Jotun Architectural Trends by Jotun Paints Arabia

MICRO LIVING The Jotun Architectural Trends Collection

“Every great architect is, necessarily, a great poet. He must be a great original interpreter of his time, his day, his age.” Frank Lloyd Wright

Architecture is more than art; it is a defining characteristic of an ever-changing culture. Today more than ever we are seeing a great shift in the blending of function and design. A “sense of place” is strongly driving design to empower people and inspire them in environments that are more meaningful, engaging and sustainable. At Jotun, we understand the need to continuously push your creative limits and stay on top of emerging industry trends. That’s why we have created our Architectural Trends Collection. Inspired by five key industry movements, we have hand-picked a range of powder coatings that add light and shade, highlight focal points, evoke emotion and add unique textural effects to your designs. Discover the latest trends shaping the future of architecture.

MICRO LIVING â&#x20AC;&#x153;Design is not just what it looks like and feels like, design is how it works.â&#x20AC;? STEVE JOBS

The optimisation of small living spaces is becoming a hot trend lately, with people wanting to feel connected to the outside word, yet find refuge from it too. The decreasing space in bustling urban centres has led to smarter home design, creating spaces that feel intimate, but do not sacrifice the feeling of spaciousness.

Architectural thinking is now becoming much more lateral, conceptual and innovative with the push to make tiny spaces feel as spacious as possible. By using higher ceilings, larger windows, built-in storage, and in some cases, flexible furniture systems, even the tiniest space can feel expansive.

TINY HOME. GRONHOGEN, SWEDEN. In recent years, Scandinavia has been a hotbed for innovation within the Micro Living sphere. This tiny house exemplifies the striking balance that the movement allows, combining quaint living with the open embrace of nature. Modern techniques and materials have increasingly made this style of living affordable and attractive the world over.

CHALET. LAUGAR, ICELAND. This humble abode exemplifies one of the opportunities that the tiny home movement has created. Smaller footprints allow construction in locales previously out of reach. In an idyllic setting, between the waves and the snow, this chalet both contrasts with its sharp architectural style and marries the environment with its colours and natural materials.

Our well-chosen powder coatings offer hues specifically created to allow natural light to flood into any space. Soft neutrals trick the eye into thinking a space is larger, and soothing colour combinations can enhance the openness of any Micro Living design. Less is more.

SANCTUARY A SENSE OF SPACE

Micro Living tries to capture the feeling of intimate space without sacrificing the function of spaciousness. Sanctuary creates the feeling of openness by reflecting ambient light through windows and effectively inviting the outside world in. As a colour, it can help blend and blur the line between architecture and environment.

HIDEAWAY ALLURING ISOLATION

Great minimalist space design can present the illusion of size though colour trickery. By using Hideaway to suggest shadows, a single room can be visually broken up into different areas. And when used in conjunction with a lighter shade, such as Sanctuary, the effect can be even more powerful.

NOOK YOUR CORNER OF THE WORLD

An aspect of Micro Living is building to be part of an environment rather than simply to be within it. Nook is a warm earth tone that creates a hominess that flows between nature and a structure. It is distinguished and beautiful, yet comforting and familiar.

HOME CLOSE TO HEART

Home is about creating spaces that blend into their world. It’s about seeing ‘home’ in not just a house, but the environment around it as well. A dark, rich hue, it puts the mind at ease, and invites the viewer in. As part of a palette of earth tones and soft neutrals, it rounds out the aesthetics of a smaller space.

VERTICAL FORESTS The Jotun Architectural Trends Collection

“Every great architect is, necessarily, a great poet. He must be a great original interpreter of his time, his day, his age.” Frank Lloyd Wright

VERTICAL FORESTS “Good architecture lets nature in.” MARIO PEI

For decades, architects and urban planners have tried to strike a balance between functional projects and green spaces. Today, the trend is to blur this line completely and give a new meaning to “green architecture”.

The emerging Vertical Forests trend is now being used within high-density cities to evoke a sense of calmness and relaxation. As city dwellers feel the squeeze on their living space and recreational areas, Vertical Forests offer a refreshing change with their use of sprawling plant life, cascading foliage and garden rooftops.

