Statement of intent

Leeds College of Art BA (Hons) ILLUSTRATION LAUIL603 Extended Practice

Name

Joseph Wharton

Date

20/10/17

Level

06

Credit.

60

Rationale I want my briefs this year to help develop my practice which is based around illustrating children’s books. But I don’t think this means I should limit myself solely to briefs based specifically on this process. I want to look at book cover briefs, poster briefs, product designs that are appropriate to my practice, clothing design, smaller briefs to get me used to working on short deadlines and force me to develop processes for idea generation and selection.

I want to find briefs that help me to help me make my practice more professional in terms of communication, problem solving, processes, application and time management. I need to get used to pro diving work that meets set criteria within a deadline so will help me develop skills recognising relevant information, reflecting on progress and selecting the best outcomes and recognising why.

I would also like to set my own brief to write a book (mainly a picture book, not much writing), and to illustrate the book. I would like to make a full book as it will bring together all three modules this year. I think it will help me understand the entire process, my aim should be to produce a book that can be pitched to publishers at the end of the year.

I want my choice of briefs to be varied enough to act as the starting point of my portfolio.

Working on larger project, specifically books could mean I have a large amount of work all of the same characters, landscapes and formats. It would be beneficial to work in a variety of aesthetics and formats to demonstrate a range of skills to publishers and agents.

Themes / Subjects Children’s book illustration Advertising Product design Book cover design

Products / Methods of Distribution Books Window displays - vinyls Promotional material Posters Digital – websites, social media

STUDIO PRACTICE Statement of Intent 2 Practical Skills / Media / Formats Digital illustration Print process Time management Incorporating text into illustration Working to specific technical requirements Making illustrations appropriate for purpose Interpreting briefs

Brief 1: The penguin design award brief- children’s cover

Deadline 6/03/18

Rationale: This brief is an opportunity to work on a publication aimed at children. I will help

me to learn skills in communication narratives through illustration and successfully integrating type and illustration. Also offers the possible opportunity to get in contact with and get feedback from and industry professionals working for a large publisher.

Brief 2: Elmwood Studios window design

Deadline

02/12/2017

Rationale: I want to complete this brief first as a warm up for larger briefs. The brief offers

the opportunity to gain skills in idea generation, communication, digital formatting (large scale design) and time management.

Brief 3: Folio society – Sherlock Holmes

Deadline

17/01/18

Rationale: Although

this brief is not based on a children’s publication is does offer the chance to work is a publication format and work on communicating narratives through my work. It would also provide the possibility of receiving feedback, help and exposure from publishers

Brief Carmelite Prize- Children’s book illustration Rationale: This

Deadline

01/05/18

is the brief I aim to spend the most time on as I think it will be the most beneficial to my practice. The brief is to illustrate a children’s book where the story is provided. It will give me the chance to work on a full book design working on composition, character design, formatting, communicating narrative and integrating type and illustration. The brief gives me the opportunity to introduce my work to a publisher and possibly gain feedback or and exposure.