Breathless by Josie Miller

PROJECT THREE: DVD PACKAGING BY: JOSIE MILLER

To create a new DVD package for the Criterion collection's new exlipse line that focuses on producing budget-priced, high quality editions of hard-tofind films for young audiences. You will have seven films to choose from: My Own Private Idaho, a film by Gus Van Sant Slacker, a film by Richard Linklater The Man Who Fell to Earth, a film by Nicolas Roeg Seven Samurai, a film by Akira Kurosawa Down by Law, a film by Kim Jarmusch Breathless, a film by Jean-Luc Godard 3 Women, a film by Robert Altman

Packaging design like all communication has everything to do with context and experience. It is similar to a museum displaying an object. A good exhibition provides context or a “meaningful box” in which artifacts are viewed. That box often tells a story that speaks to the artifact(s) maker, use, message, apearance, visual form, and /or cultural association/meaning(s). Every object is a sign that exists in a network of meaning. A display or package protects the object while interpreting the object by uncovering connections. Think of it as a frame. What do you want the viewer to see? For the purposes of this project, a package is two things at once: the material means by which an artifact is brought to the attention of a viewer and the interpretive means by which an artifactʼs meaning is contextualized and elucidated. It is impossible to bring an artifact to the attention of a viewer without some kind of display. The forms of display (packaging) always play some measurable role in shaping the meaning and interpretation of the object inside.

Packaging has become an essential aspect in all genres of branding. The package itself must be representational of what is held within and it must display important information regarding the product or information inside. Without even noticing, we see packaging and it influences our minds instantaneously. Companies like McDonaldʼs have mastered those branding skills and used the facts to their advantage. McDonaldʼs has packaged all of their products with bright red and yellow colors, which are scientifically proven colors that stimulate hunger in the mind of the viewer, which helps create sales for the enormous company. McDonaldʼs and companies like it such as Target, Starbucks, and Panera use their packaging in very specific and calculated ways to influence consumers, and theyʼve made millions off the small branding practice. It is necessary for students to learn

packaging methods to be a successful graphic designer. The last project of this semester was our DVD packaging project. Tad inspired my class to think outside of the typical movie cover box and to look into the plot of the story for our visuals. Many movies today make millions because of a popular name or face plastered on the front cover; Tad asked us to challege the typical packaging and create work that intrigued consumers visually. The real challenge was to think conceptually about our movies and expand our minds to more ways of communicating messages. Our goal was to create a tri-fold DVD package with a 3-5 page insert, CD cover, and a movie poster. Tad asked all of us to “Tell a story, but not too much...” through our DVD packages, and off we went.

You may use the template provided. You must use only three colors plus black and white. You cannot use any images from the film. You must use only the given text from the film.

One completely mocked up DVD package, DVD & 3-5 page DVD insert booklet. You will also be turning in a complete process book. For EXTRA CREDIT a film poster may be added. Using mew imagery NOT included on packaging. How can they still relate and feel like a campaign?

PACKAGING

initial sketches

initial cover ideas

Jean-Luc Godard Georges de Beauregard

BREATHLESS A Jean-Luc Godard Film

A Jean-Luc Godard Film

initial concepts

Jean-Luc Godard burst onto the film scene in 1960 with this jazzy, free-form, and sexy homage to the American film genres that inspired him as a writer for Cahiers du cinéma. With its lack of polish, surplus of attitude, anything-goes crime narrative, and effervescent young stars Jean-Paul Belmondo and Jean Seberg, Breathless helped launch the French New Wave and ensured cinema would never be the same.

cast Patricia Franchini Jean Seberg Michel Poiccard Jean-Paul Belmondo Inspector Vital Daniel Boulanger Antonio Berruti Henri-Jacques Huet Carl Zumbach Roger Hanin Van Doude Van Doude Liliane Liliane DavidOther inspector Michel Fabre CREDITS Director Jean-Luc Godard Producer Georges de Beauregard Screenplay Jean-Luc Godard Based on an original treatment by François Truffaut Cinematography Raoul Coutard Camera assistant Claude Beausoleil Assistant director Pierre Rissient Script supervisor Suzon Faye Makeup Phuong Mattret Music Martial Solal Sound cques Maumont Editing

There was before Breathless, and there was after Breathless.

