World Vision International’s AIDS: Challenging a Global Partnership
國企三 曹愷庭、陳翊庭、 王若捷、王家珍、 蔡宛芝、鍾英昌。
Non-Profits vs. Business Drucker “What Business Can Learn from Nonprofits�
objective bottom line money conscious Management
Non-Profits Mission NO Much Higher
Business Financial return YES High
YES, much more
YES
World Vision • • • •
Founder ： Bob Pierce Time ： August, 1950 Place ： United States Mission Who We Are Who We Serve What We Do Why We Serve
World Vision 歷史
1950s 確立組織使命
1970s 世展會國際部門成立
1990s 聯邦合夥制確立
2000s 愛滋希望計畫
• What are the source of World Vision’s rapid growth and program effectiveness? • How and why did these changes over the past 50 years? • As it entered the twenty-first century, what were World Vision’s greatest assets and strengths? • Its biggest limitations and liabilities?
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資源與優勢 - 個體化的募款方式 - 先行者優勢 - 一貫的品牌形象 - 深耕各地的機構 - 穩定的捐款客群
成長 - 美國獨大 加、紐、澳加入權力核心 國際聯邦合夥制度 - 各地能夠因地制宜進行募款和 執行計畫
！ - 組織太過雜亂龐大 - 組織定位 - 品牌形象的掙扎
• Why has it taken World Vision so long to configure its worldwide partnership organization structure and governance processes? • What do you think of the federated partnership model they have settled on? • How appropriate are the governance processes and mechanisms?
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- 規模化與國際化 - 募款地與執行計畫的區域不同 - 資源分配過程
- 募款區與計畫區的協調 - 總部控制權的建立 - 減少科層和官僚作風
August 1998: WVUS president visits Uganda.
Bryant Myers
Dean Hirsch WVI CEO
SWG
Rich Stearns WV-US President
July 2000: VP of Africa region appeals to SWG for help to fight AIDS in Africa. December 1, 2000: WVI CEO announces to the fight against AIDS. January 12, 2002: Conference in South Africa.
Wilfred Mlay
Ken Casey
African Regional VP
Special President
• What advice would you give to the International Board regarding the AIDS Hope Initiative? • Should WVI pursue this as a major strategic priority? • What advantages do you see? • What concerns do you have?
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加強兒童與 AIDS 的關聯性 聽取各分會之意見與協調 先以小範圍進行推廣及試驗
- 獲得注目 - 吸引新的贊助者 - 增加業務範圍 - 提升內部動力
對形象產生負面影響 失去舊有贊助者 牽涉社會議題 組織內部反彈 -
• If the International Board approves the initiative, what advise would you give to World Vision’s management(Dean Hirsch, Rich Stearns, Wilfred Mlay, Ken Casey)? • How should they implement this new priority? • Specifically, how should they deal with the resistance that they have encountered both inside and outside the organization?
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Dean Hirsch WVI President
困境
各分部持不同意見 Casey 之權力正當性
建議
召開國際會議聽取意見 並協調安撫反對者 把 Casey 介紹給眾人
Rich Stearns WV-US President
困境
行銷部門擔憂籌資困難 及造成負面形象
建議
和行銷部門討論利弊 將兒童和愛滋建立連結 視野放廣尋求新捐助客群
Wilfred Mlay African Regional VP
困境
在地民眾的漠然 教會信仰的反彈 分會向兩部門報告
建議
透過當地人進行教育宣導 透過牧師和教會溝通 取得委員會共識
Ken Casey Special President
困境
組織專業性不足 難以管控各分會
建議
學習團隊建立經驗 逐漸發展適用流程 複製學習團隊至各分會
THANK YOU!