Income growth strategies by Jennifer Perdew

Paul Evans: Income Growth Strategies

NICHE AFFILIATE MARKETING SYSTEM

MYNAMS 200 Interview with Paul Evans:

USING TRUTH AND HONESTY TO CREATE INCOME GROWTH STRATEGIES

Paul Evans: Income Growth Strategies

PAUL EVANS: Paul Evans gave his first speech in the 6th grade. He was being paid to speak by 16. Paul is the author of Instant Speaking Success and has given more than 1000 presentations. He has shared the stage with many of the icons of professional speaking, including Zig Ziglar. Paul trains tens of thousands of people each month at Nicheology and Academy 60 to grow their online businesses. He started online back in 1995 and has grown several successful niche businesses.

RESOURCES FROM PAUL EVANS: Nicheology Paul’s membership program gives you access to a vast wealth of information including first website set up, business success guide, direct training on how to find your niche, build your lists and become an overall internet marketing success. Discover Paul’s coaching methods that allow you to build your online business ethically and with integrity. By building a business with that kind of foundation and principles, you are bound for success.

DAVID PERDEW: David is the founder of NAMS – the Niche Affiliate Marketing System – one of the fastest growing affiliate marketing workshops and affiliate training systems available today. What makes NAMS so different is that the instructors TEACH, demonstrate, and enable the students with hands-on workshops. Students learn from their current experience level. Beginners work with beginners, Intermediates work with intermediates, and Advanced students work with advanced groups. Everyone talks the language they understand.

Paul Evans: Income Growth Strategies DISCLAIMER AND TERMS OF USE AGREEMENT The author and publisher of this Video, Ebook, and mp3 Audio and the accompanying materials have used their best efforts in preparing this Video, Ebook, and mp3 Audio. The author and publisher make no representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the contents of this Video, Ebook, and mp3 Audio. The information contained in this Video, Ebook, and mp3 Audio is strictly for educational purposes. Therefore, if you wish to apply ideas contained in this Video, Ebook, and mp3 Audio, you are taking full responsibility for your actions. EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT THIS PRODUCT AND IT'S POTENTIAL. EVEN THOUGH THIS INDUSTRY IS ONE OF THE FEW WHERE ONE CAN WRITE THEIR OWN CHECK IN TERMS OF EARNINGS, THERE IS NO GUARANTEE THAT YOU WILL EARN ANY MONEY USING THE TECHNIQUES AND IDEAS IN THESE MATERIALS. EXAMPLES IN THESE MATERIALS ARE NOT TO BE INTERPRETED AS A PROMISE OR GUARANTEE OF EARNINGS. EARNING POTENTIAL IS ENTIRELYDEPENDENT ON THE PERSON USING OUR PRODUCT, IDEAS AND TECHNIQUES. WE DO NOT PURPORT THIS AS A “GET RICH SCHEME.” ANY CLAIMS MADE OF ACTUAL EARNINGS OR EXAMPLES OF ACTUAL RESULTS CAN BE VERIFIED UPON REQUEST. YOUR LEVEL OF SUCCESS IN ATTAINING THE RESULTS CLAIMED IN OUR MATERIALS DEPENDS ON THE TIME YOU DEVOTE TO THE PROGRAM, IDEAS AND TECHNIQUES MENTIONED, YOUR FINANCES, KNOWLEDGE AND VARIOUS SKILLS. SINCE THESE FACTORS DIFFER ACCORDING TO INDIVIDUALS, WE CANNOT GUARANTEE YOUR SUCCESS OR INCOME LEVEL. NOR ARE WE RESPONSIBLE FOR ANY OF YOUR ACTIONS. MATERIALS IN OUR PRODUCT AND OUR WEBSITE MAY CONTAIN INFORMATION THAT INCLUDES OR IS BASED UPON FORWARD-LOOKING STATEMENTS WITHIN THE MEANING OF THE SECURITIES LITIGATION REFORM ACT OF 1995. FORWARD-LOOKING STATEMENTS GIVE OUR EXPECTATIONS OR FORECASTS OF FUTURE EVENTS. YOU CAN IDENTIFY THESE STATEMENTS BY THE FACT THAT THEY DO NOT RELATE STRICTLY TO HISTORICAL OR CURRENT FACTS. THEY USE WORDS SUCH AS “ANTICIPATE,” “ESTIMATE,” “EXPECT,” “PROJECT,” “INTEND,” “PLAN,” “BELIEVE,” AND OTHER WORDS AND TERMS OF SIMILAR MEANING IN CONNECTION WITH A DESCRIPTION OF POTENTIAL EARNINGS OR FINANCIAL PERFORMANCE. ANY AND ALL FORWARD LOOKING STATEMENTS HERE OR ON ANY OF OUR SALES MATERIAL ARE INTENDED TO EXPRESS OUR OPINION OF EARNINGS POTENTIAL. MANY FACTORS WILL BE IMPORTANT IN DETERMINING YOUR ACTUAL RESULTS AND NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE RESULTS SIMILAR TO OURS OR ANYBODY ELSES, IN FACT NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE ANY RESULTS FROM OUR IDEAS AND TECHNIQUES IN OUR MATERIAL. The author and publisher disclaim any warranties (express or implied), merchantability, or fitness for any particular purpose. The author and publisher shall in no event be held liable to any party for any direct, indirect, punitive, special, incidental or other consequential damages arising directly or indirectly from any use of this material, which is provided “as is”, and without warranties. As always, the advice of a competent legal, tax, accounting or other professional should be sought. The author and publisher do not warrant the performance, effectiveness or applicability of any sites listed or linked to in this Video, Ebook, and mp3 Audio. All links are for information purposes only and are not warranted for content, accuracy or any other implied or explicit purpose. This Video, Ebook, and mp3 Audio is © copyrighted by Niche Affiliate Marketing System, Inc. and is protected under the US Copyright Act of 1976 and all other applicable international, federal, state and local laws, with ALL rights reserved. No part of this may be copied, or changed in any format, sold, or used in any way other than what is outlined within this Video, Ebook, and mp3 Audio under any circumstances without express permission from Niche Affiliate Marketing System, Inc.

