Joy Cheok

Joy Cheok is a freelance 3d modeler, virtual and real life fashion designer based in Singapore. Known as Joy Laperriere for her persona in a three-dimensional online virtual world - Second Life. Still considering herself as an amateur, she has had the opportunity to work with real world brands and companies on interactive campaigns in Second Life. After 3 years of exploring the virtual realm as a fashion designer, Joy has now fulfilled her dream by bringing her virtual brand ●Shi which means "Rock' in mandarin into the real world.