2025 Professional Sports Case Studies Book by Jostens

CHAMPIONSHIP

PROGRAM CASE STUDIES

THE STORYTELLER OF CHAMPIONS

STORYTELLER OF CHAMPIONS

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STORYTELLER OF CHAMPIONS

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STORYTELLER OF CHAMPIONS

THE STORYTELLER OF CHAMPIONS

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THE STORYTELLER OF CHAMPIONS

CHAMPIONSHIP

PROGRAM CASE STUDIES

The following are program case studies of a variety of Championship Ring Programs, illustrating how each team celebrated throughout the organization and connected their community while driving revenue in their own custom way.

MAJOR LEAGUE BASEBALL

ATLANTA BRAVES 2021 WORLD SERIES CHAMPIONS

CHICAGO CUBS 2016 WORLD SERIES CHAMPIONS

KANSAS CITY ROYALS 2015 WORLD SERIES CHAMPIONS

LOS ANGELES DODGERS

2020 WORLD SERIES CHAMPIONS

WASHINGTON NATIONALS 2019 WORLD SERIES CHAMPIONS

BOSTON RED SOX 2018 WORLD SERIES CHAMPIONS

HOUSTON ASTROS 2022 WORLD SERIES CHAMPIONS 2017 WORLD SERIES CHAMPIONS

22 EMERALD-CUT DIAMONDS PAY TRIBUTE TO 22 RUNS SCORED IN THE WORLD SERIES

11 BAGUETTE DIAMONDS HONOR THE 5 AL WEST DIVISION TITLES, 4 AL PENNANTS AND 2 WORLD SERIES VICTORIES

42 BLUE SAPPHIRES REPRESENT THE NUMBER OF YEARS TO AVENGE THEIR NLCS LOSS TO THE PHILLIES

• 42 POSTSEASON GAMES FOR DUSTY BAKER JR. TO WIN HIS FIRST WORLD SERIES AS A MAJOR LEAGUE MANAGER

• 2022 REPRESENTED THE 75TH ANNIVERSARY OF LEGEND

JACKIE ROBINSON’S HISTORIC MLB DEBUT IN 1947; HIS ICONIC NUMBER 42 IS RETIRED ACROSS BASEBALL

THE ESSENCE OF THE STORY

117 DIAMONDS REPRESENT THE ASTROS 117 COMBINED REGULAR AND POSTSEASON WINS

9 CUSTOM-CUT ORANGE SAPPHIRES CREATE THE STAR

71 DIAMONDS ARE SYMBOLIC OF THE 71 STRIKEOUTS BY ASTROS PITCHERS IN THE WORLD SERIES – AN MLB RECORD

60 DIAMONDS

CELEBRATE THE ASTROS 60TH YEAR AS A FRANCHISE

2 ORANGE SAPPHIRES HONOR TWO COMBINED NO-HITTERS THROWN IN 2022; ONE IN THE REGULAR SEASON AND ONE IN THE WORLD SERIES

DETAILED IMAGE OF MINUTE MAID PARK REFLECTING THE ASTROS WORLD SERIES CLINCH ON HOME FIELD

JERSEY NUMBER IN YELLOW GOLD WITH DIAMONDS

SINGLE DIAMOND REPRESENTS FIRST WORLD SERIES WON AT HOME

PAY TRIBUTE TO THE TWO WORLD SERIES WINS IN ASTROS HISTORY

LOGOS AND SERIES SCORES FROM THE POSTSEASON

CHAMPIONSHIP YEAR DATE IN YELLOW GOLD WITH 29 DIAMONDS

6 DIAMONDS REPRESENT THE 6 STRAIGHT ALCS APPEARANCES

PLAYER’S UNIQUE SIGNATURE

ASTROS TEAM HYPE SLOGAN

RINGS DESIGNED

• 43 round genuine blue sapphires

• 9 custom-cut genuine orange sapphires

• 1 star-shaped genuine orange sapphire

• 1 star-shaped genuine blue sapphire

• 15.30 carats

• 43 round created blue sapphires

• 9 custom-cut created orange sapphires

• 1 star-shaped created orange sapphire

• 1 star-shaped created blue sapphire

• 12.20 carats

FOR ALL LEVELS OF YOUR ORGANIZATION

• 43 round created blue sapphires

• 9 custom-cut created orange sapphires

• 1 star-shaped created orange sapphire

• 1 star-shaped created blue sapphire

TIER 4 RING:

• Sterling silver and 6-karat yellow gold

• 28 cubic zirconias

• 2 created orange sapphires

• 1 created blue sapphire

CONTINUING THE CELEBRATION

HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

FAMILY & FRIENDS COLLECTION 2022 WORLD SERIES CHAMPIONS

• Exclusively for players, ownership and top executives and their families

• Artfully handcrafted jewelry celebrates the World Series and is inspired by the official ring

• Highest-quality gold and hand-set diamonds and custom-cut gemstones

• Jostens customized websites to accommodate a variety of purchasing groups through password protected e-commerce websites

• Jostens hosts private in-person shopping event following ring ceremony as well as additional events prior to home games

• Custom print materials distributed with the ring to encourage purchasing or contact customer service with questions about their ring

CONTINUING THE CELEBRATION

HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

OFFICIAL FAN COLLECTION

• Officially licensed collection so the entire fan community can celebrate

• A collection of jewelry and commemorative keepsakes that expand the celebration and drive revenue and brand affiliation

• Utilizing both precious and non-precious materials and a variety of designs all inspired by the official ring; there are price points for all fans

• Available in-stadium at two brick-and-mortar store locations and available 24/7 on Jostens web platform

• Official MLB licensee and years of experience ensure a smooth launch

• Custom print and digital marketing materials created, utilized by both Jostens and the Astros social media platforms

CONTINUING THE CELEBRATION

HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

LIMITED-EDITION RING

• Significant revenue driver for the Fan Collection

• 200 rings available – once sold out the ring is no longer available for purchase

• Astros coordinated pre-sale events with their previous Limited Edition customers to guarantee their ring had an early arrival if purchased by a designated date

• Exclusivity of the ring, limited quantity and high-end quality of the Limited Edition Ring encourages customers to purchase a piece of history and celebrate the World Series

• Custom print, and digital materials are created and utilized by both the Jostens and Astros sales teams

2021 WORLD SERIES CHAMPIONS

THE ESSENCE OF THE STORY

18.71 KARAT GOLD PAYS HOMAGE TO THEIR FOUNDING IN 1871

44 DIAMONDS HONORING THE LATE HANK AARON, 44 EMERALD-CUT DIAMONDS ARE SET ON THE SIDES OF THE RING TOP

150 DIAMONDS HONOR THE 150 YEARS OF FRANCHISE HISTORY

WORLD CHAMPIONS TITLE ACHIEVED BY THE BRAVES IN THEIR 2021 SEASON

GOLDEN BRICKS

THE BRICKS OF TRUIST PARK, HOME OF THE BRAVES ARE REPRESENTED ON THE RING SIDES

RECIPIENT NAME

PLAYERS RECEIVED THEIR NAME ON THE SIDE OF THEIR RING

BRAVES LOGO THE BRAVES LOGO IS CRAFTED FROM CERAMIC AND 4 CUSTOM-CUT RUBIES IN THE TOMAHAWK

23 DIAMONDS SET IN THE BASEPATHS ARE 23 ROUND DIAMONDS, SYMBOLIC OF THE 23 POSTSEASON HOME RUNS

COMMISSIONER’S TROPHY

RING TOP THE INTERIOR OF THE RING DISPLAYS A QUOTE FROM JOC PEDERSON

RING INTERIOR 11 RUBIES, SYMBOLIC OF THE 11 WORLD SERIES HOME RUNS, ARE ILLUMINATED BY MICRO LED LIGHTS, A NEVER-SEEN-BEFORE FEATURE ON A CHAMPIONSHIP RING

PRINCESS-CUT RUBIES THE FOUR CORNERS OF THE RING TOP ARE EACH SET WITH A PRINCESS-CUT RUBY, HONORING THE TEAM’S 4 WORLD SERIES TITLES

CHAMPIONSHIP YEAR THE BRAVES WERE CROWNED WORLD CHAMPIONS

THE COVETED TROPHY IS SET WITH 4 DIAMONDS IN THE BASE AND 1 GENUINE WHITE PEARL, WHICH HOLDS POSTSEASON SIGNIFICANCE

SPECIALTY ARBORS

UNIQUE SIGNATURE

PLAYERS ALSO RECEIVED THEIR SIGNATURE ON THE PALM

THE SERIES SCORES AND LOGOS OF THE TEAMS DEFEATED IN THE PLAYOFFS ARE FEATURED WITH THE PLAYOFF MOTTO AND UNIQUE SYMBOLS

FOR THE A THE RALLYING CALL OF THE SIX STATES THAT ARE HOME TO BRAVES FANS

RINGS DESIGNED

TIER 1 RING:

• 14-karat yellow gold

• 18.71-karat white gold

• 708 round diamonds

• 44 emerald-cut diamonds

• 4 princess-cut diamonds

• 11 round genuine rubies

• 4 princess-cut genuine rubies

• 4 custom-cut genuine rubies

• 1 genuine white pearl

• 13.3 carats

TIER 2 RING:

• 10-karat white and yellow gold

• 476 round diamonds

• 44 emerald-cut diamonds

• 4 princess-cut diamonds

• 4 princess-cut created rubies

• 4 custom-cut created rubies

• 1 genuine white pearl

• 7.25 carats

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER 3 RING:

• 6-karat yellow gold and sterling silver

• 476 round cubic zirconias

• 44 baguette-cut cubic zirconias

• 4 princess-cut cubic zirconias

• 4 princess-cut created rubies

• 1 genuine white pearl

TIER 4 RING:

• SunCast® and Lustrium®

• 34 cubic zirconias

• 1 genuine white pearl

CONTINUING THE CELEBRATION

HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

FAMILY & FRIENDS COLLECTION

• Exclusively for players, ownership and top executives, and their families

• Hand-crafted jewelry and commemorative pieces all featured elements inspired by the ring

• Highest-quality gold, hand-set diamonds and genuine rubies

• Jostens customized websites to accommodate a variety of purchasing groups through password protected e-commerce websites

• Jostens hosted private in-person shopping events for select group of individuals

• Prior to the collection launch, a small offering of products were offered for purchase sight-unseen to be delivered at the ring ceremony

• Custom print materials distributed with the ring to encourage purchasing or contacting customer service with questions about their ring

CONTINUING THE CELEBRATION

HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

OFFICIAL FAN COLLECTION 2021 WORLD SERIES

• Officially licensed collection so the entire fan community can celebrate

• A collection of jewelry and commemorative keepsakes that expand the celebration and drive revenue and brand affiliation

• Utilizing both precious and non-precious materials with a variety of designs inspired by the ring, as well as non-jewelry items, there are pieces for every fan

• Available in-stadium at select game-day events and 24/7 via e-commerce site hosted on Jostens platform

• Experience working with MLB for a smooth integrated launch

• Custom print and digital marketing materials created, utilized by both Jostens and the Braves social media teams as well as Fanatics

2021 WORLD SERIES CHAMPIONS

CONTINUING THE CELEBRATION

HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

LIMITED EDITION RING

• Significant revenue driver for the Fan Collection

• 150 rings available honoring the 150 years of Braves history since their founding in 1871

• Exclusivity of the ring, limited quantity, and quality of the Limited Edition Ring encourages customers to purchase a piece of history

• The Braves sales team made presale calls to premium clientele, offering the opportunity to purchase the ring prior to the official unveiling

• Custom print, and digital materials are created and utilized by both the Jostens and Braves sales teams

29 DIAMONDS

Symbolic of the number of Dodger postseason home runs in 2020

2020 WORLD SERIES CHAMPIONS

THE ESSENCE OF THE STORY

WORLD CHAMPIONS

Title achieved by the Dodgers in their 2020 season

PRINCESS-CUT DIAMONDS

Princess-cut diamonds accent 1ST, 2ND, 3RD and home plate

RECIPIENT NAME

Players received their name on the side of their ring

JERSEY NUMBER

Players received their jersey number set in diamonds

DODGERS LOGO

The Dodgers logo is crafted from custom blue and red ceramic

PALM TREES

Synonymous with Los Angeles, palm trees complete the right side in amazing detail

COMMISSIONER’S

TROPHY

The coveted trophy is created in contrasting yellow gold

SPECIALTY ARBOR

The team logo and series results from the teams defeated by the Dodgers on their World Series journey

CHAMPIONSHIP YEAR

The year 2020 is accented with 36 diamonds

8 ROUND SAPPHIRES

Symbolic of the team’s incredible 8 straight NL West Division titles

PLAYER SIGNATURE

Players also received their signature on the inside

RINGS DESIGNED

TIER 1:

• 14-karat white and yellow gold

• 222 round diamonds

• 10 princess-cut diamonds

• 45 custom-cut sapphires

• 11 carats

TIER 2:

• 10-karat white and yellow gold

• 222 round diamonds

• 10 princess-cut diamonds

• 45 custom-cut created sapphires

• 5.25 carats

For ring recipients of Tiers 1–3, the Dodgers organization offered three different overall sizes (extra large, large, medium) to allow each individual to select their preferred size.

