Jack of All Trades Master of Some

JACK OF ALL TRADES MASTER OF SOME

THE SELECTED WORKS OF

JOSH SANDERS (2014–2019)

JACK OF ALL TRADES MASTER OF SOME

THE SELECTED WORKS OF

JOSH SANDERS (2014–2019)

JOSH SANDERS 1.925.858.9487 info@josh-sanders.com josh-sanders.com Copyright Š2018 Josh Sanders All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means physical or electronic, including photocopy or on any storage and retrieval system, without prior written permission.

This book is dedicated to my family and friends who have constantly supported me throughout this journey.

CONTENTS 1. ADMITTANCE

Conceptual Book on Rites of Passage

2. ULTIMATE GUITAR PRO

Mobile App for Playing the Guitar

3. PUSHING DAISIES

Book on the Dangers of Funerals

4. KIAWE HONEY

Packaging Design for Hawaiian Honey

5. G SHOCK

Conceptual Book Advertising G–Shock Watches

6. CALLIGRAPHY

Book of Collected Calligraphy Exercises

7. GOODWILL

Re-brand of Goodwill

8. DONNIE DARKO

Motion Graphic Title Sequence for Donnie Darko

9. CLARENCE

Personal Art + Installation Work

Within design, music, photography, fine art, and all other artistic avenues, there are entire lifetimes worth of knowledge waiting to be acquired.

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ADMITTANCE Admittance is a project illustrating the different rites of passage across different cultures. The volcanic imagery is used to communicate change, growth, and the transformation into adulthood that is consistently shown throughout different civilizations across the world.

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CLASS GR 330: TYPOGRAPHY 3: COMPLEX HIERARCHY DESIGN CHALLENGE Refine and develop classic and cutting-edge typographic communications in a variety of challenging projects for both print and screen.

DELIVERABLES • Printed Book • Promotional Poster • Supporting Website COLOR SCHEME

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ADMITTANCE

VISUAL STUDIES

These visual studies communicate the constant cycle of change and the graduation from child to adult.

The volcanic theme simulates a malleable child that will soon solidify after completing the trials given by their community.

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Times New Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ

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FONT STUDIES

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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

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Avenir

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14 ADMITTANCE

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16 ADMITTANCE

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18 ADMITTANCE

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02

ULTIMATE GUITAR

CLASS GR 350: VISUAL SYSTEMS 1

Tabs application creates

DESIGN CHALLENGE Refine and apply their knowledge of type, composition and meaningful image construction to integrated communication projects.

a learning experience

DELIVERABLES

that makes it easy to

• A multiscreen app design

This Ultimate Guitar

comprehend and more importantly, have fun.

The time it takes to access the tabs has been shortened, the flood of advertisements has been pulled back, and there is only one version of tabs for every song.

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COLOR SCHEME

ULTIMATE GUITAR

Sign Up Log In Playlists

List of Songs

Search

Search Results

Home Account & Settings

Upgrade

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Promotional Deals

Tabs

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ULTIMATE GUITAR

VISUAL STUDIES

These visual studies communicate a connection between the professional musician and the average guitar player.

The user interface have a resemblance to modern music players to familiarize the consumer and decrease the amount of confusion while using the app.

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DIN ABCDEFGHIJKLMNOPQRSTUVWXYZ

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FONT STUDIES

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26 ULTIMATE GUITAR

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28 ULTIMATE GUITAR

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30 ULTIMATE GUITAR

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32 ULTIMATE GUITAR

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PUSHING DAISIES Pushing Daisies is a mock TED Talk Conference informing the world of the environmental

CLASS GR 350: VISUAL SYSTEMS 1 DESIGN CHALLENGE Refine and apply knowledge of type to complex design systems for communication and campaign building.

DELIVERABLES • Printed Book • Supporting Website

dangers of the death industry. To communicate the seeping toxins that bleed through coffins, duotone imagery and blocks of color come out from the center of the book.

COLOR SCHEME

36 PUSHING DAISIES

PUSHING DAISIES

VISUAL STUDIES

These visual studies communicate the damage done to the environment from coffins, cremation, preservative chemicals and the death industry. Though we may have different viewpoints on the spiritual aspects of death, there is no denying that we all die and the disposal methods that we use as a society are negatively affect our living world.

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DIN Next Stencil ABCDEFGHIJKLMNOPQRSTUVWXYZ

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FONT STUDIES

abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

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DIN

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40 PUSHING DAISIES

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42 PUSHING DAISIES

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44 PUSHING DAISIES

CALLIGRAPHY

04

KIAWE HONEY

CLASS GR 350: VISUAL SYSTEMS 1

Honey Company based

DESIGN CHALLENGE Refine and apply their knowledge of type, composition and meaningful image construction to integrated communication projects.

on the big island in

DELIVERABLES

Hawaii. The pattern-like

• Printed Book • Supporting Website

Kiawe Hawaiian Honey is a honey brand based on the Rare Hawaiian

prints on the label mimic authentic Hawaiian tattoos. Paired with a natural color selection, these honey jars give a signature Hawaiian feel without coming across tacky or disingenuous as most Hawaiianthemed products.

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COLOR SCHEME

KIAWE HONEY

VISUAL STUDIES

These visual studies communicate the unique cultural artwork and patterns of Hawaii. The natural methods used to create these pieces usually include woodblock prints and tiki sculptures.

Paired with very delicate and refined typography, Kiawe honey can be sold both on the native island as well as a boutique store in an urban city.

