Ray White_Know How
is knowing how to sell your property for more.
PERFORMER 2 014 , 2 015 & 2 017
2011, 2012, 2013, 2014, 2015, 2016 & 2017
A Respected Name in Real Estate After selling Real Estate on the Sunshine Coast for over 6 years Greg has had first-hand experience at what works and what sells on the coast. With his combined knowledge of the local areas, a passion for selling and of course the satisfaction of his customers is very much his ethos.
When you first meet Greg you will know why he gets results. At every step he will put the hard yards in to achieve the best result for you. With perseverance and positivity he has worked his way into the Sunshine Coast Real Estate industry to become an Elite Performer. Greg’s achievements to date: • Premier Agent - 2012, 2013, 2014, 2015, 2016 & 2017 • Top Ten Performer Sunshine Coast - 2012, 2013 ,2014, 2015, 2016 & 2017 • Alan White “Elite Performer” - 2014, 2015 & 2017 • No.1 Ray White Agent - Sunshine Coast 2013 & 2014 • Rookie of the Year - 2011
Greg Clarke
T 07 5444 3455 M 0418 239 067 E greg.clarke@raywhite.com
Greg’s extensive background in sales has been achieved from 30 years of managing and owning motor dealerships in both NSW & QLD with
selling premium brands such as Audi, Mercedes and Honda, Greg decided to move on from the motor trade for an exciting challenge in real estate and joined the team at Ray White Mooloolaba. Greg continues with his passion for “the business of selling” and realised a long time ago that “signing the deal” was just a part of the job and only a very small part, the big part was the completion of the deal and the completely satisfied client, both seller and buyer. This satisfaction builds a loyal team of customers that come back time and time again. Greg is an accomplished and skilled negotiator at the top of his field in both Elite Sales Performance & managing teams that have been recognised as “The Best in the Country”. He knows how to structure the deal and achieve the best result for all parties.
SUNSH INE MW Y
Ray White Noosa
Ray White Noosa River
TWIN WATERS Ray White Mooloolaba
Ray White Noosa River
H CE BRU
Ray White Maroochydore
MAROOCHYDORE
COTTON TREE
RO DR
Y WA
AE
IG H MAROOCHYDORE ROAD
OM E
NS SU
AD RO
NE
HI MW Y
Ray White Buderim
MOOLOOLABA
Ray White Mooloolaba
E MWY
KAWANA WAY
Ray White Sippy Downs
NICKLIN WAY
SUNSHIN
BR UC EH IGH WA Y
Ray White Noosa
Ray White Buderim
Ray White Maroochydore
B R U C E HIG HWA Y
CALO UND RA R OAD Ray White Sippy Downs
CALOUNDRA
Who are we? At Ray White Mooloolaba we work harder for our customers.
With the benefit of experience, we take the time to understand your needs up front. During the campaign, we use a refined set of processes that have been specifically designed to get you the best possible price for your property. We are the property experts within the Central Sunshine Coast area. We know firsthand what makes the area and the lifestyle attractive. What’s more, we know what motivates buyers in the local market. Our comprehensive past client and buyer database ensures that your property is presented to more genuine buyers, to maximise the competition to buy your property.
When you choose one of our team, you get the support of our full team. Our unique structure encourages all agents to work together to achieve the best price for your property. As part of Australasia’s largest real estate group, we can also connect you to buyers from all over the world. This international exposure is an added dimension no other agency can rival. We pride ourselves on providing an exceptional level of personal and professional service to make the selling process easy and rewarding for all our clients.
A history of family values Our Story
In 1956 Ray White’s youngest son, Alan, took the helm. Under Alan’s leadership, the company flourished, establishing several suburban branches in the early 1960s.
The Ray White Real Estate Group was founded in 1902, when its namesake, Ray, established a stock station agency in Crows Nest in Queensland. After more than 20 successful years in business in Crows Nest, Ray moved his agency to Brisbane. Ray White Real Estate survived the Great Depression, several recessions and the economic pressures of World War II, becoming the first agency to provide a comprehensive service in all facets of real estate.
