Marketing Submission We Welcome You to our Ray White Community
Ray White Mooloolaba - A Business of Pride
Thank you Thank you for the opportunity to discuss the sale of your property. It is my pleasure to provide you with the following information: • An overview of the best methods of sale • My strategy for marketing your property • Samples of marketing material that will assist in selling your property Our sales strategy, which has been individually tailored to suit your property and budget is also enclosed. This strategy includes a detailed marketing plan specifically designed to achieve the premium price for your property.
At Ray White, we are committed to delivering the complete satisfaction of clients: both in terms of the prices we achieve and our standards of service. I look forward to working with you. Yours sincerely, Greg Clarke 0418 239 067 greg.clarke@raywhite.com
A history of family values Our Story The Ray White Real Estate Group was founded in 1902, when its namesake, Ray, established a stock station agency in Crows Nest in Queensland. After more than 20 successful years in business in Crows Nest, Ray moved his agency to Brisbane. Ray White Real Estate survived the Great Depression, several recessions and the economic pressures of World War II, becoming the first agency to provide a comprehensive service in all facets of real estate. In 1956 Ray White’s youngest son, Alan, took the helm. Under Alan’s leadership, the company flourished, establishing several suburban branches in the early 1960s.
Brian White, the current chairman, became managing director in 1976. By 1982, the company had 60 branch offices throughout Queensland and Brian had decided to move into franchising. The first franchised office was established at Capalaba in Brisbane in 1982. Since then, Ray White had grown rapidly across all states and territories of Australia with representation in all major metropolitan and regional centres. In 1993, Ray White crossed the Tasman and now has a widespread network of offices across the North and South Islands.
1981
1902
1922
1970
Residential
Moved business to Brisbane
10th
Achieves
opened
$100million month
Ray White
Two years later, in 1995, Ray White commenced operations in Indonesian where we are now the leading real estate franchise. In 2010, the group continued its expansion to India and China providing a valuable link between our major networks in Australian and New Zealand and the fastest developing economies in the world. Today, Ray White is indisputably the largest real estates group in Australasia, with more than 1,000 offices and employing over 10,000 staff. Ray White is the selling agent for more than $25 billion worth of real estate annually and manages over 200,000 rental properties. 1995
1987
Property Management
1989
1992
1993
First
100th
First
First
in NSW & VIC
opened
SA
WA & NZ
Loan Market
Alan White
Brian White
Paul White
Sam White
1945
1963
1977
1995
in Crows Nest, Queensland
1902
1998
First
Commercial
Indonesia
2014
Hotels
in Dubai
2008
1999
Ray White Insurance now Concierge
2010
2000
2001
2007
in Middle East
Achieves
Ray White Invest now White & Partners
Achieves
1000th
First
$3billion month
opened
India
$1billion month
Marine
2012
2013
First Projects Living Here
in China
in USA
Wealth Market
Dan White
Ben White
Matt White TODAY
As a family owned and led group since 1902, our mission is to live our family values and be the best place to build an outstanding career and business.
2000
2005
2007
2016
Greg and his team have a passion for selling and customer satisfaction. Greg and his team have a true passion for selling Real Estate and complete customer satisfaction for both the buyer and the seller. From Greg’s extensive background of managing and owning motor dealerships across the country, selling premium brands such as Audi, Mercedes, Range Rover and Honda, to Carla’s management experience in Retail Banking, and Kaylee’s numerous awards in
raywhitemooloolaba.com.au
customer service, together with their knowledge of the local areas, and experience, they are a team who knows what works, and what sells on the coast.
Greg is a Top Sales Agent Queensland Zone award for the year ending 2016, and he and his team are looking forward to helping you with your real estate needs.
As an Alan White Elite Performer at the top of his field, Greg is an accomplished and skilled negotiator and for 6 consecutive years, Greg has been a Ray White Premier Agent and Sunshine Coast Top Ten Performer.
Carla relocated to the Sunshine Coast, purchasing her home from Greg. After experiencing first hand the Ray White processes and great customer service provided by Greg and the team, Carla joined as Sales Assistant to Greg.
Contact Greg, Carla or Kaylee, for Professional, Friendly and Genuine Service Carla holds certification for a Full Real Estate Licence, an AAMC Diploma for Mortgage Consultants and whilst completing a stint in Mortgage Brokering as a Personal Assistant to a local Financial Planner, gained an understanding in this area and of the importance of the right advice. Gaining personal experience from buying and selling numerous properties over the years Kaylee
has genuine knowledge and understanding of how it feels to be in the seat of a buyer and a seller. As marketing Assistant, Kaylee has a passion to get things happening with a “Can Do� Attitude.
Greg Clarke 0418 239 067 greg.clarke@raywhite.com Carla Lawson 07 5444 3455 carla.lawson@raywhite.com Kaylee Clarke 07 5444 3455 kaylee.clarke@raywhite.com
Greg realised a long time ago that signing the deal was only a very small part of the job, the big part is the completely satisfied clients; both seller and buyer. P E R F O R M E R
E
G
RANT
Service Guarantee
EE
O
F
UA
SERVIC
In consideration of the trust you have shown towards our office, we feel you deserve the best possible service in the sale of your property. Working With You We consider it part of our job to work with you to make the sale process as stress free as possible; acting as problem solvers should any unplanned issues arise. Our involvement and commitment will not cease upon the signing of the contract but will continue well beyond settlement. Not only the listing salesperson but the whole sales team will be working to get you more.
