With an implicit focus on the way architecture is conceived, this study will begin to instigate a philosophical discussion on what it means to understand and engage with creativity and the imagination as a vehicle for negotiating the architectural design process. Established on Tim Ingold’s theories on ‘making’, and supported by recent discussion from current practitioners such as Peter Zumthor and Jeremy Till, the enquiry aims to determine how best to create architecture that has an authenticity and respect for where, how and why it has been generated. Through an interrogation of ‘design’ and more specifically, what it means to design within the practice of architecture, the intention is to investigate why architectural form takes precedence over the process, and understand how and why this should change. As a creative field of study, architecture is situated within a vast array of multi-disciplinary practices, therefore, how can we learn from these interrelational activities and apply them to architecture a