Collection by Josi Kimbrel

THE PORTFOLIO OF JOSI KIMBREL

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Collecion.

“We adore chaos because we love to produce order.”—M. C. Escher

Table of Content. I N T R O D U C T I O N

Collecion.

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Make.

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Burrell School Winery.

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Fenced In.

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RB/760.

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Grow.

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Twinnings of London.

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Supersiion.

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Cosco.

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Logo Study.

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Introducion. Nº 00

Many people collect things — some collect tea cups, and some collect robots. As designers we collect graphic elements and styles to create amazing designs. As collectors we are attracted to things that are unique and rare, things we swear we cannot live without. As consumers we are attracted to items of the same stature, items that are thoughtfully made, beautiful packaged and too good to pass up. That is the wonder of great design, and the basis for collections. Many people have collections, these are mine. Enjoy.

Introduction

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Nยบ 01

Nicole Flores

Graphic Design 3

Make

Make. Nยบ 01

O B J E C T I V E / S O LU T I O N

Develop an identity for the Indie Craft Fair Make. Establish a unique style to represent the diy nature of indie crafting. Create a style that will appeal to the public and target audience of 20-40 year-old creative professionals. Design a booklet, poster series, admission ticket, website, signage and give away item. The use of textiles, hand drawn illustrations and stitches all became a part of the identity for this brand.

T Y P E FAC E S

Archer Ablassled

B AC KG R O U N D

Make is a lifestyle indie craft fair that imparts a sense of beauty, optimism and discovery to both its visitors and its vendors. For the visitor it is an escape from the everyday and is a source of inspiration and delight. This experience is more than just about collecting one-of-a-kind goods. Make is as much about the experience as it is the takeaway. People leave inspired to create. DELIVERABLES

Poster series, brochure, ticket, website, give away item.

Make

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THE PORTFOLIO OF JOSI KIMBREL

“Crat is personal. To know that something is made by hand, by someone who cares that you like i, makes that objec much more enjoyable.”—Cratifeso

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TITLE

Nº 02

Tom McNulty

Package Design 3

Burrell School Winery

Burrell School Winery. Nº 02

O B J E C T I V E / S O LU T I O N

T Y P E FAC E S

B AC KG R O U N D

Gotham Mrs. Eves

Burrell School Winery is stationed in a school house that dates back to 1854 in the Santa Cruz Mountains of California. Burrell School takes pride in the old school house. With the redesign it was important to keep the history of the school house alive while updating the look. Sustainability was also considered with the redesign and the choice of screw top bottles.

Burrell School Winery is an extraordinary small winery, rich with history nestled inside an 1800’s school house. The Burrell School Winery redesign was initiated because of its need to stand out from competition while holding strong to their heritage. Implement a two-tier design, one for high-end bottles, and a second design for a mid-range bottles.

DELIVERABLES

3 Wine bottles.

Burrell School Winery

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“Wine is the mos civilized thing in the world.” —Ernes Hemingway

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-1973&

bo t t l e d by

B U R R E L L SCHOOL VINEYARDS 2406 0 S u mmi t R oa d, L os G ato s, C a 9503 3 Ph on e (4 0 8 )35 3 -6 2 9 0

w w w .b u rre l l s c h o o l s . c o m

con tai n s su lfat e s

al c . 1 4 . 2 % by vo l

2005 VA L E D I C T O R I A N

cabernet sauvignon

Notes of sandalwood, cardamom & bay with hints of exotic earthiness. 22 months of oak aging, this is a massive wine. Truly ‘the Head of the Class’ at Burrell School, this rich wine will be speaking out for many memorable years.

harvest date oct. 12, 2005 I Promise To Sip My Wine. I Promise To Sip My Wine. I Promise To Sip My Wine.

750 ML

Government Warning: (1) According To The Surgeon General, Women Should Not Drink Alcoholic Beverages During Pregnancy Because Of The Risk Of Birth Defects. (2) Consumption Of Alcoholic Beverages Impairs Your Ability To Drive A Car Or Operate Machinery, And May Cause Health Problems.

