MBJ_June07_2019

INSIDE — Farmers fight nature and trade war to keep heads above water — Page 4

40

REAL ESTATE

YEARS

1979

www.msbusiness.com

The Faulkner turns to back pages of downtown history — Page 2

MBJ FOCUS

2019

June 7, 2019 • Vo. 41 No. 23 • 16 pages

Thanks,

THAD Former U.S. Senator Cochran of Mississippi dies at 81 PAGE 6

Health Care {Section begins P8}

» Stop the Bleed campaign turns bystanders into first responders

{The List P10&12} » Sports Medicine Clinics » Stroke Care Centers

APRIL UNEMPLOYMENT {P7}

http://msbusiness.com/events/health-care-heroes/

2 Q Mississippi Business Journal Q June 7, 2019 REAL ESTATE

The Faulkner turns to back pages of downtown history

By JACK WEATHERLY jack.weatherly@msbusiness.com

As you might imagine, a great-nephew of William Faulkner has a story or two.

Thomas W. “Buddy” Faulkner bought the five-story building at 518 Capitol St. in 1993 out of foreclosure.

“I love old buildings, so it was a no-brainer,” said Faulkner, an architect. He mothballed it for a few years, “then the apartment market took off ” in downtown as part of an ongoing renaissance of the area.

So apartments it was to be.

Then it wasn’t.

Jane Alexander, executive director of the Community Foundation for Mississippi, and restaurateur Jeff Good came to him with a development proposal. The foundation now has $52 million in endowments, according to its website. Faulkner applied for a federal historic tax credit, which, if approved, would grant a 20 percent tax rebate, he said.

That led to a change in plans.

The new idea was for two floors to be office space and the other three for events.

And the building, which was designed by Carl von Suetter and erected in 1903, “was going to be the 518 Building.”

But no.

“Everybody was saying: ‘Oh, you’re going to call it The Faulkner.’” Including his daughter, Sarah, a wedding planner who lives in Denver.

And an ad agency came up with a logo featuring a quill pen. But no, said Faulkner.

“There’s a lot more people in my family than just William,” Faulkner said. Still, he has to concede that it was “the most recognizable name in the state, and respectable.”

And family photos along one wall include the Nobel laureate and other Faulkners.

“I decided that if we were going to do it we were going to exceed everyone’s expectations.”

In doing so, he made a list of of things that people might complain about, and eliminate them.

One: a small or slow elevator.

The Otis Gen2 elevator holds 21 adults and can go from top to bottom or the reverse in 11 seconds, he said.

JACK WEATHERLY/MBJ

Buddy Faulkner opened The Faulkner on Monday.

It also has an energy recovery system, meaning it generates power on the way down, which is then sold back to Entergy in a net-metering arrangement.

Every restroom has its own air conditioner, he points out.

Al Lawson, a classmate of Faulkner’s at the Mississippi State School of Architecture, designed the interiors. McIntosh Construction of Brandon was the general contractor.

The rooftop is a sleek space with seethrough barriers along the edge to enhance the view of the Old Capitol a block away on State Street and the cityscape looking west.

Relief from the summer heat comes when that evening sun goes down.

And it is the “top of the bridal cake,” which includes the bridal “parlor” on the fourth floor and other wedding related functions on the fifth floor.

The ground floor can seat 100 for a dinner and also serve as a setting for as smaller wedding reception.

The room was being set up on Tuesday for the annual meeting of the Habitat for Humanity Mississippi Capital Area annual “house party” in the evening of the first day of The Faulkner.

Courtesy of Buddy Faulkner/MBJ

Above: The Faulkner. Below: The Bridal Parlor.

JACK WEATHERLY/MBJ

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MBJ PERSPECTIVE June 7, 2019 • www.msbusiness.com • Page 4

» RICKY NOBILE

» OTHER VIEWS

Website: www.msbusiness.com June 7, 2019 Volume 41, Number 23

Cochran leaves legacy of humble leadership

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» INSIDE MISSISSIPPI

BECKY GILLETTE Contributing Writer mbj@msbusiness.com • 364-1018

Debate strategy puts lid on issues

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I

mportant issues in the Republican primary for governor are getting short shrift.

The second Republican gubernatorial debate is scheduled for June 7th at Southwest Community College in Summit. Lt. Gov. Tate Reeves will again be a no-show. He skipped the first one held April 2 at Mississippi State University too. His absence kept the first debate off television and, apparently, will keep the Summit one off too.

That appears to be a Reeves campaign strategy. His opponents, former Supreme Court Chief Justice Bill Waller and state Rep. Robert Foster, have little money to use paid advertising to increase their name identification and compare themselves to Reeves. So, why should Reeves give them free airtime in televised debates?

Meanwhile, Reeves has buckets of money with which he can dominate paid advertising. The latest campaign finance reports showed Reeves with $6.7 million in the bank, Waller with about $580,000, and Foster with $19,000.

