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WATKINS MUSEUM OF HISTORY IDENTITY REBRAND PROJECT
WATKINS MUSEUM OF HISTORY FINAL MARK
WATKINS MUSEUM OF HISTORY BUSINESS CARDS, S T A T I O N E R Y S Y S T E M A N D INFORMATION BOOKLET
address 1047 Massachusetts Street Lawrence, KS 66044
phone {785} 841.4109 fax {785} 841.9547 web www.watkinsmuseum.org
WATKINS MUSEUM OF HISTORY BUSINESS CARDS AND WEB PRESENCE
WATKINS MUSEUM OF HISTORY INFORMATION BOOKLET
GENERAL CONCEPT Connecting the past with the present
TYPOGRAPHIC STYLES AND RULES Font Name
Adobe Garamond Regular SC
Font Name
Adobe Garamond Regular SC BOLD Example Example address 1047 Massachusetts Street 8PT / 11PT Lawrence, KS 66044 phone {785} 841.4109 fax {785} 841.9547 web www.watkinsmuseum.org
Futura LT Futura BOLD
WATKINS MUSEUM
OF HISTORY
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P R I M A R Y M A R K S E C O N D A R Y M A R K T Y P E O N L Y V E R T I C A L
WATKINS MUSEUM
OF HISTORY
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T Y P E O N L Y H O R I Z O N T A L 2”
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WATKINS MUSEUM OF HISTORY
A D D I T I O N A L E L E M E N T S I M A G E R Y P A L E T T E P A T T E R N A N D C O L O R P A L E T T E ½”
part of the DOUGLAS COUNTY HISTORICAL SOCIETY
WATKINS MUSEUM OF HISTORY BRAND SPECIFICATIONS
WATKINS MUSEUM OF HISTORY KU BASKETBALL EXHIBITION
WATKINS MUSEUM OF HISTORY KU BASKETBALL EXHIBITION
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M U S I C : T H E H I S T O RY, T H E S T Y L E S , T H E L E G E N D S B O O K R E D E S I G N P R O J E C T
INTRODUCTION (01) CLASSICAL (03) JAZZ/BLUES (05) COUNTRY (09) HALLS OF FAME (11) ROCK ‘N’ ROLL (13) ROCKABILLY (19) REGGAE (21) CONCLUSION (23)
M U S I C : T H E H I S T O RY, T H E S T Y L E S , T H E L E G E N D S I N S I D E C O V E R , S P R E A D E X A M P L E S A N D C O A S T E R S E T
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MAINE OYSTER FESTIVAL EVENT REBRAND PROJECT
MAINE OYSTER FESTIVAL PRIMARY MARK
MAINE OYSTER FESTIVAL APPAREL APPLICATION
MAINE OYSTER FESTIVAL WEB PRESENCE AND STATIONERY SYSTEM
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Y O U M A G A Z I N E G R O U P P R O J E C T, M A G A Z I N E C R E AT I O N A N D D E S I G N
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College students’ diets are often depicted by cheap junk food snacks and sugary substitues.
ORGANIC
youARE
A natural and organic food diet should be at the center of a proper nutrition program. Have you ever heard the phrase– you are what you eat? By eating natural and organic foods, and consuming lots of fruits and vegetables through juicing, you can eat your way to good health. Now that is a diet I can live with! The natural and organic food diet is not a temporary fad. It is a lifestyle change that promotes good health and long life. Because the natural and organic food diet is more likely to provide the nutrition your body needs and also has a cleansing effect on your body, it will allow your body to heal itself. By eliminating the foods that introduce or create toxins in your body, and by eating foods that are natural and organic, you will achieve good health. The premise of the natural and organic food diet is to avoid foods that contain artificial sweeteners and other additives. Since these
by jaeda coolidge
food additives do not naturally occur in nature and are created by man, the human body does not process them correctly. It causes the body to build up toxins and generally leads to bad health. Similarly, use of non-naturally occurring fats and oils can also lead to compromised health. Also find out why ultra-low fat diets may actually be hurting your health and why some fats are essential to your health.
entire collaboration of decisions we make on a daily basis. Take a look and see how the decisions you make about your nutritional
and for some people it may even be a way to express themselves.