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER 3:

• Sterling silver and 6-karat yellow gold

• 222 round cubic zirconias

• 10 princess-cut cubic zirconias

• 45 custom-cut created sapphires

TIER 4:

• Sterling silver

• 140 cubic zirconias

2020 WORLD SERIES CHAMPIONS

CONTINUING THE CELEBRATION

HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

FAMILY & FRIENDS COLLECTION

• Exclusively for players, ownership and top executives, and their families

• Handcrafted jewelry and commemorative pieces all featured elements inspired by the ring

• Highest-quality gold and hand-set diamonds and genuine sapphires

• Jostens customized websites to accommodate a variety of purchasing groups through password protected e-commerce websites

• Custom print materials distributed with the ring to encourage purchasing or contacting customer service with questions about their ring

CONTINUING THE CELEBRATION

LIMITED EDITION RING PROGRAM

• Significant revenue-driving element to the Fan Collection

• Limited Edition Ring closely resembling the player award ring and made available for purchase to fans

• Success of program is creating an impactful story about the history and the championship that helps connect the fan to the team

• Custom print and digital marketing materials created to promote the program

LIMITED EDITION RING $35,000

• 14-karat white and yellow gold

• Diamonds and genuine sapphires

Limited quantity available

THIS INCREDIBLE OPPORTUNITY WON’T LAST LONG DON’T WAIT TO SECURE YOUR PIECE OF DODGERS HISTORY!

LOS ANGELES DODGERS

OFFICIAL JEWELER OF THE LOS ANGELES DODGERS

CONTINUING THE CELEBRATION

OFFICIAL FAN COLLECTION

• Officially licensed collection so the entire fan community can celebrate

• A collection of jewelry and commemorative keepsakes that brings revenue opportunities

• Utilizing both precious and non-precious materials to offer a variety of price points

• Available at team retail store, and 24/7 via custom e-commerce site

• Team retail store included Fan Collection Flyer in consumer shipments for all online orders

• Experience working with league licensing for seamless integration

• Custom print and digital marketing materials created to promote the program

2019

WORLD SERIES CHAMPIONS

THE ESSENCE OF THE STORY

WORLD CHAMPIONS SPELLOUT

World Champions spellout framing the Washington Nationals Logo

108 DIAMONDS

Signify 105 regular and postseason wins, 1 World Series victory, and 2 for the duality of franchise history

30 CUSTOM-CUT RUBIES Symbolize 30 runs scored in the World Series

32 CUSTOM-CUT SAPPHIRES Represent 7 walk-off wins, 13 shutout wins, 8-game winning streak, and 4 playoff rounds won

PLAYER NAME

Player name featured at the top

15 STARS IN FLAG

Represent the number of seasons in Washington, D.C.

24 PRINCESS-CUT RUBIES

12 rubies on each end represent 12 postseason wins

MMVI

2019 Championship year date

MMVI (2006) is the year the Lerner family purchased the team WASHINGTON, DC BUILDINGS

Iconic buildings represent the D.C. metropolitan area fan base

SHARK LOGO

Symbolic of Gerardo Parra’s walkup song which became the unofficial postseason fight song

PLAYER NUMBER Diamond encrusted jersey number

TEAM MOTTO Team’s modified postseason motto

1 RUBY

Signifies winning first-ever World Series title

COMMISSIONER’S TROPHY

Adorned with the Nationals logo, represents the World Series victory

5 STARS Represent the

5 postseason elimination games won

4 DIAMONDS

Represent the previous NL East titles

STRIPES

6 flag stripes represent the number of playoff berths in history

TEAM LOGOS AND SERIES SCORES

Scores and logos of the teams played during the postseason

CHAMPIONSHIP DATE

Date the Nationals became World Champions

TEAM MOTTO

Represents the team’s playoff mantra

RINGS DESIGNED

TIER 1:

• 14-karat white and yellow gold

• 170 round diamonds

• 31 custom-cut genuine rubies

• 24 princess-cut genuine rubies

• 32 custom-cut genuine sapphires

• 23.2 carats

TIER 2:

• 10-karat white and yellow gold

• 170 round diamonds

• 31 custom-cut created rubies

• 24 princess-cut created rubies

• 32 custom-cut created sapphires

• 4.2 carats

FOR ALL LEVELS OF YOUR ORGANIZATION

• Sterling silver and 10-karat yellow gold

• 170 cubic zirconias

• 30 custom-cut created rubies

• 24 round created rubies

• 16 round created sapphires

2019 WORLD SERIES CHAMPIONS

CONTINUING THE CELEBRATION

HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

FAMILY & FRIENDS COLLECTION

• Exclusively for players, ownership, executives and employees

• Variety of fine jewelry and keepsakes inspired by the championship ring

• Highest-quality gold, diamonds, genuine rubies and sapphires

• Shop at private, virtual sales consultations hosted by Jostens via Zoom meeting

• Custom print and digital marketing materials created to promote the collection and events

2019 WORLD SERIES CHAMPIONS

CONTINUING THE CELEBRATION

LIMITED EDITION RING PROGRAM

• 108 Limited Edition Rings that closely resembled the player award ring made available for purchase to fans

• Marking 105 regular and postseason wins, combined with the teams first (1) World Series and the duality (2) of the Nationals and Montreal Expos, the Nationals decided to sell 108 Limited Edition Rings

• Significant revenue-driving element for the Fan Collection as the Limited Edition Ring sold for $15,000

• A special presale, password-protected website was created for exclusive individuals that were contacted directly by the Nationals to purchase the ring sight unseen

• Custom print and digital marketing materials were created for both the presale website and official Limited Edition Ring launch

2019 WORLD SERIES CHAMPIONS

CONTINUING THE CELEBRATION

OFFICIAL FAN COLLECTION

• Officially licensed collection so the entire fan community can celebrate

• A collection of jewelry and commemorative keepsakes that brings revenue opportunities

• Utilizing both precious and non-precious materials to offer a variety of price points

• Available at team retail store, and 24/7 via custom e-commerce site

• Team retail store included Fan Collection Flyer in consumer shipments for all online orders

• Experience working with league licensing for seamless integration

• Custom print and digital marketing materials created to promote the program

21 CUSTOM-CUT GENUINE RUBIES

4 World Series titles won by the Red Sox in the 17 years of FSG ownership

14 PRINCESS-CUT DIAMONDS

Number of AL pennants won by the Red Sox since the franchise was established in 1901

WORLD SERIES CHAMPIONS

THE ESSENCE OF THE STORY

22 CUSTOM-CUT BLUE SAPPHIRES

14 postseason games played and 8 home runs hit during the World Series

14-KARAT WHITE GOLD

Representing 14 postseason games played in 2018

119 REGULAR AND POSTSEASON WINS

The Red Sox recordsetting 108 regular season wins and 11 postseason wins

100 INDIVIDUAL BRICKS

100 weathered bricks form the background of each side panel to celebrate the centennial of the 1918 World Series Championship

10-28-18

The date of the 2018 World Series victory

128 DIAMONDS IN TWO ROWS

The 119 franchiserecord wins in 2018 and the 9 World Series titles held by the Red Sox

PLAYER

SIGNATURE & NICKNAME

TEAM FOR THE AGES

Expressing the undeniable talent of the 2018 Red Sox and their place in baseball history

DAMAGE DONE

2018 rally cry of, “Do Damage” was changed to “Damage Done” following the championship

2018 WORLD SERIES CHAMPIONS

RINGS DESIGNED

TIER 1:

• 14-karat white gold

• 128 round diamonds

• 14 princess-cut diamonds

• 21 custom-cut genuine rubies

• 22 custom-cut genuine sapphires

• 15.0 carats

TIER 2:

• Silver Elite™

• 128 round diamonds

• 14 princess-cut diamonds

• 21 custom-cut created rubies

• 22 custom-cut genuine sapphires

• 3.4 carats

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER 3:

• Silver Elite™

• 128 round cubic zirconias

• 14 princess-cut cubic zirconias

• 21 custom-cut created rubies

• 22 custom-cut created sapphires

TIER 4:

• Silver Elite™

• 142 round cubic zirconias

• 21 custom-cut created rubies

2018 WORLD SERIES CHAMPIONS

CONTINUING THE CELEBRATION

HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

FAMILY & FRIENDS COLLECTION

• Exclusively for players, ownership, executives and employees

• Variety of fine jewelry and keepsakes inspired by the championship ring

• Highest-quality gold, diamonds, genuine rubies and sapphires

• Shop at private, in-person events hosted by Jostens, or online using unique log-in credentials

• Custom print and digital marketing materials created to promote the collection and events

CONTINUING THE CELEBRATION

LIMITED EDITION RING PROGRAM

• Paying homage to their incredible season of 119 wins, the Red Sox made 119 Limited Edition Rings available for purchase to fans

• Exclusive pre-sale site available to season ticket holders for 48 hours following the player ring ceremony; was then offered to the public

• A private event in the Vineyard Vines Club at Fenway Park was held prior to a home game where each purchaser received their ring by former player, Jason Varitek

• Custom print and digital marketing materials created to promote the program

CONTINUING THE CELEBRATION

OFFICIAL FAN COLLECTION

• Officially licensed collection so the entire fan community can celebrate

• A collection of jewelry and commemorative keepsakes that brings revenue opportunities

• Utilizing both precious and non-precious materials to offer a variety of price points

• Available in-stadium at select game-day events, team retail store, and 24/7 via e-commerce site

• Experience working with MLB and Fanatics for seamless integration

• Custom print and digital marketing materials created to promote the program

CHOSEN PARTNER TIME AND AGAIN

PREVIOUS RINGS

After 86 years, the Boston Red Sox were crowned World Series Champions again in 2004. Jostens was honored to be chosen to celebrate that milestone and capture the excitement with a stunning ring. Within an incredible 15 years the Red Sox have achieved World Series glory another three times in 2007, 2014 and 2018. In those years Jostens has proudly partnered with the Red Sox organization to celebrate those championships with rings more intricate than the last.