Reeves even ignores his two challengers in his campaign ads. Instead of them he takes on Democratic can-

BILL CRAWFORD

didate Attorney General Jim Hood, though that contest cannot occur until November and only if both win the primaries. Hood had $1.2 million in his campaign account.

There will be one exception to Reeves’ rope-a-dope strategy. No doubt to appear shrewd rather than fearful, Reeves has agreed to one televised debate with Waller and Foster on July 23, just two weeks before the August 6th primary. WJTV in Jackson announced last week it would live stream the debate on its channels.

The dearth of face-to-face debates that include the front runner gives short shrift to voters’ need to hear unedited discussion of important issues. It will be interesting to see how they react.

Waller has raised enough money to allow him to buy limited advertising in key markets outside of Jackson where he already has good name identification. Will a limited buy be sufficient to gain voters’ attention?

No doubt Reeves will try to drown out any Waller advertising with his heavy ad blitz.

Foster is having to depend social See CRAWFORD, Page 5

ississippi lost a legendary statesman with the death of longtime former U.S. Sen. Thad Cochran.

Cochran, who died Thursday morning in Oxford at the age of 81, served nearly 40 years in the Senate after being elected in 1978. When he stepped down because of health reasons last April, he was the 10th longest-serving senator in U.S. history. He also completed three terms in the U.S. House of Representatives from 1973 to 1978.

Tributes have come from around the country, remembering a man who was known for his quiet statesmanship, deep thinking, humility and collegiality.

“Thad Cochran was always a gentle giant in the United States Senate – always courteous, always diligent, always fair,” said Sen. Lamar Alexander of Tennessee.

Nicknamed the “quiet persuader,” Cochran was known much more for his diligent work in committee rooms than for cable news appearances. It was in those rooms he would carefully listen to all sides of an issue, while helping craft bipartisan legislation he believed would benefit Mississippi and easily win passage on the Senate floor.

“He was one of the best people to work for and one of the worst people to campaign for because he didn’t want to talk about himself,” said Bennett Mize of Tupelo, who spent nearly 10 years on Cochran’s staff. (Mize currently serves on the Daily Journal’s editorial board.)

During his extended tenure in Congress, Cochran served as chairman of the powerful Appropriations Committee, as well as of the Senate Republican Conference and of the Agriculture, Nutrition, and Forestry Committee. His leadership and skill for working across the aisle helped shepherd complex appropriations and farm bills to pass by wide margins.

Cochran also was known for his ability to win earmarks for his home state, including the funding of numerous university research projects. In 2005, he spearheaded efforts to provide more than $87 billion in federal assistance to Mississippi and the Gulf Coast after Hurricane Katrina.

Cochran set a high example with his spirit of bipartisanship, his grace and his statesmanship. The legacy he leaves on Mississippi and on the country goes much deeper than the legislation and appropriations that bear his mark. More important, his humble leadership casts a model for today’s politicians – and for all Americans.

— The Daily Journal

Perspective

June 7, 2019

Q

Mississippi Business Journal

Q

5

» RICKY NOBILE

CRAWFORD

Continued from, Page 4

media and news reports.

Meanwhile, voters appear disposed to hear issues debated. As reported in Mississippi Today, the latest Millsaps/Chism Strategies poll showed 37 percent of voters think the state is headed in the right direction while 35 percent think the opposite. And the gap between the two has been tightening in recent weeks.

The right direction is where Reeves contends he and outgoing Gov. Phil Bryant have got the state headed over the past eight years. Waller, Foster, and Hood say hold on a minute and point to challenges Bryant and Reeves have not resolved.

The reality is both sides have strong points to make, which is why issue debates would be helpful to voters.

On the positive side, more people are working in Mississippi than ever, the unemployment rate is at a record low, and our business climate is favorable. On the negative side are issues in or near the crisis stage – funding for highways and bridges, teacher shortages, rural hospitals at risk of closing, and increasing distress in many rural counties.

There are nine weeks until the first primary. Can Reeves keep the lid on tillthen? Or will major issue discussion leak out? Stay tuned, if possible.

(Yes, I know the same is happening in the Democratic primary.) » Bill Crawford (crawfolk@gmail.com) is a syndicated columnist from Meridian.

» UNDER THE CAPITOL DOME

Mississippi says mental health demands exceed law

T

here’s a man, 68 years old when a federal government expert met him, who at the time had been admitted to one of Mississippi’s state mental hospitals 46 times in his life.

That man is an exemplar of the case the federal government will seek to make during a bench trial that was scheduled to start June 4, before U.S. District Judge Carlton Reeves in Jackson. Federal prosecutors will tell Reeves that the state of Mississippi is violating a 1999 U.S. Supreme Court decision called Olmstead, which found that “unjustified” confinement in a mental hospital violates the Americans with Disabilities Act. “The evidence at trial will make clear that individuals with serious mental illness can be appropriately served in the community,” wrote Deena Fox , a lawyer for the Civil Rights Division of the Justice Department.