ANTILIA TOWER. PERKINS AND WILL. MUMBAI, INDIA. A masterpiece in vertical horticulture, Antilia Tower is a private residence completely covered in foliage. From living walls that enclose all four sides, to hanging gardens and a green rooftop, the structure couldnâ&#x20AC;&#x2122;t be greener. More than just adding beauty, the greenery also acts as an energy-saving device by absorbing sunlight and reflecting it away from living spaces.

BOSCO VERTICALE. BOERI STUDIO. MILAN, ITALY. The seed that grew an entire architectural movement, Boeriâ&#x20AC;&#x2122;s design replaced traditional faĂ§ade materials with the ever-changing tapestry of leaves. The two towers are covered with more than 750 trees, 11,000 perennial plants, and 5,000 shrubs. Planted traditionally, that would cover 20,000 square metres of forest and undergrowth. In addition to a dynamic home for its inhabitants, it is also a growing part of the ecosystem and home for local fauna.

Our nature-inspired range of powder coatings has been specifically chosen to bring your urban jungle to life. These hues play with natural light to transform space as the sun rises and falls. When it comes to designing your Vertical Forest, the sky really is the limit. Watch your design bloom into life.

ROOT A FOUNDATION FOR GROWTH

Root is a canvas on which the rich greens of garden growth pop - where the line between natural and man-made are lost. As a hue, it elevates nature-inspired design, rising through the branches to enrich form and build impact.

HARMONY LIFE IN BALANCE

The balancing blend of Harmony and nature promotes a sense of unity between urban jungle and the wild. Itâ&#x20AC;&#x2122;s a powerful shade that serves as a backdrop for a living faĂ§ade that is constantly growing and changing.

CANOPY A COVER OF COLOUR

As a treeâ&#x20AC;&#x2122;s foliage casts shadow on the world below, Canopy reflects the calming shade cast under branches spread wide. When used on cladding alongside growing greens and earth tones, the colour provides a stark contrast that emphasises the natural gradients and everchanging hues of the greenery itself.

AIR THE BREATH OF BEAUTY

Not only can beautiful design take your breath away, but it can purify the very air you breathe. Vertical Forests filter dust particles in urban environments, promoting a balance of clean living and urban progress. Air is a colour that reflects this drive. With lightness, it highlights the contrast of sharp geometric forms with flowing natural growth.

ECO STRUCTURES The Jotun Architectural Trends Collection

“Every great architect is, necessarily, a great poet. He must be a great original interpreter of his time, his day, his age.” Frank Lloyd Wright

ECO STRUCTURES â&#x20AC;&#x153;We have to base architecture on the environment.â&#x20AC;? TOYO ITO

As green building technologies advance at a monumental pace, architects around the world are following suit, offering innovative interpretations of sustainable trends.

Eco Structures represent a growing trend to incorporate functional sustainability benefits, such as natural temperature control, in the architectural design principles for a project. This principle of cooling by natural ventilation and protection from the sun can be planned at the earliest design stage. Innovative solutions, such as wind funnels, curtain façades and solar panels are all being used to reduce or even eliminate the need for mechanical cooling systems. MAIN POINT KARLÍN, DAM.ARCHITEKTI. PRAGUE, CZECH REPUBLIC. Awarded at MIPIM, the world’s leading property exhibition, for its innovative office design, Main Point Karlín is a building made in harmony with its environment. In addition to the striking façade that acts as a series of sun-breaks, the office cooling system is powered using water from an adjacent river. The designers’ consideration of the natural environment is reflected in their commitment to making the office a comfortable working environment as well. Myriad windows offer an abundance of natural light and a sophisticated, passive ventilation system silently keeps the office cool.

THE CRYSTAL. WILKINSON EYRE ARCHITECTS. LONDON, ENGLAND.

LIBRARY AND LEARNING CENTRE, VIENNA UNIVERSITY (WU). ZAHA HADID ARCHITECTS. VIENNA, AUSTRIA.

Fittingly, not only is The Crystal one of the world’s most sustainable buildings, but it is also home to the world’s largest exhibition on the future of city design. Created by Siemens as both an office and exhibition space, the building is all-electric and generates its energy from solar power and ground source heat. With more than a dozen sustainability accolades and awards, it serves as a reference and role model for sustainable design worldwide.

This design is one of many on the WU campus that reflect the university’s ‘Green Building’ concept. The idea is to create a campus where all facilities are as energy-efficient as possible. Hadid’s Library and Learning Centre combines sharp, rigid exteriors with free-flowing, organic interior design.