Marketing We will design a program specific to you and your property to make sure we communicate all the benefits of your property to the widest audience possible.
Unconditional contract To get an unconditional offer for you is our number one goal. In order to obtain this we will continue to market your property during the term of any conditional offer.
“We are with you every step of the way.�
Awards
PERFORMER 2014, 2015 & 2017
2011, 2012, 2013, 2014, 2015, 2016 & 2017
10
⁄10
Elite – Greg Clarke has been awarded for his elite performance in sales achievement and service.
Premier – Greg Clarke has been awarded in recognition of having achieved a high level of sales success in the Ray White Group based on yearly results.
10 out of 10 Service – Greg Clarke has been awarded for his outstanding service towards his clients.
Recent Sales 1401/14 Aerodrome Road, Maroochydore This unique property commands spectacular views and ideal location. Sitting high atop the Sebel Resort looking out to Old Woman Island, Mount Coolum, the Maroochy river and the ranges, where else would you want to be.
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Greg Clarke $800,000
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Anoth
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www.raywhite.com/1014325 34 Kawanna Street, Mudjimba Exceptional Mediterranean lifestyle home, close to it all- 200m to the patrolled beach, Mudjimba Village and cafes with family friendly parks. You will enjoy the peace and tranquility of this immaculately presented private corner allotment.
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Greg Clarke $865,000
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www.raywhite.com/1718900 8 Jirrima Court, Buderim This immaculately presented Queenslander style home has it all, big balconies, big views, and room for all the family, including all the toys from the boat, the caravan and the motor home or possibly you want room for The Shed to park the equipment, this home has it all!
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Greg Clarke $780,000
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Anoth
www.raywhite.com/1704674 Trinity Beach Homes on Marjorie Street Imagine your very own new executive home in paradise only metres from the golden sands of the fabulous Mooloolaba and Alex Beaches and the many local restaurants located in a private enclave of 10 quality beach homes in a premium Mooloolaba location “Trinity Beach Homes”.
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Greg Clarke Beach Home 1 – $1,145,000 Beach Home 2 – $1,225,000
SOLD er
Anoth
www.raywhite.com/1706897 1002/101-105 Mooloolaba Esplanade, Mooloolaba Amazing Penthouse 1002, located atop Mooloolaba’s only 5 Star Boutique Resort, award winning Oceans, overlooking the beautiful Mooloolaba Beach with commanding 180 degree ocean views from Point Cartwright in the south to Noosa in the north, these tightly held properties are rarely offered for sale.
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Greg Clarke $1,460,000
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www.raywhite.com/1654401 1/3 Quondong Street, Mooloolaba Exceptional ground floor waterfront apartment in quiet complex of 5 and fully renovated with north east aspect, what a combination... This immaculate property has it all, walk to the beach and restaurants, private and secluded, modern kitchen with quality appliances, and sensational bathroom with floor to ceiling tiles, it’s all here and ready to impress.
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1
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Greg Clarke $430,000
SOLD er
Anoth
www.raywhite.com/1668587
Testimonials Fortune Court, Nambour “Exceptional agent, one of a kind” Greg’s commitment and passion to getting my house sold was unwavering. Greg is an agent very rear to find these days, his knowledge and understanding of the real-estate market is exceptional, his personal commitment to completing the sale for the right price is relentless, he has a excellent radar for genuine buyers and the so called tyre kickers. Above all Greg tells it like it is, no bs, just the facts. Thank you, Greg Clarke, for selling my home. – Andy Aerodrome Road, Maroochydore “Exceptional market knowledge” We found Greg exceptional. His market knowledge of the Sunshine Coast, especially The Sebel, is top notch. He always followed up after inspections and showed very good negotiation skills. We would be more than happy to appoint Greg to sell other products in the future. – David & Chris Marjorie Street, Mooloolaba “Excellent service” Greg and his team provided exceptional service during our recent purchase. Greg’s market knowledge was instrumental in our purchase decision. His communication and negotiation skills were faultless. I would recommend Greg to anyone looking to buy or sell on the Sunshine Coast. – John & Belinda
Friarbird Place, Twin Waters “Professional friend” We found Greg to be very approachable and professional, with an easy speak manner that
made you realise you were in good hands. Any query that was raised was answered, concisely, and if he did not have an immediate answer he would research same and get back to us... basically nothing was too much trouble for Greg. – Chris & Pam Baker Finch Place, Twin Waters “Happy home owners” We arrived at our new address on the day of settlement and were thrilled with the unexpected welcome we received. The air conditioning was on so that the house was cool as it was an extremely hot day. The home was up to the standard we agreed to at purchase with all minor repairs completed and the house was even “Gift wrapped”!! Both Greg and Carla were most welcoming and helpful in making the transition from Melbourne to Queensland hassle-free. We highly recommend their services to anyone looking to either buy/sell or rent on the Sunshine Coast. Their service and local knowledge is reliable and faultless. Cheers! – Glenice & Laurie Buderim Avenue, Mooloolaba “Happy sellers” My husband and I were very impressed with Greg in all aspects. He was straight to the point, very helpful, efficient, not pushy, patient and sold our Unit in amazing time for a price we were happy with. We would strongly recommend Greg Clark to sell any property. – Colleen & Mark Aerodrome Road, Maroochydore “Very professional & hard working” We found Greg to be exceptional as our agent. We appreciated the prompt & full feedback after every open home & private viewing. He & Carla did everything possible to make the selling