The state may not contest many of the facts to which experts testify. Instead, Mississippi’s defense boils down to: All those things may be true, but you still can’t legally make us change.

That’s overstating it some. Mississippi actually argues that it’s doing pretty well by many measures. But the bedrock of the state’s defense is a contention that the federal government is overreaching, trying to eliminate all state mental hospitals, and setting an impossible standard.

“Olmstead does not require states to deliver a mental health service system that has no ‘unmet needs’ or no ‘gaps’ in service,” wrote James Shelson , one of the private lawyers hired by Attorney General Jim Hood to defend Mississippi. “While such a system is a worthy aspiration of every state, it is unattainable, no matter how many injunctions courts issue.”

The state argues that the federal government is illegal-

If Mississippi wins, it could undermine the federal government’s ability to pursue Olmstead claims against other states. ly trying to force a fundamental alteration of Mississippi’s mental health system, that it’s not required to provide any particular standard of care, and that the federal government hasn’t done enough to sketch out what changes it wants or how much they would cost.

Reeves already refused to dismiss the case on these grounds. However, the state may be aiming at the 5th U.S. Circuit Court of Appeals or the U.S. Supreme Court. If Mississippi wins, it could undermine the federal government’s ability to pursue Olmstead claims against other states.

The federal government argues much of the state’s position is bunk, though. For example, Fox cites a previous

court ruling that says a state can’t assert a “fundamental alteration” defense unless it actually has a plan to comply with Olmstead. Department of Mental Health Deputy Director Steven Allen testified in a deposition that he’d never seen an Olmstead plan for Mississippi.

The state later said that the departJeff Amy ment strategic plans are its Olmstead plan, but Fox said they “still do not include measurable goals.” Even if they did, she said the state can’t show the plans actually result in fewer people being hospitalized, noting inpatients have been steady at roughly 3,000 for the past five years.

More importantly, the federal government argues that the state already has effective community-based services, such as crisis intervention teams and what’s called the Program of Assertive Community Treatment, but just doesn’t offer them in enough places.

Fox wrote the state “cannot credibly argue that extending existing services to individuals who need them to avoid unnecessary hospitalizations is anything but a reasonable modification of its service system.”

The patients the federal experts interviewed are anonymous, so it’s unclear what happened to that 68-year-old man. But what happens in a federal courtroom in coming weeks could determine whether the federal government can force Mississippi to do more to send similar people outside the walls of state hospitals.

» Jeff Amy has covered politics and government for The Associated Press in Mississippi since 2011. Follow Jeff Amy him on Twitter at http:// twitter.com/jeffamy.

6 Q Mississippi Business Journal Q June 7, 2019 POLITICS

Former US Sen. Thad Cochran of Mississippi dies at 81

By ASSOCIATED PRESS

Former U.S. Sen. Thad Cochran, who served seven terms and used seniority to steer billions of dollars to his home state of Mississippi, has died. He was 81.

Cochran’s final chief of staff, Brad White, said Cochran died Thursday at a veterans’ nursing home in Oxford.

Cochran was elected to the U.S. House in 1972. When he won a Senate seat in 1978, he became the first Republican since Reconstruction to win statewide office in Mississippi.

He led the Appropriations Committee in 2005-06, channeling money to Mississippi and other Gulf Coast states for Hurricane Katrina recovery after the 2005 storm, and regained the committee chairmanship in January 2015, when the GOP again took control of the Senate.

He won reelection in 2014, but announced last year he was retiring because of his health.

Cochran was a driving force behind more than $100 billion in funding to help Gulf Coast states recover from Hurricane Katrina. He was also a big practitioner of earmarks — home-state goodies such as highway projects, economic development grants and university research dollars.

GOP leaders banned earmarking, but Cochran was backing Navy shipbuilding efforts in 2015. Ingalls Shipbuilding in Pascagoula, which makes a variety of Navy ships such as modern destroyers, has long been one of Mississippi’s largest private employers.

Mild-mannered and known for working across par-

ty lines, Cochran won most of his re-election campaigns easily. However, he struggled in 2014 amid a Republican primary challenge from state Sen. Chris McDaniel, who was backed by tea party groups and had significant financial support from libertarian-leaning national groups that criticized Cochran as a big spender.

The campaign turned ugly as supporters of his opponent photographed Cochran’s bedridden wife, without permission, in the nursing home where she had lived a dozen years with dementia. Images of Rose Cochran were posted briefly online in a video that attempted to show Cochran was having an inappropriate relationship with one of his longtime staff members, Kay Webber — an accusation that Cochran denied.