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Masqualero ABCDEFGHIJKLMNOPQRSTUVWXYZ

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FONT STUDIES

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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

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Avenir

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KIAWE HONEY

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INITIAL LOGOS

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52 KIAWE HONEY

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54 KIAWE HONEY

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CALLIGRAPHY

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G SHOCK

CLASS GR 350: VISUAL SYSTEMS 1

line and can widthstand

DESIGN CHALLENGE This assignment forces the designer to tell a story through visual pacing and imagery in a printed and mailed advertisement.

a great deal of force.

DELIVERABLES

Popularized in action

• Printed Book • Advertisement Posters

G Shock prides itself in its durability. It shock absorbtion is top of the

sports, G Shock has seem a lot of spills and wipeouts. The concept told the story of a watch that was more durable than your bones.

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COLOR SCHEME

G SHOCK

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G SHOCK

VISUAL STUDIES

These visual studies communicate the toughness of skaters, BMXers, surfers, and all extreme sports athletes. The bumps and bruises that these athletes endure are equal to the impact endured by a G-Shock watch.

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G SHOCK

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64 G SHOCK

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68 G SHOCK

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CALLIGRAPHY

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DONNIE DARKO In this title sequence, I’ve re-imagined the visual language and identity of the movie Donnie Darko. The inky doodles resemble Donnie’s drawings and the overlaying text shows the different layers of meaning revealed by his book.

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CLASS WNM 205: MOTION GRAPHICS 1 DESIGN CHALLENGE The challenge of this course is using 2D animation—of type, symbols, shapes, and color—that opens the door to mastery of industry-leading motion software.

DELIVERABLES • 30 Second Title Sequence COLOR SCHEME

72 DONNIE DARKO

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DONNIE DARKO

VISUAL STUDIES

These visual studies communicate the psychological, quirky aesthetic of ‘Donnie Darko’. The sketchbook drawings combined with the dark background textures embodies the movie in all of its confusion and suspense.

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DONNIE DARKO

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FRAME-BY-FRAME FILM REEL

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78 DONNIE DARKO

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80 DONNIE DARKO

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82 DONNIE DARKO

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CALLIGRAPHY

07

GOODWILL I’ve created a redesign of the Goodwill Brand, including a standards manual and a list of applications that better communicate the strong sense of care and community that the Goodwill brand brings.

CLASS GR 324: BRANDING PRINCIPLES DESIGN CHALLENGE The challenge of this course is to investigate what defines a “brand” at a fundamental level and crafting refined brand expressions that extend this core message to new products, services, and environments.

DELIVERABLES • Letterhead • Business Cards • Branding Standards Book

COLOR SCHEME

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86 GOODWILL

GOODWILL

VISUAL STUDIES

These visual studies communicate the unique cultural artwork and patterns of Hawaii. The natural methods used to create these pieces usually include woodblock prints and tiki sculptures.

Paired with very delicate and refined typography, Kiawe honey can be sold both on the native island as well as a boutique store in an urban city.

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Gotham Rounded ABCDEFGHIJKLMNOPQRSTUVWXYZ

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FONT STUDIES

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GOODWILL

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INITIAL LOGOS

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Goodwill

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gw

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GOODWILL

0.5x

x

0.5x

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94 GOODWILL

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GOODWILL

Everything you need to get your life back on track.

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GOODWILL

Giving Hope. Creating Futures. Changing Lives.

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Giving Hope. Creating Futures. Changing Lives.

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100 CALLIGRAPHY

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102 GOODWILL

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108 GOODWILL

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110 GOODWILL

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CALLIGRAPHY

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CALLIGRAPHY

CLASS FA 153: CALLIGRAPHY

These are a collection

& LETTERFORM

of calligraphy pieces

DESIGN CHALLENGE The challenge of this course is more skill–based and focuses on keeping a steady hand along with the organizational ability to plan and grid your work beforehand.

that were created with pen and ink applications while studying letterforms and ancient typographical texts.

DELIVERABLES • 1 book of

calligraphic studies

COLOR SCHEME

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114 CALLIGRAPHY

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CALLIGRAPHY

VISUAL STUDIES

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118 CALLIGRAPHY

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120 CALLIGRAPHY

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122 CALLIGRAPHY

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CALLIGRAPHY

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CLARENCE Clarence Needs Some Change is a socially impactful noprofit art experience that centers itself around poverty and homelessness. All

DESIGN CHALLENGE The challenge of producing Clarence comes with the limitation of colors and extending the brand across multiple mediums and applications.

DELIVERABLES • Art Installations • Poster Series • Fine Art Paintings

proceeds go to Daily Bowl, a local charity that prevents food waste and feeds the homeless community.

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COLOR SCHEME

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CLARENCE

This series of posters represent the constant struggle for financial gain and the lack of empathy for those without.

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Those living in metropolitan areas will be of no surprise to the metal studs, spikes, or dividers in between many benches and ledges.

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Their sole purpose was to discourage homeless people from sleeping in the area.

How far will these cities go to increase the discomfort of these public places?

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Though monetary donations may change a life, the donations of systematic health, shelter, and education could end the downward spiral of disenfranchised families.

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Creating more accessibilities to gain a comfortable living space, will go much further than the occasional change in your pocket.

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CLARENCE

The garments included in this publication are made from found pieces of clothing at select consignment locations that benefit homeless communities around the world. All pieces are one of one.

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134 CLARENCE

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136 CLARENCE

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138 CLARENCE

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140 CLARENCE

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142 CLARENCE

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144 CLARENCE

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JOSH SANDERS 1.925.858.9487 info@josh-sanders.com josh-sanders.com

SCHOOL Academy of Art University School of Graphic Design & Digital Media San Francisco, CA INSTRUCTOR Phil Hamlett BINDERY Blurb TEXT STOCK ProLine Uncoated TYPEFACES Univers Courier SOFTWARE Adobe Creative Suite CC

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