11 BAUGETTE-CUT DIAMONDS

These diamonds are symbolic of the 11 postseason victories won by the Astros

58 DIAMONDS

Diamonds encircle the logo and represent the 58 seasons leading up to the 2017 World Series

2017 WORLD SERIES CHAMPIONS

THE ESSENCE OF THE STORY

101 ROUND DIAMONDS

Represent the 101 regular-season wins

HOUSTON SKYLINE & LEFT FIELD

The skyline of Houston is symbolically lifted up by the left field wall of Minute Maid Park, a sentiment expressed by fans about what this championship means to them and the city

DIAMONDS & SAPPHIRE

10 diamonds and one blue sapphire combine to represent the 11 times the Astros have been to the postseason

ORANGE & BLUE SAPPHIRES

One orange and one blue sapphire represent the American and National League Pennants won by the Astros

SINGLE ROUND DIAMOND

Representing the Astros first-ever World Series title

PLAYER NUMBER

Players received their numbers set in diamonds

6 DIAMONDS

Represent the 6 years Jim Crane has owned the team

ROMAN NUMERAL LVI

Paying tribute to the 56 seasons of franchise history that resulted in their first World Series

PLAYOFF SERIES SCORES & LOGOS

The Astros postseason is captured forever on the inside of the ring

EARNED HISTORY

The team’s rally cry lives on, on the palm of the ring

RINGS DESIGNED

TIER 1:

• 14-karat white and yellow gold

• 214 diamonds

• 25 genuine sapphires

• 11 carats

TIER 2:

• 10-karat white and yellow gold

• 214 diamonds

• 25 genuine sapphires

• 11 carats

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER 3:

• Sterling silver with 10-karat yellow gold inserts

• 214 cubic zirconias

• 25 created sapphires

TIER 4:

• Sterling silver

• Created orange and blue base stones

CONTINUING THE CELEBRATION

HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

FAMILY & FRIENDS

• Exclusively for players, ownership, executives and employees

• Variety of fine jewelry and keepsakes inspired by the championship ring

• Highest-quality gold, diamonds and precious gemstones

• Collection available in-person during and following select home games and online via unique credentials

• Custom print and digital marketing materials created to promote the collection and events

CONTINUING THE CELEBRATION

LIMITED EDITION RING PROGRAM

• Significant revenue-driving element to the Official Fan Program

• 112 Limited Edition Rings were made available sold out in 7 days

• Success of program is creating an impactful story about the history and the championship that helps connect the fan to the team

• A unique ring ceremony event was held in the Astros exclusive club with appetizers, drinks and special access to purchase from the Family & Friends Collection for a limited time

• Print and digital marketing materials created to promote the Limited Edition Program used by Jostens and the Astros

CONTINUING THE CELEBRATION

OFFICIAL FAN COLLECTION

• Officially licensed collection so your entire fan community can celebrate all over the world

• A collection of jewelry and commemorative keepsakes that brings additional revenue to the organization

• Utilizing both precious and non-precious materials to offer a variety of price points

• Two pop-up store locations in partnership with the Astros, were open game days all season long, along with a custom website

• Experience working with MLB and Fanatics for seamless integration

• Print and digital marketing materials created to promote the collection

108 DIAMONDS

Representing the 108 years since the Cubs last World Series victory in 1908

2016 WORLD SERIES CHAMPIONS

THE ESSENCE OF THE STORY

CUSTOM-CUT RUBIES

32 intricately set rubies are found in the “Cubs” portion of the team logo

“FLY THE W” FLAG

The Chicago Cubs have long flown the “W Flag” following each win at home

CUSTOM BRICKS

Bricks modeled after the actual bricks of Wrigley Field are found on the background of the sides of the ring

1 ROUND & 2 PRINCESSCUT DIAMONDS

The round diamond represents the 2016 World Series victory and the two princess-cut diamonds are for their two previous titles

SERIES SCORES AND LOGOS

The scores and logos of the opponents the Cubs faced are found inside the ring

11-3-16 & 12:47 AM EST

The date and time the Cubs won the 2016 World Series

BILLY GOAT

The outline of a billy goat can be found on the inside of the palm, referring to the curse of the billy goat

2016 WORLD SERIES CHAMPIONS

RINGS DESIGNED

PLAYER RING:

• 14-karat white gold

• 11 carats

• 214 diamonds

• 33 Burmese rubies

• 46 genuine sapphires

• 33 created rubies

• 46 created sapphires

FOR ALL LEVELS OF YOUR ORGANIZATION

CONTINUING THE CELEBRATION

LIMITED EDITION RING PROGRAM

• First Limited Edition Program significant revenue-driving element to the Fan Program

• After 108 years the Cubs finally won the World Series; to honor those years, the team made 108 Limited Edition Rings available and sold out

• Success of program was creating an impactful story about the history and the championship that connected the fan to the team

• Created a special ring ceremony event for Limited Edition Ring purchasers where they were presented with their ring by owner Tom Ricketts

• Custom print and digital marketing materials created to promote the program

CONTINUING THE CELEBRATION

OFFICIAL FAN COLLECTION

• Designed in official partnership with the Chicago Cubs

• A unique collection of jewelry, apparel and other commemorative keepsakes to celebrate the championship

• Utilizing both precious and non-precious materials to offer a variety of price points

• Available at select game-day events at two locations within the stadium, brick and mortar Jostens store, and online at jostens.com/cubs

• Experience working with MLB and Fanatics for seamless integration

• Custom print and digital marketing materials and custom websites create a unique shopping experience

MAKING CHAMPIONSHIP RING

1,908 RINGS

Championship rings all delivered together, on time for opening day

DELIVERIES RETAIL

All logistics managed for 18 separate delivery events by Jostens

First of it’s store—featuring 200 individual

PROGRAM HISTORY

RETAIL

it’s kind retail store—featuring over individual products

$4 M ONLINE

Collection sales of over $4 million

Seamless online and in-person activation of collections

$4M 1 M OVER HITS

THE ESSENCE OF THE STORY

PRINCESS-CUT SAPPHIRES AND ROUND DIAMNDS

30 princess-cut sapphires and 30 round diamonds accent the crown representing the team name

RECIPIENT NAME

Recipient’s recieved their name on the side of the ring, player numbers set in diamonds

LOGO AND STADIUM

The Royals logo sits atop Kauffman Stadium, where the Royals have played since 1973

2 PRINCESS-CUT SAPPHIRES

2 princess-cut sapphires represent the Royals back-to-back World Series appearances

MOTTO AND SERIES SCORES

5 ROUND DIAMONDS

Symbolic of the 5 runs scored in the top of the 12th inning of seriesclinching game 5

The Royals were “crowned” World Series Champions and the series scores that led to that title are engraved with the opponent’s

2015 WORLD SERIES CHAMPIONS

RINGS DESIGNED

TIER A:

• 14-karat white and yellow gold

• 115 round diamonds

• 22 custom-cut genuine sapphires

• 32 princess-cut genuine sapphires

• 9.5 carats

TIER B:

• 10-karat white and yellow gold

• 115 round diamonds

• 22 custom-cut created sapphires

• 32 princess-cut created sapphires

• 2.5 carats

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER B2:

• 10-karat white and yellow gold

• 115 round diamonds

• 22 custom-cut created sapphires

• 32 princess-cut created sapphires

• 2.5 carats

TIER C:

• Silver Elite™ and Solaris Elite™

• 50 cubic zirconias

• 24 round created sapphires

• 2 princess-cut created sapphires

2015 WORLD SERIES CHAMPIONS

CONTINUING THE CELEBRATION

HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

FAMILY & FRIENDS COLLECTION

• Exclusively for players, ownership, executives and employees

• Variety of fine jewelry and keepsakes inspired by the championship ring

• Highest-quality white and yellow gold, diamonds and genuine sapphires

• Shop at private, in-person events hosted by Jostens, or online using unique log-in credentials

• Custom print and digital marketing materials created to promote the collection and events

2015 WORLD SERIES CHAMPIONS

CONTINUING THE CELEBRATION

OFFICIAL FAN COLLECTION

• Officially licensed collection so the entire fan community can celebrate

• A collection of jewelry and commemorative keepsakes that brings revenue opportunities

• Utilizing both precious and non-precious materials to offer a variety of price points

• Available in-stadium at select game-day events, team retail store, and 24/7 via e-commerce site

• Experience working with MLB and Fanatics for seamless integration

• Custom print and digital marketing materials created to promote the program

NATIONAL FOOTBALL LEAGUE

KANSAS CITY CHIEFS

2023 SUPER BOWL LVIII CHAMPIONS

2022 SUPER BOWL LVII CHAMPIONS

2019 SUPER BOWL LIV CHAMPIONS

SUPER BOWL L CHAMPIONS

DENVER BRONCOS

PHILADELPHIA EAGLES

SUPER BOWL LII CHAMPIONS

NEW ENGLAND PATRIOTS

SUPER BOWL LIII CHAMPIONS

BALTIMORE RAVENS

SUPER BOWL XLVII CHAMPIONS

GREEN BAY PACKERS

SUPER BOWL XLV CHAMPIONS

SUPER BOWL LVIII CHAMPIONS

THE ESSENCE OF THE STORY

WORLD CHAMPIONS, “WORLD”:

39 DIAMONDS FOR THE 39 TOUCHDOWNS MADE IN THE 2023 SEASON

4 MARQUISE DIAMONDS REPRESENT FOUR SUPER BOWL TITLES IN FRANCHISE HISTORY

16 CUSTOM-CUT RUBIES, SYMBOLIC OF THE 16 OUTRIGHT DIVISION CHAMPIONSHIP TITLES

50 DIAMONDS REPRESENT CHIEFS SCORING ABILITY AT HOME, WHERE THEY OUTSCORED OPPONENTS BY 50

11 PRINCESS-CUT RUBIES REPRESENT THE REGULAR SEASON WINS

WORLD CHAMPIONS, “CHAMPIONS”:

70 DIAMONDS PAYING TRIBUTE TO THE POINTS SCORED IN THREE PLAYOFF GAMES

19 CUSTOM-CUT BAGUETTE DIAMONDS REPRESENT THE FIRST TEAM IN 19 YEARS WITH BACK-TO-BACK WINS

58 DIAMONDS ARE A NOD TO SUPER BOWL LVIII

CHAMPIONSHIP YEARS

TRIBUTE TO CHIEFS KINGDOM, LOUDEST FANS IN THE WORLD

GEHA FIELD AT ARROWHEAD STADIUM

22 DIAMONDS, SYMBOLIC OF THE POINTS SCORED IN THE SECOND HALF AND OVERTIME TO WIN

FIREWORKS CELEBRATING THE 4TH SUPER BOWL TITLE

PLAYER JERSEY NUMBER

EACH SUPER BOWL CAPTAIN RECEIVED A “C” ON THEIR RING

REPRESENTS THE 2022 AND 2023 VICTORIES

SINGLE MARQUISE DIAMOND PAYS TRIBUTE TO SUPER BOWL LVIII VICTORY

19 DIAMONDS REPRESENT 11 WINNING SEASONS & 8TH AFC WEST TITLE

TEAM INITIALS ONLY THE SECOND SUPER BOWL IN HISTORY TO GO INTO OVERTIME

FINAL SCORE

THE GAME-WINNING PLAY, DRAWN OUT USING COACH REID’S HANDWRITING

LAS VEGAS INSPIRED LOGO, A TRIBUTE TO THE HOST CITY

17 MINIATURE GOLD LEAF CONFETTI COMMEMORATING POINTS SCORED IN AFC CHAMPIONSHIP GAME

COMMEMORATIVE PATCH HONORING NORMA HUNT

28 DIAMONDS, SYMBOLIC OF THE DEFENSE THAT HELD EVERY OPPONENT UNDER 28 POINTS DATE OF SUPER BOWL LVIII

CHAMPIONSHIP YEAR DATES THE RECIPIENT HAS BEEN WITH THE CHIEFS

1–4 LOMBARDI TROPHIES, DEPENDING ON THE RECIPIENT’S TIME WITH THE CHIEFS

SUPER BOWL LVIII CHAMPIONS

RINGS DESIGNED

TIER A RING:

• 10-karat white and yellow gold

• 486 round diamonds

• 19 baguette diamonds

• 5 marquise diamonds

• 38 custom-cut genuine rubies

• 14.80 carats

TIER B RING:

• 10-karat white and yellow gold

• 486 round cubic zirconias

• 19 baguette cubic zirconias

• 5 marquise cubic zirconias

• 38 custom-cut created rubies

TIER C RING:

• Sterling silver and 6-karat yellow gold

• 163 round cubic zirconias

• 5 marquise cubic zirconias

• 22 round created rubies

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER D RING:

• Sterling silver with 14-karat yellow gold plating

• 40 round cubic zirconias

• 4 marquise cubic zirconias

TIER B PENDANT:

• 10-karat while and yellow gold

• 292 round cubic zirconias

• 19 baguette cubic zirconias

• 4 marquise cubic zirconias

• 38 custom-cut created rubies

Watch to learn more about the Super Bowl LVIII Ring and the incredible details inside the ring

SUPER BOWL LVIII CHAMPIONS

CONTINUING THE CELEBRATION

HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

FAMILY & FRIENDS COLLECTION

• Exclusively for players, coaches, ownership, executives and select staff members

• Exclusive purchasing opportunity and sales area with trained professionals

• Offered a presale on select items to purchase as sight unseen. Items were available for pick-up post ring ceremony.