SPECIAL EDITION FEATURES Restored high-definition digital transfer, approved by director of photography Raoul Coutard (with uncompressed monaural soundtrack on the Blu-ray edition) Archival interviews with director Jean-Luc Godard and actors Jean-Paul Belmondo, Jean Seberg, and Jean-Pierre Melville New video interviews with Coutard, assistant director Pierre Rissient, and filmmaker D. A. Pennebaker Two video essays: filmmaker Mark Rappaport’s Jean Seberg and critic Jonathan Rosenbaum’s “Breathless” as Criticism Chambre 12, Hôtel de Suède, an eighty-minute French documentary about the making of Breathless, with members of the cast and crew Charlotte et son Jules, a 1959 short film by Godard featuring Belmondo French theatrical trailer New and improved English subtitle translation PLUS: A booklet featuring an essay by scholar Dudley Andrew, writings by Godard, François Truffaut’s original treatment, and Godard’s scenario

summary: Jean-Luc Godard burst onto the film scene in 1960 with this jazzy, free-form, and sexy homage to the American film genres that inspired him as a writer for Cahiers du cinéma. With its lack of polish, surplus of attitude, anything-goes crime narrative, and effervescent young stars Jean-Paul Belmondo and Jean Seberg, Breathless helped launch the French New Wave and ensured cinema would never be the same.

Jean-Luc Godard burst onto the film scene in 1960 with this jazzy, free-form, and sexy homage to the American film genres that inspired him as a writer for Cahiers du cinĂŠma. With its lack of polish, surplus of attitude, anything-goes crime narrative, and effervescent young stars Jean-Paul Belmondo and Jean Seberg, Breathless helped launch the French New Wave and ensured cinema would never be the same.

cast Patricia Franchini Jean Seberg Michel Poiccard Jean-Paul Belmondo Inspector Vital Daniel Boulanger Antonio Berruti Henri-Jacques Huet Carl Zumbach Roger Hanin Van Doude Van Doude Liliane Liliane DavidOther inspector Michel Fabre CREDITS Director Jean-Luc Godard Producer Georges de Beauregard Screenplay Jean-Luc Godard Based on an original treatment by FranĂ§ois Truffaut Cinematography Raoul Coutard Camera assistant Claude Beausoleil Assistant director Pierre Rissient Script supervisor Suzon Faye Makeup Phuong Mattret Music Martial Solal Sound cques Maumont Editing

“

There was before Breathless, and there was after Breathless.

“

REFINED CONCEPTS

SPECIAL EDITION FEATURES

Restored high-definition digital transfer, approved by director of photography Raoul Coutard (with uncompressed monaural soundtrack on the Blu-ray edition) Archival interviews with director Jean-Luc Godard and actors Jean-Paul Belmondo, Jean Seberg, and Jean-Pierre Melville New video interviews with Coutard, assistant director Pierre Rissient, and filmmaker D. A. Pennebaker Two video essays: filmmaker Mark Rappaport’s Jean Seberg and critic Jonathan Rosenbaum’s “Breathless” as Criticism Chambre 12, Hôtel de Suède, an eighty-minute French documentary about the making of Breathless, with members of the cast and crew Charlotte et son Jules, a 1959 short film by Godard featuring Belmondo French theatrical trailer New and improved English subtitle translation PLUS: A booklet featuring an essay by scholar Dudley Andrew, writings by Godard, François Truffaut’s original treatment, and Godard’s scenario

in class critique

final package

SYNOPSIS There was before Breathless, and there was after Breathless. Jean-Luc Godard burst onto the film scene in 1960 with this jazzy, free-form, and sexy homage to the American film genres that inspired him as a writer for Cahiers du cinéma. With its lack of polish, surplus of attitude, anything-goes crime narrative, and effervescent young stars Jean-Paul Belmondo and Jean Seberg, Breathless helped launch the French New Wave and ensured cinema would never be the same.

