2024 Pro Champ Capabilities Book

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THE STORYTELLER

OF

CHAMPIONS

STORYTELLER OF CHAMPIONS

TELLER OF CHAMPIONS THE TELLER OF CHAMPIONS THE STORYTELLER OF CHAMPIONS

STORYTELLER OF CHAMPIONS

STORYTELLER OF CHAMPIONS

STORYTELLER OF CHAMPIONS

STORYTELLER OF CHAMPIONS

STORYTELLER OF CHAMPIONS

STORYTELLER OF CHAMPIONS

STORYTELLER OF CHAMPIONS

TELLER OF CHAMPIONS THE TELLER OF CHAMPIONS THE TELLER OF CHAMPIONS THE

STORYTELLER OF CHAMPIONS

THE STORYTELLER OF CHAMPIONS

THE STORYTELLER OF CHAMPIONS THE STORYTELLER CHAMPIONS THE STORYTELLER CHAMPIONS THE STORYTELLER OF CHAMPIONS CHAMPIONS THE STORYTELLER

THE STORYTELLER OF CHAMPIONS THE STORYTELLER OF CHAMPIONS

CHAMPIONS THE STORYTELLER CHAMPIONS THE STORYTELLER CHAMPIONS THE STORYTELLER CHAMPIONS THE STORYTELLER CHAMPIONS THE STORYTELLER

THE STORYTELLER OF CHAMPIONS

THE STORYTELLER OF CHAMPIONS

IT ONLY MEANS EVERYTHING

It didn’t come easy. Making history never does. It comes through wins, losses, close calls, white-knuckle moments and uncountable difficult decisions. Things didn’t fall into place. Things were put into place. Welcome to professional sports immortality, and its ultra-exclusive symbol.

INDUSTRY LEADER

28 18 38 28

MAJOR LEAGUE PRESENCE

We partner with more organizations across the major leagues than any other company. It’s a trust we don’t take for granted. In fact, it’s at the forefront of everything we do.

KANSAS CITY CHIEFS SUPER BOWL LVIII CHAMPIONS
FLORIDA PANTHERS 2024 STANLEY CUP CHAMPIONS
LAS VEGAS ACES 2023 WNBA CHAMPIONS
HOUSTON ASTROS 2022 WORLD SERIES CHAMPIONS
DENVER BRONCOS SUPER BOWL 50 CHAMPIONS
LOS ANGELES DODGERS 2020 WORLD SERIES CHAMPIONS

MORE THAN A CENTURY OF EXCELLENCE

From a preschooler’s cap and gown to yearbooks to diploma frames. Where there’s an important celebration, there’s Jostens.

We’re the number one provider for commemorating life’s greatest milestones. Standing tall for more than 128 years, we continue to complement our foundation of tradition with innovative technologies a marriage of legacy and the digital age, unlike any other.

HEISMAN MEMORIAL TROPHY
NASCAR MONSTER ENERGY CUP SERIES INDY CAR ASTOR CUP

CHAMPION STATISTICS

We’re not only a trusted partner, we’re the industry leader. It’s not bragging; it’s a simple declaration of facts.

FACILITIES OWNED AND OPERATED BY JOSTENS IN NORTH AMERICA

YEARS OF CELEBRATING MOMENTS THAT MATTER 14

IF WE WEREN’T DOING IT RIGHT, WE WOULDN’T BE THE ONES STILL DOING IT.

111

MAJOR LEAGUE CHAMPIONSHIP PROGRAMS

MAJOR PROFESSIONAL SPORTS CHAMPIONSHIP RINGS ARE CREATED BY JOSTENS 128

80%

NO SUCH THING AS ONE SIZE FITS ALL

Though we’ve partnered with many professional sports organizations, each ring and program is different. Unique products and experiences are created, custom tailored to you and your team, to best service you and tell your story.

AS ELITE AS IT GETS

WITH YOUR INCLUSION, A GRAND TRADITION BECOMES RICHER

Take your place in the revered lineage of champions. Everyone dreams of it.

Few make the attempt. Fewer still get there. Your ring serves as a symbol of absolute excellence and a reminder of your place in the annals of history, as it forever unites your team.