THE LIGHTHOUSE. SHEPPARD ROBSON. WATFORD, ENGLAND. The goal of Robson’s Lighthouse was to create a home with the least environmental impact while not compromising the quality of the occupants’ lives. The result is the UK’s first net-zero-carbon home that also meets the highest level of the Code for Sustainable Homes. The exterior is arranged to capture the sun’s rays and benefit from ambient winds, while the interior is a collection of adaptable, flexible spaces that conform to various needs and uses.

Our range of colourful powder coating has been hand-picked to reflect the Eco Structures trend. These sleek, neutral hues create a soothing, nature-friendly atmosphere that can complement the most minimalist of designs. Use these on their own, or mixed with brighter tones to help bring your eco-design vision to life. Conscious design with nature in mind.

CRISP THE LIGHTNESS OF LIGHT

When designing Eco Structures, every aspect of conception and construction is an opportunity. An opportunity to reduce environmental impact and to create visual impact. Crisp blends elements of both. It is a beautiful, modern neutral tone and it reflects the fresh spirit of the trend.

PURE A COOLER SHADE OF BEAUTY

Equally powerful on a buildingâ&#x20AC;&#x2122;s exterior or interior, Pure is a colour that blossoms as part of an overall eco-friendly design. For exterior work, it reflects more light than darker tones. And when used strategically inside, it helps lighten up any room.

TRUTH REFLECTION OF ENVIRONMENT

Designing Eco Structures requires a thorough understanding of the environments where they will rise. Truth is a calming, natural shade that places the structure in harmony with its environment. The richness of the hue seems to shift as the sun rises and falls.

BALANCE COLOUR IN HARMONY

Shades of dark and light, the Eco Structures palette blends both sides of the spectrum. While the colours can be used individually, they become even more visually powerful in combination. Balance is a visual counterpoint to Crisp, Pure and Truth. It works beautifully as a single shade and ignites the other hues when used together.

THE GOLDEN HOUR The Jotun Architectural Trends Collection

“Every great architect is, necessarily, a great poet. He must be a great original interpreter of his time, his day, his age.” Frank Lloyd Wright

THE GOLDEN HOUR â&#x20AC;&#x153;The sun never knew how great it was, until it hit the side of a building.â&#x20AC;? LOUIS KAHN

Gold tones are one of the latest trends being used everywhere in the design world, from art, fashion and beauty, to interior design.

Golden tones like rose gold, copper and brass not only add a modern twist to a design, but also warm up a space, reflect surfaces and allow light to bounce in unique ways. Designers are starting to rethink the relationship between architecture and art by using gold as an accent colour or contrasting it with different textural materials. Using gold against wood or even smoked glass can create a variety of feels from mid-century cool to Scandinavian luxury.

COURT OF JUSTICE OF THE EUROPEAN UNION. DOMINIQUE PERRAULT ARCHITECTURE. LUXEMBOURG, LUXEMBOURG. When designing the newly reconstructed European Court of Justice, Dominique Perrault sought to answer the question “if the law were a colour, what would it be?” At first, gold may seem a strange answer to that question, until you see the building within its environment. Surrounded by low-rise buildings, the two towers stand out against the light blue Luxembourg sky. And they shimmer in the sun with a brilliance that makes the architecture feel just as noble as the task of the courts inside.

BIBLIOTHEK LUCKENWALKDE. FF ARCHITEKTEN. LUCKENWALDE, GERMANY. When the town of Luckenwalde sought to covert their old, unused train station into a public library, they wanted to create a stunning modern structure that didn’t lose the heritage of the original building. To accomplish this, FF Architekten renovated the interior of the train station and then built a new addition on the side of it – a dazzling golden structure that holds a children’s library and youth center. Abstract in the building’s shape and façade, the golden cladding (shown here) plays in contrast to the traditional architecture of the original building.

Our gold colour range of powder coating has been designed specifically to catch light in a dramatic way, drawing in the gaze. This palette allows you to be bold and confident in your creativity without being gaudy or ostentatious. Create focal points, highlight features and demand attention with this unique range. Rethink the relationship between architecture and art.

COIN THE MARK OF VALUE

While gold leaf has been used in architecture for centuries, modern uses bring a new look to contemporary design. Like a magician skilled in legerdemain, Coin catches and bounces light in all directions. It can be used as a subtle accent, a whispered elegance or to explode in brilliance as a dramatic faรงade.

