Personal Branding

Page 1

Brand Development: Joshua Levin Marketing

Prof. Oscar Betancur Fasm210


Table Of Contents

1

Justification

2

Keywords

3

Inspiration

4

Logo Development

13

31

Materials Inspiration

14

Materials

Final Materials


Justification This logo branding project is inspired by my workflow and attributes of it that I find outwardly beneficial. My designs are meant to convey quality, fluidity, patience, sophistication and minimalism. These are values I hold close in my personal life, and I believe them to be the keys to a fulfilling life The qualities I aimed for affected my process. Quality is represented through layout, the highest quality items are often the simplest, but provide the most benefit. I aimed to create designs that were simple but iconic. Fluidity is shown in the forms of my designs, and their ability to transcend singular forms 1+1=10. Patience is apparent in my process and development. Sophistication and minimalism are shown through layout and typography choice, and color, or lack thereof. This project will stretch my ability to work efficiently with Illustrator to produce a workflow that is more loose, and artistic.

1


Keywords

High Quality, Fluid, Patient, Sophisticated, Minimal

2


Inspiration

3


Logo

4


Logo

5


Logo

6


Logo

7


Logo

8


Logo

9


Logo

Joshua Levin

Jo s h u a L ev in

Marketing

Marketing

Jo s h u a L ev in

Jos h u a L ev i n

Marketing

Jo s h u a L ev in Marketing

Joshua Levin Marketing

10


Logo

Joshua Levin Marketing

Joshua Levin Marketing

Joshua Levin

Joshua Levin Marketing

Joshua Levin

Joshua Levin

Marketing

Marketing

Marketing

Joshua Levin

Joshua Levin

Joshua Levin

Marketing

Marketing

Joshua Levin Marketing

11


Logo

Joshua Levin Marketing

Joshua Levin Marketing

Joshua Levin Marketing

Joshua Levin

Joshua Levin

Marketing

Marketing

Joshua Levin

Joshua Levin

Marketing

Marketing

Joshua Levin Marketing

Joshua Levin Marketing

Joshua Levin Marketing

Joshua Levin

Joshua Levin

Joshua Levin

Marketing

Marketing

Marketing

Joshua Levin

Final Choice

Marketing

12


Materials INSPIRATION

13


Materials

Sav|Bos|Mia

Ce ll: 6 1 7 - 5 1 2 - 2 1 9 9 Ema il: J o s huale v in2 2 2 @g ma il . c o m We b s it e : J o s hua jo hnle v in. c o m 617-512-2199 J o s hual e v in2 2 2 @ g ma il . c o m J o s hua jo hnl e v in. c o m

S av | B o s | M i a S av | B o s | M ia

S av| B o s | M i a Lorem ipsu m

Lo r e m ip s um Ce ll: 6 1 7 - 5 1 2 - 2 1 9 9

Cell: 6 1 7 - 5 1 2 - 2 1 9 9

Ema il: J o s huale v in2 2 2 @g ma il . c o m

Ema il : Joshu al evin 2 2 2 @ g ma il .com

We b s it e : J o s hua jo hnle v in. c o m

Website: Joshu a joh n l evin .com

617-512-2199

S av| B o s | M i a Lo r e m ip s um Ce ll: 6 1 7 - 5 1 2 - 2 1 9 9

J o s hual e v in2 2 2 @ g ma il . c o m J o s hua jo hnl e v in. c o m

S av | B o s | M i a

Ema il: J o s huale v in2 2 2 @g ma il . c o m We b s it e : J o s hua jo hnle v in. c o m