FIRST SUPER BOWL RING WITH COACH VINCE LOMBARDI

18.71 KARAT GOLD PAYS HOMAGE TO THEIR FOUNDING IN 1871

2021 WORLD SERIES CHAMPIONS

THE ESSENCE OF THE STORY

44 DIAMONDS HONORING THE LATE HANK AARON, 44 EMERALD-CUT DIAMONDS ARE SET ON THE SIDES OF THE RING TOP

150 DIAMONDS HONOR THE 150 YEARS OF FRANCHISE HISTORY

WORLD CHAMPIONS TITLE ACHIEVED BY THE BRAVES IN THEIR 2021 SEASON

GOLDEN BRICKS

THE BRICKS OF TRUIST PARK, HOME OF THE BRAVES, ARE REPRESENTED ON THE RING SIDES

RECIPIENT NAME

PLAYERS RECEIVED THEIR NAME ON THE SIDE OF THEIR RING

BRAVES LOGO

THE BRAVES LOGO IS CRAFTED FROM CERAMIC AND 4

CUSTOM-CUT RUBIES IN THE TOMAHAWK

RING TOP THE INTERIOR OF THE RING DISPLAYS A QUOTE FROM JOC PEDERSON

23 DIAMONDS

SET IN THE BASEPATHS ARE 23 ROUND DIAMONDS, SYMBOLIC OF THE 23 POSTSEASON HOME RUNS

COMMISSIONER’S TROPHY

PRINCESS-CUT RUBIES THE FOUR CORNERS OF THE RING TOP ARE EACH SET WITH A PRINCESSCUT RUBY, HONORING THE TEAM’S 4 WORLD SERIES TITLES

CHAMPIONSHIP YEAR WHEN THE BRAVES WERE CROWNED WORLD CHAMPIONS

THE COVETED TROPHY IS SET WITH 4 DIAMONDS IN THE BASE AND 1 GENUINE WHITE PEARL, WHICH HOLDS POSTSEASON SIGNIFICANCE

UNIQUE SIGNATURE

PLAYERS ALSO RECEIVED THEIR SIGNATURE ON THE PALM

RING INTERIOR

11 RUBIES, SYMBOLIC OF THE 11 WORLD SERIES HOME RUNS, ARE ILLUMINATED BY MICRO LED LIGHTS, A NEVER-SEEN-BEFORE FEATURE ON A CHAMPIONSHIP RING

SPECIALTY ARBORS

THE SERIES SCORES AND LOGOS OF THE TEAMS DEFEATED IN THE PLAYOFFS ARE FEATURED WITH THE PLAYOFF MOTTO AND UNIQUE SYMBOLS

FOR THE A THE RALLYING CALL OF THE SIX STATES THAT ARE HOME TO BRAVES FANS

INNOVATION

To create the aesthetic the Tampa Bay Lightning wanted, Jostens developed a mechanism that enabled the Stanley Cup to lift and turn to reveal a special detail.

The Florida Marlins 2003 World Series Ring featured the first ring with a top that opened at the touch of a button revealing a fully functioning watch inside.

TAMPA BAY LIGHTNING 2020 STANLEY CUP CHAMPIONS
FLORIDA MARLINS 2003 WORLD SERIES CHAMPIONS

SOME ARE OBLIVIOUS TO IT, OTHERS EMBRACE IT, WE CREATE IT

From the early stages of ring design to the manufacturing process to distribution, we’re experts on the cutting edge of what’s possible, because it happens here first.

In a unique style of championship celebration, the winner of the World Series of Poker is presented with a hand-crafted bracelet adorned with hundreds of diamonds and gemstones. This special piece contains a removable golden poker chip which can be used as a one-of-a-kind card protector.

To celebrate two of their star players in franchise history, the Marlins partnered with Jostens to craft these one-ofa-kind medallions encrusted with stones.

PHILADELPHIA EAGLES
SUPER BOWL LII CHAMPIONS

PREMIUM MATERIALS

By owning our own metal refinery and specialty alloys, we’re able to adhere to the strictest of quality standards.

We source only the finest precious metals and stones from exclusive suppliers, all while adhering to the Kimberley Process, which ensures our materials are environmentally friendly and conflict free.

“Our organization takes tremendous pride in our brand and it was crucial that it be accurately represented in our ring. Jostens worked tirelessly to find the perfect green sapphire, found in one of two mines in the entire world. Their dedication to ensuring our expectations were met is a testament to their excellent customer experience.”