Brian White, the current chairman, became managing director in 1976. By 1982, the company had 60 branch offices throughout Queensland and Brian had decided to move into franchising. The first franchised office was established at Capalaba in Brisbane in 1982. Since then, Ray White had grown rapidly across all states and territories of Australia with
representation in all major metropolitan and regional centres. In 1993, Ray White crossed the Tasman and now has a widespread network of offices across the North and South Islands. Two years later, in 1995, Ray White commenced operations in Indonesian where we are now the leading real estate franchise.
Today, Ray White is indisputably the largest real estates group in Australasia, with more than 1,000 offices and employing over 10,000 staff. Ray White is the selling agent for more than $25 billion worth of real estate annually and manages over 200,000 rental properties.
In 2010, the group continued its expansion to India and China providing a valuable link between our major networks in Australian and New Zealand and the fastest developing economies in the world.
1995
Property Management
1902
1922
1970
1981
1987
1989
1992
1993
Residential
Moved business to Brisbane
10th
Achieves
First
100th
First
First
opened
$100million month
in NSW & VIC
opened
SA
WA & NZ
Ray White
Loan Market
Alan White
Brian White
Paul White
Sam White
1945
1963
1977
1995
in Crows Nest, Queensland
1902
1998
First
Commercial
Indonesia
2014
Hotels
in Dubai
2008
1999
Ray White Insurance now Concierge
2010
2000
2001
2007
in Middle East
Achieves
Ray White Invest now White & Partners
Achieves
1000th
First
$3billion month
opened
India
$1billion month
Marine
2012
2013
First Projects Living Here
in China
in USA
Wealth Market
Dan White
Ben White
Matt White TODAY
As a family owned and led group since 1902, our mission is to live our family values and be the best place to build an outstanding career and business.
2000
2005
2007
2016
Carla Lawson Carla is here to help!
Carla Lawson
Sales Assistant to Greg Clarke T 07 5444 3455 E carla.lawson@raywhite.com
In 2003 Carla decided on a career change after working as a Branch Manager in Retail Banking for Westpac Banking Corporation. She wanted an exciting industry that was still customer focused, but also personally fulfilling where she could apply her solid knowledge from corporate background, and depth of skills, on a day to day basis. Her choice was Real Estate. Carla initially worked in Property Management then joined a prominent office on the Redcliffe Peninsula, as personal assistant to the highly successful selling Principal. Carla enjoyed her role and soon completed her full Real Estate licence. Relocating to the Sunshine Coast, Carla purchased her home from Greg, and after experiencing the great customer service and systems provided by Greg Clarke and the Ray White Team first hand, joined as Sales Assistant to “Alan White Elite Performer” Greg Clarke. Carla coordinates the day to day
scheduling of Greg and assists both vendors and buyers with any needs as they arise to ensure a smooth experience for all. Carla is committed to providing outstanding assistance with all of your real estate needs. Holding an AAMC Diploma for Mortgage Consultants and a stint in Mortgage Brokering whilst a Personal Assistant in a local Financial Planning Business, Carla has gained an understanding in these areas and importance of the right advice. Carla is all about the beautiful Sunshine Coast and the lifestyle it has to offer, although, she also loves the country life, so if she isn’t walking the coast or spending time on a beach, you might find her at a rodeo or maybe even camping somewhere!
Kaylee Clarke Kaylee joined The Greg Clarke Team in May 2016 after relocating from Brisbane to the Sunshine Coast. Upon returning from England in 2006 Kaylee accepted a position with the AP Eagers Group as a customer service representative dealing with a variety of clients.
Kaylee Clarke
Marketing Assistant to Greg Clarke T 07 5444 3455 E kaylee.clarke@raywhite.com
Over the past 10 years Kaylee learned many skills and the main one being having a satisfied client was paramount, she has won numerous awards for customer satisfaction and has gained experience across a number of areas and can deal with people on all level.
During the past 7 years Kaylee has purchased and sold a number of properties which has provided Kaylee with personal experience, knowledge and understanding of how it feels to be in the seat of a buyer and a seller. Kaylee took a short break from work after the birth of her beautiful daughter in 2015 and is now part of the support team to Greg and Carla. She has a passion to get things happening with a ‘can do’ attitude. Kaylee is looking forward to continuing the wonderful lifestyle the Sunny Coast has to offer her.