Paul Evans: Income Growth Strategies

INTRODUCTION: In this presentation from Paul Evans you’ll discover the importance of creating personal one and one relationships with your customers and turning that relationship onto a partnership built on trust and honesty communication. With Paul’s sincere and endearing conversational approach to teaching, you’ll learn about income growth strategies including: 

How to increase your business and multiply your profits

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The four basics of growing your business: connection, conversion, correction, and construction

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Concrete steps you should take in order to really connect with customers

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Why it’s important to listen to customers and potential customers

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How to incorporate feedback from buyers and make your product better

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How to track and analyze conversion rates in order to boost sales

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Step-by-step instructions for launching a product effectively

Paul Evans: Income Growth Strategies David Perdew: Welcome everybody. This is our second weekly training session in our weekly training series. This is an ongoing benefit of the MYNAMS membership. The workshop is a benefit as well; our reduced rate on the workshop is a benefit as well. And tonight we have Paul Evans, one of my all time favorite people. He is one of those guys that I just love being around because of his high integrity, his enthusiasm, and his knowledge. I learn a lot from Paul and I learn a lot from his own membership site, which is Nicheology. Paul can teach on just about anything. I have heard him speak on several different things and he’s really good. He has an incredible amount of creative talent. One of my favorite reports of all time is the report that Paul did that I’ll put in the membership site. He just sat down and handwrote it and the way he handwrote it was amazing. Paul, that was just a brilliant report. Paul Evans: Oh, good. That was fun. David Perdew: I couldn’t believe you did that, got away with it, and made it so good. So, I was really impressed with that. So anyway, Paul tonight is going to talk about income growth strategies and that’s something that I think is a key, key topic for not only online marketers but everybody in today’s economy. The income can grow if you know what you’re doing and Paul’s going tell us tonight how to go about that. So Paul, thank you for being here. Paul Evans: Hey, man. Thank you so much, David. Yeah, with that little handwritten report I proved that people from Alabama can write. I just didn’t prove that they could spell, so that was the only challenge. David Perdew: Well you didn’t have to scribble out too many words. I was impressed. Paul Evans: That’s right. I did a lot of drawing. I’ve always been big on books with pictures in them. David Perdew: That’s right. Me too. Page 6 Copyright (©), All Rights Reserved Niche Affiliate Marketing System, Inc.

Paul Evans: Income Growth Strategies Paul Evans: Alright, we’ll talk about income growth strategies tonight. What we’re really looking to do is take the money and just multiply it. Let’s just make more. Let’s grow it out. Some of the things that we are going to look at tonight are going to be fairly intuitive, really easy for you to do, and others are going to take a little bit of legwork. So, don’t be afraid of that. Don’t think, “Oh, I don’t want to go through that ‘trouble.’” Don’t be afraid of that at all because it’s often the things that are a little bit of trouble that separate us from the rest of the crowd. And I guarantee you, the things that I’m going to be sharing tonight, at least several of them, most people completely ignore and they don’t do them because it does take a little bit of physical work, but the end result is so amazing. Now often, we hear people say, “I made a gazillion dollars in 2.3 seconds on the Internet,” and that’s because they have this huge list. But what if you don’t? What if you have a hundred people or a thousand people on your list and you still aren’t making money with success? You know it’s all over the board here, not just a straight shot. It’s often kind of put that way or framed that way. But the truth is that it’s just a challenge we learn all along the way. So there are four things we’re going to look at tonight: how to connect, or connection; conversion; correction; and construction. Those things are going to help us boost our business and grow our business and multiply our profits, which of course everybody really wants to do. So connection – contact your buyers personally. This is where we need to do some things that other people really are not willing to do. And one thing is that most people are not really willing to contact their buyers personally. There are a lot of different reasons for this. But the biggest reason is most people feel like, “I can come online and I’m not going to have to contact anybody and I can be at the beach all day and everything is running on autopilot and I’m just going to get rich.” Well, if you have a massive business, it does afford you some automation and your conversion rates can be really low and you can still make a lot of money. But if you’ve got a smaller business, or if you’re just getting started but you still want to make a pretty good bit of money, then you need to do this. Contact your buyers personally. Here are several options. None of these are like the big shockers that you’re going to go like “Oh man, I’ve never even thought about that.” But email them after they buy and not for a testimony. We’re going to get to what you’re going to email them in just a second, but email Page 7 Copyright (©), All Rights Reserved Niche Affiliate Marketing System, Inc.

Paul Evans: Income Growth Strategies them. Chat with them. Facebook messages if you can do that, if they’re part of your fan page or if they’re within your own friend realm, as well. Give them your phone number when they check out. Give them a personal phone call or send them a letter. You know, if you just can’t get in touch with them at all, just a thank you note can really go a long, long way. So when you contact them, ask them, “What did you like most about this product?” What I’m assuming here is you’ve got just one product to sell or you’ve got one billion products that you’re selling. And you say, “What did you like most?” Make that real clear. Again, it’s not for a testimonial. It’s simply for you to get some good, solid feedback so that you can take the next step, which is going to be correction. So, “What did you like most?” Make sure you write that down with the person’s name, and “What did you like least?” Sometimes we’re a little afraid of this because we don’t like hearing that negative feedback and we don’t want to invite the same thing that makes us feel bad about our product or a process. But if you can do these corrections early on, it really strengthens you and puts you in a much better position as new people come into your system. So, “What did you like least?” and then finally, “What’s missing?” You know, as you went through this product, whether it’s yours or an affiliate product, “What was missing? What needed to be added? Where are the gaps? What are the questions that you still have?” And so this is going to connect with the buyers because it’s so extremely rare. Now there are people out there conversing and emailing back and forth with buyers and the customers but there’s not a lot of asking for very helpful information. See, when an individual is asked for their advice, they really love that. It’s a great tool for us as product developers and affiliate marketers to really get some positive feedback. Now, obviously, we’ll have some people write to us if they get mad about something and, occasionally, we’ll get that great thank you note. But to approach someone and ask just these three simple questions can really make a positive impact. You get that incredibly valuable information that’s going to allow you to make some tweaks and do some things a little bit differently that’s going to help your business. So, that’s Step One. Step Two here in really growing the income is correction. So, you take what was said and you make the changes. It’s the feedback that you got from your buyers, even if it was an affiliate Page 8 Copyright (©), All Rights Reserved Niche Affiliate Marketing System, Inc.