• Highest-quality gold and hand-set diamonds and custom-cut gemstones — all pieces are inspired by the award ring

• Jostens-customized websites to accommodate a variety of purchasing groups through password protected e-commerce sites

SUPER BOWL LVIII CHAMPIONS

CONTINUING THE CELEBRATION

HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

RING-FOR-PURCHASE PROGRAM

• Ring sold to part-time members of the organization to help extend the celebration without increasing budget

• Custom website launched prior to the official delivery, selling rings and pendants sight unseen guaranteeing delivery by a certain date

• Customers had the opportunity to also purchase a custom Chiefs etched display box for their ring

• Rings are packaged and shipped directly to the customer in celebratory shipping box

• Over 500 rings and pendants sold

BOWL LVIII CHAMPIONS

CONTINUING THE CELEBRATION

OFFICIAL FAN COLLECTION

• Officially licensed collection inspired by the award ring allows the entire fan community to celebrate

• A collection of jewelry and commemorative keepsakes at a variety of price points to drive brand affiliation and revenue

• Available in stadium at select game-day events and 24/7 via e-commerce site

• Jostens experts are on site at these events to sell product and answer customer questions

• Experience working with the NFL as an official licensee of nearly 30 years, this expertise results in seamless integration

• Custom print and digital marketing materials created to promote the program

SUPER

SUPER BOWL LVIII CHAMPIONS

CONTINUING THE CELEBRATION

LIMITED-EDITION RING

• Significant revenue driver for the Fan Collection

• 58 rings available, an homage to Super Bowl LVIII — once sold out the ring is no longer available for purchase

• Interior of the ring is marked with purchasing sequence, making each one completely unique

• Custom print and digital materials are created and utilized by both the Jostens and Chiefs sales teams

• Exclusivity of the ring, limited quantity and high-end quality of the Limited-Edition Ring encourages customers to purchase a piece of history and celebrate the Chiefs fourth Super Bowl title

38 DIAMONDS

Represent the points scored in Super Bowl LVII to defeat the Eagles

SUPER BOWL LVII CHAMPIONS

THE ESSENCE OF THE STORY

19 CUSTOM-CUT GENUINE RUBIES

50 DIAMONDS

Symbolic of the 50 years the Chiefs have called GEHA Field at Arrowhead Stadium home

THE RING SHAPE

Modeled after Arrowhead Stadium, as they celebrated their 50th anniversary in 2022

3 MARQUISE DIAMONDS represent the 3 Super Bowl titles in franchise history

16 BAGUETTE DIAMONDS are a nod to the 16 players who scored touchdowns in the regular season

16 CUSTOM-CUT

GENUINE RUBIES

represent the total division titles the franchise has won

122 DIAMONDS set into WORLD CHAMPIONS

CHAMPIONSHIP

YEAR-DATES featured on flags within the stadium

DATE OF SUPER BOWL LVII

JERSEY NUMBER in white gold with diamonds

RING TOP can be removed and converted into a pendant

54 DIAMONDS symbolize the combined 54-point deficits overcame in last two Super Bowl postseason runs

ARROWHEAD STADIUM

Detailed iconic GEHA Field, home of the Kansas City Chiefs

CHAMPIONSHIP YEAR-DATES the recipient has been with the Chiefs

COMMEMORATES the 50th anniversary of Arrowhead Stadium in 2022

TRIBUTE to loyal fanbase

10 DIAMONDS separates the panel and represents 10 consecutive winning seasons

SINGLE MARQUISE DIAMOND pays tribute to their Super Bowl LVII victory

LOMBARDI TROPHYSHAPED CONFETTI fills the background

FINAL SCORE from Super Bowl LVII

Miniature version of the stadium

1-3 LOMBARDI TROPHIES depending on the recipient’s time with the Chiefs QUOTE from Lamar Hunt

COACH REID’S MOTTO from the 2022 season

PLAYER’S unique signature TEAMS AND SCORES from the 2022 playoffs

LH Honors founder, Lamar Hunt

SUPER BOWL LVII CHAMPIONS

RINGS DESIGNED

TIER A:

• 10-karat white and yellow gold

• 609 round diamonds

• 6 baguette-cut diamonds

• 9 tapered-baguette diamonds

• 4 marquise diamonds

• 1 princess-cut diamond

• 35 custom-cut genuine rubies

• 16.10 carats

• Removable ring top – converts into pendant

• 18" 10-karat white gold chain

TIER B:

• 10-karat white and yellow gold

• 601 round cubic zirconias

• 6 baguette-cut cubic zirconias

• 9 tapered-baguette cubic zirconias

• 4 marquise cubic zirconias

• 1 princess-cut cubic zirconias

• 35 custom-cut created rubies

• Hinge mechanism opens ring top

TIER C:

• Sterling silver and 6-karat yellow gold

• 234 round cubic zirconias

• 4 marquise cubic zirconias

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER D:

• Solaris Elite®

• 18 round cubic zirconias

• 3 marquise cubic zirconias

TIER C PENDANT:

• 10-karat white and yellow gold

• 343 round diamonds

• 6 baguette-cut diamonds

• 9 tapered baguette-cut diamonds

• 3 marquise diamonds

• 1 princess-cut diamond

• 10.25 carats

• 18" 10-karat white gold chain

Watch to learn more

about the Super Bowl LVII Ring and Pendant Mechanism

SUPER BOWL LVII CHAMPIONS

CONTINUING THE CELEBRATION

HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

FAMILY & FRIENDS COLLECTION

• Exclusively for players, coaches, ownership, top executives and their families

• Custom created video boxes that display the ring, Jostens on-site to assist in the delivery and logistics

• Exclusive purchasing opportunity and sales area with trained professionals

• Highest-quality gold and hand-set diamonds and custom-cut gemstones

• Jostens customized websites to accommodate a variety of purchasing groups through password protected e-commerce sites

• Jostens hosted private in-person shopping event following the ring ceremony

• Team gifted pendants to recipient’s guests to celebrate their support through the season

• Custom print materials distributed with the ring to encourage purchasing or ability to contact our customer service team with questions about their ring

SUPER BOWL LVII CHAMPIONS

CONTINUING THE CELEBRATION

OFFICIAL FAN COLLECTION

• Officially licensed collection so the entire fan community can celebrate

• A collection of jewelry and commemorative keepsakes that bring revenue opportunities

• Utilizing both precious and non-precious materials at a variety of price points

• Available in-stadium at select game-day events and 24/7 via e-commerce site

• Experience working with the NFL and an official licensee resulting in seamless integration

• Custom print and digital marketing materials created to promote the program

SUPER BOWL LVII CHAMPIONS

CONTINUING THE CELEBRATION

LIMITED EDITION RING PROGRAM

• Significant revenue driver for the Fan Collection

• 100 rings available – once sold out the ring is no longer available for purchase

• Chiefs coordinated a pre-sale targeting their high-end season ticket holders and VIP clientele

• Exclusivity of the ring, limited quantity and high-end quality of the Limited Edition Ring encourages customers to purchase a piece of history and celebrate the Chiefs third Super Bowl title

• Custom print, and digital materials are created and utilized by both the Jostens and Chiefs sales teams

SUPER BOWL LIV CHAMPIONS

THE ESSENCE OF THE STORY

122 DIAMONDS

• 100th season of the NFL

• 22 playoff appearances in franchise history

WORLD CHAMPIONS SPELLOUT

Team’s official title after winning Super Bowl LIV

2 MARQUISE DIAMONDS The Chiefs 2 Super Bowl victories

60 DIAMONDS

60 seasons of Chiefs franchise history

50 DIAMONDS

50 years between Super Bowl victories

PLAYER NAME

The player’s name set in yellow gold

‘69 AND ‘19 FLAGS

Super Bowl championship years

PLAYER NUMBER

The player jersey number set in diamonds

BE GREAT Team’s championshipseason motto

142.2

Record decibel rating making Arrowhead Stadium the loudest in all the NFL

4 BAGUETTE RUBIES

The Chiefs straight AFC titles (2016–2019)

ARROWHEAD STADIUM

Home of the Kansas City Chiefs

CHIEFS

KINGDOM

Reference to the Chiefs incredible fanbase

FINAL SCORE

Banners displaying the final score of Super Bowl LIV

OFFICIAL LOGO Super Bowl LIV logo set in white gold

2019

Honors the year the Chiefs won their 2nd Super Bowl title

World Champions 2020 The year the Chiefs won the Super Bowl

SIGNATURE

Individual’s unique signature

LH Honors Lamar Hunt

SCORES & LOGOS

The teams the Chiefs defeated on their Super Bowl journey and the point deficits 0202 Official date the Chiefs were crowned

SUPER BOWL LIV CHAMPIONS

RINGS DESIGNED

TIER A:

• 10-karat white and yellow gold

• 9 baguette diamonds

• 2 marquise diamonds

• 244 round diamonds

• 4 baguette genuine rubies

• 32 custom-cut genuine rubies

• 10.5 carats

TIER B:

• 10-karat white and yellow gold

• 9 baguette cubic zirconias

• 2 marquise cubic zirconias

• 244 round cubic zirconias

• 4 baguette created rubies

• 32 custom-cut created rubies

TIER C:

• Sterling silver and 6-karat yellow gold

• 161 cubic zirconias

• 2 marquise cubic zirconias

• 4 baguette created rubies

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER D:

• Sterling silver

• 35 cubic zirconias

• 2 marquise cubic zirconias

TIER C PENDANT:

• Sterling silver and 6-karat yellow gold

• 149 cubic zirconias

• 2 marquise cubic zirconias

SUPER BOWL LIV CHAMPIONS

CONTINUING THE CELEBRATION

HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

FAMILY & FRIENDS COLLECTION

• Exclusively for players, ownership, executives and employees

• Variety of fine jewelry and keepsakes inspired by the championship ring

• Highest-quality white and yellow gold, diamonds and genuine rubies

• Shop at private, in-person events hosted by Jostens, or online using unique log-in credentials

• Custom print and digital marketing materials created to promote the collection and events

BOWL LIV CHAMPIONS

CONTINUING THE CELEBRATION

LIMITED EDITION RING PROGRAM

• 142 Limited Edition Rings that closely resembled the player award ring made available for purchase to fans

• Honoring their fans and home field, the Chiefs decided to allow 142 Limited Edition Rings to be made which represents the decibel record of 142.2 held at Arrowhead Stadium

• It’s the closest ring in design to the player award ring, made available for fans to purchase at $12,500

• One week prior to the official collection release, the Chiefs premium sales team contacted select individuals to offer them the opportunity to purchase a Limited Edition Ring before it was made available to the public

• Customers who purchased the ring received a custom engraved display box as well as personalized printed materials sent directly to them in festive packaging, enhancing their overall experience

• Custom printed pieces, websites and emails created to increase urgency and drive revenue

SUPER

CERTIFICATE OF KANSAS CITY CHIEFS LIMITED

Kansas City Chiefs

142 Limited Edition Ring

Limited Edition Ring:

•1 OK White and Yellow Gold

• Diamonds and Created Rubies

• 142 Available - symbolic of the record-breaking 142.2 decibel level heard at Arrowhead Stadium, a feat only achieved and maintained by Chiefs fans

• $12,500 plus tax and shipping

RING IS CERTIFIED TO BE NUMBER: XX OF 142 CREATED

DON'T WAIT TO SECURE YOUR PIECE OF CHIEFS HISTORYTHIS INCREDIBLE OPPORTUNITY WON'T LAST LONG!

SUPER BOWL LIV CHAMPIONS

CONTINUING THE CELEBRATION

OFFICIAL FAN COLLECTION

• Officially licensed collection so the entire fan community can celebrate

• A collection of jewelry and commemorative keepsakes that brings revenue opportunities

• Utilizing both precious and non-precious materials to offer a variety of price points

• Available 24/7 via jostens.com/chiefs

• Experience working with NFL for seamless integration

• Custom print and digital marketing materials created to promote the program

SUPER BOWL LIII CHAMPIONS

THE ESSENCE OF THE STORY

6 MARQUISE-CUT DIAMONDS

Represent the Patriots six Super Bowl titles

20 GENUINE SAPPHIRES

Symbolic of the Patriots

20 AFC East Division Championships

NAME AND TITLE

Recipient’s name and title are set on the side of the ring in the Patriots official font; player’s numbers were set with diamonds

20 GENUINE SAPPHIRES

Symbolic

20 AFC East Division

GILLETTE STADIUM AND 6X

The stadium the Patriots call home is represented on the side with a 6X for their six Super Bowl victories

“WE ARE ALL PATRIOTS”

The famous quote from Robert Kraft, his signature and the date attributed to the quote

SUPER BOWL LOGO AND SCORE

The official Super Bowl LIII logo is surrounded by a banner with the Patriots final winning score over the Rams set above the team’s motto, “Still Here”

YEAR DATES

The year dates of the Patriots previous Super Bowl wins

SUPER BOWL LIII CHAMPIONS

RINGS DESIGNED

• 10-karat white gold

• 416 round diamonds

• 6 marquise-cut diamonds

• 20 genuine sapphires

• 9.85 carats

• Sterling silver

• 416 round cubic zirconias

• 6 marquise-cut cubic zirconias

• 20 created sapphires

FOR ALL LEVELS OF YOUR ORGANIZATION

SUPER BOWL LIII CHAMPIONS

CONTINUING THE CELEBRATION

HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

FAMILY & FRIENDS COLLECTION

• Exclusively for players, ownership, executives and employees

• Variety of fine jewelry and keepsakes inspired by the championship ring

• Highest-quality white gold, diamonds and genuine gemstones

• Shop at private, in-person events hosted by Jostens, or online using unique log-in credentials

• Custom print and digital marketing materials created to promote the collection and events

SUPER BOWL LIII CHAMPIONS

CHOSEN PARTNER TIME AND AGAIN

PREVIOUS RINGS

Jostens is honored to have been selected by the New England Patriots for each of their six Super Bowl Rings. With each win, the ring have become more and more elaborate, much like the team’s championship history. Their sixth and most recent ring holds the title of largest Super Bowl Ring ever created.

