What not to do ?
What to do ? price that customers are willing to pay
=
the true value they will receive
PS: Predict how these guests will react to price change.
Method
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On OTA’s website,a hotel has to pay attention to negative comments and reply them immediately because when potential clients are looking for a hote in a city, the first ones show up will be the ones with the best reviews. User - generated content plays a vital role in online pricing. By responding to critics, the hotel can engage itself with past clients. Responding also a mean of improving brand image and customer’s perception!
Written by Veronika Kormanyos