Paul Evans: Income Growth Strategies product. That’s one of the key reasons why you build your list in affiliate marketing. David teaches that, so many on the NAMS team teach that. You can’t allow somebody to buy and then never have contact with them again. You can’t let somebody else control all of those buyers. When you’ve made the changes, then the first thing you want to do is you want to contact buyers with the update. If it’s your product, you contact them and say “Hey guys, you know I’ve contacted a lot of you and you gave me some really valuable feedback. You told me where there were some gaps, some things that can really be improved, some questions that you had. So, now what I have done is I’ve gone in and made those changes and here’s a new download page for you. Go and get it.” That really makes them feel like “Wow, okay. He’s really paying attention to me. This is really a person that I can trust, that I can spend a lot of time with.” And, obviously, at some point, they’ll end up spending a lot of money with you as well. Now the second thing that you’re going to do is you’re going to contact your non-buyers and you’re going to make an announcement. You’re going to announce that you had contacted your buyers and that they already love the product. You’ve had positive feedback from what you like most and then they also let you know because you asked specifically where the product can be improved and you’ve made those improvements. Now a couple of things are going to happen here. When a non-buyer gets to hear some positive things from buyers, it automatically engages them. When they hear something is now new and improved, it creates a little bit of that desire to get that product instantly, as well, and it also gives you the opportunity to charge a little bit more money the second time around. So, now that you’ve made the improvements, then maybe it’s 10 more bucks. You know, nothing major that would keep the non-buyers from buying, but it would be something major for those who had already bought, the previous buyers, because they’d be like “Wow. Not only did he take all of our advice and make the

Paul Evans: Income Growth Strategies changes, we now actually have a better product at the original price. Pretty cool. We’re not having to buy an upgrade.” Or, let’s say that you’re an affiliate marketer. How can you leverage the same technique? Well, you get the feedback from the product and they mention there are gaps. There are a couple of things you can do. One, you could host a Q & A call where you’re answering the questions about this – gaps for everybody that bought this affiliate product. Secondly, if you are a product creator, you could certainly create a product that would fill the gap. Now here’s what else you do: Contact the original creator of the product and you let them know that your buyers thought there was X gap and whether they want to offer your additional information as a free download for opt-ins, or as an up-sale, or as an additional sale down the road for people who buy your product. Now, some will go for that and others will be offended when you say they’re having gaps in their product. That’s part of the risks, but it allows you to come alongside of an affiliate product and then add some value to that to make sure that your buyers are getting the best deal possible and they’re getting all the solutions possible. I think that’s really critical. I believe it will help you stand out in your market because most people sell a product and that’s it. You get what you pay for and there’s no support to it. There’s no way to really ask questions or to get feedback. Whereas the great thing about MYNAMS is you’ve actually got a forum where you can get in and really get a lot of contact, a lot of community from other people. But how often do you find that type of contact? It’s really rare. So you come to your buyers and you’re asking them questions and then you’re making sure that the product really gave the solution they were looking for. You don’t have to create a new product. You don’t have to answer every question in that particular market. But whatever the guaranteed result was of that product, you just want to make sure they get that and if there’s still a gap there, then you provide it; you make the changes. So what happens when you do that? You show that you care. You know the old saying, “People don’t know how much you know until they know how much you care.” It’s true because people at the core want to know that we’re about a lot more than simply making a buck, that we’re about a lot more than making another dollar. They want to know that we care about their Page 10 Copyright (©), All Rights Reserved Niche Affiliate Marketing System, Inc.

Paul Evans: Income Growth Strategies results, that we care that they applied our training or the affiliate training and they were able to reach the results. And so following up that way really shows that we care. Secondly, you show that you listen. When you make the changes – and you’ve got to make sure that you do email everybody and let them know the changes have been made. And that’s your buyers and your non-buyers; otherwise they really won’t know. So, you go in and you say, “Here were the specific things that were told to me were the gaps,” and you list all of them. And then you list the changes you made to rectify the situation or to close the gap, so you’re showing that you listen. That’s another critical aspect. You forge loyalty. We become very loyal, very close, to people who listen to us, who show they care about us and make adjustments in their life –and, in this case, in their products – to make sure that we really got what we felt like we were promised. So, that’s going to forge loyalty with you. Now, think about this. If you’re doing something as simple as these steps even though they’re not always the most comfortable – you think about having a list of a hundred people, 200 people, 300 people that you really know and who really know you. On average, we’ve got people on our list we’ve never communicated with, we’ve never talked to, other than they open our emails and that’s the end of the conversation. So, if you would actually contact every single person personally on your list, think about the type of loyalty that’s going to forge. And what ultimately happens is you create MOD, which is money-on-demand. And it affords you the ability to go to your list when you’re really needing either cash in an instant or you’re releasing a new product, which we’re going to talk about in Step Four. It will allow you to bypass a lot of salesmanship. It allows you to bypass long sales letters. It allows you to bypass almost the entire process because people will buy on your recommendation because you care, because you’ve listened. You’ve made the adjustments which forged loyalty and you’re able to make recommendations that people really believe in, they connect with.

Paul Evans: Income Growth Strategies Certainly, anything that you recommend or you create yourself is going to automatically pass through their scam filter. When you think about everything that people are looking at today online and they think everything’s a scam – and every new person on your list in the beginning, if they were not introduced by another individual, they probably thought, “Well, this is just another scam. This is another trick. How can I know that I really trust this person?” But if you just do what we’ve covered in the first two sections, you’re going to really lower that barrier and you’re going to have people trusting you and believing you because you’re an actual human being. There’s actual contact rather than being a person out there that’s not paying any attention to those whatsoever. I’m going to sidebar a little bit on this to tell you a great example that I saw at NAMS. It was the last morning of NAMS, at breakfast before the closing session – actually, it might have been right after the closing session. We were in the restaurant and David came out and he spoke to all the attendees and all the presenters who were still there at the restaurant here at the last NAMS. He asked for feedback and he gave a lot of encouragement and it built up the group that was there. He challenged them to make sure they were forging relationships, not just building a network, but that they were actually forming friendships and he encouraged them to work together and to partner on things. You know what happens when the leader steps forward and is actually an advocate for the entire group, listens to the group, asks for feedback, and then begins implementing that feedback? And we’ve already seen that with the next NAMS coming up, him implementing the feedback that was given on that day and in subsequent days when he asked for even more feedback and made a huge, huge difference to the attendees. I think it did to the presenters. I know that I was even more impressed with David than I already was and it’s really this principle in action. It’s really critical to look at people who are living this out and to follow that example. But we begin with making sure that we’ve got all of this communication or this contact that’s in place and then we make those corrections, alright? So Number Three is conversion. This is a little bit separate from the first two. It’s not necessarily a step sequentially, but it is part of the process. And you want to be looking at your conversion Page 12 Copyright (©), All Rights Reserved Niche Affiliate Marketing System, Inc.