Achieving the premium price We pride ourselves on achieving the best possible price for our clients
When two, three or even more people want to buy the same property – they compete for it. This pushes up the price and ensures you are getting the best possible price. Our job is to create competition among interested buyers. We will recommend the method we believe will achieve the highest price, however ultimately, you the seller, have the power to choose the method which you feel most suits you.
When selling a property, we have two primary methods of sale choices – Private Treaty or Auction
Before
Prior Marketing (previous agent)
After
Quality Marketing (Greg Clarke)
Marketing time The most important marketing time is in the first few weeks. Best not to waste them. Buyers seek out ‘fresh’ listings. New listings are always of interest to the existing buyer group.
In the digital age, buyers become aware of a new listing very quickly. Sometimes within hours of the listing. This means that the wave of all buyers that are ‘in-the-market’ will hit within the first one to two weeks. Our statistics show that once a buyer discounts a property, the buyer rarely reconsiders the property.
This is why it is crucial that your home is marketed without a price or priced correctly at the start of your campaign. Otherwise, you run the risk, of your property having stall and psychology depreciation in the buyer’s mind. This can lead to a lengthy time on the market and ultimately undersetting your home.
Powerful tools Before we go to market
Premium photography We use expert property photographers who will shoot a broad selection of quality digital photographs to be used for all print and online marketing, showing off your property to its best advantage. Great photography does wonders for the warmth, space and overall perception of a home or investment. Professional copywriting Expertly written copy and a local press release will highlight your property’s most saleable features and adds a professional edge to all marketing. We can engage professional copywriters to ensure that we capture the attention of the market instantly. We can also distribute a press release to local media advising that your property is on the market.
Graphic design Exceptional graphic design by our in-house designers will ensure your property looks its best across the marketing materials for your property campaign. Floorplan A professional, computer-generated floorplan allows buyers to accurately recall your property layout after an inspection. Properties advertised online that include a floorplan can receive up to 30 per cent more enquiries than properties without floorplans. Furniture hire and stylists The way your property is presented plays an important role in achieving the best possible price. We can work with stylists and furniture hire companies to help you achieve the right look for your open home.
Powerful tools Reaching the market – digital
SMS Buyer Database
Just Listed: House 11 Muraban, Mooloolaba. 5 Bedroom, Mooloolaba Esplanade and Beach, Double Car Accom. www.raywhitemooloolaba.com.au
eNewsletters (office database buyer match, Ray White eNewsletter) Our local eNewsletter talks to a targeted audience. As soon as you list with us, your property details will be emailed to buyers looking for a property just like yours. They’ve already identified the property they aspire to buy, so we know what they are in the market for. Buyers who sign up for our Email Alert service will be informed of new properties before they are advertised to the general public. Video Marketing your property in high quality video allows you to run open-for-inspections virtually 24/7. Bringing motion, atmosphere and description together, prospective buyers can immerse themselves in your property before they even see
it. Videos are great for sharing across your social media networks, including your agent’s social network and Ray White’s own YouTube centre, Ray White Spotlight. Social media Our agents and offices across the Ray White network develop social media networks specifically for the community. Therefore, when an agent celebrates an interesting aspect of your property on Facebook, Twitter or YouTube, they are sharing it with their community of locals, clients and prospective buyers. You too can get involved, by sharing your favourite property attributes with your own networks. SMS alerts Deliver property alerts for your home right into the hands of targeted, active buyers. It’s a timely, personal and effective marketing channel.
Powerful tools Core marketing products
Signboards A signboard that stands out is imperative to maximising the enquiry and interest in your property. Our specially designed picture boards allow your property to be on show 24 hours a day, 7 days a week. Stockboards Our generic stockboards have been specifically designed to capture the local buyer. These boards are suited to high traffic areas where a potential buyer’s attention needs to be captured in an instant.
Sale
4
DESIGN.PRINT
SIGNS
When Size and Location Matter • Large alfresco pavilion with fans • Ducted reverse cycle zoned A/C • Sparkling resort style easy care pool • 6KW solar electricity • Drive through garage backyard access
raywhitemooloolaba.com.au
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2
1
Greg Clarke 0418 239 067
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Brochures Available at open homes and in our office, our professionally produced colour brochures provide a detailed overview of your property which can be passed on to others. Window display Passers-by can view your property in our fully lit window display 24 hours a day, seven days a week. Situated in a prime location, there is significant foot traffic right outside our window. You’ll be surprised by the amount of enquiries that come from this fundamental marketing avenue.