The term is used to describe this pattern of diet in medical literature, regardless of where the diet is found, and is contrasted with diets which have higher levels of fruits, vegetables, poultry and/or fish. The “Standard American Diet” (S.A.D.) is a similar term, specifically used to describe the stereotypical diet of Americans.
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red meat is an excellent source of iron which is essential to the body
Experts believe there are many factors that can influence our feelings about food and our eating behaviors. These include: Cultural factors, evolutionary factors, social factors, familial factors and individual factors.
The Western pattern diet (also called Western dietary pattern or the meat-sweet diet) is a dietary habit chosen by many people in developed countries, and increasingly in developing countries, characterized by high intakes of red meat, sugary desserts, high fat, and refined grains. It also typically contains high-fat dairy products, highsugar drinks, and eggs.
lifestyle are reflective of your personal values
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What we eat affects how we feel. Food should make us feel good. It tastes great and nourishes our bodies. When eaten in too little or in excessive quantities, however, our physical appearance can be altered, which can create negative feelings toward food.
WESTERN/ STANDARD AMERICAN
Our lifestyles are defined by many things. The clothes we wear, the food we eat, an
chocolate is a great natural antidepressant Orange carrots get their color from beta carotene and are about 87% water
College students come to campus having heard the legend of the Freshman 15. Some brush off the warnings. But for others, it’s not that easy. Many college freshmen let the fear of the 15 come to the forefront of their minds, affecting their diet and exercise habits, and causing many to lose as many as 10 pounds their first year on campus. Many students turn to exercise to keep off any extra pounds. Some students become obsessed with fending off the Freshman 15 and make extreme decisions about eating or physical activity. Those decisions may cause disordered eating. Maintaining a healthy lifestyle while in college is difficult.
By learning how to make better choices, you might be able to control compulsive eating, binging, and gaining weight. In addition to better appetite control, you might also experience feelings of calmness, high energy levels, or alertness from the foods you eat.
Have you ever heard the phrase, “you are what you eat?”
FOOD AS A LIFESTYLE
tomatoes are an excellent source of vitamin c. ain’t nothin’ better than home grown tomatoes!
THE COLLEGE WAY
There also are positive and negative consequences associated with eating. For example, food might help you to cope with negative feelings in the short term. In the long term, however, coping with stress by eating can actually increase negative feelings because you are not actually coping with the problem causing the stress. Further, your selfimage might become more negative as you gain weight.
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bread is probably the one food eaten by people of every race, culture and religion
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“Nothing will benefit human health and increase chances for survival of life on Earth as much as the evolution to a vegetarian diet.”
LINDSAY SANDERS
I care about protecting the rainforests.
The Health Aspect
I care about preventing the suffering
Real food for real people. Good for every body. Incredible edible. The “basic four” food groups. And the question almost every vegetarian is most tired of answering: Where do you get your protein?
of innocent creatures. I care about preventing topsoil depletion. I care about preventing world hunger. I care about reducing energy consumption. I care about the air we breathe, and the water that flows in rivers. I care about my own health. I care about to consume only vegetarian food.
by lynn hall
Health Real food for real people. Good for every body. Incredible edible. The “basic four” food groups. And the question almost every vegetarian is most tired of answering: Where do you get your protein? Let’s face it folks, agribusiness is trying to brainwash us all. And they’ve succeeded! Most women I know are convinced that the best way to prevent osteoporosis is to consume dairy products, but the well-documented fact is quite the opposite. The excess protein contained in meat and dairy products actually prevents calcium absorption by the body and is a significant risk factor for osteoporosis.
Let’s face it folks, agribusiness is trying to brainwash us all. And they’ve succeeded! Most women I know are convinced that the best way to prevent osteoporosis is to consume dairy products, but the well-documented fact is quite the opposite. The excess protein contained in meat and dairy products actually prevents calcium absorption by the body and is a significant risk factor for osteoporosis.
That’s right, I said excess protein. Most Americans eat too much protein. Most American vegetarians eat 50% more protein than they need. So protein really is not an issue at all. Even Frances Moore Lappe, who popularized the concept of protein complementarity in 1971, has long since admitted that “getting enough protein” is simply not an issue.
That’s right, I said excess protein. Most Americans eat too much protein. Most American vegetarians eat 50% more protein than they need. So protein really is not an issue at all. Even Frances Moore Lappe, who popularized the concept of protein complementarity in 1971, has long since admitted that “getting enough protein” is simply not an issue.
