A GUIDE TO SELLING YOUR HOME
pam court realty
At Pam Court Realty, we understand the importance of finding the right agent to sell your property. Our aim is to make that decision an easy one. Here’s what you can expect: • The highest possible price • Intelligent and practical advice from your agent • Help in preparing your property for sale • A smooth sale process with no surprises • The least amount of stress and inconvenience
Welcome to Pam Court Realty.
pam court realty (07) 5444 8188
pam court realty P: (07) 5444 8188 W: www.pamcourtrealty.com.au Suite 4 & 5, Mountain Creek Medical Centre Karawatha Drive MOUNTAIN CREEK QLD 4557
Opening Hours: 9am - 5pm Monday to Friday 9am - 2pm Saturday By Appointment Sunday & Public Holidays
Renee Moore Licensed Sales Executive Having worked in the Real Estate industry for over 17 years, Renee is a fully licenced Real Estate Agent, REIQ trained and qualified. Beginning her career as a Receptionist and Assistant Property Manager, Renee successfully progressed through various roles in Property Management, Investment and Sales. A property investor herself, Renee has leased, purchased, developed and sold property, giving her valuable experience and knowledge. Renee prides herself on her open communication, honest advice and sound feedback. She is enthusiastic, passionate and committed to providing excellence in customer service while continually striving to deliver the best possible results to her clients. Direct 0447 744 495 Email renee@pamcourtrealty.com.au
About Pam Court Realty Pam Court Realty was first established in January 1998 by husband and wife team, Bob and Pam Court. The journey began in 1990 when Pam began working with the developers of Mountain Creek, John Heaney & Associates, selling properties and helping with the development of the Mountain Creek and Buderim areas. Pam worked with John Heaney & Associates for 8 years and witnessed first-hand the growth of Mountain Creek from a small housing development with dirt roads and dense bushland to the thriving community of today. Mountain Creek is now a highly sought-after lifestyle, offering everything from internationally-recognised primary & high schools, a local TAFE, world-class golf course, tennis centre, Woolworths shopping precinct, a tavern and so much more. Pam Court Realty is a family owned and operated boutique-style office proud to be the area market leader for sales and rentals, as well as, an active part of the community sponsoring local school and sporting events.
The Team That Will Deliver Results! Pam Court Realty consists of a team of highly qualified professionals, offering the very best service, support and advise built on years of local knowledge, experience and reputation. We pride ourselves on offering “old-fashioned� service with a modern approach. Our team knows how to get your home seen and sold without compromising on communication and personal service.
Pam Court Director/Principal
Bob Court Principal
Mandy Watson Licensed Sales Executive
Renee Moore Licensed Sales Executive
Mollie Pugh Property Manager
Emma Allen Sales Administrator
Listing with Pam Court Realty COMMITMENT, COMMUNICATION – THE BEST CHOICE! 1. EXPERIENCE Over 25 years’ experience selling real estate in Mountain Creek and surrounding areas.
2. TEAM WORK An office of experienced agents all working together to achieve the best possible results for you.
3. SECURITY Where possible, we will have 2 salespeople at all open homes. This offers our sellers more security and peace of mind, as well as the capability to always have a professional available to answer any buyers’ questions.
4. PLANNED MARKETING STRATEGY Time and energy is spent to plan and implement a marketing strategy that will significantly increase the chances of a sale sooner and for the best price.
5. REGULAR FEEDBACK You won’t be left wondering how the sale is going, we will keep you informed every step of the way. Communication is paramount in achieving the best results and we pride ourselves on keeping our clients well informed all the time.
6. PERSONALISED SERVICE AND SUPPORT There’s not just one way to sell a home! Every home, every person, every situation is different and we understand this, which is why we take the time to talk to you and work with you to get the perfect sales strategy in place.
7. NEGOTIATIONS Having an agent who is a strong negotiator can be all that stands between a successful sale. Our sales team attend regular professional training, we are professional negotiators and are great at what we do.
8. FREE MARKETING CAMPAIGN We’ve tracked and identified where our enquiry comes from, and have then developed a complete marketing campaign which covers all avenues, to ensure your property receives maximum exposure within your target market.
9. A STRONG TRACK RECORD Our results speak for themselves and our happy clients’ testimonials are available to read on our website www.pamcourtrealty.com.au.
A Marketing Package That Gets You SOLD Pam Court Realty offers all 90 day exclusive listings a FREE Marketing Package that will ensure your property receives maximum exposure including: • • • • • • • • • •
FREE 45 day premiere listing on realestate.com.au FREE eBrochure sent from realestate.com.au to potential buyers FREE 45 day priority placement listing on domain.com.au FREE unlimited professional photography FREE professional colour signboard FREE 50 x professional A4 brochures FREE 100 x professional DL cards for letterbox drops FREE listing on Pam Court Realty’s professional website FREE Property Title Search PLUS a competitive commission rate
Buyer Database We match your property with potential buyers registered on our database, who will be notified within a week of listing.