B U RRELL SCHOOL

The bell tower honors The historic 1890 Burrell School where we nurture our estate vines & handcraft distinctive wines.

limited production of 300 cases

g rown , p rod uc e d

Sa n ta C ru z Mou n tai n s

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Carolina de Bartolo

Typography 4

Fenced In

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O B J E C T I V E / S O LU T I O N

T Y P E FAC E S

Fenced In is a book to inform people about the way the Bureau of Land Management treats the wild mustangs and burros that inhabit the land that they own. This book was made to shed light on the poor treatment of these wild animals.

Fenced In is a book published by Equine Advocates Inc. to inform readers of the harsh treatment of wild mustangs and burros given by the Bureau of Land Management. The goal was develop a unique layout system that reflects the concept of being fenced in. The layout system was used to elude the trapped feeling that the wild mustangs are subject to because of their ever shrinking spaces. B AC KG R O U N D

Knockout

DELIVERABLES

Book

Fenced In

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“To me horses and fredom are synonymous.” —Veryl Goodnight

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Tom McNulty

Package Design 3

RB/760

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O B J E C T I V E / S O LU T I O N

T Y P E FAC E S

B AC KG R O U N D

Blender Gotham

Ray-Ban is one of the oldest and most trusted brands of eye wear on the market today. Ray-Ban broke into the sunglass industry during World War II with the release of their Aviator glasses and have had a huge presence in the sunglass industry ever since. Because Ray-Ban is known for sunglasses, branching into an SPF-based skin care line is a logical move.

Develop a spf skin care line for Ray-Bans. Create unique display, bottles and design for active men age 20 and older. Inspiration for this design was taken from their Wayfarer sunglasses. The use of bright red and tortoise shell was put in use to give this brand a lot of personality and presence in the marketplace. This bold look will also help them stand out from competitors.

DELIVERABLES

Display, 6 Skin Care Bottles

RB/760

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“Live in the sunshine, swim the sea, drink the wild air.”—Ralph Waldo Emerson

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Nº 05

Tom McNulty

Identity 2

Grow

Grow. Nº 05

O B J E C T I V E / S O LU T I O N

Join up with Sequence Design Firm to become a part of the creative team to revamp Chipotle’s advertising campaign. Chipotle was seeking a fresh approach to emphasize the natural and organic qualities of their food without making it feel like the company has been ‘green washed’. This problem was solved with the development of the new program Grow. Grow is an educational-community garden and elementary school program. It was developed as a fun and interactive way to teach the value of freshly grown and responsibly-raised food to emphasize Chipotle’s philosophy of Food with Integrity.

T Y P E FAC E S

Gotham

B AC KG R O U N D

Chipotle is a fast food restaurant that is trying to redefine what fast food is. Chipotle’s ‘Food with Integrity’ is their promise to find the very best ingredients raised with respect for the animals, the environment and the farmers. DELIVERABLES

3 Posters, Grow kit, Website, Burrito wrapper, Style guide.

Grow

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“`e greates service which can be rendered any country is to add a useful plant to is culture.”—`omas Jeferson

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Series 05

A GARDEN FOR GOOD

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BASIC ELEMENTS

GROW IDENTITY GUIDELINES

01.02 Colors

GROW IDENTITY GUIDELINES

BASIC ELEMENTS

01.05 Clear Space (Lock-Up)

GROW Green C=73 M=27 Y=100 K=12 PMS 327

GROW Brown C=45 M=81 Y=84 K=69 PMS 4625

GROW Cream C=5 M=3 Y=49 K=0 PMS 83

0.5

Colors are important to our visual identity; consistency is essential. Our colors are specified as Pantone colors and these colors are therefore our “ideal colors.” All colors should match the value for “uncated Pantone” as much as possible to ensure identitcal color in all media.

To be most effective, the GROW identifier and Chipotle lock-up should always be surrounded by the most precise prescribed minimum amount of clear space. The recommended minimum distances that define this territory are derived from the GROW identifier, shown on this page.

In four color processing, GROW Green can be simulated with 73% Cyan, 27% Magenta, 100% Yellow, and 12% Black. GROW Brown can be simulated with 45% Cyan, 81% Magenta, 84% Yellow, and 69% Black, GROW Cream can be sumlated with 5% Cyan, 3% Magenta, 49% Yellow, and 0% Black.