Paul Evans: Income Growth Strategies numbers in three areas. Now there are other presenters that will do training on this. I’m sure there is training coming on this if it’s not already in MYNAMS. I’ve not been able to look at all 1200 videos, believe it or not, but the conversion principles – we’re not going to cover exactly how to set up your conversion. If you have affiliate traffic, a tracking software is going to show it to you. If you’re using Google Analytics, that’s going to show it to you as well. I’m going to encourage you to track some new conversions in a way that maybe others haven’t. You want to track your cold conversions, your affiliate conversions, and your customer conversions, so you really want three different sets of metrics. Often, we group them all together and we say, “Here’s my conversion rate. It happens to be X.” Well, we need to look at our cold conversion and find out what’s an average and most people say that’s between 1% and 2%. Somebody lands on your site, they read your sales letter, they buy. I think in today’s age, it could even be less than 1%. Then you’ve got your affiliate conversions. Those are people who are making the recommendations and saying, “Hey, you really need to buy from so on, so on.” They send you over to the site to check the gear out. And so that type of endorsement automatically raises conversions. Now if the affiliate has a relationship with these people, like we talked about in the first two steps, then those people would come over and buy without reading your sales letter and without paying a lot of attention to who you are. They’re not buying because of you. They’re buying because of the recommendation, right? And then once they get to know you and you’re following up and you’re making contact, they’re going to be thrilled that they ended up in your space. And then your customers – you want to try the conversions there as well. So, let’s look at all three of those a little bit closer. First is just the cold stranger that ends up on your site either through SEO, through pay-perclick, or article marketing, or however you choose to drive traffic to your site. What you want is a solo landing page. This can certainly be your home page, or it can be an inner page that is your squeeze page, or it can be your sales page. I’m not going to stress that you’ve got to have the squeeze page or you’ve got to have a landing page that includes your sales page or some sort of pop-up box. Page 13 Copyright (©), All Rights Reserved Niche Affiliate Marketing System, Inc.

Paul Evans: Income Growth Strategies The key is to know your market. Some markets highly reject the squeeze page, so you’ve got to decide if it’s going to be worth putting up a forced squeeze when you know that the market rejects that. However, if your market loves to see the sales page first and doesn’t mind a squeeze box in the middle of it somewhere, or an opt-in box somewhere in the middle, then do that. Look at your market first, but I would encourage you to have a landing page of some sort that only your cold traffic goes to. Most of the time, this is going to be the home page because SEO article traffic, etc., are usually linked to the homepage. You also want to create a solo list for your cold traffic. You don’t want the people sent from your affiliates to join the same list as your cold traffic. You want to separate those because you’re tracking conversions. So you’ve got one list – List One, how creative – List One, where you’re going to keep all of your cold traffic. So, every offer that you make to them, you’re going to be able to test that conversion rate. You’re going to see at which point they move from being cold to being warm or to being hot. When they actually buy something, that’s when they’ll enter your customer list. But in the beginning, make sure that this is a solo list. And then you also want to make a solo offer to them. And by that I mean whatever your number one seller is, whatever you feel the most confident about, whatever affiliate product you believe in the most, that’s the offer that you really want to send them right out of the gate. Whatever you believe is the best chance of success, whatever has converted the best across the board, or whatever you believe is going to help the market the most, and that’s the only offer on there at the time. You really want to work that first offer through a series of emails so that you’re not just giving them one shot at it and then you’re pummeling them with offer after offer after offer. There’s a kind of a teaching out there by some of the folks who try to bust up a list and use it and abuse it as fast as possible. It basically says get somebody on your list and sell him as many products as possible over two weeks because after two weeks, they’re going to be exhausted.

Paul Evans: Income Growth Strategies They’re going to get off your list. You know I think that’s weak. I’m not sure it’s filled with much integrity. So instead, what we really want to do is to bring them in cold and warm them up with a series of emails where we’re displaying our honesty, we’re displaying our connectivity, because you’ll be following up with these individuals as they come on your list. You’re also going to be offering them one particular product over and over again just to test that offer and to make sure it’s one to test against the control of your conversions. And once you feel that you’ve got a pretty set conversion percentage on that, then you can switch offers and test that new offer a little bit. So, there’s a little bit of legwork on that. You’ve got to take a look at your numbers a couple of times a month. You certainly don’t have to do that every single day, right? So for your affiliates, you also want a solo landing page for them. If you’re using something like – you’re using like the MYNAMS membership script; it also sells individual products and then you can target the exact page you want people to land in on. In that way, any person who comes through an affiliate would hit a certain page. And of course, you’re going to also create a solo list. So you’ve got your list of cold customers and you’ve also got your list of at least warm customers or, excuse me, cold subscribers. I mean now you’ve got warm subscribers because they’re at least recommended by someone. So, the affiliates have made this recommendation, they come to your page, they opt-in, and you’ve got this separate list created for and from the affiliates. It allows you to produce some offers there that are a little bit more aggressive because there is at least a slight relationship, or an assumed relationship, because the affiliate actually sent them to you. As far as your affiliates go, make sure that you’re rewarding your best affiliates because you want them to continue to send those website visitors that can finally be converted into customers. When you’re sending extra little bonuses, things that are unexpected, you know, I would do this at least to the top 10, maybe your top 20, affiliates and always keep them interested and pouring those leads into your funnel. And once you continue critiquing and testing your conversion rates, you can make your landing page a little bit better and you can make your opt-ins a little bit better and then you can make the conversions to actual sales a little bit better. Page 15 Copyright (©), All Rights Reserved Niche Affiliate Marketing System, Inc.

Paul Evans: Income Growth Strategies And then your affiliates are now going to be rewarded by your bonuses, but they’re also rewarded by getting extra sales because you’ve done that work that so many other people totally ignore. And then with your customers, you want to do special offers and you want to measure this closely. So, once people are actually customers, then you can become at least a little more aggressive with your offers because they’ve built a little bit of a relationship. They’ve at least tasted your products, right? They’ve been encouraged to get that end result, which is the reason they actually bought the product in the first place, and now you’ve got people that you can go back to time and time again with your new releases or special things you’ve put together for them and really encourage them to remain a long term customer. That’s where the money really is. We’ve got to go through all of the cold lists and all of the affiliate warm lists to finally get those customers that are going to be dependable day in and day out, week in and week out, month in and month out, et cetera. What we end up doing is building not necessarily a huge customer base, but if you’ve got 100 or 500 or even 1,000 customers, you can do really, really well. Now this example I am about to give is pretty extreme because it’s in the consulting field. But I’ve got a friend that does a lot of consulting and he has 5000 people on his list – 5000 people. And most people would say you can’t really make a ton of money off of 5000 people, but he makes a little over $2 million dollars a year from those 5000 because those 5000 are customers and they love this guy. So, when he comes out with something, there are a lot of people that buy immediately. His information is great. He is very impressive in his field. He takes very strong stances and he’s an incredible advocate for his market. But it comes down to that relationship, not with everybody on the planet, but you do have a relationship with your customers and it’s tight-knit. Now here’s another factor in conversion that I want you to look at. It’s going to help you a little bit. You know people are often asking, “What is the best day of the week to mail? What’s the best day for me to really up my conversions to know that I’m mailing at peak time?”