process run smoothly. We would certainly recommend him. – Peter & Toni Fifth Avenue, Maroochydore “Hard worker” Greg worked well, and achieved a quick sale of our property. – Stephen & Robyn Varsityview Court, Sippy Downs “Great agent” Greg Clarke recently handled the sale of our unit at Sippy Downs. We found Greg and his team very approachable and well informed. They kept us up to date with reports on enquiries and viewings. We were very happy with Greg’s handling of the sale and confident he achieved the best outcome for us. – Leigh Bradman Avenue, Maroochydore “Delighted vendor” I found Greg and his team to be very conscientious with their work easy to talk to always returned phone calls promptly, and the front office staff very professional and helpful. – Frank & Debbie Barracuda Court, Mountain Creek “Easy purchase ” Greg was consistently quick to respond to all communications and very willing to act immediately to meet our pressured timeframes. We were impressed with Greg’s professionalism, he was able to combine this with a genuinely caring approach to us as buyers while also operating 100% in his sellers interest. We would not hesitate to recommend Greg as a trustworthy professional who knows his stuff. - Brent & Karen
CE BRU H IG
AY HW
Our Local Network Ray White Mooloolaba is one of the leading real estate agencies on the Sunshine Coast, being a part of a 6 office strong network with a proven track record of success. With 16 professionals on staff, including 3 Sunshine Coast Top Ten agents, we know we have the experience and dedication to consistently provide an exceptional level of service to our clients, and achieve premium results for their property. Our high profile in the marketplace means that buyers and tenants come to us first. We are conveniently positioned in the heart of Mooloolaba with one of the highest levels of visibility and continuous foot traffic on the Sunshine Coast. Our widespread brand is modern, innovative and consistently dominates our competition in local media. It’s a profile that ensures results for our clients.
As a full service property services business, we can assist you with a lot more than the actual transaction of buying and selling. We have specialist people in place that can service you with everything from finding the right home loan, insurance, ongoing professional management of your investment property and even accounting for all your utilities and transfers when it comes time to move. We are proud of what we have to offer. We are the most customer focused real estate business in the market and everything that our business stands for is harnessed in every transaction we complete. From the team at Ray White Mooloolaba, we look forward to assisting you with your property needs time and time again.
SUNSH INE MW Y
Ray White Noosa
Ray White Noosa River
TWIN WATERS
Ray White Maroochydore
MAROOCHYDORE
COTTON TREE
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MOOLOOLABA
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MAROOCHYDORE ROAD
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HI
AD RO
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Ray White Mooloolaba
Y NICKLIN WAY
SUNSHINE MWY
KAWANA WAY
BR UC EH IGH WA Y
Ray White Buderim
BRU CE H I GHW AY
CALO UND RA R OAD
Ray White Sippy Downs
CALOUNDRA
A business of pride At Ray White we get you more. Here’s how... At Ray White Mooloolaba we work harder for our customers. With the benefit of experience, we take the time to understand your needs up front. During the campaign, we use a refined set of processes that have been specifically designed to get you the best possible price for your property. We are property experts within the Central Sunshine Coast area. Located in the middle of the tourist hub, we know first hand what makes the area and the lifestyle attractive. What’s more, we know what motivates buyers in the local market. Our comprehensive past client and buyer database ensures that your property is presented to more genuine buyers, to maximise the competition to buy your property. When you choose one of out team, you get the support of our full team. Our unique structure encourages all agents to work together to achieve the best price for your property.
As part of Australasia’s largest real estate group, we can also connect you to buyers from all over the world. This international exposure is an added dimension no other agency can rival. We pride ourselves on providing an exceptional level of personal and professional service to make the selling process easy and rewarding for all our clients.
People often ask why are we different...? When selling your property with some agents ...they put their face on your signboard
When you market your home with us we put ...a photo of your property on your sign
Sale
Sale
DESIGN.PRINT
SIGNS
• Estate finalisation - must be sold • Original brick home, 762m2 block • Large 2-bay shed with power at rear • Fully fenced yard with side access • Shops, schools, parks & transport all close by
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1
3
Brodie Rodgers 0406 501 684
Dan Smith
0438 120 776
raywhitebuderim.com.au
When you list with some agents you only list with them
When you list with us you get our 6 offices under one ownership, a network of 14 across the Sunshine Coast, 850 across Australia and 1000 worldwide including China
When you list with some agents they will tell you to just use the internet and not print media - all the time ...using print media for their own personal profile
When you list with us we will show, explain and advise all forms of marketing and let you choose what’s best for you
NEWS
NEWS
THEM
When you list with some agents they will do, say and offer whatever it takes to “get” your listing
Sale
SIGNS
• Estate finalisation - must be sold • Original brick home, 762m2 block • Large 2-bay shed with power at rear • Fully fenced yard with side access • Shops, schools, parks & transport all close by
DESIGN.PRINT
YOU
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1
Auction
Auction 3
4 Eckersley Avenue, Buderim All the hard work is done in this near new home on top of Buderim. Single level with an easy care flat backyard making it perfect for retirees or pet lovers. Everything is new - the gourmet kitchen, all new bathrooms including ensuite, painted throughout & a new insulated covered timber deck to the North for cooling breezes.