SUPER BOWL LIII CHAMPIONS

CONTINUING THE CELEBRATION

OFFICIAL FAN COLLECTION

• Officially licensed collection, so the entire fan community can celebrate

• A collection of jewelry and commemorative keepsakes that brings revenue opportunities

• Utilizing both precious and non-precious materials to offer a variety of price points

• Available in-stadium at select game-day events, team retail store, and 24/7 via e-commerce site

• Experience working with NFL for seamless integration

• Custom print and digital marketing materials created to promote the program

SUPER BOWL LII CHAMPIONS

THE ESSENCE OF THE STORY

1 MARQUISE DIAMOND

The marquise-cut diamond found in the Lombardi Trophy symbolizes the Eagles first Super Bowl victory

127 DIAMONDS

Equal the combination of the jersey numbers of the players involved in the “Philly Special”

52 DIAMONDS

The diamonds intricately set in the Eagles are symbolic of Super Bowl LII

13 GREEN SAPPHIRES

Custom-cut sapphires represent the teams' 13 regular-season wins

LINCOLN FINANCIAL FIELD

A tribute to the home field of the Eagles and where their fans loyally support them

4 GREEN SAPPHIRES Represent the Eagles’

4 World Championship titles

SUPER BOWL SCORE

Final score of Super Bowl LII, where Philadelphia defeated New England 41 to 33

TEAM MOTTO

“We all we got, we all we need” was the Eagles motto throughout the entire season

PLAYOFF SCORES

TEAM FIGHT SONG

UNIQUE PLAYER SIGNATURE UNDERDOG MASK

SUPER BOWL LII CHAMPIONS

RINGS DESIGNED

TIER 1:

• 10-karat white gold

• 219 diamonds

• 17 genuine green sapphires

• 9.0 carats

TIER 2:

• 10-karat white gold

• 219 cubic zirconias

• 17 created green sapphires

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER 3:

• Sterling silver

• 219 cubic zirconias

• 17 created green sapphires

TIER 4:

• Sterling silver

• 1 cubic zirconia

• 4 created green sapphires

SUPER BOWL LII CHAMPIONS

CONTINUING THE CELEBRATION

HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

FAMILY & FRIENDS COLLECTION

• Exclusively for players, ownership, executives and employees

• Variety of fine jewelry and keepsakes inspired by the championship ring

• Highest-quality white gold, diamonds and genuine sapphires

• Shop at private, in-person events hosted by Jostens, or online using unique log-in credentials

• Custom print and digital marketing materials created to promote the collection and events

SUPER BOWL LII CHAMPIONS

CONTINUING THE CELEBRATION

LIMITED EDITION RING PROGRAM

• 127 Limited Edition Rings that closely resembled the player award ring made available for purchase to fans; sold out in 3 days

• The number 127 represents the combination of the jersey numbers of the players involved in the “Philly Special”

• Significant revenue-driving element to the Fan Program with a price of $11,127

• The team’s private ceremony was shared with the fanbase via social media platforms, a unique strategy that drove excitement and inspired fans to purchase the Limited Edition Ring and become part of Super Bowl LII history

SUPER BOWL LII CHAMPIONS

CONTINUING THE CELEBRATION

OFFICIAL FAN COLLECTION

• Officially licensed collection so the entire fan community can celebrate

• A collection of jewelry and commemorative keepsakes that brings revenue opportunities

• Utilizing both precious and non-precious materials to offer a variety of price points

• Available in-stadium at select game-day events, team retail store, and 24/7 via e-commerce site

• Experience working with NFL for seamless integration

• Custom print and digital marketing materials created to promote the program

SUPER BOWL LII CHAMPIONS

PREMIUM PARTNER AND CORPORATE SPONSOR GIFTING

UNIQUE GIFTING PROGRAM

• 5 levels of custom gifts were created for the Eagles premium partners and corporate sponsors

• Select pieces were personalized to enhance the gifts based on their level of partnership

• Most items were distributed by the Eagles to their partners; Jostens also shipped directly to individuals on behalf of the Eagles

• Products included:

- Replica ring paperweights

- Framed ring prints

- Ring in acrylic

SUPER BOWL 50 CHAMPIONS

THE ESSENCE OF THE STORY

WORLD CHAMPIONS

The Broncos title World Champions stands out in yellow gold

MARQUISE DIAMONDS

Three diamonds commemorate the team’s three Super Bowl titles

SUPER BOWL 50 LOGO

For the first time in Super Bowl history, the official logo of the match-up did not feature Roman numerals, but instead used the number 50. The Broncos ring is the only one in Jostens history to not have a Roman numeral logo

ORANGE SAPPHIRES

Rare orange sapphires were used to bring the Broncos iconic logo to life

RECIPIENT NAME

Players received their name on the side of their ring

CROWN

The three lines of the crown symbolize the Broncos three Super Bowl titles, and the eight round diamonds represent their AFC Championship wins

JERSEY NUMBER

Players received their jersey number encrusted in diamonds

THIS ONE’S FOR PAT

The phrase THIS ONE’S FOR PAT is set in a banner created from yellow gold. This saying honors former owner who stepped down as CEO during this season due to progression of Alzheimer’s Disease

SPECIALTY ARBOR

The scores of the playoff games and teams’ logos are featured next to the Broncos logo below the Super Bowl 50 logo and above the date of the Super Bowl

CHAMPIONSHIP

YEAR DATE

The year the Broncos were crowned Super Bowl Champions for the third time in franchise history

SUPER BOWL 50 CHAMPIONS

RINGS DESIGNED

TIER 1:

• 10-karat white and yellow gold

• 191 round diamonds

• 4 marquise diamonds

• 17 orange sapphires

• 5.05 carats

TIER 2:

• 10-karat white and yellow gold

• 179 round diamonds

• 4 marquise diamonds

• 15 orange sapphires

• 2.81 carats

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER 3:

• 10-karat white and yellow gold

• 162 round diamonds

• 4 marquise diamonds

• 14 orange topaz

• 1.8 carats

FASHION RING:

• 10-karat white and yellow gold

• 120 round diamonds

• 3 marquise diamonds

• 2.56 carats

SUPER BOWL 50 CHAMPIONS

CONTINUING THE CELEBRATION

HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

FAMILY & FRIENDS COLLECTION

• Exclusively for players, ownership and top executives, front office members, and their families

• Heirloom quality jewelry designed by the master jeweler behind the awarded ring

• Highest-quality gold with genuine gemstones and diamonds

• Jostens hosted private in-person events for players and the executives to view the collection after receiving their rings at their ceremony

• Custom print and electronic materials created to drive sales

CONTINUING THE CELEBRATION

OFFICIAL FAN COLLECTION

• Officially licensed collection so the entire fan community can celebrate

• A collection of jewelry and commemorative keepsakes that expand the celebration and drive revenue

• Utilizing both precious and non-precious materials both heirloom quality pieces and keepsakes created various price points for a variety of fans

• Available in-stadium at select game-day events, open practices, and 24/7 via Jostens e-commerce site

• Experience working with NFL for a smooth launch

• Custom print and digital marketing materials created

MARQUISE DIAMONDS

Two marquise diamonds symbolize the team’s two Super Bowl titles

WORLD CHAMPIONS

Unique layout of the designation created a first-of-it’s-kind design

SUPER BOWL XLVII CHAMPIONS

THE ESSENCE OF THE STORY

CUSTOM AMETHYST

A custom-cut amethyst stone was created to bring the team’s logo and colors to life

RECIPIENT NAME

Players received their name on the side of their ring

TEAM CREST

Official crest of the Baltimore Ravens football organization is featured in yellow gold

CHAMPIONSHIP

YEAR DATE

The year date 2012 is crafted from stunning yellow gold and set with diamonds

TEAM MOTTO

Ever proud of their franchise, the phrase PLAY LIKE A RAVEN flanks the sides of the crest

SPECIALTY ARBOR

The scores of the playoff games and teams’ logos are featured next to the phrase THE TEAM repeated three times

SUPER BOWL XLVII LOGO

The official logo from Super Bowl XLVII is accented with 3 round diamonds in the Lombardi Trophy

SUPER BOWL XLVII CHAMPIONS

RINGS DESIGNED

TIER A:

• 10-karat white and yellow gold

• 245 diamonds

• 3.75 carats

TIER B:

• 10-karat white and yellow gold

• 242 diamonds

• 3.70 carats

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER C:

• 10-karat white and yellow gold

• 57 diamonds

• .75 carats

TIER D:

• White Lustrium ®

• 57 cubic zirconias

SUPER BOWL XLVII CHAMPIONS

CONTINUING THE CELEBRATION

HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

FAMILY & FRIENDS COLLECTION

• Exclusively for players, ownership and top executives, and their families and closest friends

• Fine quality jewelry designed by Jostens master jeweler and inspired by the ring awarded to the team

• Highest-quality gold with genuine gemstones and diamonds

• Jostens hosted private in-person events for players and the executives to view the collection after receiving their rings at their ceremony

• Custom print materials created and provided information on ordering

SUPER BOWL XLVII CHAMPIONS

CONTINUING THE CELEBRATION

OFFICIAL FAN COLLECTION

• Officially licensed collection so the entire fan community can celebrate

• A collection of jewelry and commemorative keepsakes that extend the celebration

• A variety of collection items provided a wider range of price points, making the collection more accessible to all fans

• Available in-stadium at select game-day events and through Jostens e-commerce site

• Experience working with NFL for a smooth launch and incorporated the Ravens official jeweler, Smyth Jewelers

• Custom digital and print marketing materials created

SUPER BOWL XLV CHAMPIONS

THE ESSENCE OF THE STORY

4 MARQUISE DIAMONDS

These diamonds set in each corner represent the Packers

4 Super Bowl titles

13 DIAMONDS

The diamonds set in the Packers logo represent their 13 World Championship Titles

PLATINUM

First-ever ring to be crafted in platinum

STONE

A custom green-colored stone created to perfectly match the Packers green

GREEN

JERSEY NUMBER

Players received their jersey number as a representation of the first jersey in Packers history

92 DIAMONDS

Intricately set around the top of the ring, these diamonds symbolize the 92 years of the Packers franchise history

WORDMARK LOGO

The Packers official wordmark logo is created to match the logo perfectly

RECIPIENT NAME

Players received their name on the side of their ring

LAMBEAU FIELD

Iconic home field of the Green Bay Packers where their fans have supported them for years

LOMBARDI TROPHY

Paying tribute to the Packers coach whom the trophy is named after, which has become one of the most recognizable trophies in sports history

SUPER BOWL XLV CHAMPIONS

RINGS DESIGNED

TIER 1:

• Platinum

• 18-karat yellow gold

• 184 round diamonds

• 4 marquise-cut diamonds

• 3.35 carats

WOMEN’S RING:

• Platinum

• 18-karat yellow gold

• 88 round diamonds

• 4 marquise-cut diamonds

• 2.05 carats

FOR ALL LEVELS OF YOUR ORGANIZATION

RING TOP PENDANT:

• 14-karat white and yellow gold

• 92 round diamonds

• 4 marquise-cut diamonds

• 2.40 carats

SUPER BOWL XLV CHAMPIONS

CONTINUING THE CELEBRATION

HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

FAMILY & FRIENDS COLLECTION

• Exclusively for players, ownership, executives and employees

• Variety of fine jewelry and keepsakes inspired by the championship ring

• Highest-quality gold and diamonds

• Shop at private, in-person events hosted by Jostens, or online using unique log-in credentials