So what are the issues? How about heart disease and strokes, which are responsible for a whopping 50% of U.S. deaths. Data from the China Health Project suggests that about 95% of these deaths could be cut by vegetarian diets. Likewise, 80% of breast cancer deaths among women could be prevented. Wanna lower your cholesterol? It’s easy; just stop eating animal fat. “I think in the next ten or twenty years, we’ll have evidence (showing that a vegetarian diet is superior) that is as strong as the evidence that cigarette smoking causes lung cancer. In my view, it’s plenty strong now.” T. Colin Campbell, Ph.D., director of the China Health Project.
“The short answer is, I’m vegetarian because ” 35.
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YOU MAGAZINE SPREAD EXAMPLES
-Albert Einstein To continue the smoking analogy a bit further, I would like to submit that meatbased diets affect everyone in much the same way that second-hand smoke can affect the health of a nonsmoker. This is because of the disastrous effects that the meat industry has on the environment.
Environmental Aspect Most people don’t think of diet as an environmental issue, but it is! Meat production is incredibly inefficient. By growing grain which is fed to livestock which is fed to humans, you end up with much less food than you would have by feeding grain and other plant products directly to humans. Annually, an acre of land can produce 40,000 pounds of potatoes, 50,000 pounds of tomatoes, or a paltry 250 pounds of beef. If Americans would reduce meat consumption by just 10%, enough grain would be saved to feed the 60,000,000 people who die of hunger each year. It’s a damn shame that people in third-world countries are going hungry while their land is being used to feed meat to rich people in other countries. The grain used for livestock feed puts a heavy burden on the land and is responsible for most topsoil depletion. Topsoil depletion is a serious problem in today’s world, and it’s also historically responsible for the demise of many great civilizations. Will we be next? Hey (I hear you cry), if meat production uses so many resources, why isn’t it more expensive? The answer lies in tax subsidies (including water supply) to the agriculture industry.
You don’t really pay for meat at the grocery store–we all pay for it when we pay our taxes. (And we pay for it again in the form of medical care for heart disease patients.) It has been estimated that hamburger meat would cost $35 per pound without subsidies. I could get on a similar soapbox regarding gasoline products, but perhaps it’s all the same thing: “American feed for livestock takes so much energy to grow counting fuel for farm machinery and for making fertilizers and pesticides–that it might as well be a petroleum byproduct,” says Alan Durning of Worldwatch Institute of Animal suffering. Everyone is aware that animals are slaughtered for meat. But this is only the end of the suffering for food animals. In today’s commercial “farms,” these animals are raised in inhumane conditions from the time they are born. Arguably, the situation is even worse for dairy cows and egg-laying chickens, since they are abused for a longer time before being put out of their misery. I’ve got more to say on this subject, but I haven’t finished writing it yet.
What I Eat I am a strict vegetarian, which means that I eat no animal flesh of any kind, not even chicken or fish. As you may know, a vegan is even stricter than a vegetarian. Vegans avoid the use of all animal products, including eggs, cheese, leather, and so on. I consider myself to be a “quasi-vegan,” meaning that I usually avoid these products, but I am not always perfect. Some time ago, I posted a little essay on this topic to the San Francisco bay area vegetarian mailing list, and since I got some positive responses to it I am reproducing it here:
My personal choices make sense to me, because ten “quasi-vegans” would consume fewer animal products than one conventional ovolacto vegetarian, and because (let’s face it) I’m somewhat lazy and being a quasi-vegan is much easier than being a pure vegan. I also find that relaxing my standards a bit has made me feel much less confrontational when I go out, which is in keeping with my nonviolent philosophy. By the way, I suppose one could define “quasivegetarian” in a similar manner to my quasivegan. In fact, that’s how I started down the road to vegetarianism... preferring to eat very little meat, but not being completely vegetarian. Anyway, I hope nothing I’ve said is construed as a put-down of anyone whose choices are different from my own. I think it’s all a matter of degree– IMHO, the fewer animal products of any kind we all eat, the better. And this is true regardless of one’s motivation–environment, reducing animal suffering, health, whatever. But for most people, there is a trade-off between ideals, preferences, and convenience, and it seems that everyone ends up drawing the line somewhere. And for some, the line is much fuzzier than for others.
