JOSEPH LEE // Portfolio
About ME
// Personal Profile // Autobiography // Why me
李 奕
birthday born website
email education
Joseph lee
1987.08.31 Xin chu FB: josphlee5206143
josephlee5206143@gmail.com Shih-Chien University Department of Industrial Design (2016 - Present) Chu-Pei Senior High School (2014 - 2016)
software
Photoshop , Illustrator , SketchUp , fusion 360 , Creo parametric , Microsoft Office
// Personal Profile PERSONAL EXPERIENCE
PROFESSIONAL EXPERIENCE Invited To Design Class Association’s Uniform
2013
Invited To Design Senior High School Class Uniform
2013
Invited To Design Bread Of Life Christian Youth Group Uniform
2012
Invited To Design Power Point Bread Of Life Christian Church In Hsinchu
2012
Invited To Design Junior High School Class Uniform
2011
Came To Zhejiang As An Exchange Student I achieved high grades in the interview and went to zhejiang which is sponsored by goverment.
Came To Inner Mongolia As An Volunteer Got an certificate from International volunteer group.
Came To Thiland As An Volunteer Invited by Xinchu Llingliang Church, teaching kids in north Thiland where has high crime rates.
Cycling Around The Island 3 Times Have always been the vanguard group. Finally Got 3 cups and certificates
PERSONAL EXPERIENCE Finished a two-month internship in greenvines 2017年從超過450位實習競爭者中脫穎而出，在臺 灣大學新創園區的綠藤生機公司得到設計實習生的 資格，經過為期一周的企業訓練協助公司做出有直 接影響性的圖面與包裝設計，並因正值公司與美可 特品牌設計做品牌再造，協助建置檔期的種種需要
1. 2. 3. 4. 5. 6. 7.
協助Bcorp(台灣B型企業)網頁製作 協助綠藤FB,官網,GDN,Yahoo原生廣告 協助綠藤紙袋設計,包裝設計 協助產品,人物拍照 網頁Banner製作,EDM圖片製作 參與赤兔微電影拍攝 協助活動檔期網站建置
PERSONAL EXPERIENCE Got the third place in dahaokunshan 參與兩岸昆山創意比賽，從超過一千組設計 中脫穎獲得銀獎，獲得企業補助，目前打樣 並正在執行落地生產中． Business Operation Practice in Creative Industry 帶隊採訪接洽閰秋梅 女士，現任宏亞食品股 份有限公司行銷經理，創立＂７７＂＂禮坊＂ 兩大品牌，並成立亞洲第一座巧克力博物館 ，邀請演講並訪問有關設計品牌思考的訣竅 與經驗．
// Autobiography Do one thing at a time, and do well.
I have known not to multitask since I was a child. Getting used to being alone since I am an only child, I indulge in everything and enjoy the process. Because my parents seldom give me their hands since I was a child, I relied on myself while facing every problems. To me, “Concentration” is the only way to solve problems, and I try to avoid “multitasking.” Once I set my goal, I would try my best to reach it. This is not just about design, but also my attitude of life.
Talent
I began to draw and made craft when I was three, and I started to learn art when I was five. I went to a sketch class and a class for practicing watercolor when I was a junior high school student. I was the class secretary and class leader from elementary to senior high. Moreover, I was the director of art and promotion and the director of public relation in student association in my senior high school. Through these experiences, I learned leadership skill. Furthermore, the ability of handmade that trained by drawing gave me considerable basis of industrial design. I have full confidence to qualify the job associated with drawing.
Independence
Experiences
Independence, which is one of my most prominent advantages. Being independent does not mean I do everything by myself, but represents I can find my position in the group, and I have the ability to deal with difficulty.
I have ridden bicycle to surround Taiwan with the cycling team three times. The first time was I was the youngest in the team. Maybe I was not the strongest, and an asthma even attacked me during the trip, but I still got the fourth place, finished riding 1000 kilometers and surrounded the island. I have been a lecturer to teach the poor children about art and how to interact with people in Inner Mongolia, the northern Thailand, and the mountain area in Taiwan. Sometimes, there is no food supply, and even worse, have life danger during the process. However, these things not only trained me team communication and cooperation efficiency, but, more importantly, made me learn the ability to deal with things that are out of control. Moreover, when I was an exchange student to China, I deeply experienced the culture shock. While everyone tried to present the best version of themselves, I tried my best to stand out with my personal characteristic.