Paul Evans: Income Growth Strategies Well, you’ve got to look at your numbers across the board and if you have people separated into these lists – your cold list, your affiliate list, and your customers list – you can send each one of those an email on different days and you can just gauge those responses. Send your cold list an email on a Monday. Alright, how many click-throughs did you have on that? On Tuesday, how many click-throughs? On Wednesday, how many click-throughs? And so on. You do it every day of the week and then you can start to discover exactly which days they seem to be the most clicked on, which days they would actually respond. I’m going to show you an example from my Adwords campaign for one of my niches. Oh wait, before that, I forgot something. Compare all three through which converts best and, in most cases, it’s going to be your customers who convert best, then the affiliates convert second best, and your cold list converts last. So, know what those numbers are. It just basically says we still have to have the cold. We’ve still got to have the warm. That’s essential. But the customers you’ve got to grow; that’s the list that you really want to spend time on and really want to grow. And the way that you get the best is obviously through your affiliates and, lastly, it’s going to grow through your cold traffic. So here’s the Adwords image. Know your high traffic days or seasons. Every one of the blue arrows that you see is a Wednesday. Every one of the red arrows that you see is a Saturday. Alright, so this is a ministry market and I know that in this market that Wednesdays, a lot of these people are volunteers and they’re getting ready for Wednesday night Bible class and they’re searching during the day on Wednesday because they need ideas for that night. That’s why there’s a peak. Now then, the second is Saturday. It’s not quite as high because there’s not quite as much pressure, but they are getting ready for Sunday, alright? So, you see Saturdays in red, a decrease on Sunday, Monday is the lowest day, Tuesday rises a little bit, Wednesday is the peak, back down Thursday, down Friday, back up, and you can see this chart is almost identical all the way through. It’s just like a little heartbeat right there. We do offers on Wednesdays. Those are our main offer days and those days really convert. And the reason is these people are looking on that day, so even our non-customers will convert higher on that day because it’s a peak for them. They are looking. Their mind is already engaged on Wednesday. So, I’m not introducing something to them on a Monday that they’re like, “Well you know what? I don’t have to worry Page 17 Copyright (©), All Rights Reserved Niche Affiliate Marketing System, Inc.

Paul Evans: Income Growth Strategies

about that until Wednesday.” They don’t pay much attention on Monday. They’re paying a lot of attention on Wednesday. What day is your market paying the most attention? One of my buddies is in the fitness market. He says that every Monday is like New Year’s Day. Most likely that traffic on Monday, or the hits and interest on Monday, are really high. Why? Because people have been eating all weekend. If you’re in fitness, you know that right after Thanksgiving, there’s going to be a big peak. Right after Christmas and at the first of the year when everybody’s setting goals, there is a huge peak. Right around March, there’s going to be a huge peak. Why? Because a lot of people, by the time February 14th rolls around, they have worked out for almost six weeks. They rarely show back up at the gym again. And after that, they go on their Valentine’s date and eat and kind of give up and say, “I’m going to start back when it gets closer to summer.” Then usually about mid-March, around spring break, people start thinking again about the summer. So where is your market’s attention? Another way that you really boost conversions is whatever that they’re already thinking about, you enter that mental conversation. So, whenever there are peaks are in your market, coming in and entering that mental conversation is really going to boost your conversions and make more money with your current lists. David Perdew: Paul, can I ask you a question about this stage? Paul Evans: Yeah, absolutely. David Perdew: So, you said this is an Adwords graph, right? Paul Evans: Right. David Perdew: And so does that mean that this is all cold traffic that you’re hitting here because you’re …? Paul Evans: Yeah. A lot of these are cold traffic; a lot of it is. We’ve got 493 clicks on September 21st. I just pulled this graph and out of the 493, we’ll have about 100 to 125 who will opt in and it’s not a forced opt-in at this point.

Paul Evans: Income Growth Strategies David Perdew: And you would assume that your warm traffic that’s already – you’re making the same offers I assume to your warm traffic that’s already on your list on those days as well? Paul Evans: Right. David Perdew: Okay. Paul Evans: And the warm traffic converts a lot better. David Perdew: That’s what I thought. Paul Evans: Yeah, better than the cold traffic. And you’ve also got another market as well because we’ve had people stay on our lists for a couple of years before they buy anything. You know it’s a strange market. So, it’s kind of long term and we put phone numbers on there; they can contact us and all those kinds of things. Then we follow up pretty extensively with a lot of our traffic. But people in this particular category that are volunteers, they are on a budget. It tends to restrain them a little bit and they’re trying to find a lot of the free information and that’s why they hold off. So, it takes them a little bit of time to feel like, “Okay, these guys are for real.” And David, as you’ll know in your own ministry, people are very sensitive to theology. David Perdew: Oh, yeah. Paul Evans: They’re very sensitive about crossing denominational planes. So, we know that all those little barriers are in there that we kind of have to break down along the way before they really trust us. David Perdew: Well, the thing that I’m seeing here that’s just really interesting to me is that you’re almost using Adwords as a thread to really drive the rest of your traffic for your entire site. Just from watching this little graph and being able to let Google do the tracking for you, you’ve learned the actions of your entire traffic pattern. Paul Evans: Absolutely, yeah. And it ties something else into this as well – and those who were at NAMS, I’m going to talk about this in a little bit – this particular market has to be cold-driven because they will not become affiliates. With that, I just got one affiliate. We have 3000 members that pay $10 a month and we have one affiliate. I sent out an email to our list, which at that time was about 20,000. I sent an email out and said, “Hey, guys. We’ve opened up an affiliate program. We’d love for you to represent us. You can Page 19 Copyright (©), All Rights Reserved Niche Affiliate Marketing System, Inc.

