INSIDE — Cal-Maine: mistreatment of hens an aberration — Page 3 ENTERTAINMENT
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January 19, 2018 • Vol. 40. No. 3 • 16 pages
BANKING & FINANCE
Artist lineup announced for Brandon Amphitheater — Page 2 Ridgeland entrepreneur Chris Burgess has found a niche for his new product, the Performance Fantasy League.
MBJ FOCUS
Banking & Finance {Section begins P8}
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JACK WEATHERLY/MBJ
Fantasy sports find a corporate playing field By JACK WEATHERLY jack.weatherly@msbusiness.com Fantasy sports have captured the imagination of the country. Participants select fantasy teams – whether baseball, football or basketball – of real players and play games. For Chris Burgess, a former star pitcher for St. Andrew’s Episcopal School and Delta State University and later joined the Toronto Blue Jays organization, it struck him: why not
apply that to the work place. Hence, starting in 2016, the Performance Fantasy League was formed. After little over a year, there are about 30 client teams, primarily banks, which reflects Burgess’ background of banking. And now Burgess is making his “pitch” in bigger markets, such as Boston. “Banking has pretty much been commoditized,” he said in an interview. “What is the differentiator? To me, it’s the people.” “The employees become the players,” he
said. “It enhances competition. It brings fun. It’s helped with teamwork, and from what I’ve seen, it helps communication.” That fun is reflected in team names. The current ranking of the best names is headed up by “Kickin’ Assets and Takin’ Names.” The concept brings together members of different departments – whether operations, retail, lending or compliance – who don’t normally interact, Burgess said. “I’ve been shocked by how effective this has been,” he said. Trustmark National Bank has been a client of Burgess’ company Performance Delta since 2012, said Nancy Huggs, corporate referral manager for the $12 billion bank. And in 2016, the bank tried its hand the Performance Fantasy League, she said. “It has created fun for the employees,” Huggs said. The PFL allows the bank and participating
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