These valuable experiences are not easy to achieve, and I have undergone all of these.
Why me
I have been the leader and the art planner in the group since I was a child, and I have the following abilities: 1. Great communication skills – can efficiently gather everyone’s opinion 2. Concentration 3. Bringing joy to the group 4. Considering breakthrough as the only challenge 5. Having enough painting skills – the foundation of design 6. Having the basic skill of product design 7. Learning with a modest heart, and never stop learning
Think Big, Start Small, Learn Fast and Never give up
Graphic Design
// Greenvines // Research and poster // Sketch // Transportation design
GREENVINES
共協助製作過 台灣Ｂ型企業網頁圖面，官網排版，GDN， Yahoo原生廣告，包裝腰條設計，產品人物 拍攝，網頁Banner製作，EDM KV 製作， 參與微電影拍攝現場，品牌再造檔期網站建置
GREENVINES
GDN廣告上線實際狀況，主要負責排版與版面切割．
產品照跟拍，主要負責準備產品樣品與產品組合合成．
FB post 單篇累積超過1000人按讚，主要負責 貼文圖片排版與製作，並協助做專題調查．
Panthera J
Research Poster
Battery - Powered motorcycle 1:1 study model
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Horizontal sight line
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190 cm tall
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150 cm tall
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BATTERY
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ENGINE in
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1443 mm
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Sketch
transportation design
Product Design
// KUN WAY 昆味 // LINE GUN // Canon Extension Product : Model*3 Wall-mount printer // Affordance : Book Lamp
Kun-Wei
落地 生產
year
2018
brief
由崑曲的臉譜轉變為發想，提出一個疑問：＂如果跳脫視覺上的轉變，加點味覺能成為 甚麼樣子的產品呢？＂因此融合八大黑面這個行動角色與醬油的鹹味，讓倒入醬油的過 程變得有趣，就像是親自將味道注入自己喜歡的臉譜．
dimension
material
第一屆兩岸昆山創意比賽 產品類銀獎
100 *800 *18 mm
ceramics
Idea 啟發點 臉譜的演進 中國上古時代的臉譜並非化妝， 而是僵硬的面具． 自唐代後期，戲曲平民化．大眾 開始希望表請能融入劇情，因此 改成妝容扮相．
HMW 面具
妝容
建立在視覺的演進
如果我們幫臉譜加點味覺 能演進成甚麼樣的產品？
Research 崑曲中有許多行當，包括生旦淨丑，我發現若說味道，旦的甜 美好比甜味，淨個性直派好比鹹味，深入了解後發現淨這個角 色行當中俗稱有八大黑面，八大黑面都有大鬍子做妝容，臉譜 也也鮮明著稱．因此決定以八大黑面做為載體，目標要讓他們 的臉譜融合各自所代表的鹹味．
＋
＝
醬油碟
Mock up 研究醬油深度所帶來的顏色改變，發現可見色階最深５ｍｍ，相當 於每下降１ｍｍ，顏色變深兩成，融合醬油碟的裝配功能，讓消費 者能透過加醬油的過程同時感受到＂味道＂與＂妝容＂的注入．
// Mock up photo
69mm
胡判官
《慈悲愿》
《人兽关》
《宵光剑》
《西川图》
《千金记》
《天下乐.嫁妹》
《如是观》
张飞 钟馗
// Render picture
尉迟恭
《牡丹亭》
阎罗天子
80mm
铁勒奴 项羽
15mm 脸谱高低插 1mm
金兀术
脸谱-胡子落差5mm
// Test one picture
// Test two picture // Test one
// Test two
