@
2015
DESIGN
CONTEST YE AR T E C H 速 O N L IN E
@
2
2015 DESIGN CONTEST
GRAND| PRIZE Emily Yu Southwest Career and Technical Academy Las Vegas, NV Matt LaPorte, adviser This divider design commands attention because of its powerful simplicity. Surrounded by white space for impact, the “SUMMER� title is displayed in a bold, sans serif font filled with images. The technique works effectively because the letters are bold and large, allowing the images to be large enough to clearly see the students. Typography is crisp and easy to read. Concept-related folios incorporate student photos cropped in half for emphasis. Each photo features a direct quote with centered alignment and bold emphasis words.
3
@
1ST | PLACE Lexy Anderson Maya Bordwell Green Valley High School Henderson, NV Julie Goldstein, adviser
4
The skilled use of dominance and spacing gives this modular sports design impact. By placing the dominant photo on the left, the eye is directed into the smaller content modules on the right. A bold, horizontal bar links the two pages into a visual unit. The spread’s main headline and story are also carefully overprinted on the dominant photo creating a powerful centerpiece module. Expanded spacing between the modules on the right avoid an overcrowded look, while tight spacing within the modules unifies the photo collections.
2015 DESIGN CONTEST
2ND| PLACE D.J. Sustaita Stigler High School Stigler, OK Mitchell Bird, adviser
Contrast is the driving design principle behind this powerful divider spread design. A super-sized, full-bleed background photograph is a stark contrast to the 30 smaller photos on the spread. This contrast creates visual energy. Care is taken to crop the small photos tightly so the faces are easy to see. A bar not only provides a placeholder for the small photographs and copy, it provides horizontal unity. Identifications are provided for the 30 small photographs without adding clutter.
5
@
3RD | PLACE Amanda Dagel Lake Washington High School Kirkland, WA Dawn Wyatt, adviser
6
Arranging 50 content elements on a design takes special planning and skill. To mark the school’s fiftieth anniversary, this spread features “50 Things We Love about LW.” To organize the content, each item receives a box featuring quotes and illustrative photographs. While the consistent boxes add unity to the presentation, contrast is created by tilting some of the boxes and using a select number of cut-out background photos, which avoids a checkerboard look. A light gray tint in the background makes the white boxes pop.
HONORABLE MENTION
H | M
HONORABLE MENTION
Reeves Oyster Clayton High School Clayton, MO Marci Pieper, adviser
Circular graphics, coordinating with the yearbook’s theme presentation, accent the photo presentation on this divider spread. The content of the dominant photo on the left intentionally directs the reader into the copy presentation on the right. The circular graphic concept is also incorporated into the folio presentation and the abstract clock-style icon on the right. The angled alignment of the text block provides a stark contrast to the circular elements. Color accents the design and provides unity as it echoes across the spread.
7
@
H | M
HONORABLE MENTION
Sofie Scaletta Coronado High School Henderson, NV Nancy Thompson, adviser
8
The angular placement of the photo strip and typographic elements visually unifies the theme presentation and make a dramatic opening spread design. The bold words and small photographs give the design energy while the generous use of white space makes the content standout. The oversized folio presentation, a continuity element used throughout the yearbook, is also placed at the same angle.
HONORABLE MENTION
H | M
HONORABLE MENTION
Leah Davis Dr. Phillips High School Orlando, FL Deborah Grund, adviser
This creative sports specialty spread profiles athletes who were recruited to play collegiate athletics. In an unusual placement, storytelling quotes and photos of the featured athletes are displayed at the top of the page above the headline. Key words in the headline are typographically emphasized by using bold and all-caps. An interesting photo treatment, from signing day, provides a dominant focal point.
9
@
H | M
HONORABLE MENTION
Jade Hill Nazanin Hakim Green Valley High School Henderson, NV Julie Goldstein, adviser
10
The creative blend of different fonts and capitalization patterns is appropriate and clever for displaying the “Always Different” theme statement on this opening spread. The unique typographic style is also repeated in the presentation of the page numbers. A single, large and dramatic photograph supports the theme statement and provides a powerful focal point. A large drop-cap serves as an effective reader-entry point into the copy.
HONORABLE MENTION
H | M
HONORABLE MENTION
Marion Cox Frances Ganem Page High School Greensboro, NC Matthew Richard, adviser
A visually interesting dominant photo provides a much-needed focal point, which increases the readership of the smaller photos grouped around it. The placement of the dominant photo strategically directs the reader into the headline and feature story. Tight spacing is used between the photos for unity. Thin horizontal and vertical lines unify the pages and accent the content while coordinating nicely with the thin headline font.
11
HONORABLE MENTION
@
H | M
HONORABLE MENTION
Jaron Urban Wheeling High School Wheeling, IL Sandra Gruen, adviser
12
Photography is the heart and soul of a powerful design, and the impactful and colorful skateboarding image commands reader attention. Smaller photos and the headline treatment are anchored to the dominant photo and tight spacing unifies the presentation. The angled placement of the images and text is used as a theme-related visual unifier throughout the book. The divider copy demands attention because it is separated from the rest of the page and is accompanied by a small photograph.
@
JUDGES MEET THE JUDGES
Collectively, our three contest judges have 105 years of experience teaching and advising award-winning yearbooks. MARTHA AKERS, 2005 JEA H.L. Hall National Yearbook Adviser of the Year, has advised the Saga yearbook at Loudoun Valley High School [VA] for 35 years. The Saga is a consistent CSPA Crown, NSPA Pacemaker and VHSL Trophy winner. Akers has received the CSPA Gold Key, NSPA Pacemaker, VHSL Lifetime Achievement Award and VHSL Hall of Fame.
PAM BUNKA, has advised the award-winning Fentonian yearbook and InPrint newspaper at Fenton High School [MI] for 38 years. Both publications are consistent CSPA Crown, NSPA Pacemaker and MIPA Spartan winners. Bunka was named a 2014 Special Recognition Yearbook Adviser by JEA and she has received the MIPA Golden Pen in 1990. CASEY NICHOLS, an educator for 32 years, currently advises student media at Rocklin High School [CA] where the Tonitrus yearbook consistently earns CSPA Crown and NSPA Pacemaker honors. The 2004 JEA H.L. Hall National Yearbook Adviser of the Year has also received the NSPA Pioneer and JEA Medal of Merit. He is currently serving JEA as chair of its Awards Committee.
13