Weeks after four men were arrested and charged in the photo case, Cochran placed second, behind McDaniel, in a three-person Republican primary. During the three-week runoff campaign, Cochran actively sought support from a wide variety of voters, including African-Americans who traditionally vote for Democrats.

Cochran defeated McDaniel in the runoff, but McDaniel never conceded. Instead, McDaniel filed a lawsuit trying to overturn the results. He claimed the election was tainted because people who never intended to support the Republican nominee in the general election had voted in the party primary. Mississippi voters do not register by party. A judge dismissed the lawsuit, saying McDaniel had waited too long to file it, and the state Supreme Court upheld that decision.

In the November 2014 general election, Cochran de-

feated Democratic former U.S. Rep. Travis Childers and the Reform Party’s Shawn O’Hara.

Rose Cochran died in December 2014, weeks after the election and before her husband was sworn in for his seventh six-year term in the Senate.

On May 23, 2015, Thad Cochran married Webber in a small ceremony in Gulfport, Mississippi. She had joined Cochran’s Senate staff in 1981 and had often traveled with him as his executive assistant.

During his second stint as Appropriations Committee chairman starting in 2015, Cochran continued working to send money to Mississippi. He and the state’s other Republican senator, Roger Wicker, successfully pushed to get a national historic landmark designation for the home of Medgar Evers, the Mississippi NAACP leader who was assassinated in 1963 outside the house in Jackson. The ranch style home operates as a museum. When it gained landmark designation in January 2017, it became eligible for grants and tax credits.

Thad Cochran was born in the small town of Pontotoc, in the hill country of north Mississippi, and grew up in a suburb of Jackson. He earned a bachelor’s degree and law degree from the University of Mississippi. He was an Ole Miss cheerleader as an undergraduate.

Cochran spent three years in the Navy and studied international law for a year at Trinity College in Dublin, Ireland, before moving to Jackson, where he was in a private law practice for seven years before being elected to the House.

AGRICULTURE

FLOODS AND TARIFFS

» Farmers fight nature and trade war to keep heads above water

By JACK WEATHERLY jack.weatherly@msbusiness.com Even with the latest federal “bailout,” the best outlook is break-even for Mississippi row-crop farmers who have been hammered by Chinese tariffs and inundated by flooding, says Dr. Josh Maples, assistant professor of agricultural economics at Mississippi State University.

Prices for soybeans were low at the beginning of the year. Then came the floods that swamped roughly 250,000 crop acres that were, or were planned to be, planted in soybeans, cotton, rice and corn -- about 9 percent of arable land in the Delta, Maples said.

The Delta accounts for about 75 percent of the state’s total acreage planted in those crops, Maples said in an email.

President Donald Trump ordered $16

billion through the Market Facilitation Program on May 23 for the woebegone producers.

“Even without the flood, without the tariffs, producers were already looking at a tough year,” Maples said.

The Chinese tariffs were a retaliation – aimed to hit the U.S. economy in a vulnerable spot – for Trump’s 25 percent tariff last year on steel imports and a 10 percent add-on on aluminum products.

The federal government provided $12 billion in aid to farmers in December.

Talks with China to resolve trade issues broke off May 10, though efforts are underway to restart them. Trump has said that his use of tariffs was an effort to level what he calls an uneven playing field that favors China, whose advantage in all trade with America in 2017 was $375 billion, according to the Commerce Department.

Some Mississippi farmers had planted before the flooding and others were waiting for the waters to subside, Maples said.

Crop insurance will cover 60 percent of the soybean crop that was not planted due to wet conditions, according to to Dr. Keith Coble, head of the agricultural eco-

nomics department at Mississippi State.

Maples said it is impossible at this point to quantify the economic impact on the state. “It depends on how much gets planted,” he said.

Soybeans, the biggest crop in the state, amounted to $1.7 billion in 2017. About one-third of the U.S. soybean crop is sold to China.

Willard Jacks, president of Silent Shade Planting Co. at Belzoni in Humphreys County, said that flooding meant that the operation, which totals 12,000 acres, was curtailed.

Humphreys and Washington County got hit with the backwaters from flooding in Warren, Yazoo, Issaquena and Sharkey counties.

The Silent Shade plan was to plant 5,000 acres of soybeans but only 3,000 got planted, Jacks said. This week was the point of no return on planting soybeans, so Silent Shade will have to rely on insurance and get 60 percent of 75 percent coverage of what was not planted, Jacks said.

“It’s like all insurance. It’s not gonna get you rich, it’s not gonna make you whole, but hopefully, it’ll keep you from going broke.”

The company, which is run by family members and others, was hoping to plant 2,500 acres in corn, but only put 1,800 to work.

Fifteen hundred acres was the goal for rice, but the actual acreage was 1,100, Jacks said.

The company got a break on cotton, getting all 2,900 acres in the ground during a break in the weather and backwaters.

He said he did not know how much the federal bailout money would help.