華人醬料習慣多元，醬與料往往是分開配 置，因此測試了米醋、烏醋、醬油等醬與 蔥花、薑絲、蒜頭、辣椒等料，醬會間接 影響深度能見度，而料的配置則有幫臉譜 裝扮的意味在，如右圖就是使用薑絲當作 臉譜的頭髮，增加桌面上的趣味，
因為結構上深度多元，為了減少卡垢與積油 機率，將所有角度導了圓角，並適度增加外 最外層 10度 的拔模角，經過多次測試發現 這並不會影響衛生問題．
// Packaging Design 與台南木頭包裝盒工廠合作，設計拉開式松木木盒，內有立體 放置的紙板結構，打開盒子就能看到所有臉譜醬料碟的面貌， 讓消費者送禮與收藏皆宜．
// Test two picture
LINE GUN year
2018
brief
因應歐洲難民在地中海北岸的登陸問題，發現海岸 100 公尺登陸往往是最危險的 區域，會遇到包括暗礁、離岸流、求生心態下促使的溺水等危險情況．這款緊急 拋繩槍以滅火器的功能語彙做基礎，放置在地中海北岸幾個高危險登陸區，讓民 眾在看到難民緊急溺水狀況時第一時間能按照槍上說明自行拋擲繩索與救難圈， 增加救難隊牽引難民小艇或個別溺水獲救的機會．
dimension
material
200 *500 *300 mm
plastic metal
// Issue
Joseph Design Thinking
Find Problem
Find Solution
Design
Initiation
Visualization
Realization
Sense intent
Explore concept
Know people Fram Solution
Fram solutions
Realize offerings
Analysis 參考 Double daimond model 與 Design thinking，融合兩者 的思考邏輯套用到此次的產品 以增加完整度．
“
Refugee Landing Problem This young boy made it, unlike hundreds of others, October 1, 2015
”
思考流程參照 Double daimond model Design thinking
Tyler Hicks - Pulitzer Prize
// Research
1) 注意 2) 評估 安頓溺者心理
快速、安全、 效率、簡易、
3) 行動
預防
救生員與溺者連接
Find Solution 找尋解決途徑
幫助溺者回安全處 4) 後繼照顧
80%以上的海岸救難事件 源自 民眾通報
+
安頓溺者心理
確保溺者不會沉 拋擲救生圈、魚雷浮標、救生衣
難民遷徙路線圖
2014 3072人 2015 3692人 2016 5000人up
救生員與溺者連接
落難種類
１００ 公尺海岸線援助小艇登陸 30人(含)以下船艇 單獨溺水者
最後也是最危險的一百公尺 岸邊離岸流、暗礁、迫不及待跳船的難民
幫助溺者回安全處
讓溺者得到獲救途徑的器具， 並拉離水域 徒手、 物援（樹枝、棍棒）、 拋擲（繩索）、 涉水（遊艇）
拋投 繩索
拋投 救生圈
=
地中海難民落難人數
海岸救援行動用具
具指向性的大眾緊急救難設備 EX:滅火器
繩索彈
// Mock up
防滑 槍管
草模以槍型做為發想，為降低後座力而附上可肩背 槍托，連接進氣孔與板機組件，前端則裝置繩索彈 （內附遇水充氣式救生圈，下方連接繩桶，提供 100 公尺射程的繩索，主要以二氧化碳瓶作為主要 推進動力． 起初構想的主要使用客群為救難隊，須具備一定的 使用訓練，後來修正成大眾使用緊急設備，因此槍 型做了大量的修改，同時因為發現後座力不至於大 到需要槍托，轉而走向簡單易用，型隨機能的設計 語彙．
進氣孔與 板機組件
可肩背 槍托
繩桶
JH-01
二氧化碳瓶
Joseph lee - mock up
彈匣 藏儲箱
// Final model
// How to Use
“
安放於岸邊的救助設備投放槍 民眾遇見緊急海岸溺水事件時可按照步驟使用 增加溺水者(小艇)在救難隊趕到前獲救的機會
平時放置在海灘定點 槍座與繩桶合為一體
>
＂
緊急狀況打開上下部分 瞄準溺水者(小艇)上方45度發射 有效最遠距離 75 公尺
Step one
Step two
發現緊急狀況，攜帶緊急拋繩槍至安全 的發射點，確保能清楚了解岸邊溺水者 位置．
確定位置後，拔開上下部分，下半步為 繩桶，放在地板上；上半部則用慣用手 握住板機，另一隻手輔助支撐．
Step three
Step four
拉起後瞄準溺水點上方四十五度．
拉開安全插栓即可發射，確定與溺水點 連接後拉回繩子．
45°
Canon Extension Product
Models
“如果你是某個品牌的設計師”
year
2016
brief
A practice of Canon extension product. 3 product semantics models and 1 final model.
dimension material
Preliminary research
Modle*3
Further investigations
model*3 300*300*300 mm printer 290*340*65 mm PU , PVC
Final modle
1
Research
image board
Respectable
Through market survey and data analysis, the brand imageries of the products under investigation are concluded.