14


Materials

15


Materials

Joshua Levin

B o s / S AV/ M I A

Joshua Levin

C r e at I v e m a r k e t i n g

C r e at I v e m a r k e t i n g

Cell: 617-512-2199

Cell: 617-512-2199

Email: Joshualevin222@gmail.com

Email: Joshualevin222@gmail.com

We b s i t e : J o s h u a j o h n l e v i n . c o m

We b s i t e : J o s h u a j o h n l e v i n . c o m

Joshua Levin

B o s / S AV/ M I A

Joshua Levin

Creative Marketing

Creative Marketing

Cell: 617-512-2199

Cell: 617-512-2199

E m a i l : Jo s h u a l e v i n 2 2 2 @ g m a i l . c o m

E m a i l : Jo s h u a l e v i n 2 2 2 @ g m a i l . c o m

We b s i t e : J o s h u a j o h n l e v i n . c o m

We b s i t e : J o s h u a j o h n l e v i n . c o m

B o s / S AV/ M I A

B o s / S AV/ M I A

16


Materials

17


Materials Joshua Levin C r e at i v e M a r k e t i n g

Joshua Levin C r e at i v e M a r k e t i n g

Cell: 617-512-2199 Email: Joshualevin222@gmail.com Website: Joshuajohnlevin.com

Cell: 617-512-2199 Email: Joshualevin222@gmail.com Website: Joshuajohnlevin.com

Joshua Levin C r e at i v e M a r k e t i n g

Cell: 617-512-2199 Email: Joshualevin222@gmail.com Website: Joshuajohnlevin.com

Joshua Levin C r e at i v e M a r k e t i n g

Cell: 617-512-2199 Email: Joshualevin222@gmail.com

Joshua Levin

Website: Joshuajohnlevin.com

C r e at i v e M a r k e t i n g

Cell: 617-512-2199 Email: Joshualevin222@gmail.com Website: Joshuajohnlevin.com

Joshua Levin C r e at i v e M a r k e t i n g

Joshua Levin C r e at i v e M a r k e t i n g

Joshua Levin

Cell: 617-512-2199

Cell: 617-512-2199

C r e at i v e M a r k e t i n g

Email: Joshualevin222@gmail.com Website: Joshuajohnlevin.com

Email: Joshualevin222@gmail.com Website: Joshuajohnlevin.com

Cell: 617-512-2199 Email: Joshualevin222@gmail.com Website: Joshuajohnlevin.com

Joshua Levin C r e at i v e M a r k e t i n g

Joshua Levin C r e at i v e M a r k e t i n g

Cell: 617-512-2199 Email: Joshualevin222@gmail.com Website: Joshuajohnlevin.com

Cell: 617-512-2199 Email: Joshualevin222@gmail.com Website: Joshuajohnlevin.com

Joshua Levin Joshua Levin

C r e at i v e M a r k e t i n g

C r e at i v e M a r k e t i n g

Cell: 617-512-2199 Cell: 617-512-2199 Email: Joshualevin222@gmail.com Website: Joshuajohnlevin.com

Email: Joshualevin222@gmail.com Website: Joshuajohnlevin.com

18


Materials

19


Materials

Joshua Levi n Marketing

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Website: Joshuajohnlevin.com

Marketing

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20


Materials

Joshua Levin Marketing

Cell: 617-512-2199 Email: Joshualevin222@gmail.com Website: Joshuajohnlevin.com

Joshua Levin Marketing

Cell: 617-512-2199 Email: Joshualevin222@gmail.com Website: Joshuajohnlevin.com

Joshua Levin Marketing

Cell: 617-512-2199 Email: Joshualevin222@gmail.com Website: Joshuajohnlevin.com

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nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel

vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu

illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

L o r e m i p s u m d o l o r s i t a m e t, c o n s e c t e t u e r a d i p i s c i n g e l i t, s e d d i a m n o n u m m y n i b h e u i s m o d t i n c i d u n t u t l a o r e e t d o l o r e m a g n a a l i q u a m e r at v o l u t pat. U t w i s i e n i m a d m i n i m v e n i a m , q u i s n o st r u d e x e rc i tat i o n u l l a m c o r p e r s u s c i p i t l o b o r -

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t i s n i s l u t a l i q u i p e x e a c o m m o d o c o n s e q u at.

tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis

tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis

nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

L o r e m i p s u m d o l o r s i t a m e t, c o n s e c t e t u e r a d i p i s c i n g e l i t, s e d d i a m n o n u m m y n i b h e u i s m o d t i n c i d u n t u t l a o r e e t d o l o r e m a g n a a l i q u a m e r at v o l u t pat. U t w i s i e n i m a d m i n i m v e n i a m , q u i s n o st r u d e x e rc i tat i o n u l l a m c o r p e r s u s c i p i t l o b o r t i s n i s l u t a l i q u i p e x e a c o m m o d o c o n s e q u at. D u i s a u t e m v e l e u m i r i u r e d o l o r i n h e n d r e r i t i n v u l p u tat e v e l i t e s s e m o l e s t i e c o n s e q u at, v e l i l l u m d o l o r e e u f e u g i at n u l l a fac i l i s i s at v e ro e ro s e t ac c u m sa n e t i u sto o d i o d i g n i s s i m q u i b l a n d i t p r a es e n t lu ptat u m z z r i l d e l e n i t au g u e d u i s d o l o r e t e f e u ga i t n u l l a facilisi.