“We’re kind of like the mouse in the trap.

We don’t want any cheese, we just want to get out of the trap,” Jacks said.

Jacks, who is the Mississippi member of the American Soybean Association, said another negative factor this year is the African Swine Fever, which is devastating the Chinese swine herds, thus hurting the demand for U.S. soybeans.

Regarding the bailout, Jacks said that the national association “appreciates the bailouts, but that’s not where most farmers want their money. They want their money out of the market.”

April 2019

June 7, 2019

Q

4.6 MississippiMississippi Business Journal U.S. 3.3

Q

DeSoto 3.9

7 Tunica 4.9

Tate 4.8

MISSISSIPPI’S APRIL UNEMPLOYMENT FIGURES

UNITED STATES Labor Force Data Civilian Labor Force Unemployed Unemployment Rate Employed STATE OF MISSISSIPPI Unemployment Insurance Data •• Initial UI Claims Continued Claims Benefits Paid Weeks Paid First Payments Final Payments Average Weekly Benefit

Jan ‘19 160,037,000 7,189,000 4.5 152,848,000

Mar ‘18 1,277,300 56,300 4.4 1,221,000

Dec ‘18 159,880,000 6,278,000 3.9 153,602,000

jan 2019 5,915 48,190 $7,175,142 35,025 2,817 809 $204.86

Jan ‘18 1,276,200 77,400 6.1 1,198,800

Jan ‘18 158,676,000 8,149,000 5.1 150,527,000

Dec 2018 6,530 43,800 $5,475,057 26,923 1,758 642 $203.36

‘18 Avg. 1,280,000 64,900 5.1 1,215,100

‘18 Avg. 160,320,000 6,982,000 4.4 153,337,000

Jan 2018 6,687 61,955 $8,431,192 41,354 3,333 908 $203.88

Alcorn 4.0

Tippah 4.5

Tishomingo 4.2

Union 3.6

Coahoma 6.0

Yalobusha 5.0

Calhoun 4.4

Leflore 6.3

Carroll 5.3

Montgomery 5.2

Humphreys 7.7 Sharkey 6.3

Moving Avg.** 160,433,000 6,902,000 4.3 153,531,000

Holmes 8.6

Yazoo 5.6

Issaquena 9.3

Lowndes 4.7

Oktibbeha 4.9

Choctaw 4.5

Winston 5.3

Attala 5.6

Monroe 4.6

Clay 6.1

Webster 5.2

Washington 6.5

Itawamba 4.1

Chickasaw 4.8

Grenada 4.2

Sunflower 7.0

Lee 3.9

Pontotoc 3.9

Bolivar 5.7

Moving Avg.** 1,278,600 63,300 5.0 1,215,300

Lafayette 3.9

Quitman 6.6 Tallahatchie 4.7

Apr ‘19 1,258,800 57,400 4.6 1,201,400

Benton 5.0

Prentiss 4.3

Panola 5.7

Labor force and employment security data STATE OF MISSISSIPPI Labor Force Data Civilian Labor Force Unemployed Unemployment Rate Employed

Marshall 4.8

Leake 4.7

Neshoba 5.2

Scott 3.8

Newton 5.0

Noxubee 5.9

Kemper 6.7

Madison 3.9 Warren 5.2 Rankin 3.4

Hinds 4.5

Claiborne 8.5 Jefferson 10.9 Adams 5.9

Wilkinson 7.9

Franklin 5.5

Lincoln 4.8

Amite 5.5

Pike 5.5

Covington Jones 4.2 4.8

Walthall 6.1

Marion 4.6

— Mississippi Department of Employment Security

7.8 - 10.9

5.1 - 7.7 7.8 - 10.9

Lamar 3.6

Pearl River 4.5

Hancock 4.9

Clarke 5.5

Wayne 5.0

Lawrence Jeff Davis 5.3 5.4

Unemployment Rates

** Average for most recent twelve months, including current month Rates •• Unemployment Insurance amounts presented in this section only represent regular UI benefits, federal program amounts areUnemployment not 3.4 4.0 included.

3.4 - 4.0 Labor force amounts are produced in cooperation with the Bureau of Labor Statistics.

4.1 - 5.0 4.1 - 5.0 Note: Unless indicated state and county data presented are not seasonally adjusted.

5.1 - 7.7

Jasper 5.6

Smith 4.3

Simpson 4.4

Copiah 5.6

Lauderdale 4.8

Forrest 4.4

Perry 5.5

Stone 5.3

Harrison 4.4

Greene 6.0

George 5.8

Jackson 5.2

Source: Labor Market Data Publication Design: Labor Market Information Department, MDES

You, Your Health,

Your Life.