CROWN STOLEN SUNRISE

We cherish the gold we find because it shines like the sun overhead, an eternal beauty always out of reach. Crown is a colour to cherish. It captures the warmth of the rising sun, shimmering against the horizon at all hours of the day.

RING A TREASURE TO BEHOLD

Like the bejewelled treasures itâ&#x20AC;&#x2122;s named for, Ring can transform a look even when used subtly and sparingly Yet, when used sweepingly on cladding or a structure, it seems to produce its own glow. As the sun rises behind Ring, it appears that the building is not only engulfed in warm light, but that it is the radiant source itself.

INTERACTIVE SPACES The Jotun Architectural Trends Collection

“Every great architect is, necessarily, a great poet. He must be a great original interpreter of his time, his day, his age.” Frank Lloyd Wright

INTERACTIVE SPACES â&#x20AC;&#x153;The most creative spaces are those which hurl us together.

These days, people want to immerse themselves within environments that

It is the human friction that makes the sparks.â&#x20AC;?

open up opportunities to engage and interact with others. Spaces that break

JONAH LEHRER

down both physical and psychological barriers, and connect people rather than separate them.

This emerging trend is all about making spaces more responsive, and using physical space as an arena for human interaction. Artists and architects are now collaborating to create transitional spaces that combine interaction, design, architecture and media arts. This trend is also being used to shift the culture of public architecture as a tool for social change.

KUNSTHAUS GRAZ. CRAB STUDIO. GRAZ, AUSTRIA. Affectionately called ‘The Friendly Alien’ by its architects, the Kunsthaus Graz is an exhibition center for contemporary art. As such, the building itself serves as both a gallery space and an art attraction. Yet, it’s not just the interior of the space that surprises and delights. The skin of the structure is a fully programmable interactive media façade. In the blink of an eye, the Kunsthaus Graz transforms from an amorphous blob into a breathtaking screen in the heart of the city.

MODIFIED SOCIAL BENCHES. JEPPE HEIN. BROOKLYN, NEW YORK CITY, USA. Danish designer and artist Jeppe Hein is known for his whimsical, playful installations that invite the audience and incite curiosity. Modified Social Benches was part of an 18-piece installation exhibit for Brooklyn Bridge Park. Aptly named, the show was called Please Touch the Art, and encouraged audiences to explore and interact. More than a dozen bright orange benches each twisted and bent in response to their environment, changing expectations of such a familiar object.

SPUN. THOMAS HEATHERWICK. VARIOUS LOCATIONS. Originally presented at Salone Internazionale del Mobile in Milan, Heatherwick’s design has only a passing resemblance to others in its category. Chairs. Somewhere between furniture and objet d’art, Spun was the designer’s attempt to create a functional object with perfect rotational symmetry. In the years since its first showing, Spun has been exhibited around the world and has captivated crowds as an interactive experience wherever it spins.

Our range of powder coatings has been hand selected to help you inspire change through your architectural designs - to encourage you to create a sense of whimsy, belonging and excitement. Be playful and incidental, rather than deliberate.

DELIGHT THE SPARK OF JOY

Itâ&#x20AC;&#x2122;s rare that a single shade can draw an emotion the way Delight does. Itâ&#x20AC;&#x2122;s playful and engaging, and it creates interplay with the audience even before they begin to explore the form of the interactive space it decorates. With bright, even lighting, it feels youthful and jovial. And with more subtle lighting, it takes on an athletic, active personality.

CHARM BEWITCHING ALLURE

Deep, rich and intoxicating, the depths of Charm demand to be explored. Swathes of the hue can create bold ambiance with a sense of passion. And when used in conjunction with neutral tones, Charm stands out and can guide the eye and audience through an interactive space.

SPECTACLE DIVE INTO THE DEPTHS

Designed to capture the mesmerising shifting shades of deep water, Spectacle is serene. It can be used to provoke feelings of self-reflection and create a personal connection with open, spacious structures. It is as infinite as the evening sky, a dark tone yet to be broken by the first star to shine its light.

MARVEL A SIGHT OF WONDER

From a distance, the colours of interactive spaces can seem one-dimensional â&#x20AC;&#x201C; flowing into flat, unified shades. Yet as the audience approaches, Marvel comes to life. A field of darkness speckled with twinkling gems, the hue is mystifying. It seems to ever change, transforming in the shifting light and inviting the eye to gaze deeply within.