The dotted lines surrounding the GROW identifier and Chipotle lock-ip deliniate the minimum territory that no copy of illustrative elements may intrude. This minimum space, also called the clear space, may never be violated. The clear space is derived from the identifier’s Cap height, which equals the space above the identifier (X). The left, right, and bottom areas should have a space of one X around the identifier.

Note Always consult your printer regarding recommendations for the most accurate reproduction.

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THE PORTFOLIO OF JOSI KIMBREL

BASIC ELEMENTS

GROW IDENTITY GUIDELINES

01.06 Color Usage (Lock-Up)

GROW IDENTITY GUIDELINES

BASIC ELEMENTS

01.07 Unacceptable Uses of Logo

Black & White

One color

Reversed out

To be used effectively, the GROW identifier and Chipotle lock-up should be used in only 3 color variations in all applications for the system. On all applications, the logo may be presented in any of the three above illustrated variations. The choice of the color(s) will depend on which of the three variations will clearly present the GROW signature along with the Chipotle lock-up.

NEVER

Skew or distort the logo

Outline the logo

NEVER

Use the logo in a color other than specified in this guide

Use a different typeface for the logo

NEVER

Turn the logo diagonally

Distort the logo

Note When in doubt about correct logo usage, contact the marketing team.

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GROW IDENTITY GUIDELINES

BASIC ELEMENTS

GROW IDENTITY GUIDELINES

01.09 Primary Typography

Aa Bb Cc

GROW IDENTITY GUIDELINES

BASIC ELEMENTS

01.10 Correct Uses of Typography

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$%$(,.;:#!?) Gotham, Light

GROW

Lorem ipsum dolor sit amet, consectur adipis cing elit. Integer consequat suscipit diam, quis accumsan nunc consequateh egestas. Pellentesque eu porta velit vellu.

GROW

Lorem ipsum dolor sit amet, consectur adipis cing elit. Integer consequat suscipit diam, quis accumsan nunc consequateh egestas. Pellentesque eu porta velit vellu.

GROW

Lorem ipsum dolor sit amet, consectur adipis cing elit. Integer consequat suscipit diam, quis accumsan nunc consequateh egestas. Pellentesque eu porta velit vellu.

Gotham, Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$%$(,.;:#!?) Gotham, Regular

Gotham, Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$%$(,.;:#!?) Gotham, Bold

Gotham, Bold

Gotham, Light, 7/9

Gotham, Regular, 7/9

01.11 Incorrect Uses of Typography

The typeface is Gotham set in 6.5/9, upper and lowercase 30 picas wide, flush left.

The typeface is Gotham set in 7/10.5, upper and lowercase 20 picas wide, flush left.

In body copy, paragraphs are always separated by a full line space. There are no indentations at the beginning of paragraphs. Adhering to all of the guidelines for setting type, as outlined in the guide, will create visual aid continuity among all communications.

The typeface is Gotham set in 6.5/9, upper and lowercase 30 picas wide, flush left. In body copy, paragraphs are always separated by a full line space. There are no indentations at the beginning of paragraphs. Adhering to all of the guidelines for setting type, as outlined in the guide, will create visual aid continuity among all communications.

The typeface is Gotham set in 7/10.5, upper and lowercase 20 picas wide, flush left. In body copy, paragraphs are always separated by a full line space. There are no indentations at the beginning of paragraphs. Adhering to all of the guidelines for setting type, as outlined in the guide, will create visual aid continuity among all communications.

Correct Examples

Incorrect Examples

Typography plays a major role in the GROW identity. Consistent use of the typography in accordance to the standards in this guide will establish the GROW indentity programâ&#x20AC;&#x2122;s continuity, quality, and effectiveness throughout.

The examples of the left page demonstrate the correct usage of typesetting, and the examples on the right page demonstrate the incorrect use of typesetting. For maximum readability all body copy should be set flush left and with usage of upper and lowercase letters.

Three typefaces from the Gotham family are selected for use within the GROW identity program. Available worldwide, these three typefaces are the most appropriate choice for use with the GROW identitfier.

appropriate choice for the use with the GROW identifier.

Note

The next page provides examples of usage of primary typography.

Headlines should be set flush right.