AN MBJ FOCUS: Health Care

Stop the Bleed campaig bystanders into first res

By BECKY GILLETTE mbj@msbusiness.com Two surgeons at the University of Mississippi Medical Center who are accustomed to seeing human blood and trauma are working to promote empowering people without formal medical training to save lives by stopping profuse bleeding. Dr. Felicitas Koller, assistant professor of transplant surgery, and Dr. Shuntaye Batson, associate professor of surgery, are faculty advisers who are helping the UMMC student chapter of the Association of Women Surgeons (AWS) conduct outreach events for the national Stop the Bleed campaign sponsored by the U.S. Department of Homeland Security.

Koller said the Stop the Bleed is a grassroot campaign to encourage bystanders to take action to stop bleeding before emergency medical technicians are able to arrive on the scene. Koller said the campaign addresses not only the methods used to stop bleeding, Batson but things that will allow people to be calm and focus on their ability to respond.

According to Homeland Security, no matter how rapid the arrival of professional emergency responders, bystanders will always be first on the scene. A person who is bleeding can die from blood loss within five minutes. Therefore, it is important to quickly stop the blood loss. Those nearest to someone with life threatening injuries are best positioned to provide the first care.

Koller Koller said she also feels the program can set students on the path of taking an active role in community outreach and advocacy during their careers.

Batson said the Stop the Bleed campaign got started after the Sandy Hook School massacre in 2012 where a gunman killed 20 students and six adults.

“Given the number of those mass shooting events, it is important for people to know how to maintain composure and hopefully save someone’s life if they find themselves in that sort of unfortunate situation,” Batson said. “I think it can give you at least some strategies to have in the back of your mind before it happens. It is sort of like simulating going through it before it happens. These shootings are happening everywhere.”

There have been 11 mass shooting events at schools since the Columbine High School massacre that killed 13 people 20 years ago. There have also been mass shootings at concerts, nightclubs and workplaces.

If you find yourself in a situation where someone has been injured in a shooting or traffic accident, Batson said your first priority is your own safety. First call 911. Next, know some potential strategies to help save a

Sami Whitwell, a third-year medical student, demonstrates the application of a makeshift tourniquet with assistance from Departme

life.

“And I think most people want to help save a life,” Batson said.

“There is growing evidence that this kind of training can save lives.

The Journal of the College of American Surgeons retrospective review found statistically significant benefits. The study looked at 101 patients in which a tourniquet was placed and there was a significant difference in mortality. One conclusion was that fatalities were reduced. In a practical sense, just saving one person’s life is enough.”

Sami Whitwell, AWS president, UMMC, said their group has most recently done a training for about 50 people at the COFO Civil Rights Education Center and to a group of Jackson citizens in various activist

groups committed to stoppin “We worked closely with R are planning more trainings w also done presentations at th full-time staff. Our AWS gro younger members and prosp conducted trainings and pre25 students at Millsaps Colle have also done some outreach recently.”

Whitwell said their survey

June 7, 2019 • MISSISSIPPI BUSINESS JOURNAL • www.msbusiness.com

gn turns sponders

Courtesy of UMMC

ent of Surgery Business Administrator Shane Atkison.

ng violence in the community.

Rukia Lumumba to organize this event and with this group,” Whitwell said. “We have he Jackson Boys and Girls Club with their oup is also committed to mentorship of ective medical students, so we have also -med question and answer panels to about ege and 35 students Tougaloo College. We h work outside of the Jackson community

y feedback after trainings is consistent-

ly positive, leading them to believe that people enjoy this training and find the scenario practice to be quite helpful.

They focus the first half of the training on what trauma means to the audience, dealing with different types of emotions they may encounter in a traumatic event, and how to be a compassionate and efficient bystander.

Validating other’s emotions is a key step, in that everyone responds differently to trauma.

“We emphasize that personal safety is the number one priority when deciding if one should intervene,” she said. “The last thing we want is two victims, instead of just one. We discuss the personal barriers to intervention, such as disease transmission and legal issues, as well as danger barriers, such as an active shooter, fire, oncoming traffic, etc. We focus on ensuring personal and scene safety before intervention.”

Once a bystander has determined safety and decided to intervene, calling 911 and assessing the victim’s status is the next step, along with performing whatever is necessary to prolong their life until an ambulance can arrive.

They use the mneumonic “DR. ABC” to help the audience remember the order of the steps, which stands for “Danger/Dial, Response, Airway, Bleeding, Carry.” They discuss different types of injuries and bleeding and what to do with each type, and teach pressure techniques and different tourniquet applications.

“After the didactic portion of the training, we let everyone practice these skills, and then we act out different scenarios to further solidify how to manage a scene after trauma,” Whitwell said.

For more information about Stop the Bleed training, send an email to swhitwell@umc.edu or achristian@umc.edu. More information about the campaign can be found at https://www.dhs.gov/stopthebleed or https://www.bleedingcontrol.org/.