Full Page Ad
Half Page Ad
Auction this weekend 4
56 Schirrmann Drive, Maroochydore Job Transfer = Must be Sold this Weekend • Boasting 21 metres canal frontage • Spacious open plan living, multiple entertaining areas • Great views over the water – woodfired pizza oven – large 766m2 block • Separate master bedroom with ensuite & WIR • Close to the new Maroochydore CBD • Over-sized garage with lots of storage
Auction On site this Saturday at 12pm
2
James Goldsworthy 0400 635 141
View Thursday 4-4.30pm & Saturday from 11.30am
raywhitemooloolaba.com.au
ction Sale Au
3
ise Way, Pacific Parad 618 David Low ite sive WIR & ensu • Master with mas plan layout • Relax in open s zone • Two living e bench tops t kitchen with ston • Modern gourme barbecue roof alfresco with • Massive under all for • Secure backyard
Auction , 5th August On site Saturday at 2.30pm
2
2
Simon Howe 0418 401 300 hite.com simon.howe@rayw
Auction this weekend
ba.com.au
raywhitemooloola
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9 Fortune Court, Nambour
Quarter Page Ad
Tranquil location, high on the ridge,with beautiful bush and ocean views, granny flat with internal access, inground pool, fully sealed drive way. • Huge country kitchen • Study, 2 living areas • 4 large bedrooms
raywhitemooloolaba.com.au
Auction On site this Saturday at 4pm View Saturday from 3:30pm
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2
Greg Clarke 0418 239 067
1
2
Powerful tools Reaching the market – print
Print advertising (local, state, national newspapers) Ray White is the largest press advertiser in the country. Our dominance in the print media ensures that we are able to achieve a priority placement for our sellers properties. While we are leading the way with our digital and electronic marketing options, newsprint is still a premier search tool for local property buyers wishing to secure a property immediately.
Locally all our properties are featured in the Sunshine Coast Daily Property Week and Mid Week Domain. South East Qld and National Campaigns are featured in the Courier Mail, The Australian and the Financial Review.
Engaging your target market
Level of engagement LOW 12 months
6 months
3 months
1 month
1-2 weeks
Research Phase
Browse websites
Talk to friends
Distant Engagement
Browse websites
Contact agents (email)
Read newspapers
Notice signs in
various locations
Active Engagement
Attend OFI
Attend Auctions
Drive areas
Call/Meet/Talk to Agents
Private Inspections
Offer Phase
2nd Inspections
Finance Approvals
Make Written Offers
Daily Contact with Agents
Purchase Phase
Negotiations on sale
www
SOLD
Success Stories - Marketing without price 3
51 Palm Drive, Mooloolaba
1
2
Inspections
81 groups
Offers Prior
2
Registered Bidders
7
Buyer Background
7 Registered bidders and a huge crowd ensured that a competitive environment was in place. Buyer who won with the final bid had only made contact once before arriving to bid the morning of the Auction. Owners delighted with an above reserve outcome.
Sale Price
$530,000
1002/101-105 11/20 WoombaMooloolaba Esplanade, Mooloolaba Place, Mooloolaba
2
2
1
Inspections
19
Offers Prior
4 Offers & Sold prior to Auction
Registered Bidders
N/A
Buyer Background
Interstate buyer seeking investment property for holidays and letting. Impressed with Oceans building. Owners were very extremely satisfied with the outcome.
Sale Price
$1,460,000
3
34 Street, 30 Kawanna Jabiru Drive, Mudjimba Wurtulla
2
2
Inspections
51
Offers Prior
2
Registered Bidders
4
Buyer Background
The buyers were holidaying nearby, spotted the Auction sign and came to watch. Did not register to bid but signed a contract the same day for a price above reserve.
Sale Price
$865,000
Auctions - yes or no
For any property in any market where the client is committed to sell
s
s
A premium price comes from competition between buyers. The more buyers, the more competition, the higher the price.
