M I S S I O N
S T A T E M E N T
Fur and Feather is an innovative pet retail company which offers a variety of pet/ lifestyle merchandise to a highly deďŹ ned customer niche. Because we have an ability to understand our customers and connect with them on an emotional level we feel we have an advantage over other pet retailers. The reason for our success will be that Fur and Feather is both compelling and distinctive among it’s competitors. We have chosen a particular customer segment and have made sure to create unique points of distinction with that segment. At our store locations, we have designed innovative shops that resonate with our customer. We present an eclectic mix of merchandise in which hard and soft goods are cross merchandised, and construct unique product displays that are charming, hip, and modern. The emphasis is on modern living (with pets of course). Our goal is to offer products and an environment so compelling and unique that the customer feels a connection to the brand and is persuaded to shop and a come back for more.
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FUR & FEATHER
M a r k e t i n g
p l a n
In the first year of operation, our marketing strategy will be focused on design professionals, pet care professionals and mid level business professional. Marketing efforts will include trade show participation, design contest entries, and advertising through in-the-know bloggers and also in industry and lifestyle magazines. In subsequent years, we will expand our marketing efforts to include individual consumers who may be reached through advertising in lifestyle magazines and on youtube/video blogs, sponsoring dog shows and competitions, endorsing pet adopetions and participation in regional pet events.
FUR & FEATHER
S T Y L E
G U I D E
PET
FUR & FEATHER
FUR & FEATHER
S T A T I O N A R Y
206 N. RANDOLPH ST .SUITE M100 CHAMPAIGN, IL 61820
PHONE: (217) 403 1752
JUERGEN SMITH
206 N. RANDOLPH ST .SUITE M100 CHAMPAIGN, IL 61820
PHONE: (217) 403 1752
JUERGEN SMITH
206 N. RANDOLPH ST .
SUITE M100
C H A M PA I G N , I L
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2 0 6 N . RANDOLPH St. S U I T E M 1 0 0 L o s A n g e l e s , C a 9 0 2 4 0 i n f o @ f u r & f e a t h e r . c o m
PHONE 562 465 3245
w w w . fur&feather. co m
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j.smith@polyvynylrecords.com
OWNER/PRESIDENT
j.smith@polyvynylrecords.com
OWNER/PRESIDENT
FUR & FEATHER
S T O R E
F R O N T
Product Development
Hangtags
Merchandising Apparel
Full Page Add for Company
Website Design
Catalog of products
v
Bus wrap
Postcards Etc.
Product Display