Health Care

10 Q Mississippi Business Journal Q June 7, 2019

Sports Medicine Clinics

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HEATH

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HFC Funding has joined Dougherty Mortgage LLC The Ridgeland, Mississippi office of Dougherty Mortgage is proud to have provided the financing for the refinancing of The Plantation Apartment Homes in Olive Branch, Mississippi. Dougherty Mortgageâ&#x20AC;&#x2122;s Les Hardin, a senior vice president of production, arranged the financing. Les is the former owner and president of HFC Funding, which joined Dougherty Mortgage during 2018.

Dougherty Mortgage's banking professionals analyze and develop financing alternatives to help make our clientsâ&#x20AC;&#x2122; projects successful. We understand the complex requirements involved with integrating multiple sources of funding. Our sophisticated banking team can coordinate the process and ensure agency requirements are met when government programs are involved.

Approved FHA MAP and LEAN lender Fannie Mae Delegated Underwriting and Servicing (DUSÂŽ) Lender Designated Lender/Partner with the USDA under the Community Facilities Guaranteed Loan Program For more information contact Les Hardin at the Ridgeland, MS office - Ph: 601.898.0103 | Email: lhardin@doughertymarkets.com Headquarters: Minneapolis, MN - Ph: 612.317.2100 | www.doughertymarkets.com

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Health Care

12 Q Mississippi Business Journal Q June 7, 2019

HIGHEST-REATED STROKE CARE CENTERS

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WHEN HE INTERVIEWED A REGIONS SBA SPECIALIST, he pressed us for big ideas on small business lending.

You should too.

You wonâ&#x20AC;&#x2122;t find us at a loss when it comes to suggesting ways to help your business grow.

So ask us the tough questions.

1 I understand Small Business Administration (SBA) loans require as little as 10% down.

Is that true?

2 What are the advantages of an SBA loan for a business like mine?

3 Can I get extended repayment terms with an SBA loan?

4 Is Regions a preferred SBA lender?

What makes it one?

Your Regions SBA Specialist can help you determine the best loan for your situation.

So interview a Regions SBA Specialist today to learn how we can move your business forward.

Chris Wallace | 601.790.8161 | chris.wallace@regions.com 1020 Highland Colony Pkwy. | Ridgeland, MS 39157

Š 2019 Regions Bank. All loans and lines subject to credit approval. | Regions and the Regions logo are registered trademarks of Regions Bank. The LifeGreen color is a trademark of Regions Bank.

June 7, 2019

Q

Mississippi Business Journal

Q

15

THE SPIN CYCLE

Tech, telecom & wheels, oh, my, rule top 50 brands

A

hat’s in a brand? The good ones smell sweeter than a rose, to borrow from the famous William Shakespeare line.

Brands – and names – are big business, and getting bigger by the year. Companies spend copious amounts of time, positioning and money to build their brand identities and establish their brand voice – especially the big consumer companies.

Recently, 24/7 Wall St. reviewed Global 500 2019, the annual report on the world’s most valuable and strongest brands, published by British business strategy consultant Brand Finance.

Brand value is determined by reviewing a range of factors, including how much it would cost to license a particular brand in a given industry and calculating how much of a parent company’s revenue comes from a particular brand. Past financial performance and future forecasts also play into the rankings.

The top 50 include 13 tech brands, five telecom brands and five car brands. Many of these companies have launched their brand values through enterprising product development. Many companies on the list rank among the world’s 50 most innovative companies. Here are the top 10: 10. China Construction Bank » 2019 brand value: $70 billion » 2018-2019 brand value change: +22.8% » Sector: Banking » Country: China The world’s second largest bank by assets also has the second most valuable banking brand. Like other big Chinese banks, stateowned CCB has faced profitability headwinds as China’s economic growth slows and the government’s push for its banks to extend more small-business loans.

9. Verizon » 2019 brand value: $71billion » 2018-2019 brand value change: +13.3% » Sector: Telecom » Country: United States Verizon Communications, the world’s second largest telecommunications company after China Mobile by market capitalization, recently reported a decline in wireless customers. But the New York City-based company is rapidly deploying its high-speed 5G wireless networks in the U.S. market.

8. Industrial & Commercial Bank of China » 2019 brand value: $80 billion » 2018-2019 brand value change: +34.9 » Sector: Banking » Country: China State-owned ICBC is the world’s largest bank by assets and owner of the most valuable banking brand. Like China’s other top lenders, ICBC is under pressure both to extend loans to smaller businesses and to speed up the process of recognizing and disclosing non-performing loans.

7. Facebook » 2019 brand value: $83 billion » 2018-2019 brand value change: +8.7% » Sector: Tech » Country: United States

Facing a global backlash for how the platform helps spread fake news and collects data on its users, Facebook is working to reinvent itself as a more privacy-oriented service. But the company’s efforts to consolidate its services are raising antitrust concerns.

