About Gucci Italian Luxury Fashion House Couture/ RTW Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.
Inspiration
Insight Founded/ Based 1921, Florence Italy Creative Director: Alessandro Michele Current Target Market Campaign: Millenials (23-38 Year Old Females) Current Brand Trend Forecast: Street Chic Market: Luxury Market Share: 39%
MoodBoard
FPO’s
Shoot Models Carolina Garrido-Lecca Liz Ricardelli Ambberly Mcmahon
Photographer Ana Hinestrona
Makeup Alejandra Olavarria
Location Savannah, Ga 1212 E Broad St. Schedule: Friday August 3rd, 2018
Direction Shot One Model Leaning Back Against Couch. Model Facing Camera Legs Slightly Spread Camera at Eye Level Wide Angle Shot Softbox Hitting Left Side of Model
Shot Two Model Sitting Upright On Couch. Model Body Turned 45% Left. Model’s Hand On Knees Model Looking At Camera. Harsh Dramatic Light Hitting Left Side Of Model
Shot Three Model Sitting Upright On Couch. Model Body Turned 45% Left. Model’s Hand On Knees Model Looking At Camera. Harsh Dramatic Light Hitting Left Side Of Model
Shoot
Sketches Carolina Garrido-Lecca
Layout
Contact Sheet
Prep
Finals
Finals
Finals
Mockup