APPLICATIONS

GROW IDENTITY GUIDELINES

Gotham, Bold, 7/9

By using different script variations of the same font, we can optimize legibility and help the reader obtain a better overview. At the same time we establish consistent expression throughout our communications. The Gotham font has a lot of flexibility, but the different script variations should be chosen carefully. Available worldwide, this typeface is the most

GROW IDENTITY GUIDELINES

BASIC ELEMENTS

APPLICATIONS

GROW IDENTITY GUIDELINES

02.03 Youth T-Shirts

GROW IDENTITY GUIDELINES

APPLICATIONS

GROW IDENTITY GUIDELINES

02.04 Burrito Wrapper & Sticker

velcro vegetable appliques www.chipotle.com/plantingawareness

Back

Front

Front with Velcro Appliques

Youth t-shirts will be given away to children as promotional items during grand opening events. The t-shirts not only raise awareness of the GROW program, but they also act as interactive games for children. Attached to each t-shirt will be a packet of vegetable-shaped velcro pieces that are used to play tic-tac-toe on the shirt itself.

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Packaging for Velcro Appliques

THE PORTFOLIO OF JOSI KIMBREL

The different combination of vegetable appliques will vary. As such, children will be able to trade them amongst each other.

Burrito Wrapper

Stickers

These burrito wrappers should be used to wrap burritos only, and the time period in which they should be used is during back-in-school periods. Stickers should be used in combination with the burrito wrappers. These

Burrito with Wrapper

The wrapper should be wrapped in a manner where the Chipotle logo and illustrations would be displayed on the exterior.

stickers display the logo of the GROW program, as well as the website in which customers may visit to learn more about the program.

GROW IDENTITY GUIDELINES

APPLICATIONS

GROW IDENTITY GUIDELINES

APPLICATIONS

GROW IDENTITY GUIDELINES

02.02 Employee T-Shirts

02.01 Posters

www.chipotle.com/plantingawareness

31”

Front (set of 3)

12.5”

These posters shall be installed indoors on the walls of the restaurants, just near the waiting line. The purpose of these posters is to increase awareness

All three posters should be installed near each other in the above sequence.

Back

Employee t-shirts function to spark curisoty of the GROW program. “STOP. DROP. GROW!” is a parody of the well-known “Stop, Drop, Roll” fire drill learned by children in elementary schools. Employees will only wear these shirts during back-to-school periods.

of the GROW program and to encourage customers to learn more about the program on the website. These posters will only be installed during back-toschool periods.

Note Ate dolore ver tion sequisis nonumsan exeratem

GROW IDENTITY GUIDELINES

APPLICATIONS

GROW IDENTITY GUIDELINES

02.05 Bag Stuffers

GROW IDENTITY GUIDELINES

APPLICATIONS

02.06.01 Planters & Flags

APPLICATIONS

GROW IDENTITY GUIDELINES

02.06.02 Seed Packets

Front

Back

Bag stuffers mimic the posters inside the restaurants, but contain more information than that of the posters. These leaflets are to be inserted in bags once a customer receives their order. Bag stuffers act as reading material for customers to read while consuming inside or outside the restaurants.

The back of the bag stuffers contain brief information about the GROW program and the purpose behind its existence. The back also displays the logo and the program’s official website.

Each planter will be color coordinated to match the color of indicator flags and seed packets. Indicator flags are used to display what kind of plant is growing in a particular planter.

Each seed packet will contain seeds for one specific vegetable. Seed packets are color coordinated to match the planters and indicator flags.

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Join us in our GROW program & help to educate children at local elementary schools the importance behind growing sustainable food. Letâ&#x20AC;&#x2122;s GROW! www.chipotle.com/plantingawareness

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THE PORTFOLIO OF JOSI KIMBREL

Join us in our GROW program & help to educate children at local elementary schools the importance behind growing sustainable food. Letâ&#x20AC;&#x2122;s GROW! www.chipotle.com/plantingawareness

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Nº 06

Tom McNulty

Identity 2

RB/760

Twinnings of London. Nº 06

T Y P E FAC E S

Cochin Gotham Tribute Italic

O B J E C T I V E / S O LU T I O N

Redesign Twinnings of London packaging to gain more shelf presence and new customers without alienating the existing customer base. Create an inviting, sophisticated, vintage-inspired design that will reflect the old ‘tea time’ custom, while adding a modern edge to the design. The packaging should stand out from competitors’ but not so far that they no longer look like a tea brand. Bright fresh, kitchen-friendly colors will be used along with a vintage letterpressed inspired look. B AC KG R O U N D

