Camel Crush Experience User Tes'ng: Naviga'on Created by: Taylor Kostal
Disclaimer The following informa'on was gathered by BFG employees u'lizing the par'cipa'on of BFG employees for the purpose of tes'ng and gathering user research on how ATC’s will poten'ally navigate the Camel Crush Experience website through tes'ng two naviga'on pathways via prototypes. All data gathered has been authorized by par'cipants for internal use only.
Usability Tes'ng Process • • • • •
Create prototypes Define the objec've of the test Define the tasks involved in the test Define the direc'ons given to both the tester and the facilitator of the test Test users while recording screen naviga'on and mental naviga'on through audio and visual recording
Define •
The objec've of the test: To test two paths of naviga'on on the Camel Crush Experience website and see, which path users gravitate
towards most.
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The Define the direc'ons given to both the tester and the facilitator of the test For the tester: Accomplish the outlined tasks. As you move through the tasks please describe what you are doing aloud. Do not rush, you are not being 'med. For the facilitator: Provide the tester with verbal and wriMen direc'ons and tasks. Try to guide the user towards their tasks if they stray too far from the objec've.
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The tasks involved on the test: Locate the product landing page. Locate the individual product pages. Learn about the Crush products. Navigate back to the Crush Experience landing page. Answer ques'ons: (wriMen) Do You understand what the difference/key feature is between each individual product?
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Which navigaAon experience did you like? (Circle one)
» Product Landing PageàIndividual Product Pages » Product Landing PageàProduct Family PageàIndividual Product Pages
Insights From The Videos • The dropdown menu needs more organiza'on. – Users wanted the “Capsule Story” separated from the products and called out as a product feature so as not to be as confusing. – The “Camel Crush Products View All” link at the top of the menu needs a copy change to “View All Crush Products” to make clearer what they will be viewing. • Users said that they felt like aesthe'cally, this looked like it could be another drop down menu in the current state and that there is a disconnect between the font casing from “Camel Crush Products” and “View all.”
Insights From The Videos • Prototype A Naviga'on vs. B Naviga'on: Prototype A: Products Landing PageàIndividual Product Pages
Prototype B: Products Landing PageàProduct Family PagesàIndividual Product Pages – Users did not fully understand why they were being brought to a product family page (i.e. “Switch Up” and “Refresh”). • Users did not understand what the purpose of this page was. • Users did not want to read all of the text on this page.
– The users that preferred Prototype A to Prototype B (7 of 10) liked the efficiency of the naviga'on and quick access to detailed product informa'on. – The users that preferred Prototype B to Prototype A (3 of 10) liked having the opportunity to learn more about the products than simply their flavor profile. – Users that preferred Prototype A to Prototype B (7 of 10) felt that the addi'onal step was redundant with the informa'on it was providing. – Users had difficulty naviga'ng back from the individual product pages to the product landing page. • One user (with development experience) suggested crea'ng a bread crumb trail for users to see the difference between the pages and be able to navigate between them.
Insights From The WriMen Responses • 7 out of 10 users preferred to have a more direct path from the product landing page to the individual product pages. “I like the idea of the product family page but it seemed kind of redundant—confusing.” • 3 out of 10 user preferred the product family overview landing page located between the main product page and the individual product pages. “I like the family (b) but only if there is more indica'on of the fact that I am 3-‐2-‐1 levels deep. Depth in the current model is fairly confusing. I don’t understand where I am the way it is now. “
• All users tested understood the basic differences between each product as well as the product feature.