I tend to be a bit of a perfectionist, and it becomes rather monotonous when designing. But it makes for one of the most influential elements of my artistic style. I place a great amount of value in precision, accuracy and solid, simple designs that speak volumes. I also love illustration and the countless opportunities it provides me. While I take pride in maintaining my own style, I also love pursuing new frontiers of design and exploring the endless possibilities that are interwoven into the creative process. I began my journey in graphic design during the Summer of 2012 and have loved every new adventure that it has taken me on. This has certainly been a journey. A journey that has stretched and grown me more than I had previously thought possible, and I would not change a thing. I invite you to take a look at some pieces of my journey and experience a glimpse into where I have been and where I intend on going next. Enjoy.
PROJECT NAME SURFR App
TYPEFACE Highway | Ubuntu
GENRE Branding | App Design
DESCRIPTION SURFR is an app created by Nicholas Mohnacky that allows surfers to log their sessions and share their experiences with others while also featuring local food locations. The app also incorporates a “social good” aspect in which surfers can target areas that are in need so others can do what they can to help those who need assistance. My direction is one of cleanliness and precision. The logo is structured to reflect similar sized ratios and shapes. It maintains its simplicity while showing that the app is all about “the spot,” which is communicated through the pin in the logo and is used in multiple areas throughout the app. It also features curls and organic joints, mimicking a wave. Just like any surf brand, the logo can be used across a variety of mediums, which I have displayed in this project. In today’s world of social media, emphasis on images and media is becoming of increasing importance. In response to this trend, along with the visually appealing nature of surf photography, I have designed the app to place a great amount of focus on the images. Small drop-downs are available for users who wish to access more information about posts, news stories and restaurant details. The interface carries a template across the different pages of the app and creates continuity and consistency throughout.
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PROJECT NAME Siesels Meat Market
TYPEFACE Big Noodle Titling | Daisywheel
GENRE Branding | Packaging
DESCRIPTION Located in the heart of San Diego, Siesels Meat Market features quality meat products at competitive prices while maintaining its roots in traditional butchery practices. My goal was to create an identity for Siesels that both paid tribute to its observance of traditional butchery and displayed its ability to move into a new age of food service and production. To do this, I featured mid-20th century clip art and used a simple color palette. The pattern created with these elements serves as a display of the many foods that Siesels offers to its customers. I also wanted to create equity with a the pig icon that is used in the logo. This icon is used in the logo, letterhead, business cards, meat packaging and deli menu as well as a number of other items sold in the butcher shop.
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PROJECT NAME Povertees
TYPEFACE Century Gothic
GENRE Branding | Clothing Design
DESCRIPTION Povertees is a non-profit organization that uses fashion as a social medium to help willing individuals escape the cycle of poverty. I have had the privilege of working with them since the Summer of 2013 and creating a stronger brand for them to use in the promotion of their product and cause. My first task was to develop a new treatment of the logo that they already had in place. The logo was similar and featured a pocket for the “v,� but the pocket had many lines in it and created a weak logo. The new logo features three strong stripes and represents the color palette of the brand. I introduced the idea of placing woven tags on the side of each pocket which reinforced the brand name and created a subtle but strong way of marketing the brand on the product. I also created a tag for the inside of the shirts that can be stamped on in place of the wholesaler tags, allowing another opportunity for stronger brand implementation. I also create promotional media for events and community outreach gatherings. The pocket featured in this project is in association with the Tim Tebow Foundation and ten percent of all proceeds support those affected by Scoliosis. Aside from this pocket design, all proceeds go to helping the homeless community in the greater Los Angeles area.
PROJECT NAME Point Loma Senior Show 2014
TYPEFACE Sentinel | Interstate
GENRE Branding | Exhibition Design | Illustration
DESCRIPTION At the end of every school year, graduating seniors in the Art Design Department at Point Loma are featured in a senior show. Countless hours are logged as students prepare their very best work to be displayed. I was privileged with the opportunity to design the branding for the 2014 show. My goal was to create a design that captured the essence of the senior class in a way that displayed their achievements and honored all of the work that they put into the show. I executed this by creating an illustration that features a figure pulling a large red curtain away from a large, ominous object that is unknown to the viewer. This is representative of the way that the designers are making the “ultimate reveal� of their work for the rest of their viewers to witness. This design translates across a variety of media including postcards, posters, name tags and interior installations. I also created a web page that viewers can access in order to learn information about each of the students who are featured in the show. I used fonts that are already used by the University for other promotional pieces. The choice of a predominantly red color palette was to signify determination, passion and desire.
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PROJECT NAME Iron Man
TYPEFACE Avengeance Heroic Avenger
GENRE Typography | Illustration
DESCRIPTION Built with the lyrics to Black Sabbath’s “Iron Man,” this illustration features a complete configuration of the Mark 3 Suit from Marvel’s Iron Man. Aside from the chest and eye lighting, this illustration is composed completely of type. I placed, adjusted and shaped every letter by hand and printed a six foot tall copy of the figure.