L o r e m i p s u m d o l o r s i t a m e t, c o n s e c t e t u e r a d i p i s c i n g e l i t, s e d d i a m n o n u m m y

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Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincid-

tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis

unt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud

nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel

vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu

illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui

feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent

blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

n i b h e u i s m o d t i n c i d u n t u t l a o r e e t d o l o r e m a g n a a l i q u a m e r at v o l u t pat. U t w i s i e n i m a d m i n i m v e n i a m , q u i s n o st r u d e x e rc i tat i o n u l l a m c o r p e r s u s c i p i t l o b o r t i s n i s l u t a l i q u i p e x e a c o m m o d o c o n s e q u at.

L o r e m i p s u m d o l o r s i t a m e t, c o n s e c t e t u e r a d i p i s c i n g e l i t, s e d d i a m n o n u m m y n i b h e u i s m o d t i n c i d u n t u t l a o r e e t d o l o r e m a g n a a l i q u a m e r at v o l u t pat. U t w i s i

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tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis

tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis

nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

e n i m a d m i n i m v e n i a m , q u i s n o st r u d e x e rc i tat i o n u l l a m c o r p e r s u s c i p i t l o b o r t i s n i s l u t a l i q u i p e x e a c o m m o d o c o n s e q u at. D u i s a u t e m v e l e u m i r i u r e d o l o r i n h e n d r e r i t i n v u l p u tat e v e l i t e s s e m o l e s t i e c o n s e q u at, v e l i l l u m d o l o r e e u

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f e u g i at n u l l a fac i l i s i s at v e ro e ro s e t ac c u m sa n e t i u sto o d i o d i g n i s s i m q u i

tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis

b l a n d i t p r a es e n t lu ptat u m z z r i l d e l e n i t au g u e d u i s d o l o r e t e f e u ga i t n u l l a

nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

facilisi.

L o r e m i p s u m d o l o r s i t a m e t, c o n s e c t e t u e r a d i p i s c i n g e l i t, s e d d i a m n o n u m m y n i b h e u i s m o d t i n c i d u n t u t l a o r e e t d o l o r e m a g n a a l i q u a m e r at v o l u t pat. U t w i s i e n i m a d m i n i m v e n i a m , q u i s n o st r u d e x e rc i tat i o n u l l a m c o r p e r s u s c i p i t l o b o r -

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu

illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui

feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent

blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

22


Materials Joshua Levin Marketing

A b o u t:

Cell: 617-512-2199 Email: Joshualevin222@gmail.com Website: Joshuajohnlevin.com

Work Experience:

A student studying Fashion Marketing at SCAD with a primary interest in aesthetics and style, social media m a r k e t i n g a n d m a n a g e m e n t, l o o k i n g for an internship with a creative marketing firm. I hold the drive to form creative solutions for complex issues and apply those solutions, e c i e n t l y, e e c t i v e l y a n d f i r m l y. G r e a t at communicating with others, especially in a business setting, helping to provide customers with a one on one experience. A quick and comprehensive learner with initiative and a vision to form unique ideas

2010 - Current: Personal DJ Business (Founder)

2012-2013: Franklin Park Zoo (Volunteer)

2013- 2014 Howl Party Group (Creative Director)

2014-2015 Caffe Aromi boston (Barista)

Skills: Illustrator 10/10

­

Indesign 10/10

­

Photoshop 6/10

­

Education:

2015-2016 Boston Community Ventures (Assistant)

2017 (Summer Internship) ETCETERA Los Angeles (PR INTERN)

2017-2018 Colorblind Studios (Founder)

2009-2013: Brookline High School

2014-2019: BFA Fashion Marketing Savannah College of Arts and Design

(GPA 3.0)

23


Materials

2010 - Current: Personal DJ Business (Founder)

