What is fashion week for and why is it changing? - BBC News

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Image copyright Getty Images Image caption Not all catwalk styles are easy to wear, but they are now easy to buy Then there is the internet. Fashion journalism is also undergoing a revolution as independent bloggers or "influencers" play an ever greater role in telling consumers what is hot and what is not. If a high-end label waits six months before its lines arrive in the shop, it risks looking dated as the internet and the High Street have long ago been there and done that. Moreover, as the fashion industry becomes ever more global, the idea of designing for an upcoming "season" stops making any sense. There is a market for winter coats in Australia just when Americans are investing in strappy summer dresses. Related Topics Fashion

Read more: http://www.bbc.co.uk/news/business-37408928

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