2011 - CPM Corporate Rebranding

Page 1

BOLD.MOVES Rebranding: Car People Marketing


[1999] (2000} [2001]

car

PEOPLE

marketing

Objective: Integrate new logo and icons into branded items including:

INNOVATIVE MARKETING FOR CAR DEALERS

[2002] [2003]

• Booth back-drop

• Apparel

• Brochure

• Videos

• Social media

• Website

• Advertising

[2005] [2006] [2007] [2008] [2009] [2010] [2011]

[business card front]

[business card back]

BRAND

[2004]

• Business card


Update logo utilizing contemporary trends, while also eliminating the existing usage difficulties. Others who took bold moves...

[icon]

• Pizza Hut

• Pepsi

• Nike

• Delta

• Microsoft

• Mercedes

• Radio Shack

• McDonalds

• Kodak

[vertical]

[horizontal]

LOGOS

Objective:


Objective: Update current icons with same techniques used for new logo. Format icons to stand alone or with program title.

[rewards]

[special mail]

[emarketing]

[pre-paid maintenance]

[gift cards]

[business cards]

[ghost calls]

ICO NS

[service reminders]


Objective: Update current icons with same techniques used for new logo. Format icons to stand alone or with program title.

[rewards]

[special mail]

[emarketing]

[pre-paid maintenance]

[gift cards]

[business cards]

[ghost calls]

ICO NS

[service reminders]


Update logo utilizing contemporary trends, while also eliminating the existing usage difficulties. Others who took bold moves...

[icon]

• Pizza Hut

• Pepsi

• Nike

• Delta

• Microsoft

• Mercedes

• Radio Shack

• McDonalds

• Kodak

[vertical]

[horizontal]

LOGOS

Objective:


[1999] (2000} [2001]

car

PEOPLE

marketing

Objective: Integrate new logo and icons into branded items including:

INNOVATIVE MARKETING FOR CAR DEALERS

[2002] [2003]

• Booth back-drop

• Apparel

• Brochure

• Videos

• Social media

• Website

• Advertising

[2005] [2006] [2007] [2008] [2009] [2010] [2011]

[business card front]

[business card back]

BRAND

[2004]

• Business card


BOLD.MOVES Rebranding: Car People Marketing


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