“Godard's film didn't just define the New Wave; it shook it up, tore it apart and laughed while doing it. I revel in every moment of this film.” -ryanbabulA

SPECIAL FEATURES Restored high-definition digital transfer, approved by director of photography Raoul Coutard (with uncompressed monaural soundtrack on the Blu-ray edition) Archival interviews with director Jean-Luc Godard and actors Jean-Paul Belmondo, Jean Seberg, and Jean-Pierre Melville New video interviews with Coutard, assistant director Pierre Rissient, and filmmaker D. A. Pennebaker Two video essays: filmmaker Mark Rappaport’s Jean Seberg and critic Jonathan Rosenbaum’s “Breathless” as Criticism Chambre 12, Hôtel de Suède, an eighty-minute French documentary about the making of Breathless, with members of the cast and crew Charlotte et son Jules, a 1959 short film by Godard featuring Belmondo French theatrical trailer New and improved English subtitle translation PLUS: A booklet featuring an essay by scholar Dudley Andrew, writings by Godard, François Truffaut’s original treatment, and Godard’s scenario

CAST Patricia FranchiniJean Seberg Michel PoiccardJean-Paul Belmondo Inspector VitalDaniel BoulangerAntonio BerrutiHenri-Jacques Huet Carl ZumbachRoger Hanin Van DoudeVan Doude LilianeLiliane David Other inspectorMichel Fabre ParvulescoJean-Pierre Melville

CREDITS DirectorJean-Luc Godard ProducerGeorges de Beauregard ScreenplayJean-Luc Godard Based on an original treatment by FraNCois Truffaut CinematographyRaoul Coutard Camera assistantClaude Beausoleil Assistant director Pierre Rissient Script supervisor Suzon Faye

RUN TIME: 93 MINUTES

JEAN-LUC GODARD

“Godard's film didn't just define the New Wave; it shook it up, tore it apart and laughed while doing it. I revel in every moment of this film.” -ryanbabulA

final insert

“The film that made Godard a name in the industry is worth my love for that alone. It helps that the film is revolutionary in editing and style.” -Kedwardharris

1. Michel [5:51] 2. Ham and Eggs [4:05] 3. Patricia [3:36] 4. Tolmachoff [5:02] 5. "Bogey" [5:22] 6. Van Doude [3:53] 7. Hotel Room I [6:01] 8. Hotel Room II [8:08] 9. Hotel Room III [7:37] 10. Thunderbird [6:37] 11. Parvulesco [3:29] 12. Laszlo Kovacs [5:13] 13. On the Lam [10:06] 14. Berruti [3:53] 15. Hideout [3:57] 16. Informer [3:38] 17. "Dégueulasse" [3:36] 1. Jean-Luc Godard x 2 [6:47] 2. Jean-Paul Belmondo [8:15] 3. Jean Seberg [6:23] 4. Jean-Pierre Melville [5:33]

Patricia Franchini Michel Poiccard

Patricia Franchini Michel Poiccard Inspector Vital Antonio Berruti Carl Zumbach Van Doude Liliane Other inspector Parvulesco Used car dealer Informer Tolmachoff

Jean Seberg Jean-Paul Belmondo Daniel Boulanger Henri-Jacques Huet Roger Hanin Van Doude Liliane David Michel Fabre Jean-Pierre Melville Claude Mansard Jean-Luc Godard Richard Balducci

“Jean-Luc Godard's first film is his best, with career roles for Belmondo & Jean Seberg - a French New Wave stunner.” -JustinR

Jean Seberg Jean-Paul Belmondo

FINAL POSTER

1960 berlin international

best director

THANK YOU!