2
2
Auction On Site Saturday, February 3 at 2pm
Lloyd Edwards 0419 672 902 lloyd.edwards@raywhite.com
Auction On Site Saturday, February 3 at 2pm
Lloyd Edwards 0419 672 902 lloyd.edwards@raywhite.com
raywhitebuderim.com.au
Auction 3
4 Eckersley Avenue, Buderim All the hard work is done in this near new home on top of Buderim. Single level with an easy care flat backyard making it perfect for retirees or pet lovers. Everything is new - the gourmet kitchen, all new bathrooms including ensuite, painted throughout & a new insulated covered timber deck to the North for cooling breezes.
Auction On Site Saturday, February 3 at 2pm
2
2
Lloyd Edwards 0419 672 902 lloyd.edwards@raywhite.com
raywhitebuderim.com.au
Auction 2
2
Auction On Site Saturday, February 3 at 2pm
2
2
Lloyd Edwards 0419 672 902 lloyd.edwards@raywhite.com
Auction 3
4 Eckersley Avenue, Buderim
Brodie Rodgers
All the hard work is done in this near new home on top of Buderim. Single level with an easy care flat backyard making it perfect for retirees or pet lovers. Everything is new - the gourmet kitchen, all new bathrooms including ensuite, painted throughout & a new insulated covered timber deck to the North for cooling breezes.
raywhitebuderim.com.au
0406 501 684
Dan Smith
0438 120 776
raywhitebuderim.com.au
Auction On Site Saturday, February 3 at 2pm
2
2
Lloyd Edwards 0419 672 902 lloyd.edwards@raywhite.com
Auction 3
4 Eckersley Avenue, Buderim All the hard work is done in this near new home on top of Buderim. Single level with an easy care flat backyard making it perfect for retirees or pet lovers. Everything is new - the gourmet kitchen, all new bathrooms including ensuite, painted throughout & a new insulated covered timber deck to the North for cooling breezes.
raywhitebuderim.com.au
Auction On Site Saturday, February 3 at 2pm
2
2
Lloyd Edwards 0419 672 902 lloyd.edwards@raywhite.com
Auction
2
Lloyd Edwards 0419 672 902 lloyd.edwards@raywhite.com
Auction On Site Saturday, February 3 at 2pm
Lloyd Edwards 0419 672 902 lloyd.edwards@raywhite.com
Auction
3
4 Eckersley Avenue, Buderim
All the hard work is done in this near new home on top of Buderim. Single level with an easy care flat backyard making it perfect for retirees or pet lovers. Everything is new - the gourmet kitchen, all new bathrooms including ensuite, painted throughout & a new insulated covered timber deck to the North for cooling breezes.
2
2
Auction On Site Saturday, February 3 at 2pm
Lloyd Edwards 0419 672 902 lloyd.edwards@raywhite.com
Auction On Site Saturday, February 3 at 2pm
Lloyd Edwards 0419 672 902 lloyd.edwards@raywhite.com
raywhitebuderim.com.au
2
2
2
2
raywhitebuderim.com.au
3
2
2
Lloyd Edwards 0419 672 902 lloyd.edwards@raywhite.com
2
Lloyd Edwards 0419 672 902 lloyd.edwards@raywhite.com
Auction On Site Saturday, February 3 at 2pm
Lloyd Edwards 0419 672 902 lloyd.edwards@raywhite.com
3
Auction On Site Saturday, February 3 at 2pm
2
2
Lloyd Edwards 0419 672 902 lloyd.edwards@raywhite.com
2
2
Auction On Site Saturday, February 3 at 2pm
Lloyd Edwards 0419 672 902 lloyd.edwards@raywhite.com
Auction On Site Saturday, February 3 at 2pm
Lloyd Edwards 0419 672 902 lloyd.edwards@raywhite.com
Auction On Site Saturday, February 3 at 2pm
Lloyd Edwards 0419 672 902 lloyd.edwards@raywhite.com
Auction
2
2
3
4 Eckersley Avenue, Buderim
All the hard work is done in this near new home on top of Buderim. Single level with an easy care flat backyard making it perfect for retirees or pet lovers. Everything is new - the gourmet kitchen, all new bathrooms including ensuite, painted throughout & a new insulated covered timber deck to the North for cooling breezes.