Where the client is comfortable using market demand to help achieve the price
s
When it is important to have a set time frame to work with
s
Where the aim is to achieve a premium price
s
Marketing without a price
s
The auction method is recommended for properties:
With price removed, enquiries are higher and increase the opportunity of revealing the premium buyer
SOLD
Ray White_Know How to get your property ... SOLD
Maroochydore 2 1401/14 Aerodrome Road
2
2
$800,000
SOLD
Mooloolaba 3 2 2 Trinity Beach Homes on Marjorie Street Beach Home 1 – $1,145,000 Beach Home 2 – $1,225,000
SOLD
SOLD
Mudjimba 34 Kawanna Street
3
2
2
$865,000
SOLD
Mooloolaba 2 2 1 1002/101-105 Mooloolaba Esplanade $1,460,000
Buderim 8 Jirrima Court
4
2
3
2 Mooloolaba 1/3 Quondong Street
1
1
$780,000
SOLD
$430,000
At Ray White we sell more property locally than any other agency.
Testimonials Fortune Court, Nambour “Exceptional agent, one of a kind” Greg’s commitment and passion to getting my house sold was unwavering. Greg is an agent very rare to find these days, his knowledge and understanding of the real-estate market is exceptional, his personal commitment to completing the sale for the right price is relentless, he has a excellent radar for genuine buyers and the so called tyre kickers. Above all Greg tells it like it is, no bs, just the facts. Thank you, Greg Clarke, for selling my home. – Andy Aerodrome Road, Maroochydore “Exceptional market knowledge” We found Greg exceptional. His market knowledge of the Sunshine Coast, especially The Sebel, is top notch. He always followed up after inspections and showed very good negotiation skills. We would be more than happy to appoint Greg to sell other products in the future. – David & Chris Marjorie Street, Mooloolaba “Excellent service” Greg and his team provided exceptional service during our recent purchase. Greg’s market knowledge was instrumental in our purchase decision. His communication and negotiation skills were faultless. I would recommend Greg to anyone looking to buy or sell on the Sunshine Coast. – John & Belinda
Friarbird Place, Twin Waters “Professional friend” We found Greg to be very approachable and professional, with an easy speak manner that
made you realise you were in good hands. Any query that was raised was answered, concisely, and if he did not have an immediate answer he would research same and get back to us... basically nothing was too much trouble for Greg. – Chris & Pam Baker Finch Place, Twin Waters “Happy home owners” We arrived at our new address on the day of settlement and were thrilled with the unexpected welcome we received. The air conditioning was on so that the house was cool as it was an extremely hot day. The home was up to the standard we agreed to at purchase with all minor repairs completed and the house was even “Gift wrapped”!! Both Greg and Carla were most welcoming and helpful in making the transition from Melbourne to Queensland hassle-free. We highly recommend their services to anyone looking to either buy/sell or rent on the Sunshine Coast. Their service and local knowledge is reliable and faultless. Cheers! – Glenice & Laurie Buderim Avenue, Mooloolaba “Happy sellers” My husband and I were very impressed with Greg in all aspects. He was straight to the point, very helpful, efficient, not pushy, patient and sold our unit in amazing time for a price we were happy with. We would strongly recommend Greg Clarke to sell any property. – Colleen & Mark Aerodrome Road, Maroochydore “Very professional & hard working” We found Greg to be exceptional as our agent. We appreciated the prompt & full feedback after every open home & private viewing. He & Carla did everything possible to make the selling
process run smoothly. We would certainly recommend him. – Peter & Toni Fifth Avenue, Maroochydore “Hard worker” Greg worked well, and achieved a quick sale of our property. – Stephen & Robyn Varsityview Court, Sippy Downs “Great agent” Greg Clarke recently handled the sale of our unit at Sippy Downs. We found Greg and his team very approachable and well informed. They kept us up to date with reports on enquiries and viewings. We were very happy with Greg’s handling of the sale and confident he achieved the best outcome for us. – Leigh Bradman Avenue, Maroochydore “Delighted vendor” I found Greg and his team to be very conscientious with their work, easy to talk to, always returned phone calls promptly, and the front office staff very professional and helpful. – Frank & Debbie Barracuda Court, Mountain Creek “Easy purchase ” Greg was consistently quick to respond to all communications and very willing to act immediately to meet our pressured timeframes. We were impressed with Greg’s professionalism, he was able to combine this with a genuinely caring approach to us as buyers while also operating 100% in his sellers interest. We would not hesitate to recommend Greg as a trustworthy professional who knows his stuff. - Brent & Karen
Property Management
Ray White_Know How to raise the bar in property management Exceptional property management means conďŹ dence for property investors. With the Ray White_Know How, you’ll have the security of knowing that your requests are in capable hands and your local Property Management team at Mooloolaba are fully equipped with skills and systems to manage your investment.
