joshrweaver.com
linkedin.com/in/joshuarweaver
SUMMARY
Multidisciplinary marketing and media leader with over 10 years of experience managing the planning, development, implementat ion, optimization, and reporting of omnichannel media and integrated marketing campaigns for major brands. Over 5 years of experience leading teams as large as 10 people. Increased brand awareness for the largest LGBTQIA+ youth suicide prevention and mental health organization by over 40% among core audience in one year.
EXPERIENCE
Vice President of Marketing
The Trevor Project, Inc.
02/2021 – 11/2022
Atlanta, GA
• Led marketing department, including organic and paid social media, omnichannel advertising, Web, and SEO/SEM. Drove marketing and campaign strategy, including allocating the nonprofit's $3MM brand advertising budget.
• Collaborated closely with corporate partner senior leaders, including Abercrombie & Fitch, Google, and others, to strategize, develop, and execute highimpact, cross-channel cause-marketing campaigns ($60MM+ in total campaign revenue in 2022 )
• Conducted consumer and market research, and marketing analytics. Increased brand awareness by over 40% in one year.
• Guided brand strategy and management, and ran the launch of the organization's first rebrand in ten years.
• Supervised the Director of Campaigns and the Director of Marketing. Led a team of eight marketers in total.
• Served as the organization’s marketing leader, collaborating across program areas to strategize and implement marketing to ac hieve key goals, including boosting crisis contact volume by more than 100% year-over-year.
Director of Media Strategy
Thrive Global
06/2019
• Spearheaded paid media and partner content amplification, including pre-sale development and post-sale implementation of content distribution strategies for brand partners, such as Discover ($3.5MM) and P&G, among others.
• Served as a client advocate, helping senior marketing leaders at major brands navigate and leverage brand partner offerings.
• Set up and optimized high-investment paid campaigns for 20+ major brand partners on major platforms, including Facebook and Instagram, Google Ads and YouTube, Twitter, LinkedIn, and Snapchat.
• Analyzed and reported brand content, social media, and on- site performance. Regularly presented performance analysis to major brand stakeholders, including relevant executives.
• Facilitated marketing and media insight-gathering and knowledge-sharing, internally and externa lly.
Director of Media
Vice Media Group, LLC
03/2016 – 06/2019
Brooklyn, NY
• Directed a team of 10 cross-channel media strategists, senior strategists, and associate directors assigned with the development, media planning, and execution of brand initiatives and media campaigns.
• Partnered with creative studio leadership to develop impactful content strategies for 100+ major brands and advertisers.
• Reviewed and shepherded media and interactive investment allocations for major blue-chip brands, including but not limited to Delta ($4.5MM), Colgate, Microsoft, and Verizon, among many others.
• Executed media strategy and delivery for multi-format Chanel Fragrances campaign ($12MM) that raised consideration among female Millennials by 21%.
• Re-imagined workflows to increase RFP conversion and post- sale campaign stewardship.
• Articulated VICE’s media and advertising perspectives , externally to clients and internally to key stakeholders (e.g. C- suite ).
Account Manager
Say Media
03/2015 – 03/2016
New York, NY
• Managed 5+ client accounts, syncing editorial brands and internal sales teams to outline media and content objectives, create assets, define the campaign output, and analyze campaign performance.
• Project- led internal reviews, revisions, and approvals of campaign materials, including media, editorial, and videos across 8 editorial properties; coordinated internal and third-party tracking technologies.
• Implemented site tagging and trafficked ad assets. Provided regular reporting to internal and external teams and stakeholders.
Marketing Operations Manager
AdMonsters, LLC
• Analyzed and optimized website, content, and SEO/SEM performance. Drove an increase in site traffic by 37% year-over- year.
12/2012 – 03/2015
New York, NY
• Developed website and social media content across platforms to augment event brand presence and attendees. Implemented email marketing.
• Monitored and reported customer-relationship, social media, and advertising metrics for digital advertising and media conferences. Increased event attendee retention by 33% in one year
SKILLS
Google Marketing Platform, Mediaocean (Prisma, Lumina), Google Ads, Google Analytics, Adobe Creative Suite, Meta Business, Twitter Ads, Snapchat Ads, TikTok Ads, LinkedIn Ads, Salesforce (SFDC/SFMC), SproutSocial, Sprinklr, DSP, DMP, WordPress, GlobalWebIndex, HubSpot, Client Management, People Management, Influencer Marketing, Integrated Marketing, Omnichannel Media Direction, Marketing Strategy, Content Strategy, Marketing Analytics, Performance Marketing, Audience Segmentation, Paid Media, SEO, SEM, Lead Generation, Looker, Tableau, Google Tag Manager, Qualtrics, Nielsen (IQ), comScore, Oracle Moat
HONORS
Adweek
The Trevor Project Receives Brand Save Award
As Vice President of Marketing at The Trevor Project
The Webby Awards, International Academy of Digital Arts & Sciences
Microsoft Corporation and VICE Media Group’s “Dear Future”
Webby Award Winner for Film and Video, Science and Education
As Director of Media at Vice Media Group
The Webby Awards, International Academy of Digital Arts & Sciences
Diageo/Smirnoff and VICE Media Group’s “Equalizing Music”
Webby Award Nominee for Branded Content, Food and Beverage
As Director of Media at Vice Media Group
AdAge
Diageo/Smirnoff and VICE Media Group’s “Equalizing Music”
AdAge’s No. 1 Best Branded Partnership
As Director of Media at Vice Media Group
The Digiday Europe Awards
Chanel and VICE Media Group’s “The Fifth Sense”
Digiday Award Winner for Best Use of Multimedia and Best Brand Partnership
As Director of Media at Vice Media Group
EDUCATION
Master of Arts
Communication, Culture, and Technology
Georgetown University
Washington, DC
Bachelor of Journalism
Editorial Journalism
The University of Texas at Austin
Austin, TX
INVOLVEMENT
Board Member
Mayor of Atlanta’s LGBTQ Advisory Board
City of Atlanta
Atlanta, GA
09/2021
05/2018
05/2018
12/2017
11/2017
05/2012
05/2010
03/2022 – 01/2023