2
2
raywhitebuderim.com.au
Auction
3
4 Eckersley Avenue, Buderim
All the hard work is done in this near new home on top of Buderim. Single level with an easy care flat backyard making it perfect for retirees or pet lovers. Everything is new - the gourmet kitchen, all new bathrooms including ensuite, painted throughout & a new insulated covered timber deck to the North for cooling breezes.
raywhitebuderim.com.au
3
4 Eckersley Avenue, Buderim
All the hard work is done in this near new home on top of Buderim. Single level with an easy care flat backyard making it perfect for retirees or pet lovers. Everything is new - the gourmet kitchen, all new bathrooms including ensuite, painted throughout & a new insulated covered timber deck to the North for cooling breezes.
raywhitebuderim.com.au
3
Auction
4 Eckersley Avenue, Buderim
All the hard work is done in this near new home on top of Buderim. Single level with an easy care flat backyard making it perfect for retirees or pet lovers. Everything is new - the gourmet kitchen, all new bathrooms including ensuite, painted throughout & a new insulated covered timber deck to the North for cooling breezes.
raywhitebuderim.com.au
2
Auction On Site Saturday, February 3 at 2pm
4 Eckersley Avenue, Buderim
All the hard work is done in this near new home on top of Buderim. Single level with an easy care flat backyard making it perfect for retirees or pet lovers. Everything is new - the gourmet kitchen, all new bathrooms including ensuite, painted throughout & a new insulated covered timber deck to the North for cooling breezes.
raywhitebuderim.com.au
Auction
Auction On Site Saturday, February 3 at 2pm
Auction
3
4 Eckersley Avenue, Buderim
Auction
3
4 Eckersley Avenue, Buderim
All the hard work is done in this near new home on top of Buderim. Single level with an easy care flat backyard making it perfect for retirees or pet lovers. Everything is new - the gourmet kitchen, all new bathrooms including ensuite, painted throughout & a new insulated covered timber deck to the North for cooling breezes.
All the hard work is done in this near new home on top of Buderim. Single level with an easy care flat backyard making it perfect for retirees or pet lovers. Everything is new - the gourmet kitchen, all new bathrooms including ensuite, painted throughout & a new insulated covered timber deck to the North for cooling breezes.
raywhitebuderim.com.au
Auction
3
4 Eckersley Avenue, Buderim
All the hard work is done in this near new home on top of Buderim. Single level with an easy care flat backyard making it perfect for retirees or pet lovers. Everything is new - the gourmet kitchen, all new bathrooms including ensuite, painted throughout & a new insulated covered timber deck to the North for cooling breezes.
raywhitebuderim.com.au
2
Auction On Site Saturday, February 3 at 2pm
4 Eckersley Avenue, Buderim
All the hard work is done in this near new home on top of Buderim. Single level with an easy care flat backyard making it perfect for retirees or pet lovers. Everything is new - the gourmet kitchen, all new bathrooms including ensuite, painted throughout & a new insulated covered timber deck to the North for cooling breezes.
raywhitebuderim.com.au
raywhitebuderim.com.au
Auction
3
4 Eckersley Avenue, Buderim
Auction 3
4 Eckersley Avenue, Buderim All the hard work is done in this near new home on top of Buderim. Single level with an easy care flat backyard making it perfect for retirees or pet lovers. Everything is new - the gourmet kitchen, all new bathrooms including ensuite, painted throughout & a new insulated covered timber deck to the North for cooling breezes.
All the hard work is done in this near new home on top of Buderim. Single level with an easy care flat backyard making it perfect for retirees or pet lovers. Everything is new - the gourmet kitchen, all new bathrooms including ensuite, painted throughout & a new insulated covered timber deck to the North for cooling breezes.
raywhitebuderim.com.au
Auction 3
4 Eckersley Avenue, Buderim All the hard work is done in this near new home on top of Buderim. Single level with an easy care flat backyard making it perfect for retirees or pet lovers. Everything is new - the gourmet kitchen, all new bathrooms including ensuite, painted throughout & a new insulated covered timber deck to the North for cooling breezes.
raywhitebuderim.com.au
3
Auction On Site Saturday, February 3 at 2pm
2
2
Lloyd Edwards 0419 672 902 lloyd.edwards@raywhite.com
3
4 Eckersley Avenue, Buderim
All the hard work is done in this near new home on top of Buderim. Single level with an easy care flat backyard making it perfect for retirees or pet lovers. Everything is new - the gourmet kitchen, all new bathrooms including ensuite, painted throughout & a new insulated covered timber deck to the North for cooling breezes.
2
2
raywhitebuderim.com.au
NEWS
When you list with us, you will get a honest, professional approach and open communication ...until your property is sold
SOLD
The difference with us? ...You get what you pay for. Maroochydore | Mooloolaba | Buderim | Sippy Downs | Noosa | Noosa River
Methods of sale available to you 1
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Public Auction
Private treaty
The auction method is recommended for properties:
The private treaty method is recommended for properties:
Tender / expressions of interest
• Which are in a high demand market
• Where the asking price is very clear and can be set as a guide
• Which are likely to encourage competitive bidding between multiple buyers • Where it is preferable to let the market determine the price rather than predetermining it prior to sale • Where creating deadlines for purchasers will limit procrastination • Where an unconditional sale is desired • Where sticking to a marketing budget and a specific time frame is important
• Which are not unique and are quite easily comparable to other properties • Where time is not essential in the sale equation
This is a useful sales method for a property which is: • Special and unique and not directly comparable to many other recent local sales • Likely to attract specific buyers • Unlikely to attract the broad number of purchasers required for an auction sale, yet similar to an auction campaign there is still competitive pressure to act within a certain timeframe
There are a few main reasons why Auctioning and Marketing without a price works so well. 1 Any purchaser inspecting your property cannot say that
it is too expensive.