Twinnings is a trusted tea brand imported from England. The packaging for the grocery store was to give a sophisticated look that would encourage buyers to take time out of their day to enjoy a cup of tea. The high-end design was meant to showcase the beautiful landscape where the tea is grown. The structure and design was created to elevate the product and make the customer want to interact and take a closer look. DELIVERABLES

3 tea boxes.

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“`ere are few hours in life more agreable than the hour dedicated to the ceremony known as aternoon tea.” —Henry James

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Twinnings of London

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TWININGS OF LONDON ESTD. 1706

TWINI

OF LON

ESTD. 1

Reward Yo

English Breakfast

A cup of Twinings Tea pr diversion from the every years we’ve pursued commitment to one thing world’s finest tea expe travels thousands of mi tea gardens across ma capture the best possible With expert b

Twinings English Breakfast Tea was originally blended to complement the traditional old, hearty English Breakfast, from which its name derives. The refreshing and invigora-

Twinings creates the r black, green and h

tion flavour makes English Breakfast one of the most popular black teas to drink at any time or occasion.

BY APPOINTME MAJESTY QUEEN

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THE PORTFOLIO OF JOSI KIMBREL

TWININGS OF LONDON ESTD. 1706

Classics

INGS

NDON

TWININGS

ESTD. 1706

OF LONDON

1706

Classics

ourself

rovides a delicious yday. For over 300 our passion and g assuring you the erience. Twinings iles through exotic any continents to e tea and flavours. blending.

English Breakfast Tea

richest journey in herbal teas.

OF LONDON

The Twinings Story In 1706 Twinings of London was one of the first companies to introduce tea drinking to the English. In 2006, Twinings celebrated 300 years of supplying the finest teas. Twinings’ founder Thomas Twining first began selling tea from premises on The Strand in London, which remains today. Word of this exotic, new drink quickly spread and soon Twinings’ tea was de rigueor–eighteenth century English novelist Jane Austin and Charles II Earl Grey were Fans. Thomas Twining's pledge to create exceptional teas for everyone has remained the companies cornerstone for generation and the Twining family have contributed much in establishing tea drinking as the well loved tradition it is today.

A rich & robust tea, blended with Kenyan & Assam black teas.

ENT TO HER N ELIZABETH II

20 Individually Wrapped Tea Bags

NET WT. 1.41 OZ (40g)

Brewing Suggestions: Pour freshly boiled water over tea bag and allow to brew for 2-5 minutes, depending on desired strength.

enjoy by:

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Nº 08

Ariel Grey

Typography 3

Superstiton

Supersiion. Nº 07

T Y P E FAC E S

Sabbath Black Tribute

O B J E C T I V E / S O LU T I O N

Design a type promotional book and type specimen for Emigre’s Tribute. Create a book to showcase the typeface Tribute and find one that will be interesting to view and have substance with a subject that connects back to the typeface. Tribute was modeled after a french typeface cut in 1565. Influenced by the old heritage of typeface superstitions were chosen to be the subject of the book. B AC KG R O U N D

Superstitions have been around since nearly the beginning of time, both good luck charms and offenses that are deemed to give you bad luck. People often have good luck tokens and little keepsakes that they believe give them good luck. The idea behind this book is that if one small token can change your attitude and declare that you will have a good day — then why not rely on it, and let your attitude turn your days into great ones. DELIVERABLE

Book, Poster, cd Packaging

103

Supersiion

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104

“For myself I am an optimis—i dos not sem to be much use being anything else” —Winson Churchill

105

Supersiion

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THE PORTFOLIO OF JOSI KIMBREL

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TITLE

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Michael Osborne

Package Design 4

Costco

Cosco. Nยบ 08

O B J E C T I V E / S O LU T I O N

T Y P E FAC E S

B AC KG R O U N D

Vetesse Whitney Gotham Din Pro

Costco is bulk store that sells grocery and household items at affordable prices. Costco is a friendly store that is great for families and small business to buy quality goods.