Paul Evans: Income Growth Strategies make a few dollars on the side; just represent us to other youth ministers that you know.” The hate mail flooded in. David Perdew: Ministers are not known for making money. Paul Evans: Man, they were like, “How dare you? How dare you suggest that we make money from recommending a ministry site knock-off?” But this is why there’s so much poverty among pastors. David Perdew: Yeah. Paul Evans: It’s really interesting. David Perdew: Jim Fisher in our chat room here just said, “Maybe God doesn’t like affiliates.” Paul Evans: No doubt. Yeah, he doesn’t like affiliates; no doubt about it. But I want to use this market as an example because it’s really a market that is not known to be lucrative and it’s not known to be one of those things that you would research and say, “Wow. Now this is a profitable market.” But it also shows that you’ve got to know the market. This particular market really has to be cold-driven and you can be really successful off of cold traffic if that’s going to be the majority of it. Now with Nicheology, it’s affiliate-driven. It’s not cold-driven at all and that’s critical in that market, the “how to make money online” or “Internet marketing” market. It’s critical to have a solid recommendation to lower those barriers because the scam factor is so high in our industry. It’s sad, but it’s true. But if somebody like David or Lynn Terry makes a recommendation, it just goes such a long way. It’s so much easier and so we have to work that a little bit differently as well, alright? So, now moving into Part Four here, and this is our last section – construction. We’re going to create special launches for customers. You can do this for everybody. It’s a standard launch process, but I’ve found that this works extremely well for customers. Instead of making just a dry announcement for customers saying, “Hey, I got a new product. Go get it,”

Paul Evans: Income Growth Strategies I found that this particular launch process works extremely well with my current customers. So, here it is. At Day One – and this is usually a Monday for me and this is not in my youth ministry niche; this is in my other niches – this tends to be the formula that I follow. So, Day One is the announcement about the product. And sometimes I’ve done an article series up to this announcement that is actually about the end result or the product. So, if this particular product is about product creation, I might have done a 4-5 article series about creating your own product and how critical it is and then let them know in the last of the series, “I’m putting the finishing touches on a new product. This is going to help you take this further, faster and I’m going to announce it on Monday.” So, Day One would be the announcement of said product: “Here’s what I’m putting finishing touches on that I mentioned last Friday and I want you to know that I’ve set up an Early Bird page. What you’re going to find is you’re going to see the sales letter and then there’s going to be an opt-in for the Early Bird at the bottom of the sales letter. So, I want you to see exactly what you’re getting and I want you to opt in if you want to be notified exactly when the doors open.” The Early Birds are going to get a slight discount because I love to reward people who are paying attention. And I never put a price on that page so nobody ever knows what the price is. I want to let them see exactly what the product is and they can read about it or if I have a video on there, they can watch the video. All of my pre-content is done through articles if I chose that route at all. But I don’t personally do the typical launch of, “Here’s Video One, Video Two, Video Three, Video Four, and oh, by the way, I’m launching something.” I let them know right out of the gate that I’m launching something. Day Two is the announcement plus the sales page again. And, usually, I tweak the sales page a little bit. I’ve gone back through. I’ve looked at it. I’ve looked at the opt-ins. I’ve tried to gauge given previous responses. If I’ve got that data, I try to gauge to see what the interest seems to be currently and I look down the page and I find somewhere around 150 misspelled words, grammar that was incorrect. I’ve had people email me laughing saying, “Paul, you’ve done your typical quick job on your copy. Can I help you out? The word is Y-O-U-R not Y-O-U-‘-R-E.”

Paul Evans: Income Growth Strategies Then I might send out on Day Two kind of a funny email. “Hey, I really appreciate people opting in, given that you guys know that my spelling is horrendous. I’ve gone and I’ve made some adjustments and I’ve actually added a couple of bonuses to the page.” I usually do that on Day Two. “I’ve added a couple of bonuses to the page. Be sure to go and check that out and also opt-in for the early bird if you want to make sure that you’re getting in.” So, let me sidebar this. If I’m selling a limited number of this product, say it’s a hundred units or if it’s a 4-day coaching class, or even if I’m doing a special bonus for affiliate marketing – because some are probably thinking right now, “Well, how do you do this for affiliates?” – I’ll contact the affiliate and ask if I can borrow their sales page. Then I would put the opt-in box on there. I’ll remove all check-out information; I’ll set it up in my own domain and it will read just like a regular sales page. And then on the launch day, we’ll have an active link there that will send them directly to the order form for the affiliate, if I’m able to do that. That’s a little bit of side knowledge there. It does work. You just tweak it a little bit for affiliate marketing. Day Three is Q & A. Sometimes on Day Two, I’ll also ask – actually many times I’ll just ask, “Hey, do you have any questions?” or I will email those on the Early Bird list and say, “Hey, what you saw on the sales page, is there anything that you have a question about? Is there anything that stands out to you that you wondered about or do you compare it to other products, etc?” And they’ll send in their questions or thoughts. Then on Day Three, I will send out the questions. Of course the number one question is, “How much does it cost?” to which the answer always is: “I’ll reveal it when the doors open on Thursday.” And on Thursday, the doors will open for Early Birds about an hour before. If I’m doing a 4-week course and I’m limiting it for 25 or 50 people, it will open only 15 minutes before because there’s a pretty good chance that I can sell out all 25 spots in 15 minutes.

Paul Evans: Income Growth Strategies Then, when the rest of the list is emailed at the regular opening time, they may already see a “sold out” sign on there and then they have to wait until the next time. And that will increase future early bird opt-ins like crazy if people did not actually get the deal they were waiting on. Then on Day Four – oh, wait, let me go back to Q & A. There are some other questions that generally come in besides “How much does it cost?” They will mention something that they saw on the page and they will ask if this will work for them. If it’s a “how to make money” product, there’s always the question, “How quick will I make money with this?” to which my response is usually, “How long is a piece of rope?” because I can’t guarantee that they’re going to be able to do that. So, some of the answers are kind of funny and playful and people who know me, it works out really well. People who don’t know me kind of go, “Hmm… I don’t know about this cat. I’m not sure I’m going down this lane with him.” But any questions that come in, I’ll answer on Q & A day and that really helps response and I also give them the opportunity, if not already, to go in and opt-in for the Early Bird. Then they force the actual Early Bird plus a discount. Often, I will not announce the discount during the week, but when I email the Early Birds, I will say, “Not only are you getting in an hour early or 15 minutes early, I also want you to know that you’re getting X percentage discount, or it’s usually $97, but because you opted in as an Early Bird, I’m giving it to you at $77. An hour from now, you may get another notification about the doors being opened. Don’t order through that link because it’s 97 bucks.” So, I try to reward the Early Birds and train loyalty. I email customers, plus I report if I’ve gotten any feedback yet from the Early Bird buyers. So, let’s say that the doors opened an hour early, so I get 10 sales right off the bat. I will email each one of those 10 personally and say I want you to immediately go in and look over the product and give me your initial reaction. And then they’ll email me back and then I’ll let people know that when the doors open for all customers, I want to say, “Hey, you’re getting this email now because you weren’t on the Early Bird list, but you’ve still got a chance to get in and get this new product. Here is the initial response from all who have bought or a handful who have bought in the past hour.” That works very effectively in increasing conversions because it’s social proof. People have already bought and it’s proven in credibility from a standpoint that people have already reported; they’ve already said this is what I think about this product. Page 23 Copyright (©), All Rights Reserved Niche Affiliate Marketing System, Inc.