Calm
2016 . 09 2016 . 10 -
Multipurpose
D u
Various
Form language disection. Major form structure and detail treatment. 2016 . 11 Three form models .High gloss/matt white only.
2016 . 11 Brand study(history, market etc). Image board of user group, culture, behaviors and other associations.Propose new product category. 2016 . 12 Final proposal
r a b l e
SImple
Respectable Simple Calm Comfortable Durable Multipurpose Various Low key Accurate User friendly
L o w K e y
able
Comfort
Accurate
User friendly
2 3 SENSE
Closely observe the product to find out its physical features.
SENSIBILITY
Use various descriptive terms for the product, select some which can meet the abstractive image of the physical features, and then conclude the key design elements of the product.
Descriptive terms for the brand under investigation -
Physical Features -
- Most printers of the brand under investigation have curved edges.
- Operation buttons of the camera under investigation are placed inside down-set curved cavities.
- The surface of the product housing is finished with either black or white to pop-up the image of simplicity.
- Parting lines are carefully allocated to yield geometrical aesthetics.
- The surface is finished with special texture, giving comfortable touch.
-
Implicit:
clear and regular lines, neat and simple shape, creating the first
impression of well-defined black and white contrast. -
Brilliant:
the image of being smart and handy. -
Accurate:
Without sharp edges and redundant design, the product
features smooth in shape and friendliness in use. -
Robust:
Ergonomic design and durable texture greatly improve the
safety and operability of the product under investigation.
Model No.1
- The exaggerated extension of the curved surface of the shutter button emphasizes the dominance of the shutter button. - The extension of the curved surface shows the dynamic feeling of the curvature. - The asymetrical design of the model’s two edges expresses the transformation of being brilliant.
Model No.2
- From the brain storming of Canon’s brand imagery, an abstractive descriptive term for the brand is “smooth ” which derivates the attempt of various curved surfaces. - The inspiration comes from the tooth mark of a straw pipe; the straw pipe shows different and interesting deformations after being bitten. - Simplicity is the key design element of Canon’s product external housing. However, focusing on its professional style by providing too many operation buttons and cartridge slots is an obvious drawback.
Model No.3
- Disk shape is to express the subjective impression of “smooth” and objective functionality requirements. - The surface of shutter button has double slots to high light its functionality. - “Steath” is also an essential design element for combining the seemingly paradoxical design requirements of implicit external shape and product functionality.
Wall Mount Printer
how to use Paper feeder can be pull out
Print-out tray can be pull down
Further Investigations
Problem
Most printers are desk-top type, occupying a considerable space of the desk. Wall-mount A4 printer can greatly save the space, making the desk nit and tidy.
Canon’s product Most market available printers are designed for office automation (OA) or students. There is no compact printer for home use.
Canon’s product is market oriented.
Design direction 1.Is there another posibility to put printer beside on the table? 2.Return to simple shape while not use? 3.Use printer more intuitively? 4.The product with Canon’s product feature?
How I make: 1. I made a wood moke up model with some curves. 2.Put 3mm PVC in oven with 400 degree for10-15 minutes. 3.When PVC was castable, put it on wood moke up model. 4.Make sure PVC has the same curves with wood moke up model. 5.Finished the case.
I P
aper feeder and print-out tray are retractable.
t can be a decoration on the wall while not in use.
I
t also features user friendly operation with built-in power socket and USB port.
s
imply open the top lid to replace ink cartridges, without tedious replacement procedures.
Book Lamp year
brief
dimension
material
“ 開書即開燈,關書即關燈 ”
2017
My mom always read story before I slept. When story was end, she turned off the light.Then I decided to design a lamp with book shape. If you want to turn off the light, close the book!
180*220*200
wood
Lamp investigation Most of lamp has lampshade. It let lamp givesa soft golw. The lamp itself is designed to putbiside the bed or table for long time, so the lampbase be heavy and stable.
Design direction: 1.How to make lamp portable? 2.Rebuilding the lamp image? 3.Shrink the lamp size?
3mm
160mm
How I make
1.Try to figure out the suitable size.
2. Internal structure testing.
3. Acrylic sculpture.
4. Buy the internal parts.
Turn off the light, Closs thebook
THE END
JOSEPH LEE // Portfolio