Create a new look for Costco and develop a new system of brands under the Costco umbrella. Put a system into place that utilizes house of brands, branded house and private-label strategies of branding. This project included the redesign of the Costco and Kirkland logo, and the creation of new brands to help gain new customers and reach a wider audience.

DELIVERABLE

Packaging for multiple brands

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Costco

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“Whover said money can’t buy happiness simply didn’t know where to go shopping.” —Bo Derek

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Costco

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CO S TCO B R A N D M AT R I X

S U S TA I N

SOFT LINES

Detergent, bath tissue, light bulbs, paper towels, cleaning supplies.

Multi-vitamins, calcium, vitamin C, everyday health items HEAL

HARD LINES

Blenders, steam irons, mixers, power tools, kitchen equipment.

Allergy medication, cough syrup, pain medication, first aid THRIVE

GROCERIES

Dry foods, fresh produce, deli ORGANICS

Protein powders, fish oil, coconut milk, acai berry powders, supplements, energy drinks

Hand soap, 100% recycled napkins, eggs, olive oil, milk, pasta, juice B O DY

Shower puff, shave kit, toothpaste, shampoo, conditioner, body wash

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Classic books offered at affordable prices, collectors edition sets and reading accessories.

Photo printing, albums, calendars, envelopes, memory cards and film.

In store fast food including hotdogs, french fries, pizza, and soda. Frozen foods such as hot wings and pizza. HOME ESSENTIALS

Decor, sheets, pillows, clocks, side tables, lamps. K I TC H E N WA R E S

Pots and pans, utensils, china, table ware, silverware, glasses

Gas station and brand selling motor oil, degreaser, oil change kits, gloves, micro fiber towels, car wax, and air freshener strips.

TO I L E T R I E S

Towels, robes, air freshener, bath accessories

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Costco

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CO S TCO K I R K L A N D G R O C E RY

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CO S TCO K I R K L A N D G R O C E RY

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CO S TCO K I R K L A N D G R O C E RY

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CO S TCO K I R K L A N D G R O C E RY

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CO S TCO K I R K L A N D H A R D L I N E S

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Costco

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CO S TCO V E R T E X

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CO S TCO H E M LO C K ' S K I TC H E N

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CO S TCO H E M LO C K ' S K I TC H E N

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CO S TCO H E M LO C K ' S K I TC H E N

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Costco

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CO S TCO O LYM P I A D B O O K S

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CO S TCO O LYM P I A D B O O K S

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TITLE

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Various

Logo Study

Logo Study. Nยบ 09

O B J E C T I V E / S O LU T I O N

T Y P E FAC E S

B AC KG R O U N D

Various

Logos are the identity and face of a company, creating an identity that is unique and memorable is the ultimate goal for any sucessful logo design.

Creating identities that represent the name, personality and values of the company.

DELIVERABLES

Logos

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Logo Study

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“Simpliciy is not the goal. It is the by-produc of a good idea and modes expecations.”—Paul Rand

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Logo Study

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OWGIRLS

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OWGIRLS

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T H A N K YO U

From the bottom of my heart to all of my friends and family for the support and encouragement. Without all of you I would not have been able to follow my dream. To my instructors for the endless inspiration and encouragement.

CO LO P H O N

CO P Y R I G H T © 2 0 1 1 A l l R i g h t s R e s e r v e d . No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any for or by any means, without the written permission of Josi Kimbrel.

Josi Kimbrel P h o n e — 8 3 1 .7 0 6 .7 1 7 2 Email—josikimbrel@gmail.com We b s i t e — w w w. j o s i k i m b r e l . c o m

Academy of Art University 7 9 N e w M o n t g o m a r y — S a n Fr a n c i s c o , C A Department Director—Mary Scott C o u r s e N a m e — Po r t f o l i o S e m i n a r Instructor—Mary Scott

P r i n t e r — B l u r b , S a n Fr a n c i s c o , C A B i n d e r — B l u r b , S a n Fr a n c i s c o , C A

Ty p e f a c e —W h i t n e y, M r s . E v e s S o f t w a r e —A d o b e S u i t e 5 P h o t o g r a p h y —J o s i K i m b r e l

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