The St. Louis Cardinals iconic logo comes to life on the top of their 2011 World Series Ring. The brilliant red of the Cardinal is captured through the use of intricately set custom-cut genuine rubies.

ST. LOUIS CARDINALS 2011 WORLD SERIES CHAMPIONS

Jostens ongoing commitment to continuously innovate has resulted in truly spectacular ring designs. The 2022 Houston Astros World Series ring is a testament to our pursuit of perfection. Minute Maid Park comes to life in meticulous detail, honoring the home of the Houston Astros.

HOUSTON ASTROS 2022 WORLD SERIES CHAMPIONS

CLOSE TO HOME, AND ALWAYS IN OUR HANDS

EAGAN, MINNESOTA, USA TOOL & DIE, DESIGN AND TECHNOLOGY FACILITY

Advanced technology and a dedicated art team create over 55,000 custom designs each year

MONTRÉAL, QUÉBEC, CANADA

DESIGN, RD&D AND MANUFACTURING FACILITY

The designers in Montréal have an incredible combined experience of 115 years

DENTON, TEXAS, USA MANUFACTURING FACILITY

Over 475,000 custom rings are produced and shipped each year

FOUR PILLARS OF EXCELLENCE EQUALING ONE UNTOUCHABLE EXPERIENCE

SCALE

NEVER OUTSOURCED. IT’S ALL DONE UNDER THE JOSTENS UMBRELLA IN NORTH AMERICA.

SPEED

ANY ORDER SIZE

MANUFACTURED EXPEDIENTLY AND DELIVERED ON TIME.

PRECISION

INTRICATE, EYE-POPPING DETAIL MADE POSSIBLE ONLY THROUGH JOSTENS

TOOLING & DIE.

EXPERIENCE

OUR WORLD-RENOWNED 5TH GENERATION JEWELER APPLIES THE TRADE HE’S MASTERED EXCLUSIVELY WITH JOSTENS.

UNMATCHED: THE JOSTENS EXPERIENCE

A BETTER PROTOCOL

We listen to your ideas, draft the renders, then craft physical prototypes for review a method far superior to artwork-only reviews.

SAMPLES AT EVERY MEETING

Watch your design come to life by viewing samples, in hand, at every meeting for you to review and help us perfect.

RING TIERS

Share the celebration throughout all levels of your organization. For the top executives on down, we can craft rings of differing materials, stone counts and other factors to create ring tier options across a range of price points.

FINDING THE PERFECT FIT

Jostens offers a variety of sizing options to accommodate any situation from in-person events with trained experts to virtual sizing experiences with detailed information that allows individuals to size themselves for their championship ring.

KANSAS CITY CHIEFS
SUPER BOWL LVII CHAMPIONS

WE ALWAYS DELIVER

FULL-SCALE RING DELIVERY EVENTS

We’ll help create an elegant ring delivery and ceremony event tailored to your team and the spirit of your championship season. It’s a big deal. We treat it as such.

No matter the circumstances, Jostens is committed to delivering your rings and creating an experience that will be cherished for years to come. To adapt to any situation, full-scale virtual and in-person deliveries can be customized to fit your organization’s preferences.

WE ORGANIZE. YOU ENJOY.

Having hosted more than 100 team events in the past ten years, we’re your expert partner in event logistics. Working alongside you, we’ll provide event support every step of the way.

FAMILY & FRIENDS

ELITE PRODUCT. EXCEPTIONAL EXPERIENCE.

A fine jewelry collection exclusively for those closest to the players and staff. Inspired by the championship ring design, each piece is heirloom quality and crafted by hand.

A wonderful way to show gratitude for those who gave their support along the way. Available through private boutique shopping events, as well as an equally exclusive e-commerce site.

FAN COLLECTION

A CELEBRATION OF THIS MAGNITUDE IS TO BE SHARED

A collection of fine jewelry and keepsakes at multiple price points. Launched the same day your organization receives its championship rings. Marketed at in-person game-day events, as well as through your team’s retail store. Also made available to fans through a custom web page. The Fan Collection builds brand affinity among your greatest supporters by allowing them to be part of the celebration in a special way.

