joy li
design samples
shop for health Informational book targeting busy people to better their nutrition quickly and effectively. Researched and wrote the text, created the conceptual layout and produced the book myself. Half-legal page size 2008
sample spread 1
sample spread 2
oratio identity system Logoytpe design, stationary system and identity standards for a formal yet contemporary wireless brand. 2007
stationary
logo
oratio identity system
letterhead
business card
envelope
little black book Informational book on Bruce Rogers that simultaneously delivers his biography and the idiosyncrasies of his typeface Centaur, in one fluid read. Centaur is compared to Bodoni and Jenson. This book is unique because while other books has a chapter devoted to the typeface, my book has two channels of information to be read at once. 3.4� x 4.5� page size 2007
sample spread 1
sample spread 2
stamps 2008
left: give blood
Right: american consumption
her little red book Biography of Madame Mao. The concept is the visual and ironic metaphor between her love of drama and politics. Researched and wrote the text, created the conceptual layout and produced the book myself. 3.7� x 5.3� page size 2008
sample spread 1
sample spread 2
typography cubes These cubes only used the typeface Universe to personify five different weather phenomena. 5� side 2007
R -L: blizzard tornado thunderstorm hurricane fog