Paul Evans: Income Growth Strategies Now, they don’t have the results. They’re not able to say, “This is what I did with this product,” but they can certainly say, “Hey, everything I’ve seen so far is awesome. Go and get it.” That works out really well. They buy. I will continue following up with people who have bought. I get feedback and I just basically do a feedback report on Day Five. There won’t be near as many conversions on Day Five. On Day Six, I’ll make the “24 hours left” announcement. “You’ve just got 24 hours before the doors close.” Sometimes Day Six may not be on Saturday. In this case, like if Day Four was Thursday, Day Five is Friday. Sometimes, I will allow my Day Six on Monday and I’ll give them a rest on Saturday and Sunday and sales would just kind of trickle in. Then on Monday, I’ll say “24 hours left,” and on Tuesday, I’ll also give them the “two hours left.” In those two hours, it’s not uncommon for me to have as many sales in the last two hours before “the doors close” as I will have in the first day of sales. When people see that the doors are closing, they might be saying “Well, Paul while the door is closing…” You know, this could be a useful product that you’ve got unlimited seats in or this could be an affiliate product that you’re representing. The truth is, any time that there’s a deadline, people respond better. It’s just a fact. Secondly, if you are offering any sort of bonus, if you’re not going to do a time deadline, you can do a bonus deadline. Order by tonight at 7 p.m. or these bonuses disappear. That will help your conversions and it’s valid as well. If you’re doing any sort of coaching or Q & A bonus, it’s only fair to you, to make sure that you’ve got as many people in as possible so you can answer their questions and you don’t have that continued trickling of people because you’ve got to set a date for that call, right? And it’s also fair for those who buy because they can turn their questions in ahead of time and be ready for that Q & A call. So Day Seven is “two hours left.” So, that’s Days One through Seven for an internal launch. I found that this works really well for me. And now here’s a crucial tip: compare your early buyers each time. Let’s say that you do four of these over the course of a quarter in a year; do one a month. I want you to go in and print out all of your buyers lists – only those who bought early, only those who bought, let’s say, in the first hour. Print them out. I want you to compare and you find out which people bought early every single time. I think that you will be pleasantly surprised with the number of repeats. Page 24 Copyright (©), All Rights Reserved Niche Affiliate Marketing System, Inc.

Paul Evans: Income Growth Strategies Then you’ll discover your core buyers. Approach them personally for coaching or a higher-end experience. Let’s say that you’re wanting to do – I’ve always wanted to do one of those fourweek coaching classes. I’ll use that as an example because I really love doing those. And instead of doing a launch to the whole list, you could go to those that are your core buyers and say, “I’m looking for 10 people and I’m contacting you personally. I hope that you’ll be one of the 10. I noticed that you are one of the ones who are always on the early buy deals that I put out there and I’m going to be releasing this 4-week program for $497. But for the first 10, I’m going to do it for $297 and I would love for you to be one of those.” I tell you, I’ve never had anybody offended by that. Nobody goes, “Look, I’m offended that you contacted me with a $200 discount and you want me to be a part of this special data group.” They’re like, “Wow, really? Out of all these folks?” And you can make it highly personal. It’s also 10 people who love your stuff, so the success rate is going to be through the roof. The testimonials are going to be through the roof. Those are 10 people who you’re going to get even closer to and now those are going to be people that you can rely on for every product launch. They’re going to be your advocates and are always going to be people you can quote on your newsletter and on your blog because they are consistent and they’re loyal. And they should be because you’ve helped them in tremendous ways with the discounts. You’ve also approached them personally. Alright, so those are the four areas: connection, conversion, correction, and construction. So that’s really it for the content. Any questions that came in or any other thoughts you want us to hit? David Perdew: We actually do have several questions. But first, I just wanted to say that was incredibly concise. I really like the way you put that together and I always wanted to force that process and I’ve been watching your launch this week of – is it DIY? Is that what you’re doing? Paul Evans: Let’s see. I just did a recurring online income kind of internally a little bit and we are going to be doing DIY here in the next couple of weeks.

Paul Evans: Income Growth Strategies David Perdew: Well, the reason I say that is that I saw your launch going on this week. I got a 24-hour notice today and I’ve been watching Day One. I mean you just spelled it out. Day One, Day Two, Day Three. It’s in your email. It’s in your subject line. So, I love that. Paul Evans: Yeah, I’m pretty transparent. David Perdew: That’s good. Paul Evans: I do have people who email and say, “Okay, I’m missing the trick. You seem to be just telling us straight up, but I know there’s some kind of a psychology here.” David Perdew: Right. Paul Evans: And I would just go, “No. I hate being tricked, so I thought I would just kind of throw it out there.” It’s kind of interesting. David Perdew: Yeah. Well, last night – just a quick sidebar here. Last night, I was talking to Kevin Riley on Skype about the sales incentive program that we have for our affiliates and Kevin is doing really well. And he was telling me that he decided that he wanted a Kindle and two Amazon gift cards to go with it. And he’s figuring out how to break his performance numbers up so he can make the most from it, right? And I thought, “Oh no. I have forgotten that if I – with those two gift cards, the total is going to be like through the roof because I had not mastered those. And I said to him, “Man, you are the only person who could figure this out.” But I realized that I have to have it figured out before. So, I tricked myself. It’s the whole thing of trying to make sure I’m so clear and so transparent on what I’m doing. I always want to make sure that I don’t outsmart myself sometimes. Paul Evans: Yeah. I heard that. David Perdew: So, we do have questions. Let’s see. We have one from Jim. I actually have a couple of questions in here and Jim’s – he said you went through a list of how to contact people and he asked about Twitter. What about Twitter? Do you use Twitter? Paul Evans: Oh yeah. I didn’t have that in there. I think that it’s great. One of the things that you want to try to do is make sure that you keep the conversation as private as possible. So, if you’re messaging on Twitter, I think that’s fine, but publicly sometimes, it can get a bit awkward. So, I would try to keep it as private as possible. David Perdew: Uh huh. And Facebook’s really great for that, isn’t it? Page 26 Copyright (©), All Rights Reserved Niche Affiliate Marketing System, Inc.