• Custom print and digital marketing materials created to promote the collection and events

SUPER BOWL XLV CHAMPIONS

CONTINUING THE CELEBRATION

OFFICIAL FAN COLLECTION

• Officially licensed collection so the entire fan community can celebrate

• A collection of jewelry and commemorative keepsakes that brings revenue opportunities

• Utilizing both precious and non-precious materials to offer a variety of price points

• Available in-stadium at select game-day events, team retail store, and 24/7 via e-commerce site

• Experience working with NFL for seamless integration

• Custom print and digital marketing materials created to promote the program

CHAMPIONS

CONTINUING THE CELEBRATION

SHAREHOLDER COLLECTION

• Unique collection that combined the quality of Family & Friends with a more affordable price point

• Invitation was sent to access this exclusive collection via a password-protected website

• Print materials were sent to shareholders with a signed letter from President and CEO Mark Murphy

• Custom print and digital marketing materials created to promote the program

SUPER BOWL XLV

NATIONAL HOCKEY LEAGUE

ST. LOUIS BLUES

STANLEY CUP CHAMPIONS

COLORADO AVALANCHE 2022 STANLEY CUP CHAMPIONS

FLORIDA PANTHERS 2024 STANLEY CUP CHAMPIONS

CHICAGO BLACKHAWKS 2015 STANLEY CUP CHAMPIONS

PITTSBURGH PENGUINS

STANLEY CUP CHAMPIONS

WASHINGTON CAPITALS 2018 STANLEY CUP CHAMPIONS

TAMPA BAY LIGHTNING 2020 & 2021 STANLEY CUP CHAMPIONS

BOSTON BRUINS 2011 STANLEY CUP CHAMPIONS

2024 STANLEY CUP CHAMPIONS

THE ESSENCE OF THE STORY

RING SHAPE REPRESENTING THE ICONIC SHIELD DESIGN OF THE LOGO

REPRESENTS THE GROWTH OF THE SPORT OF HOCKEY WITHIN FLORIDA

PLAYER JERSEY NUMBER

PLAYER NAME

NOD TO THE PANTHERS’ TRADITION OF “EARNING YOUR TABS”

YEAR THE PANTHERS WON THE STANLEY CUP

HONORS THE PANTHERS’ HOME IN BROWARD COUNTY

PAYING HOMAGE TO ONE OF THE LONGEST-STANDING FAN-LED TRADITIONS, FOLLOWING EACH PANTHER WIN

PROUD DECLARATION OF THE STATE THE FRANCHISE REPRESENTS

HOMAGE TO THE SOUTH FLORIDA PARADE AND BEACH-FRONT CELEBRATIONS

PAYS TRIBUTE TO THE TEAM’S FIRST-EVER TITLE

RESULTS FROM THE INCREDIBLE PLAYOFF RUN, INSPIRED FROM ONE OF THE RALLY TOWELS DESIGN

FIRST NHL TEAM TO BE ADDED TO THE WWE AND NHL STANLEY CUP CHAMPIONSHIP BELT

DATE THE PANTHERS WON THE STANLEY CUP

2024 STANLEY CUP CHAMPIONS

RINGS DESIGNED

TIER 1 RING:

• 14-karat yellow gold

• 554 diamonds

• 16 princess-cut rubies

• 1 round ruby

• 9 blue sapphires

• 37 yellow sapphires

• 15.6 carats

TIER 2 RING:

• 10-karat yellow gold

• 394 diamonds

• 16 custom-cut rubies

• 1 round ruby

• 9 blue sapphires

• 37 yellow sapphires

• 5.63 carats

TIER 3 RING:

• Sterling silver and 14-karat yellow-gold plated

• 207 round cubic zirconias

• 16 princess-cut rubies

• 1 round created ruby

• 9 created blue sapphires

• 37 created yellow sapphires

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER 4 RING:

• Suncast™ and White Lustrium®

• 145 cubic zirconias

TIER 1 PENDANT:

• 14-karat yellow gold

• 99 diamonds

• 6 princess-cut rubies

• 9 blue sapphires

• 37 yellow sapphires

• 4.4 carats

2024 STANLEY CUP CHAMPIONS

CONTINUING THE CELEBRATION

HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

FAMILY & FRIENDS COLLECTION

• Exclusively for players, coaches, ownership, executives and select staff

• Exclusive purchasing opportunity and sales area with trained professionals

• Highest-quality gold with hand-set diamonds and custom-cut gemstones – all pieces are inspired by the award ring

• Jostens hosted in-person shopping event following the ring ceremony

• Jostens-customized website to accommodate purchasing through password-protected e-commerce site

TEAM’S OFFICIAL TITLE WITH 18 CUSTOMCUT SAPPHIRES SET UNDERNEATH

2022 STANLEY CUP CHAMPIONS

THE ESSENCE OF THE STORY

19 DIAMONDS PAY HOMAGE TO JOE SAKIC AS THE ONLY CAPTAIN AND GM TO WIN A STANLEY CUP WITH THE SAME TEAM. THE 19 DIAMONDS TOTAL .22 CARATS AND ARE SYMBOLIC OF THE 22 YEARS OF KROENKE OWNERSHIP

6 RUBIES CREATE THE ICONIC LOGO AND REPRESENT THE 6-GAME STANLEY CUP FINAL

220 DIAMONDS COMPLETE THE RING TOP

RECIPIENT’S NAME

2 SAPPHIRES

REPRESENT THE ‘96 AND ‘01 STANLEY CUP VICTORIES

JERSEY NUMBER SET WITH DIAMONDS

80 DIAMONDS COMPLETE THE SIDE

HONORS THE 2022

STANLEY CUP TITLE

PREVIOUS STANLEY CUP CHAMPIONSHIP YEAR DATES

ALTERNATIVE LOGO AS A CUSTOM STONE

TRIBUTE TO TEAM NAME

TEAM MOTTO CREATED USING THE AVALANCHE’S LOGO

PLAYOFF SERIES RESULTS

18 CUSTOM-CUT RUBIES ALONG THE TOP AND BOTTOM EDGES RESEMBLE THE MOUNTAIN STRIPE DETAIL ON JERSEY

DENVER SKYLINE, HOME OF THE AVALANCHE

184 DIAMONDS ADORN THE SIDES

COMMEMORATES

3 STANLEY CUP VICTORIES

72 DIAMONDS SYMBOLIC OF THE COMBINED REGULAR SEASON AND PLAYOFF VICTORIES, WHICH TIED AN NHL RECORD

DATE THE AVALANCHE WON THEIR THIRD STANLEY CUP

2022 STANLEY CUP CHAMPIONS

RINGS DESIGNED

TIER 1 RING:

• 14-karat white gold

• 691 round diamonds

• 18 custom-cut sapphires

• 2 round genuine sapphires

• 42 custom-cut genuine rubies

• 18.5 carats

TIER 2 RING:

• 10-karat white gold

• 691 round diamonds

• 18 custom-cut created sapphires

• 2 round created sapphires

• 42 custom-cut created rubies

• 11.25 carats

TIER 3 RING:

• 10-karat white gold

• 691 round cubic zirconias

• 18 custom-cut created sapphires

• 2 round created sapphires

• 42 custom-cut created rubies

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER 4 RING:

• Sterling Silver

• 691 round cubic zirconias

• 18 custom-cut created sapphires

• 2 round created sapphires

• 42 custom-cut created rubies

TIER 5 RING:

• Sterling silver

• 117 round cubic zirconias

• 2 round created sapphires

2022 STANLEY CUP CHAMPIONS

CONTINUING THE CELEBRATION

HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

FAMILY & FRIENDS COLLECTION

• Exclusively for players, coaches, ownership, top executives and their families

• Handcrafted jewelry and commemorative pieces are curated to celebrate the Stanley Cup and feature design elements from the ring.

• Highest-quality gold and hand-set diamonds and custom-cut gemstones

• Jostens customized websites to accommodate a variety of purchasing groups through password protected e-commerce websites

• Jostens-hosted private in-person shopping event following ring ceremony

• Team gifted pendants to recipient’s guests to celebrate their support through the season

• Custom print materials distributed with the ring to encourage purchasing or ability to contact our customer service team with questions about their ring

2022 STANLEY CUP CHAMPIONS

CONTINUING THE CELEBRATION

LIMITED EDITION RING PROGRAM

• Significant revenue driver for the Fan Collection

• 72 rings available – symbolic of the 72 combined regular and postseason wins achieved by the Avalanche in 2022, an NHL record

• Exclusivity of the ring, limited quantity and high-end quality of the Limited Edition Ring encourage customers to purchase a piece of history and celebrate the Stanley Cup

• Custom print and digital materials are created and utilized by both the Jostens and Avalanche sales teams

2022 STANLEY CUP CHAMPIONS

CONTINUING THE CELEBRATION

OFFICIAL FAN COLLECTION

• Officially licensed collection so the entire fan community can celebrate

• A collection of jewelry and commemorative keepsakes that expand the celebration and drive revenue and brand affiliation

• Utilizing both precious and non-precious materials and a variety of designs all inspired by the official ring, there are pieces for any fan and budget

• Available in-stadium at select game-day events with custom marketing materials and 24/7 via e-commerce site hosted on Jostens platform

• Experience working with NHL for a smooth, integrated launch

• Custom print and digital marketing materials created, utilized by both Jostens and the Avalanche social media platforms

2021 STANLEY CUP CHAMPIONS

THE ESSENCE OF THE STORY

11 TAPERED BAGUETTE SAPPHIRES SET UNDERNEATH

30 CUSTOM-CUT SAPPHIRES CREATE THE ICONIC LOGO

45 CUSTOM-CUT AND BAGUETTE DIAMONDS SURROUND THE LOGO

56 PAVÉ-SET DIAMONDS COMPLETE THE RING TOP

REFERENCE TO THE FEELING THE PLAYERS HAD KNOWING THESE WOULD BE SOME OF THEIR LAST GAMES PLAYED TOGETHER

JERSEY NUMBERS OF THE 2021 TEAM ROSTER

REFERENCE TO KUCHEROV’S DEFENDING OF VASILEVSKIY AT HIS CUP-WINNING PRESS CONFERENCE

COACH COOPER’S MANTRA IN THE LOCKER ROOM BEFORE GAME 5 AGAINST MONTRÉAL

A NOD TO THE FRANCHISE’S BACK-TO-BACK STANLEY CUP WINS

3 DIAMONDS REPRESENT THE FRANCHISE’S THREE STANLEY CUPS

HOME OF THE LIGHTNING

RECIPIENT’S NAME

SIDES OF THE RING ARE ADORNED WITH AN ASTONISHING 214 DIAMONDS

JERSEY NUMBER SET ON A BACKGROUND OF “SKATE MARKS”

RESULTS OF THE PLAYOFF SERIES VICTORIES

PLAYOFF RECORD OVER THE LAST TWO SEASONS WHICH FEATURES NO BACK- TO-BACK LOSSES

PAYING HOMAGE TO THEIR BACK-TO-BACK VICTORIES

TRIBUTE TO THEIR TEAM NAME

COMMEMORATING THE CHAMPIONSHIP BACK-TO-BACK YEAR DATES

SYMBOLIC OF THEIR BACK-TO-BACK STANLEY CUP WINS

PAYS HOMAGE TO CLINCHING THEIR 2021 TITLE AT HOME WITH FANS

TRIBUTE TO VASILEVSKIY’S RECORD FOR SHUTOUTS IN 5-STRAIGHT SERIESCLINCHING GAMES DATING BACK TO THE 2020 STANLEY CUP FINAL

PLAYER’S UNIQUE SIGNATURE

10 PRINCESS-CUT DIAMONDS ALONG BOTH THE TOP AND BOTTOM EDGES

2021 STANLEY CUP CHAMPIONS

RINGS DESIGNED

TIER 1 RING:

• 14-karat white gold

• 273 round diamonds

• 45 custom-cut diamonds

• 20 princess-cut diamonds

• 30 custom-cut genuine sapphires

• 22 tapered-baguette genuine sapphires

• 31.67 carats

TIER 2 RING:

• 10-karat white gold

• 312 round diamonds

• 20 princess-cut diamonds

• 30 custom-cut created sapphires

• 22 tapered-baguette created sapphires

• 16.81 carats

TIER 3 RING:

