6 minute read
GLAM TAN BY NATALIE A RADIANT REVOLUTION
GLAM TAN BY NATALIE
A RADIANT REVOLUTION
In a beauty industry increasingly conscious of ethics and sustainability, Natalie Macateer stands out as a trailblazer. The founder of Glam Tan by Natalie , a brand celebrated for its vegan, clean, and cruelty-free self-tanners, Natalie has revolutionized the tanning experience by merging high performance with conscientious values. Born from a personal passion for beauty and an acute awareness of the inadequacies in existing self-tanning products, Glam Tan by Natalie was created to fill a void. Natalie's journey from a beauty enthusiast in Ireland to an innovative entrepreneur in the United States is both inspiring and instructive.
In this exclusive interview with QP FASHION MAGAZINE , Natalie shares the story behind her brand, the rigorous development process, and her unwavering commitment to ethical beauty. From the initial challenges of ingredient sourcing and product testing to the triumphant reception from customers and professionals alike, Natalie's dedication to quality and sustainability is evident in every facet of Glam Tan by Natalie .
Natalie, what inspired you to create Glam Tan by Natalie, and how did your journey in the beauty industry begin?
I always had a passion for beauty, makeup and tan. Being from Ireland where it was always so cold and raining we always used self-tanner and there weren't many self-tanners on the market that were just amazing. I liked some of them but always found things that just weren't right, for example the smell, color and blending etc so I started the journey of developing my own and Glam Tan was born.
Glam Tan by Natalie is known for being vegan, clean, and cruelty-free. Why were these values important to you when developing your products?
I am proud to say that Glam Tan is setting the standard for safe sunless tanning. I really wanted a tanner that was high quality and also I was mindful of the planet in the development stage, that's why we cultivated only the highest quality of ingredients that are sustainable in the clean beauty industry.
Can you walk us through the process of developing a high-performance tanning product that is both dermatologist-tested and suitable for at-home and professional use?
The development stage really took the longest. Selecting each ingredient down to the texture. consistency, smell and every last drop etc. I knew I wanted to combine quality skin care into the tanning, so we infused key ingredients such as collagen, hyaluronic acid and aloe vera. Our professional-grade formula is ultra-hydrating, tones and firms the skin. Leaving your skin feeling rejuvenated and glowing. This process took 2 years under development.
What were some of the biggest challenges you faced when launching Glam Tan by Natalie, and how did you overcome them?
The biggest challenge I found was finding and sourcing the ingredients. I originally started out my testing with a lab in Miami, Florida and had to divert to a lab in California due to component delays that were due to back up supplies with covid and sourcing from overseas. This delayed me for months and months. I found that to be the biggest obstacle.
How does the dermatologist testing process work for your products, and what sets your products apart in terms of skin safety and health?
The testing was quite easy, I wanted the best ingredients and strive to get the best professional grade formula in the medical industry. The dermatologist then tested and approved the quality of the self-tanner.
How has customer feedback influenced the evolution of your products and the brand as a whole?
Our feedback has been incredible. All our customers are really enjoying the products.
Sustainability is a big focus in the beauty industry today. How does Glam Tan by Natalie address environmental concerns in its production and packaging?
We ensure a healthy and happy planet for future generations, our packaging is eco-conscious and our partners are the same, they use only recycled products in their manufacturing.
What are some of the latest trends in tanning products, and how is Glam Tan by Natalie staying ahead of the curve?
We are learning as we go along. In this industry things change so fast but thanks to social media we can stay ahead of the curve on what's trending.
Your products are designed for both professional and at-home use. What are the key differences, and how do you ensure quality in both settings?
For home use, you apply the Glam Tan yourself with our luxurious mitt or you can have the Glam Tan sprayed professionally on your body via an airbrush spray gun. Either way it is flawless!
How do you approach marketing and branding for Glam Tan by Natalie to reach both professional artists and everyday consumers?
We are doing paid ads. And now doing digital advertising for summer on all social media as well as paid influencer advertising. It's definitely a process in finding the right team and the right fit for us in the advertising world!
How do you see Glam Tan by Natalie impacting the beauty industry, particularly in the realm of ethical and clean beauty products?
Glam Tan is designed to make you feel beautiful, confident and glowing in your own skin. It's designed for all skin types and colors and that really is impacting the beauty industry as it's not only for white skin, it's designed to give everyone a glow and even out the skin tone and leave your skin silky smooth whilst giving you a luxurious tan, everyone is loving that. The clean beauty industry is blowing up and it's important to me for our customers to know what is going on in their skin.. I am also very thankful for my friend Cassandra McClure who is the queen of clean beauty and CEO, Founder of “Clean Living Founder Collective!” Cassandra has a lot of knowledge that has really helped me in living a healthier and safer lifestyle which has contributed in building my brand. I am so happy that Glam Tan is in the sustainable beauty industry.
On a more personal note, how do you balance your roles as a CEO, a creator, and an individual? What keeps you motivated and inspired?
I just try my best and it's hard to find balance in doing so many things but for me it's staying focused and getting my daily workouts in and living a healthy lifestyle for sure helps me stay on track, I am so determined on the success of Glam Tan that it naturally inspires me to keep going!
