Joe McInerney from Chicago on How Business Professionals Can Use Social Media to Grow Their Business

Joseph McInerney

Three Ways Business Professionals Can Use Social Media to Grow Their Businesses JOSEPHMCINERNEY.CO

GENERATE HIGH-QUALITY, TARGETED LEADS To attract high-quality leads, business professionals need to craft content that is compatible with the interests of their audiences. Business professionals can research to figure out what interests their followers by putting out quarterly surveys and creating posts to ask for feedback. Then, they can create visually appealing images and attentiongrabbing content and sometimes create posts that include an urgent call to action for a limited promotion.

DRIVE TRAFFIC o maximize the power of social media to increase website traffic, business owners must create a business profile on all the popular social media platforms and create content that is customized for each of them. For example, business owners can create eye-catching videos and photos for Instagram since this platform predominately features videos and pictures. On Facebook, business owners can develop a variety of content, such as written posts, photos and videos. Twitter can be used to create tweets to ask thoughtprovoking questions and share product updates.

ESTABLISH THE BRAND AS AN INDUSTRY LEADER For business owners to succeed on social media, they need to establish their brand as an industry leader. To do this, Hootsuite recommends that business owners share content to give their followers the impression that they are the go-to resource for information and advice in their industries. Business owners must regularly publish helpful articles and video content about their respective niches, and they also need to take the time to answer questions posed by their followers.

Joseph McInerney

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