• 10-karat white gold

• 264 round diamonds

• 30 custom-cut created sapphires

• 7.95 carats

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER 4 RING:

• Sterling silver

• 264 cubic zirconias

• 30 custom-cut created sapphires

TIER 5 RING:

• Sterling silver

• 64 cubic zirconias

2021 STANLEY CUP CHAMPIONS

CONTINUING THE CELEBRATION

HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

FAMILY & FRIENDS COLLECTION

• Private collection for coaches, players, ownership, executives and employees

• Jewelry and commemorative pieces crafted by Jostens master jeweler with design elements from the award ring

• Highest-quality gold, diamonds and genuine sapphires

• Personalized websites created by Jostens to accommodate a wide range of purchasing groups through username and password protected websites

• Printed materials distributed with each individual’s ring featuring purchasing information as well as customer service information for future inquiries

2021 STANLEY CUP CHAMPIONS

CONTINUING THE CELEBRATION

LIMITED EDITION RING PROGRAM

• Drives significant revenue to the Official Fan Program

• 88 rings available—paying homage to Andrei Vasilevskiy, the 2021 Stanley Cup MVP

• The exclusivity of the limited quantity encourages customers to purchase their piece of history

• Jostens creates print and digital marketing materials to promote the ring, as well as Jostens and Lightning hosted in-person and online events

2021 STANLEY CUP CHAMPIONS

CONTINUING THE CELEBRATION

OFFICIAL FAN COLLECTION

• Licensed officially by the NHL, allows the celebration to extend to the community

• Commemorative pieces and fine quality jewelry continue the celebration and increase revenue opportunities while driving brand affiliation

• Utilize both precious and non-precious materials to provide pieces for every price point

• A variety of purchasing options are available—online via e-commerce sites as well as in-stadium events which followed all safety protocols established by the organization

• Years of experience working directly with the NHL ensures a successful and easy launch

• Custom print and digital marketing materials created, which can be utilized by both Jostens and the Lightning

2020 STANLEY CUP CHAMPIONS

THE ESSENCE OF THE STORY

146 pavé-set diamonds complete the ring top

79 diamonds brilliantly fill the Stanley Cup

30 custom-cut sapphires make up the iconic Bolt logo with 24 diamonds that encircle the edges

27 custom-cut sapphires represent the years of the organization

The Stanley Cup and logo lift up from the face of the ring for a reveal

1 black diamond, representing a hockey puck and the drop of one that begins every game

Location of the NHL’s Global Series, where they won both games and came together as a team

Team’s official title featured along the sides

Recipient’s name prominently featured

The sides of the ring are adorned with diamonds, a true feat of engineering

Jersey numbers intricately set with

Team’s official title featured along the sides

Commemorating the championship year date

Tribute to the fanbase featuring their 2020 playoff run motto

Official team patch

Results

Custom-cut sapphires in a wave pattern pay homage to Tampa Bay

Overtime minutes played during playoffs

Player’s unique signature

Team’s locker room victory song

of the playoffround victories

2020 STANLEY CUP CHAMPIONS

RINGS DESIGNED

TIER 1 RING:

• 14-karat white gold

• 557 diamonds

• 81 custom-cut genuine sapphires

• 25.0 carats

TIER 2 RING:

• 10-karat white gold

• 557 diamonds

• 81 custom-cut created sapphires

• 11.85 carats

TIER 3 RING:

• 10-karat white gold

• 385 diamonds

• 81 custom-cut created sapphires

• 6.4 carats

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER 4 RING:

• Sterling silver

• 385 cubic zirconias

• 81 custom-cut created sapphires

TIER 5 RING:

• Sterling silver

• 39 cubic zirconias

• 39 created sapphires

2020 STANLEY CUP CHAMPIONS

CONTINUING THE CELEBRATION

HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

FAMILY & FRIENDS COLLECTION

• Exclusively for players, ownership, executives and employees

• Hand-crafted jewelry and commemorative pieces all featured elements inspired by the ring

• Highest-quality gold and hand-set diamonds and genuine sapphires

• Jostens customized websites to accommodate a variety of purchasing groups through password protected e-commerce websites

• Custom print materials distributed with the ring to encourage purchasing or contacting customer service with questions about their ring

2020 STANLEY CUP CHAMPIONS

CONTINUING THE CELEBRATION

LIMITED EDITION RING PROGRAM

• Significant revenue-driving element to the Official Fan Program

• 77 Limited Edition Rings—first sold to an exclusive group for purchase, then opened to general public after 24 hours

• Success of program is creating an exclusivity to the ring that drives purchasers to become a part of franchise history

• Print and digital marketing materials created to promote the Limited Edition Program used both in person and online by the Lightning and Jostens

2020 STANLEY CUP CHAMPIONS

CONTINUING THE CELEBRATION

OFFICIAL FAN COLLECTION

• Officially licensed collection so the entire fan community can celebrate

• A collection of jewelry and commemorative keepsakes that expand the celebration and drive revenue and brand affiliation

• Utilizing both precious and non-precious materials with a variety of designs inspired by the ring, there are pieces for every fan

• Available in-stadium at select game-day events, which followed all safety guidelines, and 24/7 via e-commerce site hosted on Jostens platform

• Experience working with NHL for a smooth launch

• Custom print and digital marketing materials created, utilized by both Jostens and the Lightning

DESKTOP

MOBILE PAGE 1

2019 STANLEY CUP CHAMPIONS

THE ESSENCE OF THE STORY

14-KARAT WHITE AND YELLOW GOLD

16 CUSTOM-CUT SAPPHIRES

Signifying the 16 postseason victories

75 DIAMONDS

Represent the 75 goals scored during postseason

TITLE ACCENTED WITH CUSTOM BLUE ANTIQUING

PLAYER NAME AND DIAMONDENCRUSTED JERSEY NUMBER

PLAYERS AND FANS CELEBRATE TOGETHER WITH THE CUP

SHEET MUSIC FOR “WHEN THE BLUES GO MARCHING IN”

16 DIAMONDS IN THE ST. LOUIS ARCH REPRESENTING THE PLAYOFF VICTORIES

PLAYER SIGNATURE

76 DIAMONDS AND 15 SAPPHIRES REPRESENTING THE MASSIVE CROWD TURNOUT AT THE PARADE

LAILA ANDERSON, A SOURCE OF INSPIRATION FOR THE BLUES

LEGENDARY TEAM RALLY CRY AFTER A VICTORY

2019 STANLEY CUP CHAMPIONS

PLAYOFF SERIES SCORE AND OPPONENT LOGO

2019 STANLEY CUP CHAMPIONS

RINGS DESIGNED

TIER A:

• 14-karat white and yellow gold

• 282 round diamonds

• 16 custom-cut genuine sapphires

• 20 princess-cut genuine sapphires

• 15 round genuine sapphires

• 10.6 carats

TIER B:

• 10-karat white and yellow gold

• 275 round diamonds

• 16 custom-cut genuine sapphires

• 20 princess-cut genuine sapphires

• 15 round genuine sapphires

• 8.05 carats

TIER C:

• 10-karat white and yellow gold

• 226 cubic zirconias

• 16 custom-cut created sapphires

• 20 created sapphires

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER D:

• Sterling silver with 10-karat yellow gold

• 187 cubic zirconias

• 16 custom-cut created sapphires

TIER E:

• Sterling silver

• No stones

PENDANT:

• 10-karat white and yellow gold

• 171 diamonds

• 16 custom-cut genuine sapphires

• 4.25 carats

2019 STANLEY CUP CHAMPIONS

CONTINUING THE CELEBRATION

HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

FAMILY & FRIENDS COLLECTION

• Exclusively for players, ownership, executives and employees

• Variety of fine jewelry and keepsakes inspired by the championship ring

• Highest-quality gold, diamonds and sapphires

• Shop at private, in-person events hosted by Jostens, or online using unique log-in credentials

• Custom print and digital marketing materials created to promote the collection and events

2019 STANLEY CUP CHAMPIONS

CONTINUING THE CELEBRATION

LIMITED EDITION RING PROGRAM

• 139 Limited Edition Rings that closely resembled the player award ring made available for purchase to fans

• Combining the jersey numbers of the players who scored in game 7 of the Stanley Cup, the Blues determined that 139 Limited Edition Rings should be available to purchase

• Significant revenue-driving element to the Fan Program with a price of $12,139

• Each ring was shipped directly to the individual using festive packaging to enhance the experience

• Custom print and digital marketing materials

ST. LOUIS BLUES 139 LIMITED EDITION RING

Limited Edition Ring:

• 10K White and Yellow Gold

THE FOLLOWING INFORMATION IS INCLUDED:

– Certificate of Authenticity –

– Warranty and Owner Information –

– Individual Appraisal –

• Diamonds and Genuine Sapphires

• 139 Available — the sum of the numbers for the goal scorers in game 7 (#90 Ryan O’Reilly, #27 Alex Pietrangelo, #10 Brayden Schenn, and #12 Zach Sanford)

• $12,139 plus tax and shipping

DON’T WAIT TO SECURE YOUR PIECE OF BLUES HISTORYTHIS INCREDIBLE OPPORTUNITY WON’t LAST LONG!

2019 STANLEY CUP CHAMPIONS

CONTINUING THE CELEBRATION

OFFICIAL FAN COLLECTION

• Officially licensed collection so the entire fan community can celebrate

• A collection of jewelry and commemorative keepsakes that brings revenue opportunities

• Utilized both precious and non-precious materials to offer pieces at a variety of price points

• Available in-stadium at select game-day events, team retail store, and 24/7 via e-commerce site

• Experience working with NHL for seamless integration

• Custom print and digital marketing materials created to promote the program

2018 STANLEY CUP CHAMPIONS

THE ESSENCE OF THE STORY

3 STAR SHAPED RUBIES

These star shaped rubies are taken from the Washington, D.C. flag and represent the team’s ties to D.C., Maryland and Virginia

STANLEY CUP CHAMPIONS

The Capitals first-ever Stanley Cup title achieved in 2018

Custom colored enamel was created to match the Capitals colors perfectly

CUSTOM ENAMEL

RECIPIENT NAME

Players received their name on the side of their ring

CAPITOL BUILDING

The iconic United States Capitol, located in the Capitals home of Washington, D.C. is brought to life in intricate detail

SPECIALTY ARBOR

The Capitals logo is encircled by the logos and series results from the 2018 playoffs

JERSEY NUMBER

Players received their jersey number set with diamonds

WASHINGTON

The home of the Capitals and the extraordinary privilege to honor the nation’s capital

3 STAR SHAPED RUBIES

Another 3 star shaped rubies represent the Capitals 2 eastern conference championships and their first Stanley Cup victory

2018 STANLEY CUP CHAMPIONS

RINGS DESIGNED

TIER 1:

• 14-karat white and yellow gold

• 230 round diamonds

• 22 princess-cut diamonds

• 28 tapered-cut genuine rubies

• 7 star shaped genuine rubies

• 1 star shaped genuine sapphire

• 10.2 carats

TIER 2:

• 10-karat white and yellow gold

• 166 round diamonds

• 28 tapered-cut genuine rubies

• 7 star shaped genuine rubies

• 1 star shaped genuine sapphire

• 5.57 carats

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER 3:

• 10-karat white and yellow gold

• 59 round diamonds

• 31 round genuine rubies

• 1 round genuine sapphire

• 3.8 carats

TIER 4:

• Sterling silver and 10-karat yellow gold

• 59 round cubic zirconias

• 31 round created rubies

• 1 round created sapphire

• 1.35 carats

2018 STANLEY CUP CHAMPIONS

CONTINUING THE CELEBRATION

HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

FAMILY & FRIENDS COLLECTION

• Exclusively for players, ownership and executives, and their families

• Heirloom-quality jewelry and keepsakes inspired by the ring

• Highest-quality gold, diamonds and genuine gemstones

• Jostens-hosted private in-person events on game days in the “Family Room” where players and their families could view the collection and purchase

• Custom print and digital marketing materials created to promote the collection and events

2018 STANLEY CUP CHAMPIONS

CONTINUING THE CELEBRATION

LIMITED EDITION RING PROGRAM

• First-ever Limited Edition Ring program in the NHL

• 145 rings made available to retain exclusivity and drive sales

• Purchasers received customized materials certifying their purchase as well as insurance information and warranty details