For property management that raises the bar, contact Ray White Mooloolaba.
Ray White Mooloolaba
Do you know your highest offer? When it comes to buying property there’s no such thing as too much research. As your local Ray White agent I can provide you with lots of useful background information on the neighbourhood and can get you up to speed on similar sales in the area. At the same time, Loan Market can help you choose the right home loan.
Even before you think about making an offer, it’s worth speaking with your local Loan Market broker. They can: Work with over 30 lenders – to ensure you’re aware of your maximum borrowing capacity Organise a pre-approval – essentially giving you the green light from a lender to spend up to a certain amount Put you in a much better negotiating position – by ensuring your finance is approved with the right lender for your needs. Your Loan Market broker understands each lender’s criteria. They know who will lend you the amount you need to secure the property you love.
You’ll see from the table here, how choosing the right lender can give you confidence to put in a higher offer. Lender
Maximum borrowing capacity
A
$653,403
B
$691,894
C
$751,000
D
$788,511
E
$806,180
F
$817,200
G
$850,715
This scenario shows how different lenders might assess the maximum borrowing capacity of a couple with one child, household income of $130,000p.a. – the client’s ability to buy will be influenced by which lender they choose. These figures are an example only, and will change based on the different lenders considered, and the borrower’s personal circumstances.
So in a nutshell, by arranging your finance first, you really will be streets ahead of other buyers when the time comes to make an offer.
Ray White partnering with
Greg and his team have a passion for selling and customer satisfaction.
E
G To support this aim, and in consideration of the trust you have placed in us, we guarantee we will
RANT EE
At Ray White our aim is to provide you with the highest level of service to achieve the successful sale of your property.
O
Service guarantee
F
UA
SERVIC
expose your property to our existing purchasers and extensive database.
We are here to offer astute advice, complete peace of mind and to support you every step of the way.
We will provide regular progress reports throughout the marketing period including comments received around your property.
We think that your real estate experience should be rewarding, so we will work relentlessly to achieve this.
The next step We welcome the opportunity to work with you towards a successful sale. There are many selling options open to you and we look forward
to exploring these with you at the next opportunity. Should you be comfortable with our recommendations, then we will
ask you to appoint us as exclusive agents for the successful sale of your property.
Help us understand your needs Our meeting will be a lot smoother if you are able to take some time to think about and answer these questions before we meet...... From 1 - 12, what is most important to you? Marketing
Fees
Liking the agent
Open houses
Internet exposure
The agent's negotiating skills
Sale price
Agency size
Feedback on buyers
Photography Client communication Agent’s service
When are you thinking of putting your home on the market? (please tick) ❏ Now
❏ 3 Days
❏ 1 Week
❏ 1 Month
❏ 3 Months
❏ 6 Months
❏ 12 Months
❏ 1-2 Years
In what approximate price range do you think your home sits? ❏ $0 - $400,000 ❏ $400,000 - $600,000 ❏ $600,000 - $800,000 ❏ $800,000 - $1,000,000 ❏ $1,000,000+ What attracted you to the property when you purchased it? ������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������� ������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������� Why did you call Ray White? ������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������� �������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������
If you are not planning to sell straight away, is there any property related information you would like to receive in the interim? ������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������� �������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������
Greg Clarke 0418 239 067 greg.clarke@raywhite.com
Ray White Mooloolaba
Shop 1 & 2, Peninsular Building, 13 Brisbane Road, Mooloolaba QLD 4557 (07) 5444 3455 www.raywhitemooloolaba.com.au Š 2017 No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means without the prior written permission of the publisher.