Identity Guideline
Content
Logo Explanation & Spacing Secondary
Typography English Arabic
Colors Secondary Colors Background
Incorrect Usages How to Respet the Brand Identity
About us
We are a home for the arts housed in six historical buildings from the 1920s, with an archaeological site in the garden. We organise exhibitions, talks, film screenings and educational programs, host performances and concerts, offer a Ph.D Fellowship and artist residencies, and publish books and catalogues.
Logo
Secondary Logos
Colors
#EF6213
#78310A
#FFFFFF
Typography Georgia ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,+=’;:?!
ﺗﺎﯾﻤﺰ ﻧﯿﻮ روﻣﺎن ابتثجحخدذرزسشصضطظعغفقكلمنهوي ۰۹۸۷٦٥٤۳۲۱ ؟.،+=”:
Background In case the logo was needed on a picture, it must be blurred by 6%.
Incorrect Usages 01 Do not place the colored logo on a colored background 02 Do not cut or crope parts of the logo
01
02
03 Do not use fillters or Shadows on the logo 04 Do not tilt or rotate the logo 05 Do not combine logos the wrong way
03
04
05
اﻟﮭﻮﯾﺔ اﻟﺒﺼﺮﯾﺔ