2012-2013: Franklin Park Zoo (Volunteer)

Jos hua L ev i n Marketing

2013- 2014 Howl Party Group (Creative Director)

2014-2015 A student studying Fashion Marketing at SCAD with a primary interest in aesthetics and style, social media marketing and mana g e m e n t, l o o k i n g for an internship with a creative marketing firm. I hold the drive to form creative solutions for complex issues and apply those solutions, e c i e n t l y, e e c t i v e l y a n d f i r m l y. G r e a t a t communicating with others, especially in a business setting, helping to provide customers with a one on one experience. A quick and comprehensive learner with initiative and a vision to form unique ideas

Caffe Aromi boston (Barista)

2015-2016 Boston Community Ventures (Assistant)

2017 (Summer Internship) ETCETERA Los Angeles (PR INTERN)

2017-2018 Colorblind Studios (Founder)

Illustrator 10/10

Indesign 10/10

Photoshop 6/10

Education: 2009-2013:

Brookline High School

2014-2019:

617-512-2199 Joshualevin222@gmail.com Joshuajohnlevin.com

BFA Fashion Marketing Savannah College of Arts and Design

(GPA 3.0)

24


Materials

Joshua Levin Marketing

Who Am I? A student studying Fashion Marketing at SCAD with a primary interest in aesthetics and style, social media m a r k e t i n g a n d m a n a g e m e n t, l o o k i n g for an internship with a creative marketing firm. I hold the drive to form creative solutions for complex issues and a p p l y t h o s e s o l u t i o n s , e c i e n t l y, e f f e c t i v e l y a n d f i r m l y. G r e a t a t c o m m u nicating with others, especially in a business setting, helping to provide customers with a one on one experience. A quick and comprehensive learner with initiative and a vision to form unique ideas

What caN I DO?

tHE gOOD Stuff 2010 - Current: Personal DJ Business (Founder)

2012-2013: Franklin Park Zoo (Volunteer)

2013- 2014 Howl Party Group (Creative Director)

2014-2015 Caffe Aromi boston (Barista)

Illustrator 10/10

Indesign 10/10

Photoshop 6/10

2015-2016 Boston Community Ventures (Assistant)

2017 (Summer Internship)

WHERE HAVE I BEEN?

ETCETERA Los Angeles (PR INTERN)

2017-2018

2009-2013: Brookline High School

Colorblind Studios (Founder)

2014-2019: BFA Fashion Marketing Savannah College of Arts and Design

(GPA 3.0)

617-512-2199 Joshualevin222@gmail.com Joshuajohnlevin.com

25


Materials Cell: 617-512-2199 Email: Joshualevin222@gmail.com Website: Joshuajohnlevin.com

Jo s hua Lev i n Marketing

Eight seconds. The time it takes to tie your shoe. Kiss a loved one goodbye. The small heart attack when you can't find your phone. In today's world, that's what it takes to make or break it with your potential customer. Maybe it's Twitter's fault for making us rely on 140 characters like, "My professor told me the final would be a piece of cake. I left hungry and confused." (Copyright ME), or Instagram for turning us all into "professional photographers". For worse, or for worse we are in the eight second age where, at 21 years and 8 seconds old, you are past your prime.

I am not an eight second guy.....I mean I am not a guy who becomes disinterested in eight seconds. Although this eight second barrier is important nowadays, it is the time afterwards, building intimate connections with customers that makes Patagonia, Urban Outfitters or Vans into a lifestyle brand. I have learned this through my many projects I have dove into over the years. I fell into my first nightlife project at the age of 18 in Berlin, Germany. It was called Howl Berlin. I was a DJ, and desperately trying to become a millionaire by age 19. In my naive 18 year old brain, I figured I'd walk into the first club that I saw fit and start a night. It worked.

Over the next 9 months I organized three events, made absolutely no money, and disappointed my parents. I was fulfilled, though, and I had built a small party group in Berlin that ended up being one of ResidentAdvisor's top nights that week, and a group I loved, that believed in what Howl Berlin stood for...Art Over Everything.

