Beyonc and Whoopi Goldberg Are Making the Years Best Ugly Christmas Sweaters

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Tis the season for targeted merchandise? Celebrities this year are making the weirdest Christmas sweaters weve ever seen.">

What are you wearing to your office holiday party? You could go out and buy a trendy conversation piece, or opt for a classic little black dress. Alternatively, you could wear a huge sack of wool that covers up your curves in holiday cheer. After all, nothing says Im not romantically interested in any of you quite like an ugly holiday sweater. Enough with all the PC BSwere talking about Christmas sweaters (thanks, Trump!).

With all the scratchiness of a monastic hair shirt, and all the emotional baggage of The Cosby Show, the ugly Christmas sweater is in dire need of rebranding. Luckily, enterprising celebrities are here to reinvent the nondenominational holiday sweater for Americans of every color and creed. Tis the season for targeted merchandise!

As unglamorous as this humble fashion faux pas may initially appear, the holiday sweater is actually a pretty smart sell. In these polarizing times, the holiday sweater has the potential to unite consumers from all walks of life by perfectly straddling the line between holiday utility and everyday irony. Everyone can rock an ugly Christmas sweater, from Midwestern grandparents to college-aged hipsters in normcore nativity knits. With this growing millennial market, its no wonder that rappers make up the largest contingent of celebrities creating Christmas apparel. In

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Beyonc and Whoopi Goldberg Are Making the Years Best Ugly Christmas Sweaters by Josh Emerson - Issuu