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VEGANISM Vegetarianism is the practice of following a plant-based diet including fruits, vegetables, cereal grains, nuts, and seeds, with or without dairy products and eggs. A vegetarian does not eat meat, including: red meat, game, poultry, fish, crustacea, shellfish, and products of animal slaughter such as animal-derived gelatin and rennet. There are a number of vegetarian diets. Vegetarianism may be adopted for ethical, health, environmental, religious, political, cultural, aesthetic, economic, or other reasons. Semi-vegetarian diets consist largely of vegetarian foods, but may include fish and sometimes poultry, as well as dairy products and eggs. With these diets, the word “meat” is often defined as only mammalian flesh. A pescetarian diet, for example, includes “fish but no meat”. Vegetarianism is a popular choice for many individuals and families. But parents may wonder if kids can safely follow a vegetarian diet and still get all necessary nutrients. Most dietary and medical experts agree that a well-planned vegetarian diet can actually be a very healthy way to eat.
VEGETARIANISM Veganism is a diet and lifestyle that seeks to exclude the use of animals for food, clothing, or any other purpose. Vegans endeavor not to use or consume animal products of any kind. The most common reasons for becoming a vegan are ethical commitment or moral conviction concerning animal rights or welfare, the environment, human health, and spiritual or religious concerns. Of particular concern to many vegans are the practices involved in factory farming and animal testing, and the intensive use of land and other resources for animal farming.
one serving of freshly frozen peas has more vitamin C than two large apples
A New York Time’s Bestseller, Skinny Bitch will open more doors than you would expect. With Veganism being the ultimate goal, don’t be surprised if after reading this book you change a few things about your eating habits.
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YOU MAGAZINE SPREAD EXAMPLE
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YOU MAGAZINE MOCK ADVERTISEMENTS
let us not wallow in the valley of despair let us valley not wallow in the of despair i say to you today, my friends
we face
we face the difficulties of today and tomorrow
so even though
i still have a dream it is a dream deeply rooted
in the american dream
i have a dream
that one day this nation will
rise up
live out
the true meaning of its creed: we hold these truths to be self-evident that a l l m e n a r e a l
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POSTERS MARTIN LUTHER KING, JR. SPEECH
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A TYPICAL CARROT HAS TO TRAVEL 1,838 MILES TO REACH YOUR DINNER TABLE
HELP REDUCE FOOD MILES BY BUYING FOOD LOCALLY There are countless reasons why buying local food is both rewarding and delicious, including enjoying the taste of fresh food, improved health and nutrition, environmental stewardship, support for family farms and rural communities, and ensuring animal welfare.
POSTERS FARM TO PLATE POSTER COMPETITION ENTRY
(FIRST PRIZE)
From professional football to college basketball, Sprint is the proud sponsor of a wide variety of teams throughout the world of spor ts. Through these par tnerships, Sprint connects with passionate fans in-stadium and at local events. As an official sponsor, Football Fans can get professional and college football news and updates on their Sprint phone for free, Text Football to 7777 to get Sprint Football Live. Only from Sprint.
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KANSAS CITY CHIEFS COMMUNITY RELATIONS WEBSITE
Out-of-town Hall of Fame Members The Chiefs will pay for up to three-night hotel accommodations and travel, including round-trip, coach airline transportation for you and your spouse/guest from your home to Kansas City. Please indicate the number of rooms needed and the check-in/check-out dates on the RSVP form or online. The hotel offers a convenient option if you are in Kansas City for New Year’s Eve. Please contact Lisa Siebern at 816.920.4271 for more information and assistance with your hotel needs.
Chiefs Chairman & CEO Clark Hunt and the Hunt Family
Saturday, January 1, 2011* Please join us at the New Arrowhead Stadium for dinner and entertainment as we celebrate the induction of Coach Schottenheimer into the Chiefs Hall of Fame.
CORDIALLY INVITE YOU TO ATTEND
Directions: Park in Lot E and enter the stadium through the Tower Club entrance.