I have taken the lessons I learned in Berlin and built a Brick and Mortar thrifted streetwear concept store called Colorblind Fashion Studios. Every weekend since January, I have organized Colorblind Fridays, where I invite other SCAD students to my space to celebrate arts, culture, and fashion. It is the center point of my marketing plan, and has built a steady Colorblind Family who come week after week (Sort of cultish, I know). It doesn't take eight seconds to build a loyal customer base, it takes years. Too many companies have been pouring their marketing money into 8 seconds, and have forgotten about what really matters, family. I am applying, because I want to help companies build this family.

26


Materials Joshua Levin Marketing

Cell: 617-512-2199 Email: Joshualevin222@gmail.com Website: Joshuajohnlevin.com

Eight seconds. The time it takes to tie your shoe. Kiss a loved one goodbye. The small heart attack when you can't find your phone. In today's world, that's what it takes to make or break it with your potential customer. Maybe it's Twitter's fault for making us rely on 140 characters like, "My professor told me the final would be a piece of cake. I left hungry and confused." (Copyright ME), or Instagram for turning us all into "professional photographers". For worse, or for worse we are in the eight second age where, at 21 years and 8 seconds old, you are past your prime.

I am not an eight second guy.....I mean I am not a guy who becomes disinterested in eight seconds. Although this eight second barrier is important nowadays, it is the time afterwards, building intimate connections with customers that makes Patagonia, Urban Outfitters or Vans into a lifestyle brand. I have learned this through my many projects I have dove into over the years. I fell into my first nightlife project at the age of 18 in Berlin, Germany. It was called Howl Berlin. I was a DJ, and desperately trying to become a millionaire by age 19. In my naive 18 year old brain, I figured I'd walk into the first club that I saw fit and start a night. It worked.

Over the next 9 months I organized three events, made absolutely no money, and disappointed my parents. I was fulfilled, though, and I had built a small party group in Berlin that ended up being one of ResidentAdvisor's top nights that week, and a group I loved, that believed in what Howl Berlin stood for...Art Over Everything.

I have taken the lessons I learned in Berlin and built a Brick and Mortar thrifted streetwear concept store called Colorblind Fashion Studios. Every weekend since January, I have organized Colorblind Fridays, where I invite other SCAD students to my space to celebrate arts, culture, and fashion. It is the center point of my marketing plan, and has built a steady Colorblind Family who come week after week (Sort of cultish, I know). It doesn't take eight seconds to build a loyal customer base, it takes years. Too many companies have been pouring their marketing money into 8 seconds, and have forgotten about what really matters, family. I am applying, because I want to help companies build this family.

27


Materials Joshua Levin Marketing

Cell: 617-512-2199 Email: Joshualevin222@gmail.com Website: Joshuajohnlevin.com

Eight seconds. The time it takes to tie your shoe. Kiss a loved one goodbye. The small heart attack when you can't find your phone. In today's world, that's what it takes to make or break it with your potential customer. Maybe it's Twitter's fault for making us rely on 140 characters like, "My professor told me the final would be a piece of cake. I left hungry and confused." (Copyright ME), or Instagram for turning us all into "professional photographers". For worse, or for worse we are in the eight second age where, at 21 years and 8 seconds old, you are past your prime.

I am not an eight second guy.....I mean I am not a guy who becomes disinterested in eight seconds. Although this eight second barrier is important nowadays, it is the time afterwards, building intimate connections with customers that makes Patagonia, Urban Outfitters or Vans into a lifestyle brand. I have learned this through my many projects I have dove into over the years. I fell into my first nightlife project at the age of 18 in Berlin, Germany. It was called Howl Berlin. I was a DJ, and desperately trying to become a millionaire by age 19. In my naive 18 year old brain, I figured I'd walk into the first club that I saw fit and start a night. It worked.

Over the next 9 months I organized three events, made absolutely no money, and disappointed my parents. I was fulfilled, though, and I had built a small party group in Berlin that ended up being one of ResidentAdvisor's top nights that week, and a group I loved, that believed in what Howl Berlin stood for...Art Over Everything.

I have taken the lessons I learned in Berlin and built a Brick and Mortar thrifted streetwear concept store called Colorblind Fashion Studios. Every weekend since January, I have organized Colorblind Fridays, where I invite other SCAD students to my space to celebrate arts, culture, and fashion. It is the center point of my marketing plan, and has built a steady Colorblind Family who come week after week (Sort of cultish, I know). It doesn't take eight seconds to build a loyal customer base, it takes years. Too many companies have been pouring their marketing money into 8 seconds, and have forgotten about what really matters, family. I am applying, because I want to help companies build this family.