2 Any purchaser inspecting your property cannot
compare it unfavourably with other properties similar to yours.
3 There is no price to cloud one’s judgement, so in effect
there is no limit on what we can achieve for you price wise.
An auction is not only the best method available of securing the highest price, but also signals a sellers serious intention to sell the property. Purchasers usually perceive it to be their last opportunity to acquire the property.
Engaging your target market
Level of engagement LOW 12 months
6 months
3 months
1 month
1-2 weeks
Research Phase
Browse websites
Talk to friends
Distant Engagement
Browse websites
Contact agents (email)
Read newspapers
Notice signs in
various locations
Active Engagement
Attend OFI
Attend Auctions
Drive areas
Call/Meet/Talk to Agents
Private Inspections
Offer Phase
2nd Inspections
Finance Approvals
Make Written Offers
Daily Contact with Agents
Purchase Phase
Negotiations on sale
www
SOLD
Success Stories - Marketing without price 3
51 Palm Drive, Mooloolaba
1
2
Inspections
81 groups
Offers Prior
2
Registered Bidders
7
Buyer Background
7 Registered bidders and a huge crowd ensured that a competitive environment was in place. Buyer who won with the final bid had only made contact once before arriving to bid the morning of the Auction. Owners delighted with an above reserve outcome.
Sale Price
$530,000
1002/101-105 Mooloolaba Esplanade, 11/20 Woomba Mooloolaba Place, Mooloolaba
2
2
1
Inspections
19
Offers Prior
4 Offers & Sold prior to Auction
Registered Bidders
N/A
Buyer Background
Interstate buyer seeking investment property for holidays and letting. Impressed with Oceans building. Owners were very extremely satisfied with the outcome.
Sale Price
$1,460,000
3
34 Kawanna Street, 30 Jabiru Drive, Mudjimba Wurtulla
2
2
Inspections
51
Offers Prior
2
Registered Bidders
4
Buyer Background
The buyers were holidaying nearby, spotted the Auction sign and came to watch. Did not register to bid but signed a contract the same day for a price above reserve.
Sale Price
$865,000
Before
Prior Marketing (previous agent)
After
Quality Marketing (Greg Clarke)
Marketing Essentials Professional Photography
Window Display
Expert property photographers will shoot a broad selection of quality digital photographs to be used for all our colour print and online marketing, showing off your property to its best advantage.
Passers by can view your property in our fully lit window display 24 hours a day, seven days a week. Situated in a prime location, there is significant foot traffic right outside our window. You would be surprised by the amount of enquiry that comes from this most fundamental marketing tool.
Floorplans A professional, computer generated floorplan allows buyers to accurately recall your property layout after an inspection. Properties advertised online that include a floorplan can receive up to 30% more enquiries than properties without floorplans.
Signboards A signboard that stands out is imperative to maximising the enquiry and interest in your property. Our specially designed picture boards allow your property to be onshow 24 hours a day, 7 days a week.
Sale
Brochures and Information Memorandums Available at open homes and in our office, our professionally produced A4 colour brochures provide a detailed overview of your property which can be passed on to others.
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When Size and Location Matter • Large alfresco pavilion with fans • Ducted reverse cycle zoned A/C • Sparkling resort style easy care pool • 6KW solar electricity • Drive through garage backyard access
SIGNS
Professionally written copy and press releases highlight your property’s most saleable features and adds a professional edge to all marketing. We engage professional copywriters to ensure that we capture the attention of the market instantly. We will also distribute a press release to local and national media advising that your property is on the market.
DESIGN.PRINT
Professional Copywriting and Press Release
raywhitemooloolaba.com.au
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Greg Clarke 0418 239 067
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Print Marketing Sunshine Coast Daily and Midweek Real Estate Ray White is the largest press advertiser in the country. Our dominance in the print media ensure that we are able to achieve a priority placement for our seller’s properties. While we are leading the way with our digital and electronic marketing options, newsprint is still a premier search tool for local property and an integral part of any marketing campaign.
• Midweek & Saturday Real Estate is distributed to around 200,000 homes across the Coast on a weekly basis. • Your property is featured in two editions in two papers, every week.
Online & Digital Marketing Real Estate Portals
Saturday November 8 2014
At Ray White, we ensure that your property reaches the maximum audience possible. Real estate portals such as realestate.com.au, are essential at targeting buyers that are actively looking for real estate. We make sure your property gets as much exposure via portals as possible. raywhite.com With more than a quarter of a million visitors every single month, raywhite. com exposes your property to a highly engaged audience that are well and truly in “real estate mode”. Along with our property alerts database, we ensure that the people of Australia know about your property as soon as it hits the market.
Saturday Novem
ber 8 2014
E-Marketing & Social Media As marketing and property specialists, we will use a range of targeted and broad based advertising and marketing vehicles to promote your property to the widest range of potential purchasers. This includes our varied social media and e-marketing platforms which are broad reaching and highly publicised.