Game Day, January 2, 2011*
THE 2010 KANSAS CITY CHIEFS ALUMNI WEEKEND And the Induction of Coach Marty Schottenheimer Into the Chiefs Hall of Fame
Oakland Raiders vs. Kansas City Chiefs New Arrowhead Stadium Kickoff –12:00 PM
LUMNI
JANUARY 1, 2011
weekend
*Attire: Business Casual
Alumni Dinner and Hall of Fame Tribute to Coach Marty Schottenheimer New Arrowhead Stadium, Tower Club 6:00 PM - 9:30 PM
JANUARY 2, 2011
Halftime Alumni and Hall of Fame Recognition New Arrowhead Stadium, Founder’s Suite Oakland Raiders vs. Kansas City Chiefs 10:30 AM - 4:00 PM
K A N S A S C I T Y
We hope that you will join us for this special weekend as we celebrate all Chiefs alumni and honor Coach Schottenheimer. Please RSVP by November 30, 2010, to Katie Douglass at 816.920.4272, via email at kdouglass@chiefs.nfl.com, or online at www.kcchiefs.org/alumni including your hotel accommodations, ticket requests and shirt size.
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CHIEFS SEASON TICKET PARTNER
LUMNI
w e e kend
KANSAS CITY CHIEFS VARIOUS PROJECTS
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KARIM RASHID EXHIBITION PROMOTION PROJECT
please join us for the opening ceremonies for a show featuring karim rashid at the nelson-atkins museum of art. displayed will be rashid’s most recent work along with some of his most famous pieces. the opening ceremony will take place on july 11, 2009 at 7:00 p.m. in the bloch room.
nelson-atkins museum of art the bloch room
07.11.09 - 09.21.09
KARIM RASHID POSTCARD MAILER
KARIM RASHID INFORMATION BOOKLET
KARIM RASHID INFORMATION BOOKLET
KARIM RASHID INFORMATION BOOKLET
KARIM RASHID INFORMATION BOOKLET
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BIG TWELVE CONFERENCE IDENTITY REBRAND PROJECT
BIG TWELVE CONFERENCE PRIMARY MARK
BIG TWELVE CONFERENCE BUSINESS CARD
R E B R A N D S L O G A N It’s time
TYPOGRAPHIC STYLES AND RULES Font Name
Trade Gothic LH Extended
Font Name
Trade Gothic LH Bold Extended
Bembo Semibold
Standards
These specifications are used for application in a smaller
format. The alignments is always centered and hierarchy is
Standards
is used on anything ranging from an iPhone App to a calendar.
In addition to small format pieces, this typographic style
Standards
achieved through the use of the bold version of the font
The same rules apply in terms of alignment and hierarchy
This type is used minimally to create contrast between the serif and sans serif typefaces
COMPETE, YET WORK
Example Example Example DAN BEEBE COMMISIONER 7PT / 8PT
TOGETHER
TEL 469.524.1000
6PT / 4PT
P R I M A R Y L O G O I M A G E + T Y P E I M A G E O N L Y V E R S I O N T Y P E O N L Y V E R S I O N Image should measure equal to one-third of the length the type creates
The primary mark includes two versions: solid black for white/light backgrounds
Just as with the type on everything hierarchy should be emphasized
and solid white mark for black/dark backgrounds
by use of the bold version of the font
BIG TWELVE CONFERENCE BIG TWELVE CONFERENCE ¾”
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B I G T W E LV E C O N F E R E N C E C O L O R P A L E T T E I M A G E R Y A N D L O G O A P P L I C A T I O N
BIG TWELVE CONFERENCE BRAND SPECIFICATIONS
G R E A T
M O M E N T S
FOOTBALL
P H O T O S
F R O M
T H E
BIG TWELVE CONFERENCE 12-MONTH CALENDAR
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BIG TWELVE CONFERENCE 2011 FOOTBALL CALENDAR
I N
BIG TWELVE CONFERENCE APPLICATION AND WEB PRESENCE
OUR MISSION
EXTENDING THE INVITATION
We are committed to a competitive environment, where sportsmanship and fair play take center stage. Whether
As both the University of Colorado and University of Nebraska part from the conference in the coming
on the field, in the classroom, or within the community, the students, athletes, administrators, coaches and game
months, the Big Twelve will strive to remain an organization that displays tough competition and an inspiring
officials of the Big Twelve support the highest ideals in sportsmanship.
sense of pride. Although it may seem weird to some that the New Big Twelve Conference has only ten members, this matter should only instigate the potentiality of expansion within the conference. Furthermore, the Big Twelve is always on the lookout for additional schools who share the same insight, ideals and goals to join them in being a part of this incredible and forever successful organization.