28


Materials

Joshua Levin Marketing

Cell: 617-512-2199 Email: Joshualevin222@gmail.com We b s i t e : J o s h u a j o h n l e v i n . c o m

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcor per suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcor per suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcor per suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcor per suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcor per suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcor per suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Joshua Levin

Cell: 617-512-2199 Email: Joshualevin222@gmail.com

Joshua Levin

Marketing

We b s i t e : J o s h u a j o h n l e v i n . c o m

Marketing

Cell: 617-512-2199 E m a i l : Jo s h u a l e v i n 2 2 2 @ g mail.com

Joshua Levin Marketing

Cell: 617-512-2199 Email: Joshualevin222@gmail.com We b s i t e : J o s h u a j o h n l e v i n . c o m

We b s i t e : J o s h u a j o h nl e v i n . c o m

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcor per suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcor per suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcor per suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcor per suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcor per suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcor per suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcor per suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcor per suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcor per suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcor per suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcor per suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcor per suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcor per suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcor per suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcor per suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcor per suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcor per suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcor per suscipit lobortis nisl ut aliquip ex ea commodo consequat.

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Materials Joshua Levin Marketing

Cell: 617-512-2199 Email: Joshualevin222@gmail.com We b s i t e : J o s h u a j o h n l e v i n . c o m

Eight seconds. The time it takes to tie your shoe. Kiss a loved one goodbye. The small heart attack when you can't find your phone. In today's world, that's what it takes to make or break it with your potential customer. Maybe it's Twitter's fault for making us rely on 140 characters like, "My professor told me the final would be a piece of cake. I left hungry and confused." (Copyright ME), or Instagram for turning us all into "professional photographers". For worse, or for worse we are in the eight second age where, at 21 years and 8 seconds old, you are past your prime. I am not an eight second guy.....I mean I am not a guy who becomes disinterested in eight seconds. Although this eight second barrier is important nowadays, it is the time afterwards, building intimate connections with customers that makes Patagonia, Urban Outfitters or Vans into a lifestyle brand. I have learned this through my many projects I have dove into over the years. I fell into my first nightlife project at the age of 18 in Berlin, Germany. It was called Howl Berlin. I was a DJ, and desperately trying to become a millionaire by age 19. In my naive 18 year old brain, I figured I'd walk into the first club that I saw fit and start a night. It worked. Over the next 9 months I organized three events, made absolutely no money, and disappointed my parents. I was fulfilled, though, and I had built a small party group in Berlin that ended up being one of ResidentAdvisor's top nights that week, and a group I loved, that believed in what Howl Berlin stood for...Art Over Everything. I have taken the lessons I learned in Berlin and built a Brick and Mortar thrifted streetwear concept store called Colorblind Fashion Studios. Every weekend since January, I have organized Colorblind Fridays, where I invite other SCAD students to my space to celebrate arts, culture, and fashion. It is the center point of my marketing plan, and has built a steady Colorblind Family who come week after week (Sort of cultish, I know). It doesn't take eight seconds to build a loyal customer base, it takes years. Too many companies have been pouring their marketing money into 8 seconds, and have forgotten about what really matters, family. I am applying, because I want to help companies build this family.

29


Materials Joshua Levin

Cell: 617-512-2199 Email: Joshualevin222@gmail.com

Marketing

We b s i t e : J o s h u a j o h n l e v i n . c o m

Joshua Levin

C: 617-512-2199 E: Joshualevin222@gmail.com

Marketing

WEB: Joshuajohnlevin.com

Cell: 617-512-2199 Email: Joshualevin222@gmail.com Website: Joshuajohnlevin.com

Joshua Levin Marketing

Cell: 617-512-2199 Email: Joshualevin222@gmail.com Website: Joshuajohnlevin.com

Joshua Levin Marketing

Joshua Levin Marketing

Cell: 617-512-2199 Email: Joshualevin222@gmail.com Website: Joshuajohnlevin.com

Joshua Levin Marketing

Cell: 617-512-2199 Email: Joshualevin222@gmail.com Website: Joshuajohnlevin.com

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Materials

31


FINAL

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END.


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