6. AT&T » 2019 brand value: $87 billion » 2018-2019 brand value change: +5.6% » Sector: Telecom » Country: United States The world’s third largest telecom company by market capitalization recently reported losing TV customers and subscribers to its DirecTV Now streaming service.

The company, which acquired Time Warner (Warner Bros., HBO) last year, says it is focusing on building its high-bandwidth 5G networks and paying down debt.

5. Samsung » 2019 brand value: $91 billion » 2018-2019 brand value change: -1.1% » Sector: Tech » Country: South Korea The consumer technology giant and world’s top selling smartphone maker has been moving in recent years into automotive semiconductors and sensors. In April, Samsung announced it would indefinitely delay the release of a foldable-screen smartphone due to quality deficiencies.

4. Microsoft » 2019 brand value: $120 billion » 2018-2019 brand value change: +47.4% » Sector: Tech » Country: United States Last year, Microsoft regained its place as the world’s most valuable publicly traded company by market capitalization, shooting past Amazon, Apple, and Alphabet (Google). The Seattle-based software giant has been expanding aggressively into cloud services, artificial intelligence, and the Internet of Things.

3. Google » 2019 brand value: $143 billion » 2018-2019 brand value change: +18.1% » Sector: Tech » Country: United States The flagship brand of Alphabet Inc. maintains its leading position in internet search as well as strong positions in apps, laptops, and mobile phones. Google released a lower-priced smartphone (the Pixel 3a) this year and overhauled its voice assistant platform 2. Apple » 2019 brand value: $154 billion » 2018-2019 brand value change: +5.0% » Sector: Tech » Country: United States The world’s third largest smartphone seller and tech titan is facing headwinds from the increasingly heated U.S.-China trade dispute that threatens to raise costs and lower revenue. The U.S. Supreme Court ruled last month customers could sue Apple over its App Store monopoly.

1.

Amazon » 2019 brand value: $188 billion

» 2018-2019 brand value change: +24.6% » Sector: Tech » Country: United States The online retail and cloud-computing giant is pumping $800 million into making next-day delivery a standard in another blow to brick-and-mortar retailers seeking to expand their e-commerce services. It is also mulling robots to box orders to replace employees at its warehouses.

Local TV one of most trusted news sources Local TV is one of the most trusted news sources in the U.S., according to the 2019 RTDNA/Hofstra University survey of local TV news directors.

The report also found that local TV news employs more people than local newspapers. Here are top findings from the survey: » The number of people working in local TV news is only 100 below its all-time high of 27,900 a decade ago, with 700 new jobs added in the past year. » The amount of airtime given to local news each weekday is also up, by 18 minutes, for a record 5.9 hours of news per weekday. » Investigative reporting is getting more attention from news directors, with over half of stations saying it’s the top area they’re focusing on more. » TV stations say they’re going to push out less and take in more: Push alerts will be toned down (or at least more strategic), and they plan to lean on community engagement: “While fewer TV News Directors in each of the past two years have reported trying something new on social media, social strategy is maturing and changing for local broadcasters, who now are more likely to report incorporating social listening, groups and live discussion or engagement.” » A majority — 55 percent — of local TV stations now have at least one drone, up from 45 percent last year and less than 20 percent in 2017.

Starr Mic | Legendary QB built the foundation for today’s NFL Bart Starr – the legendary Hall of Fame quarterback for the Green Bay Packers who recently trotted onto the gridiron beyond the Pearly Gates – helped build the foundation for the NFL brand.

Starr was the first QB in history to win five NFL championships, and was the hero of the infamous Ice Bowl, that iconic championship game in 1967 between the Packers and Cowboys, where his game-winning quarterback sneak on the Frozen Tundra became lore.

Starr graduated from the University of Alabama and was a 17th round pick in the 1956 NFL Draft.

He won three NFL championships (for the seasons played in 1961, ’62 and ’65) in the pre-Super Bowl era, and then the first two Super Bowls, in January of 1967 and ’68. That Packers’ run of NFL championships helped bring new attention to professional football as it moved into the Super Bowl era.

Starr was named the league’s most valuable player in 1966 and received the same honor in Super Bowls I and II. He was selected to the Pro Bowl four times. And on a team known for running – with the flashy Paul Hornung and the rugged Jim Taylor (who died in October) – Starr was one of the league’s most efficient passers. He led the NFL in that crucial category in three seasons and, on average, for all of the 1960s – even though his rival Johnny Unitas of the Baltimore Colts was often viewed as better. Starr set career records for completion percentage, 57.4, and consecutive passes without an interception, 294.

He was a shining Starr and luminary in professional sports.

Todd Smith is president and chief communications officer of Deane, Smith & Partners, a full-service branding, PR, marketing and advertising firm with offices in Jackson. The firm — based in Nashville, Tenn.

— is also affiliated with Mad Genius. Contact him at todd@deanesmithpartners.com, and follow him @ spinsurgeon.

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