12 W
A DESIGNER’S DOZEN
1 > Effective design presents verbal and visual stories. 2 > Content modules tell specific stories.
12
A DESIGNER’S DOZEN
12
A DESIGNER’S DOZEN
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W
CAREFULLY STUDY this contemporary sports page design from a daily newspaper and answer the following questions using complete sentences on a separate sheet of paper.
1 > Are grids effectively to organize space and content? How can you tell grids are used?
2 > Are reader entry points used effectively? 3 > Is there a CVI <center of visual impact> Is it effective?
3 > Grids organize space and content. 4 > Establish a CVI* <center of visual impact>. 5 > Create reader entry points. 6 > Convert scanners into readers. 7 > Contrast creates visual energy. 8 > Select a versatile font family. 9 > Consider a color strategy. 10 > Pace the reader. 11 > Help your reader navigate through the content. 12 > Working as a team is the key to design success.
CAREFULLY STUDY this contemporary magazine design and answer the following questions using complete sentences on a separate sheet of paper.
1 > Discuss the use of color. What strategy is used? Is it effective?
2 > Is the use of the large “A” drop cap to begin the story effective? Why or why not?
3 > What is the CVI <center of visual impact> of the
BY GARY LUNDGREN > JOSTENS > JEA ADVISERS INSTITUTE > 07.10.12
design? Is it effective?
PowerPoint > Handout > Activity Sheets
gary.lundgren@jostens.com