SMS Buyer Database
Just Listed: House 11 Muraban, Mooloolaba. 5 Bedroom, Mooloolaba Esplanade and Beach, Double Car Accom. www.raywhitemooloolaba.com.au
Marketing recommendation Marketing Inclusions Professional Day Photography ABC Pictorial B Size Photographic Signboard Auctioneer Direct Marketing 30 Second Property Video
Online / Websites www.realestate.com.au www.raywhite.com / www.raywhitemooloolaba.com.au www.realestateview.com Highlight Property (45 days) on www.realestate.com.au Ray White Mooloolaba Group Email Newsletters Initial Buyer Match / Email and SMS Alert to Matched Prospects Editorial Submission to Sunshine Coast Daily Property Week, 100 A4 Colour Brochures + DL Cards Full Contract Preparation and Solicitor Liaison as required Title Search Performed Contract Execution Contract Management through until Settlement Complimentary Rental Assessment
Auction this weekend 9 Fortune Court, Nambour
Tele-prospecting to the local area Ray White Concierge
Print Media 4 x Advertisements - Sunshine Coast Daily Real Estate 4 x Advertisements - Sunshine Coast Daily Real Estate (Mid Week) 4 x OFI - Sunshine Coast Daily Real Estate 1 x Auction Today Feature
Tranquil location, high on the ridge,with beautiful bush and ocean views, granny flat with internal access, inground pool, fully sealed drive way. • Huge country kitchen • Study, 2 living areas • 4 large bedrooms
raywhitemooloolaba.com.au
4 Auction On site this Saturday at 4pm View Saturday from 3:30pm
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Greg Clarke 0418 239 067
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How to prepare your property for sale Trim the lawns and tidy the Garden.
This will be a prospective buyer’s first impression of your home. Make it a good one.
Shampoo the carpets.
You may be surprised at how much more “life” they have after a good cleaning. The brighter everything is the better for selling.
A once over for the walls.
Grubby little hand marks may be an unpleasant fact but they’re some of the worst offenders in taking the edge off an otherwise attractive home. You will be rewarded!
Check the guttering.
It’s an easy point for buyers to spot so one to watch out for. Make sure there are no leaves hanging over the edge, no peeling paint, or water stains. In addition, while you’re at it why not brush under the eaves for cobwebs?
Clean out the garage and shed.
They’re the places where you’ve thrown unwanted goods over the years. It makes sense to have a clean out now, because good storage space is always an important selling point.
Open the windows.
The brighter the rooms the better, so always leave blinds and curtains open. Clean windows and insect screens to let in more light.
Flowers set the scene.
You put flowers out for visitors. A prospective purchaser is a very important visitor.
The kitchen and laundry.
Special attention needs to be paid to these areas. Clean the oven, polish the sink, and give your cupboards a clean.
The Ray White sign.
We’ll advise you on the best location for maximum effect.
Giving back to our community Wishlist Sunshine Coast Health Foundation As the Sunshine Coast’s own hospital foundation, Wishlist raises funds to support local public health services. Each year, $1 million is directed towards Medical Equipment & Support Projects, Staff Scholarships & Education Funding, and Research Projects.
Sunshine Coast Marathon Held in August every year, this is renowned as one of Australia’s most loved running festivals, with thousands of runners of all ages and abilities competing across the five different events over the weekend. Better still, 100% of event profits go to groups such as Ronald McDonald House Charities and The Westpac Foundation and more than 70 worthwhile causes chosen by YOU the runner! We are proud sponsors of the Ray White Volunteers, with over 400 individuals volunteering to ensure the event runs smoothly from start to finish.
Give me 5 for Kids
Guide Dogs Queensland
This is a national annual fundraiser which runs for the entire month of June. Each year we proudly raise funds for our local Children’s Ward to buy much needed medical equipment that assists in helping seriously ill children.
We are a proud sponsor of the ‘B’ litter for Guide Dogs Queensland. The litter was born on August 5th consisting of ‘Bea’, ‘Bernie’, ‘Brock’ and our local puppy here on the Sunny Coast ‘Bosley’. This fantastic organisation aims to “equip, empower and educate” Queenslanders who are blind or vision impaired.
Sunshine Coast Children’s Therapy Centre
RACQ Rescue Helicopter
Through a family centered approach, the SCCTC provides specialised therapy services to children with moderate to severe physical, intellectual and sensory disabilities. Their aim is to maximise the quality of life of these children and their families in the local community.
Bloomhill Cancer Help We are long-time supporters of Bloomhill Cancer Help, a wonderful charity that supports people affected by cancer. Bloomhill’s unique service meets specific needs of the people affected and extends to their family members and carers. The charity is self-funded, relying on the goodwill of our community.
This non-profit organisation is the oldest community rescue helicopter in the state, helping transport the sick and injured to the nearest major hospital since 1979. The rescue team is on call 24/7, 365 days a year and serves 700,000 people from all parts of our 100,000 sq km radius.
Relax We’ll take care of you
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Concierge Services With Ray White’s unique Concierge service, moving house doesn’t need to be a hassle. With just one phone call we’ll take care of everything. We’ll arrange all of your connections and disconnections, insurance and home loans. And what’s more, as a valued Ray White client – seller or purchaser – our services are absolutely free. Enjoy the many features and benefits of Ray White Concierge. We’ve come up with a number of helpful services to make the transition to your new property seamless.