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PROJECT NAME Sleepless San Diego
TYPEFACE Helvetica Neue
GENRE Branding | Illustration
DESCRIPTION Sleepless San Diego is a yearly event in the city of San Diego that brings awareness to the homeless community by encouraging attendees to spend the night in San Diego as the homeless do. My goal in this project was to draw attention to the beauty of a homeless person while also placing all focus on the individual, an individual that is often overlooked and given little to no attention at all. Though many of them are tattered, torn and not well kept, they are still normal human beings and equally as “beautiful� as anybody else. I chose the orange background as a way to call attention to the poster and promotional media used to promote the event throughout the city of San Diego in the months leading up to the event.
@ SSD
REGISTER | sleeplesssandiego.org
DATE | Friday, June 20–Saturday, Jun 21 TIME | Friday 5pm–Saturday 5pm
PROJECT NAME Personal Identity
TYPEFACE Montserrat | Ubuntu
GENRE Branding
DESCRIPTION For my personal brand, my main goal was to create a brand that would make me marketable across a number of different job types. My main emphasis was to create clean, strong typography that contained strong visual hierarchy and communicated exactly what I wanted to readers to see.
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THANK YOU To God for giving me the ability to create and glorify Him through my work. To my amazing parents who made it possible for me to attend school here and encouraged me every single step of the way. To my brothers who always provided comic relief and a helping hand when I needed it. To my girlfriend, Ashlyn for being the most amazing support and absolute best person in my life. To my extended family who always supported me and showed interest in my work (even if it wasn’t good!) To Cooper and Garett who always gave me great ideas and supported me in my work and to Brad who took over my desk job so I could have more time to design. To the Vidal family for their endless support and to Andrew because he will be mad if I don’t put his name in here. To the wonderful Courtney Mayer who has had such an amazing impact on the Graphic Design Department in her first year teaching the course. We are all stronger designers because of your endless encouragement and excitement you brought to the classroom. To the rest of the faculty at Point Loma, specifically the Art and Design Department; including, but not limited to: Eugene Harris, Lael Corbin, Alexander Jarman, Karen Sangren, Neil Shigley, Margaret Hurlbut, Maximo Escobedo, Chris Dufour, MaeLin Levine, Alison Rossi and anyone else that I may have forgotten. To Media Services who had to constantly deal with printing our designs. To the crew at Povertees. To Vern Hunt and the Synergy Team who helped me grow in amazing ways. Thank you for taking a look at my portfolio and sharing in this journey with me. Last but most certainly not least, to #themacpack for the great times and for putting up with my nonsense, it sure has been a great time with you all.
2014 SENIOR PORTFOLIO REVIEWERS Tyler Blik | Founder + Creative Director Blik Design Guusje Bendeler | Creative Director Parallax Branding + Interactive Peter Horjus | Illustrator PeterHorjus Design + Illustration Bobby Buchanan | Principal Buchanan Design Kellie Schroeder | President + Creative Director Fuelhaus Integrated Brand Communications Scott Mires | Partner + Creative Director Mires+Ball Brand Design Dave Conover | Owner StudioConover Min Choi | Art Director + Senior Designer Mentus Interactive Marketing Patti Judd | President Judd Brand Media
DESIGNED BY Josh Topp Major | Graphic Design Minor | Business Administration Point Loma Nazarene University joshtopp1@gmail.com 714 | 747 | 4070
Vice-President, San Diego Film Festival Fabrizio Scrippa | Creative Director
PRINTED BY
Fabrizio Scippa Grafica Tracy Meiners | Creative Director, Owner Studio TM
Neyenesch 2750 Kettner Blvd, San Diego, CA 92101 619 | 297 | 2281
Michelle Shoemaker | Freelance Graphic Designer Human Trafficking Congregational Liaison
PAPER STOCK
Point Loma Nazarene University Center for Justice & Reconciliation Maximo Escobedo | Creative Director Maximo, Inc
Finch Fine 100# Cover
TYPEFACES USED
Chris McCampbell | Design Director
Montserrat
Kathy Davis Associates
Ubuntu
Gloria Tebelman | Associate Art Director San Diego Magazine
PHOTO CREDITS
EVENT PLANNING
Bryce Johnson www.brycejohnson.com
Office of Strengths and Vocations Reyna Sund | Executive Director Nick Wolf | Director of Programs and Operations
Niall Mccarthy www.niallmccarthy.smugmug.com Google Images
Sandy Ische | Department Assistant
www.google.com
ENTERTAINMENT
SURFR APP
Kyle Furusho | ’14 Music Ministry
Nicholas Mohnacky | SURFR