experience but also reduce returns and minimize environmental impact, marking a paradigm shift in the way we consume fashion.
THE HUMAN TOUCH:
PERSONALIZATION AND SUSTAINABILITY
Amidst the digital frenzy, the human touch remains at the heart of fashion retail. Personalization is key, as consumers crave authentic connections and bespoke experiences tailored to their individual tastes and preferences. Whether through personalized recommendations, customized styling sessions, or made-to-measure services, retailers are embracing data-driven insights to deliver curated offerings that resonate on a personal level. Moreover, sustainability is emerging as a defining factor shaping the future of fashion retail, with consumers increasingly prioritizing ethical practices and eco-friendly alternatives. From transparent supply chains to circular business models, brands are embracing sustainability as a cornerstone of their identity, reflecting a growing awareness of environmental and social responsibility.
As we navigate the ever-changing landscape of fashion retail, one thing remains certain: adaptability is the key to survival. By harnessing the power of technology, embracing experiential storytelling, and prioritizing personalized experiences, retailers can stay ahead of the curve and thrive in an era of constant innovation. Together, let us embark on this journey into the future of fashion retail, where creativity knows no bounds and possibilities are limitless.
BEACH BLOOM
PHOTOGRAPHER: MEGANE CLAIRE @meganeclaire
MODEL: RILEY ELIZABETH @rileyatwater
AGENCY: THE SALT AGENCY @saltmodel
FASHION STYLIST: MEGANE CLAIRE @meganeclaire
MAKEUP ARTIST: MARYLIN NUZZO @makeupby.marylin
hair STYLIST: MEGANE CLAIRE @meganeclaire
SHOPPING GUIDE
Unlock your SUMMER STYLE
Spring’s in full swing and summer is just around the corner, which means it’s time to curate your summer wardrobe essentials. Focus on those classic timeless pieces for maximum versatility and endless outfit possibilities. Don't stress – we've rounded up all the essentials you'll need to nail your summer style without breaking a sweat.
By OLIVIA CRUTCHLEY @styledbyliv__
The Striped Cotton-Poplin Shirt
Beach Bag
The Denim Shorts
$1,080 The Linen Trouser
KATELYN
PHOTOGRAPHER: JEREMY GUDAC @jeremygudac MODEL: KATELYN GRAY @katelyngray agency: SELECT MODEL LOS ANGELES @selectmodellosangeles
VERONIKA RAJEK
BY KRYSTLE LINA
QP
