Digital Marketing Strategy Analytics, SEO, SEM and ASO Tips
JosĂŠ RamĂłn Saura
Digital Marketing Specialist
Web Analytics
Hope is not a strategy
Luis Betancourt GDE
Influence
Experience
Value
By @Avinash
SEO
(Search Engine Optimization)
SEO - Meta Tags
SEO On-Page: Meta Tags <html>
<head>
<title>Page Title 66-69 characters</title> <meta name="description" content="156 characters" />
</head> <body>
<h1>Headline</h1> <h2>Headline</h2> â&#x20AC;Ś <h6>Headline</h6>
</body> </html>
XML Sitemaps Generator: goo.gl/4608Ft
OPTIMIZACIÓN DE UNA IMAGEN: <img src=”t-shirt.jpg” alt=”yellow t-shirt” title=”women wearing a tee shirt”/>
ENLACES: “Anchor Text” <a href="http://www.pagename.com">Curso de JAVA en Madrid On-line</a>
ASO â&#x20AC;&#x201C; App Store Optimization
Vídeo
Nombre del Developer
Nota Media Número de Valoraciones Descripción Breve Screenshots
Vídeo
Mobyaffiliates - Tools
goo.gl/C1fgZK
Nombre del Developer
ASO IAB – 2016
goo.gl/0D1pOz
Nota Media Número de Valoraciones Descripción Breve Screenshots
Keywords Research
Keywords Head Tail: “Niñera”
Middle Tail: “Buscar Niñera”
Long Tail: “Buscar Niñera en Madrid”
Google URL Builder utm_source utm_medium
utm_source=nombre-periรณdico utm_medium=email
PPC,Email, Display, SEM,Social,Retargeting
utm_campaign
utm_campaign=curso-campus-16
utm_term
utm_term= -
utm_content
utm_content=lotipo-derecha-lila
joseramonsaura.com/?utm_source=nombre-periodico&utm_medium=email&utm_content=logotipo-derecha-lila&utm_campaign=curso-campus-16
Mobile Friendly Test Tool: goo.gl/V1HKYd
Social Meta Tags
Tweets indexed by Google
<!-- Twitter Card data -->
<meta name="twitter:card" content="summary"> <meta name="twitter:site" content="@publisher_handle"> <meta name="twitter:title" content=â&#x20AC;?TĂtulo de la pagina"> <meta name="twitter:description" content="Descripcion No superar 200 caracteres"> <meta name="twitter:creator" content="@author_handle">
SEO On-Page: Meta Tags
SEO On-Page: Shema.org
Thank you ;)