Ikea Case Study Assignment Prime
About Ikea • The largest furniture retailing company • Loaction: 433+ locations across the globe • Headqarter: Netherlands • Revenue: Approx. US$ 45.4 billion
How it Became a Billion-Dollar Brand? • The European brand specializes in providing kitchen and home appliances, along with accessories. Currently operating in 52 countries, the company opened its first store in Sweden with the name Möbel-IKÉA. Germany (53) leads the race of the number of stores followed by United States (50). • IKEA is an acronym for: I: Ingvar K: Kamprad E: Elmtaryd, the name of the family farm where Ingvar Kamprad was born A: Agunnaryd, the hometown of the owner
Ikea SWOT Analysis Strength
Weakness
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Strong brand presence Innovating design concepts Cost-cutting methods Powerful financial position in terms of tangible assets and resources
Weak market presence in Asian region Inadequate flexibility Negative reputation Environmental problems
Opportunity
Threat
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Increasing brand presence in Asian countries Adding cost-effective products in the portfolio More use of innovating technology Focus on CSR (Corporate Social Responsibility)
Competitive market Increasing cost of raw materials Global economic crisis Financial crisis in developed countries
Ikea PESTLE Analysis P: Political Foreign trade policies, trade restrictions, bureaucracy, government policies, etc., are some elements that affect the operation management of a firm politically. But, you need not worry as your online case study on Ikea will have all the basic ingredients for an A+. It will be drafted after having an insight into the political situation of 52 countries in which the brand have its presence. E: Economic Are you wondering, “What are the economic factors influencing Ikea?” If yes, then Ikea case study solution from online Australian writers will answer all your questions. For instance, the internal exchange rates, taxation, labour cost, unemployment rate, cost of raw materials play a vital role in the profit ratio. Therefore, the academic paper will be crafted after having a brief about the economic scenario of a country. S: Social As the name suggests, the social factors related to the society, such as customer's behaviour, demographics, change in lifestyle, cultural taboos, and many more can also cause a hurdle in the successful journey of an organization. However, the moment you ask our experts, "Can you write my case study of Ikea?" we guarantee you to rest assured related to the facts and figures. All the social factors will be incorporated along with graphs and pie-charts for a better understanding.
Ikea PESTLE Analysis
T: Technological The emergence of technology has given a sigh of relief to the big companies in terms of production, distribution, and communication of the products & services. Similarly, the Ikea operations management case study service providers believe that the organization has started investing heavily in the augmented reality to provide better customer experience. Other components taken into consideration by the case study writers are technology initiatives, emerging technologies, the technology used by the competitors, and automation. L: Legal A company should be familiar with the legal jurisdictions of a country in which it is willing to expand its business. And, the same goes for Ikea as well. According to the online innovation case study Ikea help providers, if it is planning to expand its market in the Asian countries, then it must be well-grasped with the laws regarding intellectual property, consumer protection, safety and advertising standards, product labelling, etc. The moral of the story is that your document will have all the legal factors incorporated. E: Environmental The geographical and surrounding environment impact the sustainable development of an enterprise. Due to this, Ikea is emphasizing largely on environmental factors such as climate changes, carbon footprints, waste management policies, and environmental regulations, to name a few. Furthermore, the Ikea global marketing strategy case study writers explains that the brand has now started taking these factors seriously after the negative controversy in recent time.
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