Look Book 11 | Submission Form

<Look Book> This form must be filled out completely for each yearbook submitted for consideration for the Jostens Gotcha Covered Look Book. < Please Print Neatly >

<FULL SCHOOL NAME> <CITY/STATE> <TITLE OF YEARBOOK>

<DO NOT LEAVE BLANK>

<YEARBOOK THEME> <JOSTENS JOB NUMBER> <ADVISER OF YEARBOOK SUBMITTED> <ADVISER E-MAIL ADDRESS> <JOSTENS YEARBOOK REPRESENTATIVE> This yearbook was submitted by: < > Jostens representative < > yearbook adviser This yearbook was created using: < > Jostens YearTech速 Online < > Jostens YearTech速 Please read the second page of this PDF outlining the criteria the Look Book judges use while selecting yearbooks. On the back of this form, provide any helpful comments about this yearbook. Feel free to indicate your favorite spreads.

>> Please submit 2012 spring-delivery yearbook or 2011 fall-delivery yearbooks. >> The yearbook will not be returned. >> Send the actual, completed yearbook. Do not send files or proofs. >> For questions, email: gary.lundgren@jostens. com >> Submissions must be postmarked by: Friday, July 27, 2012 >> Please send this completed form and the yearbook to: Jostens, Inc. Look Book Submissions 3601 Minnesota Drive Suite 400 Minneapolis, MN 55435

More than meets the eye Your primary yearbook audience is your student body; however, if you’re also looking to catch the attention of the Look Book judges, it takes more than pretty pages. In addition to a stylish design, inclusiveness, coverage and photography are important considerations.

<INCLUSIVENESS> By using lots of photographs, contemporary yearbook spreads employ techniques such as content modules, picture strips, folio photos, photo collections and other visual and verbal techniques to include as many students and their stories as possible. <COVERAGE> Storytelling is the key. The best spreads have clearly defined topics with the photos and copy contributing different angles to the overall story. Emphasis is placed on fresh topics while unique approaches are encouraged for reporting those stories that “happen every year.” <PHOTOGRAPHY> It’s no secret — students buy yearbooks for the photos. The quality of a spread relies heavily on the quality of the photos. The best spreads have high-quality, storytelling dominant photos. Each supplementary photo communicates a different aspect of the story.

Emphasis is placed on action photos while posed “scrapbook” photos often contribute to the story as well. <DESIGN> While contemporary graphic, color and typographic use is important, ultimately the design’s function is to deliver the visual and verbal content to the reader. Simplicity is the key to a successful design. White space must be used effectively. Ultimately, readers should notice the photos and the words, and not be distracted by the graphics. Clip art and overpowering backgrounds are avoided.

<BOOK MARKS> The judges carefully study approximately 3,000 yearbooks and mark cool ideas that other yearbook staffs might find inspirational and educational.

Inclusiveness, coverage, photography and design are key areas of focus.