OUR COMMITMENT TO COMMITMENT

Expect exceptional, ongoing, white-glove service. When you partner with us, you partner with dedicated customer support service teams one for your organization, one for your fans.

With these teams ready to assist long after delivery day, and our product warranty, you’re ensured the best experience in every conceivable metric.

128 YEARS OF SERVICE EXCELLENCE

JOSTENS

HAS BEEN TRUSTED TO PARTNER WITH THE NEW ENGLAND PATRIOTS TO CELEBRATE ALL SIX OF THEIR SUPER BOWL VICTORIES

SUPER BOWL XXXIX
SUPER BOWL XXXVIII
SUPER BOWL XXVI
SUPER BOWL LI
SUPER BOWL XLIX
SUPER BOWL LIII

OUR CUSTOMERS CAN TELL YOU MORE

Contact: Derek Schiller

President and CEO

Phone: 404.388.3447

Contact: Crane Kenney

President, Business Operations

Phone: 773.404.4032

Contact: Charlotte Grahame

Vice President of Hockey

Administration

Phone: 303.725.5879

Contact: Anita Sehgal

Senior Vice President, Marketing & Communications

Phone: 713.259.8952

Contact: Mark Donovan

President Phone: 816.920.4405

Contact: Nick Arison

President Phone: 786.777.1000

Contact: Don Smolenski

President Phone: 215.339.5474

Contact: Steve Griggs CEO

Phone: 813.301.6680

THANK YOU & CONGRATULATIONS

ADDENDUM: SUPER BOWL LVIII KANSAS CITY CHIEFS RING PROGRAM

CASE STUDY

The following is a program overview of the Kansas City Chiefs Super Bowl LVIII Championship Ring Program, illustrating how they celebrated throughout the organization and connected their community while driving revenue in their own custom way.

KANSAS CITY CHIEFS SUPER BOWL LVIII CHAMPIONS

From your world-class athletes to your staff and most loyal fans, Jostens partners to celebrate championships across the organization and beyond all centered around the coveted, championship ring. Together, we’ll create a custom program that extends the celebration throughout your entire community. No other company in the industry delivers the total experience like Jostens.

THE ESSENCE OF THE STORY

WORLD CHAMPIONS, “WORLD”:

39 DIAMONDS FOR THE 39 TOUCHDOWNS MADE IN THE 2023 SEASON

4 MARQUISE DIAMONDS REPRESENT FOUR SUPER BOWL TITLES IN FRANCHISE HISTORY

16 CUSTOM-CUT RUBIES, SYMBOLIC OF THE 16 OUTRIGHT DIVISION CHAMPIONSHIP TITLES

50 DIAMONDS REPRESENT CHIEFS SCORING ABILITY AT HOME, WHERE THEY OUTSCORED OPPONENTS BY 50

11 PRINCESS-CUT RUBIES REPRESENT THE REGULAR SEASON WINS

WORLD CHAMPIONS, “CHAMPIONS”:

70 DIAMONDS PAYING TRIBUTE TO THE POINTS SCORED IN THREE PLAYOFF GAMES

19 CUSTOM-CUT BAGUETTE DIAMONDS REPRESENT THE FIRST TEAM IN 19 YEARS WITH BACK-TO-BACK WINS

58 DIAMONDS ARE A NOD TO SUPER BOWL LVIII

CHAMPIONSHIP YEARS

TRIBUTE TO CHIEFS KINGDOM, LOUDEST FANS IN THE WORLD

GEHA FIELD AT ARROWHEAD STADIUM

22 DIAMONDS, SYMBOLIC OF THE POINTS SCORED IN THE SECOND HALF AND OVERTIME TO WIN

THE GAME-WINNING PLAY, DRAWN OUT USING COACH REID’S HANDWRITING

DATE OF SUPER BOWL LVIII

CHAMPIONSHIP YEAR DATES THE RECIPIENT HAS BEEN WITH THE CHIEFS

FIREWORKS CELEBRATING THE 4TH SUPER BOWL TITLE

PLAYER JERSEY NUMBER

EACH SUPER BOWL CAPTAIN RECEIVED A “C” ON THEIR RING

REPRESENTS THE 2022 AND 2023 VICTORIES

SINGLE MARQUISE DIAMOND PAYS TRIBUTE TO SUPER BOWL LVIII VICTORY

19 DIAMONDS REPRESENT 11 WINNING SEASONS & 8TH AFC WEST TITLE

TEAM INITIALS ONLY THE SECOND SUPER BOWL IN HISTORY TO GO INTO OVERTIME

FINAL SCORE

LAS VEGAS INSPIRED LOGO, A TRIBUTE TO THE HOST CITY

17 MINIATURE GOLD LEAF CONFETTI COMMEMORATING POINTS SCORED IN AFC CHAMPIONSHIP GAME

1–4 LOMBARDI TROPHIES, DEPENDING ON THE RECIPIENT’S TIME WITH THE CHIEFS

COMMEMORATIVE PATCH HONORING NORMA HUNT

28 DIAMONDS, SYMBOLIC OF THE DEFENSE THAT HELD EVERY OPPONENT UNDER 28 POINTS

SUPER BOWL LVIII CHAMPIONS

RINGS DESIGNED

• 10-karat white and yellow gold

• 486 round diamonds

• 19 baguette diamonds

• 5 marquise diamonds

• 38 custom-cut genuine rubies

• 14.80 carats

• 10-karat white and yellow gold

• 486 round cubic zirconias

• 19 baguette cubic zirconias

• 5 marquise cubic zirconias

• 38 custom-cut created rubies

• Sterling silver and 6-karat yellow gold

• 163 round cubic zirconias

• 5 marquise cubic zirconias

• 22 round created rubies

FOR ALL LEVELS OF YOUR ORGANIZATION

• Sterling silver with 14-karat yellow gold plating

• 40 round cubic zirconias

• 4 marquise cubic zirconias

• 10-karat while and yellow gold

• 292 round cubic zirconias

• 19 baguette cubic zirconias

• 4 marquise cubic zirconias

• 38 custom-cut created rubies

Watch to learn more about the Super Bowl LVIII Ring and the incredible details inside the ring

SUPER BOWL LVIII CHAMPIONS

CONTINUING THE CELEBRATION

HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

FAMILY & FRIENDS COLLECTION

• Exclusively for players, coaches, ownership, executives and select staff members

• Exclusive purchasing opportunity and sales area with trained professionals

• Offered a presale on select items to purchase as sight unseen. Items were available for pick-up post ring ceremony.

• Highest-quality gold and hand-set diamonds and custom-cut gemstones — all pieces are inspired by the award ring

• Jostens-customized websites to accommodate a variety of purchasing groups through password protected e-commerce sites

SUPER BOWL LVIII CHAMPIONS

CONTINUING THE CELEBRATION

HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

RING-FOR-PURCHASE PROGRAM

• Ring sold to part-time members of the organization to help extend the celebration without increasing budget

• Custom website launched prior to the official delivery, selling rings and pendants sight unseen guaranteeing delivery by a certain date

• Customers had the opportunity to also purchase a custom Chiefs etched display box for their ring

• Rings are packaged and shipped directly to the customer in celebratory shipping box

• Over 500 rings and pendants sold

SUPER BOWL LVIII CHAMPIONS

CONTINUING THE CELEBRATION

OFFICIAL FAN COLLECTION

• Officially licensed collection inspired by the award ring allows the entire fan community to celebrate

• A collection of jewelry and commemorative keepsakes at a variety of price points to drive brand affiliation and revenue

• Available in stadium at select game-day events and 24/7 via e-commerce site

• Jostens experts are on site at these events to sell product and answer customer questions

• Experience working with the NFL as an official licensee of nearly 30 years, this expertise results in seamless integration

• Custom print and digital marketing materials created to promote the program

SUPER BOWL LVIII CHAMPIONS

CONTINUING THE CELEBRATION

LIMITED-EDITION RING

• Significant revenue driver for the Fan Collection

• 58 rings available, an homage to Super Bowl LVIII — once sold out the ring is no longer available for purchase

• Interior of the ring is marked with purchasing sequence, making each one completely unique

• Custom print and digital materials are created and utilized by both the Jostens and Chiefs sales teams

• Exclusivity of the ring, limited quantity and high-end quality of the Limited-Edition Ring encourages customers to purchase a piece of history and celebrate the Chiefs fourth Super Bowl title

STORYTELLER OF CHAMPIONS

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THE STORYTELLER OF CHAMPIONS

THE STORYTELLER OF CHAMPIONS

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