• A private ceremony was held with Alex Ovechkin where the customers received their rings in a custom box along with their ownership materials

2018 STANLEY CUP CHAMPIONS

CONTINUING THE CELEBRATION

OFFICIAL FAN COLLECTION

• Officially licensed collection so the entire fan community can celebrate

• A collection of jewelry and commemorative keepsakes that drives revenue opportunities—featured NHL’s first Limited Edition Ring program

• Utilizing both precious and non-precious materials to offer a variety of price points

• Available in-stadium at select game-day events, team retail store, and 24/7 via e-commerce site

• Experience working with NHL for seamless integration

• Custom print and digital marketing materials created to promote the program

2017 STANLEY CUP CHAMPIONS

THE ESSENCE OF THE STORY

THE NUMBER 5

The 5 found in the penguin’s eye represents the team’s 5 Stanley Cup titles in franchise history

PEAR SHAPED DIAMOND

An incredible .75 carat pear shaped diamond brings the logo to life

RECIPIENT NAME

Players received their name on the side of their ring BACK 2 BACK

A banner featuring the phrase BACK 2 BACK symbolizes the Penguins incredible back-to-back Stanley Cup wins

TWO-TONE SIDE PANELS

An industry first, the side panels feature both white and yellow gold, creating a contrasting effect

SPECIALTY ARBOR

The Penguins team motto, PLAY THE RIGHT WAY, and the series results from their championship journey are featured on the inside of the ring

STANLEY CUPS

CHAMPIONSHIP YEAR

2017, the year the Penguins won their back-to-back Stanley Cup is set in diamonds

5 Stanley Cups are set with diamonds and feature the years the Penguins were crowned Stanley Cup champions

2017 STANLEY CUP CHAMPIONS

RINGS DESIGNED

• 1 pear shaped diamond

• 1 baguette shaped diamond

• 10 yellow diamonds

• 9.25 carats

PLAYER GIFT PENDANT:

• 14-karat white and yellow gold

• 105 round diamonds

• 1 pear shaped diamond

• 7 yellow diamonds

• 2.0 carats

FOR ALL LEVELS OF YOUR ORGANIZATION

• 7 yellow diamonds

• 5.4 carats

Sterling silver and 10-karat

1 pear shaped cubic zirconia

2017 STANLEY CUP CHAMPIONS

CONTINUING THE CELEBRATION

HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

FAMILY & FRIENDS COLLECTION

• Exclusively for players, ownership, executives and employees

• Variety of heirloom-quality jewelry and keepsakes inspired by the championship ring

• Highest-quality gold and diamonds

• Shop at private, in-person events hosted by Jostens, or online using unique log-in credentials

• Hosted events at the team’s practice facility on non-game days

• Custom print and digital marketing materials created to promote the collection and events

2017 STANLEY CUP CHAMPIONS

CONTINUING THE CELEBRATION

OFFICIAL FAN COLLECTION

• Officially licensed collection so the entire fan community can celebrate

• Utilizing both precious and non-precious materials to offer a variety of price points

• Available in-stadium at select game-day events, team retail store, and 24/7 via e-commerce site

• Experience working with NHL for seamless integration

• Custom print and digital marketing materials created to promote the program

2015 STANLEY CUP CHAMPIONS

THE ESSENCE OF THE STORY

CUSTOM-CUT DIAMONDS

Custom-cut diamonds are delicately hand set to bring the logo to life

The Blackhawks 6th Stanley Cup title in franchise history

STANLEY CUP CHAMPIONS

RECIPIENT NAME

Players received their name on the side of their ring

BLACKHAWKS LOGO

The iconic Blackhawks logo is created with intricately set stones

JERSEY NUMBER

Players received their jersey number on their ring

STANLEY CUPS

An incredible 6 Stanley Cups are set with diamonds and feature the year date of each championship

SPECIALTY ARBOR

The series scores and logos of the teams defeated in the playoffs are featured next to the Blackhawks team motto

Paying homage to the home of the Blackhawks

CHICAGO 2015

2015 STANLEY CUP CHAMPIONS

RINGS DESIGNED

299 round diamonds

• 4 marquise-cut diamonds

• 50 princess-cut diamonds

• 2 pear-shaped diamonds

• 8.9 carats

192 round diamonds

• 4 marquise-cut diamonds

• 50 princess-cut diamonds

• 7.8 carats

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER 1 RING TOP PENDANT:

• 14-karat white gold

• 192 round diamonds

• 4 marquise-cut diamonds

• 50 princess-cut diamonds

• 7.8 carats

TEAM GIFT PENDANT:

• Silver Elite™

• 111 round diamonds

• 4 marquise-cut diamonds

• 2.2 carats

2015 STANLEY CUP CHAMPIONS

CONTINUING THE CELEBRATION

HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

FAMILY & FRIENDS COLLECTION

• Exclusively for players, ownership and executives, and their families

• Handcrafted jewelry and keepsakes inspired by the ring

• Highest-quality gold and custom-cut diamonds

• Jostens-hosted private in-person events for players and the executives to view the collection

• Hosted events in the “Family Room” to encourage others to purchase

• Custom print materials distributed with the ring to encourage purchasing

2015 STANLEY CUP CHAMPIONS

CONTINUING THE CELEBRATION

OFFICIAL FAN COLLECTION

• Officially licensed collection so the entire fan community can celebrate

• A collection of jewelry and commemorative keepsakes that share the championship and drive profits

• Utilizing both precious and non-precious materials and various designs to offer a variety of price points

• Available in-stadium at select game-day events and 24/7 via e-commerce site

• Experience working with NHL for a smooth launch

• Custom print and digital marketing materials created to promote the program

CUP CHAMPIONS

CHOSEN PARTNER TIME AND AGAIN

PREVIOUS RINGS

• Jostens was proud to partner with the Blackhawks to celebrate their first Stanley Cup in nearly 50 years in 2010

• Innovative technology produced the team’s 2013 ring, which combined metal colors and custom-cut gemstones

• To celebrate their 6th Stanley Cup title, the Blackhawks and Jostens collaborated to create the stunning monochromatic ring in 2015

2011 STANLEY CUP CHAMPIONS

THE ESSENCE OF THE STORY

DIMENSIONAL LOGO

Separate pieces of gold intricately fit together and are set with brilliant diamonds

The unique design of the Bruins title sits on the left and right sides of the ring top

STANLEY CUP CHAMPIONS

RECIPIENT NAME

Players received their name on the side of their ring

SIX DIAMONDS

Three diamonds accent either side of the logo, symbolic of the Bruins six Stanley Cup titles

JERSEY NUMBER

Players received their jersey number on their ring

BRUINS LOGO

The iconic logo is created in stunning detail and contrasting yellow gold to match their team colors

CHAMPIONSHIP YEAR

The year 2011 is created in yellow gold and delicately set with round diamonds

STANLEY CUP VICTORIES

The five previous Stanley Cup championship years are set on either side of the Stanley Cup

SPECIALTY ARBORS

The series scores and logos of the teams defeated in the playoffs encircle the NHL shield on one side; the other side features the team’s motto

2011 STANLEY CUP CHAMPIONS

RINGS DESIGNED

TIER 1 RING:

• 14-karat white gold

• 18-karat yellow gold inserts

• 311 diamonds

• 6.75 carats

18-karat yellow gold inserts

• 157 diamonds

• 2.75 carats

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER 3 RING:

• 10-karat white gold

• 18-karat yellow gold inserts

• 114 cubic zirconias

TIER 4 RING:

• White Lustrium®

• 49 cubic zirconias

2011 STANLEY CUP CHAMPIONS

CONTINUING THE CELEBRATION

HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

FAMILY & FRIENDS COLLECTION

• Exclusively for players, ownership and top executives, and their families

• Handcrafted jewelry and commemorative pieces all featured elements inspired by the ring

• Highest-quality gold and hand-set diamonds

• Jostens-hosted private in-person events for players and the executives to view the collection after receiving their rings at their ceremony

• Custom print materials distributed with the ring to encourage purchasing or to contact customer service with questions about their ring

2011 STANLEY CUP CHAMPIONS

CONTINUING THE CELEBRATION

SEASON TICKET MEMBER COLLECTION

• Exclusively for season ticket members

• Handcrafted jewelry and commemorative pieces that feature elements to celebrate their season ticket–holder status

• Exclusivity drives sales and ultimately increase revenue opportunities

• Available in-stadium at select game-day events and 24/7 via e-commerce site hosted on Jostens platform

2011 STANLEY CUP CHAMPIONS

CONTINUING THE CELEBRATION

OFFICIAL FAN COLLECTION

• Officially licensed collection so the entire fan community can celebrate

• A collection of jewelry and commemorative keepsakes that expand the celebration and drive revenue

• Utilizing both precious and non-precious materials with designs featuring elements of the ring, various price points are available

• Available in-stadium at select game-day events and 24/7 via e-commerce site hosted on Jostens platform

• Experience working with NHL for a smooth launch

• Custom print and digital marketing materials created

NATIONAL BASKETBALL ASSOCIATION

MIAMI HEAT 2013 NBA CHAMPIONS

2013 NBA CHAMPIONS

THE ESSENCE OF THE STORY

WORLD CHAMPIONS

The team’s third title in less than ten years

ROUND DIAMONDS

Two round diamonds set in yellow gold trophies represent the team’s back-to-back wins

BAGUETTE DIAMONDS

Intricately set baguette diamonds created for the Miami Heat

RECIPIENT NAME

Players received their name on the side of their ring

CHAMPIONSHIP

YEAR DATE

Championship year date featured

BLACK ONYX

A single black onyx is placed in the top of the black trophy

TEAM MOTTO

The team motto SACRIFICE is featured in Chinese characters, paying homage to the black trophy the team carried throughout the playoffs

THREE TROPHIES

Three trophies set in diamonds represent the team’s three titles

SPECIALTY ARBOR

Franchise record of 66-16 and the incredible 27-game win streak are featured

RINGS DESIGNED

PLAYER RING:

• 14-karat white and yellow gold

• 242 round diamonds

• 16 baguette-cut diamonds

• 10.30 carats

EXECUTIVE RING:

• 14-karat white and yellow gold

• 242 round diamonds

• 16 baguette-cut diamonds

• 6.15 carats

FOR ALL LEVELS OF YOUR ORGANIZATION

STAFF RING:

• 10-karat white and yellow gold

• 144 diamonds

• 2.0 carats

EXECUTIVE PENDANT:

• 14-karat white and yellow gold

• 189 round diamonds

• 16 baguette-cut diamonds

• 5.5 carats

2013 NBA CHAMPIONS

CONTINUING THE CELEBRATION

HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

FAMILY & FRIENDS COLLECTION

• Exclusively for players, ownership, top executives and their families and closest friends

• Fine quality jewelry all designed by Jostens master jeweler and inspired by the ring awarded to the team

• Highest-quality gold with genuine gemstones and diamonds

• Jostens-hosted private in-person events for players and the executives to view the collection after receiving their rings at their ceremony

• Custom print materials created and provided information on ordering

You're  part

Family

You refused to back down. You had each other’s backs at every turn. You backed it up with deeds not words. You’re Back to Back NBA Champions. Such a repeat rarity requires front-page heroics and it demands infinite efforts that have no statistical category, but players know. Back to Back is a result of day to day passion and heart to heart commitment. This White Hot Miami HEAT season was a masterpiece worthy of celebration. Wear the rewards both on the outside and deep within.

Table of contents Your online, customized championship experience awaits at jostens.com/heatStaff3.

Fine jewelry & Accessories · 2 Keepsakes 12 service guide · 16

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CONTINUING THE CELEBRATION

OFFICIAL FAN COLLECTION

• Officially licensed collection so the entire fan community can celebrate

• A collection of jewelry and commemorative keepsakes that extend the celebration

• A variety of collection items provided a wider range of price points, making the collection more accessible to all fans

• Available in-stadium at select game-day events and through Jostens e-commerce site

• Experience working with the NBA for a seamless integration

• Custom digital and print marketing materials created

CHOSEN PARTNER TIME AND AGAIN

PREVIOUS RINGS

• Jostens was honored to partner with the HEAT to craft their first-ever championship ring in franchise history in 2006

• Stunning dual-toned metals brought the team’s 2012 ring to life and featured two rows of princess-cut diamonds on the ring top

• To mark their incredible back-to-back championships, the HEAT featured two stunning trophies on the front of their ring with their logo crafted from 16 baguette-cut diamonds

THANK YOU