Paul Evans: Income Growth Strategies Paul Evans: I love it. It’s just fantastic and you can always create some private groups on Facebook with your best buyers and kind of have a little extra mastermind on Facebook just for your best people. David Perdew: Yeah. He also asked, “How do you separate your buyers from your non-buyers?” Paul Evans: Okay. It depends on what program that you’re using, but if you’re using something like Aweber, then what I do is with each person who buys, they’re automatically removed using their little tool. And if you’re to look this up on Google, or look it up on AWeber’s Help list, then once they become a buyer they are removed from the “prospect” list. It’s what keeps them separate. And the same is true with the affiliates. When a person becomes a buyer – since the site is tagged, not the list – when a person becomes a buyer, they’re removed from the affiliate list and it moves them into the customer category, but that affiliate certainly continues to get credit for their sales because all the sales are run through the site. David Perdew: Okay, and let’s see. I’ve got a lot of comments in here that are not questions. Becky has a question here. It’s a long question and I gave her a long answer back, but I’d like to hear your answer. She says, “I’m really trying to learn this and I have been studying Roselyn Gartner’s books. It all seems overwhelming at times and I get confused with this. Is there anything you could suggest? I have not started the site yet as I kind of would like to have a good idea of what I’m doing before I set up the site.” Any words of wisdom for her? Paul Evans: Well, you know for me, I would never categorize them as wise. But, basically, I would look at three little things to un-complicate everything and I try to keep it uncomplicated. Sometimes my head will get filled out with many ideas just like anybody else and I get off track. But here’s what I would suggest, and this is just me, personally. Everybody has their own model, their own method, and so if this happens to go against all the advice you’ve ever heard, no big deal. But I think this is – you barely can ruin it. Number One, I would say just decide on a dedicated niche, and by that I mean something that you’ll be dedicated to, probably something you’re already dedicated to. When I look in my bookshelf, I know that I’m dedicated to communication. I’m dedicated to leadership. I’m dedicated to golf. I’m dedicated to business. Page 27 Copyright (©), All Rights Reserved Niche Affiliate Marketing System, Inc.

Paul Evans: Income Growth Strategies If anybody came into my office at home and looked at my bookshelf, they would know what my dedication is, too. I’m dedicated to the Lord as well. That’s a huge part of my bookshelf. People would know that immediately. So, those are my dedications. Secondly, within that, are there customers? Are there people already dedicated to that niche? Now, I’m about to simplify niche research from my perspective and there are other people who do great, great, great, great research and I think that’s fantastic. I’m not able to do that very effectively. I tend to think about it in terms of, “I really like this topic and this subject and there’s a whole group of people that seem to like it, too, and they’re spending a lot of money in it.” That proves to me it’s a profitable niche and that’s basically all of my research. It’s a lot more gut-level because my process is a lot more personal. So, if you are a personal type of individual, I would say forge that route. If you’re not, if you try to avoid all contact with the human race, then you’re going to need to do more things that are more automated and less emotional. Secondly, set up a simple site. Just use WordPress. And I can’t get into all the technical details on this, but WordPress allows you to control your menus. Just go into WordPress and set up a blank menu so that none of your navigation shows up and it will look just like a standard web page. And I would set up that simple site, just make it a WordPress site, and I would go ahead right now and set up the opt-in list. You’ve got to have a list real quick. If you’ve got a list on one side and you’ve got products on the other side, if something happens and all of your products disappear, but you’ve got your list, you’ve still got a business. If something happens and your list disappears but you’ve still got your products, you don’t have a business because you’ve got nobody to sell it to. So, right off the bat, a dedicated niche, set up a simple website, set up an opt-in page, start building your list right now. I would personally ignore all other facets until at least I had those three done. David Perdew: You know you said something really important about the list. One of the things that I’ve gone through in the last year, as you know, or last year and a half, is my sites were all hacked and everything was a mess. So, through all of that, I learned a lot about the ability that

Paul Evans: Income Growth Strategies we all have to start over if you need to. And once you know it, you’ll know how to do it. It’s like it’s just easy to get going again. Paul Evans: And the other great thing that you did and that everyone listening needs to do is that you had forged some great relationships and friendships that you could rely on. And that’s one of the best things about NAMS. I tell you guys, if you’re not attending that and you’re listening to this either live or the replay and you haven’t been to NAMS, you really need to go because the relationships are really what are critical to business. When David lost his business, he had these relationships that could be part of his rebuilding process. And when you know people and you’re friends with people, it makes it a lot easier. And I hear people say all the time, “Well, I don’t know anybody.” Well, it’s because you are not going in here. If you’ll go and attend a lot of these conferences, especially top quality conferences like NAMS, you will forge friendships and you will have people you can rely on during the tough times. David Perdew: Okay. Let’s see. So the follow up question to the list idea was: how many lists do you end up with for one product? Paul Evans: For one product, I basically just have my cold list, my affiliate list, and my customers list. I have one of those pretty much for each product that I have. It’s basically just those three lists. So, if I’ve got 20 products, I may have 60 different lists. David Perdew: So if you have 10 products in the same niche, you might have 30 lists? Paul Evans: Right. David Perdew: Okay. But you definitely have… Paul Evans: And sometimes if they’re really tight, then I might mix them. And if they’re on the exact same site, all within the same market, I may mix them a little bit. It all just really depends on what I feel the need is for that particular product and sometimes the price point depends on that. David Perdew: And one person can be on multiple lists. Paul Evans: Oh, absolutely.

Paul Evans: Income Growth Strategies David Perdew: Yeah. Okay, and let’s see. Remind us when the next NAMS event is. Natalie says that. So, I can do that. That is February 10th, 11th, and 12th. A lot of people have been asking about how they sign up for that. As a member at NAMS, as a member of MYNAMS, that’s available to you now for $97. That’s what we charge members for the NAMS. For nonmembers, and it’s going to be open to nonmembers probably this weekend, it’s $497. So, the members need to get in there fast and get their spots taken because we only have so many seats. We’re opening up to the nonmembers very soon and it’s going to be anybody who signs up. So that is February 10th, 11th, and 12th. We always have a 3-day workshop starting on the Thursday and an add-on workshop on Monday, too. So if you can do Thursday through Monday, it’s five really intense days of great instruction. So, thanks for asking that, Natalie. By the way, you get to that now through your dashboard in the MyNams.com membership site. Paul, that’s it. We had a really good evening here and I wanted people to know that nams.ws/nicheology is where they can find you and you have an awesome site there for helping people to get going on niche sites. Paul Evans: Thank you so much. Anybody who wants to come check us out is more than welcome and a lot of the training like we did tonight, that’s kind of my style. That’s what I do, so you know if you want more of that, come and check us out, no problem whatsoever. David Perdew: And I’m a member. I love it and I appreciate it. Thank you very much. Paul Evans: Thank you, brother. David Perdew: See you at the football game. Paul Evans: Oh man, I’ll be there. Take care. David Perdew: Take care. Bonus offers, discounts and coupon codes may no longer be available

Paul Evans: Income Growth Strategies

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Paul Evans: Income Growth Strategies

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