Campus Presents: Principios del Posicionamiento SEO José Ramón Saura @JoseRamonSaura @CampusMadrid
About
José Ramón Saura
Voice Search
Artificial Intelligence (AI)
AMP Mobile Friendly
Twitter Cards Http y Https
BUY YOUR FREE TICKET
CAMPUS MADRID App Store Optimization (ASO)
Facebook Open Graph (OG)
Martes 14 de marzo de 2017 18:30 – 21:00 CET
URL: goo.gl/TzmgRU
Internet of Things (IOT)
Is it for me? is it for me
2.8 - 3
billion searches per minute
1.157.407
Apps downloaded per minute
SEO (Search Engine Optimization)
SEO Tools
SEO Tools
Google Chrome Browser
Google Analytics
MozBar Chrome Extension
Google Adwords
Google Search Console
Screaming Frog
SEO metrics by Google
SEO metrics by Google
Impressions Clicks Average Position CTR: Click Through Rate Keywords Query
To-Do list
SEO On - page
SEO Off - page
Meta tags: Title, Description, Keyword*, H1-H6*
Anchor Text
Social Meta tags: Twitter & Facebook **
Backlinks
Images: Title, Alt, Name.jpg
Content Marketing
Sitemap.xml
Linkbuilding
Robots.txt 301 redirect
Users
Google Trends: trends.google.com
Google Trends: trends.google.com
Key Meta-tags
SEO On-Page: Meta-Tags <html> <head> <title>Page Title 66-69 characters</title> <meta name="description" content="156 characters" /> <meta name="keywords" content=“separated by commas" /> <meta name="robots" content="index, no follow" /> <meta name="language" content="en-us" /> <link rel=“alternate” hreflang=“en” href=“http://nombredominio.com/en /> <link rel=“alternate” hreflang=“en-us” href=“http://nombredominio.com/en /> <meta name="classification" content=“product classifications, company type" /> <meta name="rating" content="General" /> <meta name="google-site-verification" content="iHDTV_fkU7lMOOm" /> <meta name="google" content="notranslate" /> <meta name="creator" content="Name,Designer,Email Address, or Company" /> <meta name="publisher" content="Designer, Company or Website Name" />
</head> <body> </body> </html>
(ccTLD) SEO INTERNACIONAL C. Territorio: ISO 3166-1 C. Idioma: ISO 639 (2 dígitos)
SEO On-Page: Meta Tags <html> <head>
<title>Page Title 66-69 characters </title> <meta name="description" content= "Description 156 characters"/> </head> <body>
<h1>Headline</h1> </body> </html>
All in one SEO Pack
SEO by Yoast
+
SEO - Images
Image optimization <img src= “Jose-Ramon-Saura-Google-Campus-Presents.png” alt= “Jose Ramon Saura Google Campus Prensents” title= “Jose Ramon Campus Presents”/>
- Nombre imagen (.png .jpg .etc) - Texto Alternativo (etiqueta “Alt”) - Título (“title”)
Sitemap.xml
Example: www.name.es/sitemap.xml Site-map generator: www.xml-sitemaps.com
tudominio.com/blog/sitemap.xml
SEO Tools
Moz Bar
Google Adwords
Screaming Frog
Robots.txt
URL: casareal.es/robots.txt
Redirect 301
REDIRECT 301
WWW.name.es
http://name.es
http://name.es
httpS://name.es
http://name.es/index.html
http://name.es
What next?
Optimization
SEO On - page
SEO Off - page
Meta tags: Title, Description, Keyword*, H1-H6*
Anchor Text
Social Meta tags: Twitter & Facebook **
Backlinks
Images: Title, Alt, Name.jpg
Content Marketing
Sitemap.xml
Linkbuilding
Robots.txt 301 redirect
Set Goals
Optimize
Analyze
Measure
Report By @Avinash
SEO Sources
URL: support.google.com/websearch support.google.com/websearch
URL: moz.com/blog/category/whiteboard-friday
Voice Search
Artificial Intelligence (AI)
AMP Mobile Friendly
Twitter Cards Http y Https
BUY YOUR FREE TICKET
CAMPUS MADRID App Store Optimization (ASO)
Facebook Open Graph (OG)
Martes 14 de marzo de 2017 18:30 â&#x20AC;&#x201C; 21:00 CET
URL: goo.gl/TzmgRU
Internet of Things (IOT)
Thank you !
@JoseRamonSaura @CampusMadrid