EXISTING
MEET ZOEY THE FAN Zoey is more than your average dedicated fan. For years now she has made a point to attend all of the games and be as supportive as she possibly could. With an ex-boyfriend that’s an avid Oklahoma fan and who only wants to talk about her alma mater of the Texas Longhorns in a negative way, Zooey finds herself always arguing about the competition instead of supporting it, even when they aren’t playing each other. She wants to be supportive of all of the Big Twelve Conference schools, but when others want to talk like that it makes it difficult to want to support them in any way.
VS IDEAL
FUNCTIONAL
FUNCTIONAL
The Big Twelve Conference doesn’t support each other all
The Big Twelve Conference’s members, fans and students
that well, and instead focuses purely on competition.
strive to work together to be the best conference across the US.
MENTAL
MENTAL I am proud of my school alone and only want to see it do
I feel proud to be a part of the Big Twelve Conference and am
well. I could care less about the other schools in the Big
happy to see when fellow conference teams are successful.
Twelve.
SOCIAL SOCIAL
I support and cheer for all schools in the conference.
I avoid events with friends from other schools because it
SPIRITUAL
will only cause an argument.
The Big Twelve makes all schools feel as though they are
SPIRITUAL
equals and does a good job of incorporating all schools in
I feel happy when we win and when other Big Twelve
various events. It
schools lose, even if it’s out of conference play.
02. WHERE WE’RE GOING
03. WHO WE ARE
A LITTLE BIT OF
HISTORY ABOUT THE CONFERENCE The Big Twelve Conference, located in the Central United States, with headquarters located in Irving, Texas, officially formed on February 25, 1994, when members of the Big Eight Conference joined with four Texas schools from the Southwest Conference.
LET ME TAKE YOU ON A JOURNEY Through the corn fields of Iowa and of Nebraska, onto the vast mountain ranges of Colorado and into the golden wheat fields of Kansas, then down to the panhandle of Oklahoma wayside of the winding rivers of Missouri, we come to the lowlands of Texas. What we have just experienced is the vast physical beauty of what they call ‘the Midwest’. A region that possesses something more than just gorgeous landscapes and precious crops: Within the ever-competitive and ever-changing world of intercollegiate organizations, a conference exists.
A member of the NCAA’s Division I for all sports, of whose football teams compete in the Football Bowl Subdivision, the higher of two levels of NCAA Division I football competition. Member schools for the conference (up until the 2011 calendar year) are located in Colorado, Iowa, Kansas, Missouri, Nebraska, Oklahoma and Texas. The Big Twelve sponsors 21 sports. Men’s squads include baseball, basketball, cross country, football, golf, indoor track and field, outdoor track & field, swimming and diving, tennis and wrestling. Women’s teams are fielded in basketball, cross country, golf, gymnastics, indoor track and field, outdoor track and field, soccer, softball, swimming, tennis and volleyball.
COMPETE, YET WORK
TOGETHER
A SUCCESSFUL PAST Since it began play in 1996 and 1997, the Conference can boast of 38 team crowns and 459 individual NCAA Championships. The success
A conference we have come to know as The Big Twelve.
continued in 2009, as Oklahoma State won the NCAA men’s cross country title while Texas captured the national championship in men’s swimming & diving. Texas A&M maintained its place as the nation’s top outdoor track & field program, securing the NCAA crowns for both the men and women for the second consecutive year. Big Twelve squads continued to lead the nation in their respective sports as every single sport the Conference sponsors had at least one school ranked in the top six of the national rankings during the past campaign. In addition, nine different sports had the No. 1 team in the nation at some point during the 2009-2010 season. Clearly a strong conference in terms of competition in the world of sports, the Big Twelve has held an important role in the NCAA over a decade. While it may encompass some of the most amazing Division I schools in the United States, along with their great cities and amazing landscapes, the conference began to fail in other ways. Something happened along the way,
01. WHO WE WERE
BIG TWELVE CONFERENCE BRAND BOOK SPREAD EXAMPLES
“In union there is strength.”
BIG TWELVE CONFERENCE BRAND BOOK SPREAD EXAMPLES
T H E E N D . T H A N K Y O U F O R S T O P P I N G B Y.