30 days complimentary insurance If you buy your property with us at Ray White, we’ll organise 30 days of complimentary home and contents insurance, so you’re covered from the start. You can choose whether it starts from the contract or settlement date, or any day in between. We’ll also make sure you benefit from ongoing discounts on all your insurances.
Home loan health check To make sure you have the most
competitive home loan for you, our home finance partner, Loan Market, will conduct a full, complimentary Home Loan Health Check.
Switching on your services We’ll get your new home connected to the phone, internet, gas, electricity and pay TV. You let us know your preferred suppliers and we’ll do the rest.
Tax depreciation schedules If your new purchase is an investment property, you may attract some tax benefit for depreciation. Wear and tear on assets like air conditioning, carpets, stove and hot water systems are all taken into account. At Concierge we work with BMT Tax Depreciation Quantity Surveyors to offers a complimentary tax depreciation schedule review.
Storage As a Ray White client, we can offer you pay 1 month + get 1 month FREE + 15% off packing materials through our partner - Storage King. Storage King is Australasia’s largest self storage company, with locations throughout Australia and New Zealand.
Solar assessment As a Ray White client, you are entitled to a free in home solar assessment with our national partners Solahart. This offer is obligation free and can help save on your energy bills. At Ray White, we’re always looking for ways to add value to our services. Our Concierge initiative is just one way in which we aim to make our clients’ lives a little easier.
Helping your buyers buy Do you know your highest offer? When it comes to buying property there’s no such thing as too much research. As your local Ray White agent I can provide you with lots of useful background information on the neighbourhood and can get you up to speed on similar sales in the area. At the same time, Loan Market can help you choose the right home loan.
Do you know your highest offer?
When it comes to buying property there’s no such thing as too much research. As your local Ray White agent Even before you think about making an offer, it’s worth You’ll see from the table here, how choosing the right Ispeaking can provide you with lots of useful background information and youoffer. up to with your local Loan Market broker. They can: lender on canthe giveneighbourhood you confidence to putcan in aget higher speed on similar sales in the area. At the same time, Loan Market can help you choose the right home loan. Work with over 30 lenders – to ensure you’re aware of your maximum borrowing capacity
Even before ayou think about–making an offer, it’syou worth Organise pre-approval essentially giving speaking with your local Loan Market broker. They the green light from a lender to spend up to a can:
certain amount Work with over 30 lenders – to ensure you’re aware of your maximum capacity position – Put you in a muchborrowing better negotiating by ensuring your finance – is essentially approved with theyou right Organise a pre-approval giving lender for your needs. the green light from a lender to spend up to a certain amountbroker understands each lender’s Your Loan Market
criteria. They who will lend you the amount Put you inknow a much better negotiating positionyou – need to secure the property you love. by ensuring your finance is approved with the right lender for your needs.
Lender A
Maximum borrowing capacity $653,403
You’ll see from the table here, how choosing the right B $691,894 lender can give you confidence to put in a higher offer. C Lender D A E B F C G D
$751,000 Maximum borrowing capacity $788,511 $653,403 $806,180 $691,894 $817,200 $751,000 $850,715 $788,511
This scenario shows how different lenders might assess the maximum borrowing capacity of a couple with income of $130,000p.a. – the client’s ability to buy will be E one child, household $806,180 influenced by which lender they choose. These figures are an example only, and will change based on the different lenders considered, and the borrower’s personal circumstances.
F
$817,200
G
$850,715
Your Loan Market broker understands each lender’s criteria. They know will lend youfinance the amount shows how different might assess the maximum borrowing So in a nutshell, bywho arranging your first,you you really This willscenario be streets aheadlenders of other buyers when thecapacity timeof a couple with one child, household income of $130,000p.a. – the client’s ability to buy will be need to secure the property you love. comes to make an offer. influenced by which lender they choose. These figures are an example only, and will change based on the different lenders considered, and the borrower’s personal circumstances.
So in a nutshell, by arranging your finance first, you really will be streets ahead of other buyers when the time comes to make an offer.
Ray White partnering with Ray White partnering with
Craig Giles, Finance Broker M: 0447 493 125 | P: (07) 5445 6088 craig.giles@loanmarket.com.au loanmarket.com.au/craig-giles
Ray White_Know How to raise the bar in property management Exceptional property management means conďŹ dence for property investors. With the Ray White_Know How, you’ll have the security of knowing that your requests are in capable hands and your local Property Management team at Mooloolaba are fully equipped with skills and systems to manage your investment.
For property management that raises the bar, contact Ray White Mooloolaba.
Ray White Mooloolaba
In order for us to proceed to a sale, we would recommend the following procedure:
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Finalise our appointment as exclusive agents for your home Approve and sign the marketing plan Prepare your property for sale
Please allow us to demonstrate to you our capabilities in marketing, negotiating and selling your property. We understand how stressful the event can be, and are here to take that stress away. We will manage the entire event with diligence, care, and understanding of your needs. Thank you again for the opportunity to provide our recommendations to you.
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Greg Clarke 0418 239 067 greg.clarke@raywhite.com
Ray White Mooloolaba 07 5444 3455 Shop 1-3 ‘Peninsular’ 13 Brisbane Road, Mooloolaba Qld 4557 raywhitemooloolaba.com.au