FOR SALE
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9 Pinari Court, Mountain Creek
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Because your home deserves to look its best
Websites We showcase your property on 14 top websites to ensure it reaches all potential buyers.
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Parkland Is Your Neighbour!!!
Great Location!!! Great Character Family Home!!! This home has two separate verandahs with the rear verandah being large enough for any family get-together or BBQ while overlooking the natural parkland.. home to the many forms of birdlife in this area. • Three built-in bedrooms with ceiling fans, main with ensuite • Separate study area • Two separate spacious living zones • 869m2 fully fenced block with room for a pool Contact • Large timber kitchen with lots of cupboards Pam Court • Double auto garage
Flyers
Professional Photography
on 0412 708 313
5444 8188
www.pamcourtrealty.com.au
A professionally designed and printed keepsake for all buyers interested in your home
Signboards Many of our buyer enquiries come from the signboards at the front of the property. This is your 24 hour a day salesperson!
Professional Floor Plans We use the floor plans online and on the back of flyers so buyers can remember your home even after the inspection.
We Get It Right Online You have less than 4 seconds to capture the attention of a potential buyer. 87% of potential buyers use the internet as their main tool to search for property. Digital marketing is leading the way in the real estate world, but as people are becoming more and more time poor, your window of opportunity to capture the attention of a potential buyer is getting smaller. It’s not unusual for a buyer to pick up their smart phone or iPad and have a quick stroll through page 1 or 2 to have a look at what’s new online... but what if your property is listed as a Highlight, Feature or Standard advert on realestate.com.au and doesn’t appear until at least page 4 or 5? Don’t risk missing your market! With an audience of more than 5 million visitors every month, realestate.com.au is a crucial part of your advertising schedule and at Pam Court Realty you will receive a PREMIERE LISTING as a part of your FREE marketing package.
THE 3 BIGGEST FRUSTRATIONS FOR BUYERS
SOURCE: Residential Consumer Omnibus, March 2016. Sample Size: 1534 Base: Respondents looking to buy a residential property.
A Premiere Property attracts more buyers to help drive up the sale price. Be seen first by more buyers Premiere properties appear first in all suburb, state and region search results.
Biggest ad With largest photos to invite more enquiry from buyers.
Rotate to the top Every 15 days your property rotates to the top so it’s seen by new buyers.
eBrochure – Your property delivered straight to eager buyers Email active buyers directly Who’ve been searching for a property like yours.
Increase views and enquiries By linking directly to the property details page on realestate.com.au.
Your agent will choose your send date To maximise enquiries.
Showcase your property With photos, a description of its features, inspection times, agent details and a map.
Know how your property is tracking Your agent can see the number of emails sent and property views.
Perception is Everything If the three rules of buying a property are ‘Location, Location, Location’, equally imperative are the three rules of selling – ‘Presentation, Presentation, Presentation’. A picture is worth a thousand words – a list of features lacks emotion. An evocative image of your home can capture a buyer’s heart. We will portray your property at its best with high quality professional images whether they be day or night in a 24 hour turnaround. Better results – add value, increase exposure, deliver high quality pre-qualified buyers and gets your home sold!
Photography is the Essence to a Successful Marketing Campaign Introducing Allan MacKenzie
Allan MacKenzie is an Australian Award Finalist in recognition of Best Corporate Promotional Video by the Australian Video Producers Association. He is also a globally recognised specialist in aerial cinematography for luxury super-yacht advertising and interior-architectural photography for the luxury built establishments. After graduating from the Queensland School of Film and Television, Allan owned and operated a photography-marketing agency and has been a pioneer in supplying professional photography and video to the real estate industry. During this time he established a video production company specialising in corporate and commercial photography and video. Backed by years of experience, an eye for detail and solid industry knowledge, Allan MacKenzie is a trusted professional; delivering the highest quality product with exceptional service.
Some Common Mistakes When Preparing For Real Estate Photographs 1 Not removing bins, cars and trailers from the front yard and driveways. 2 Not removing toiletries, bath rugs, scales, bath toys, scrubbers, toilet brushes, cleaning supplies from bathrooms. Perhaps some small decorative pieces on the vanity, other than that the bathroom should be free of clutter. 3 Hiding luggage, shoes etc under the bed. Most of the time they will show in the photograph. 4 Spending too much time cleaning and not enough time de-cluttering. Get everything put away before worrying about dusting and scrubbing. 5 Mopping floors or hosing down driveways and patios just before the photographer arrives. Puddles and wet spots reflect the light strangely. 6 Not removing fridge magnets, pin boards, phones and phone chargers, extension cords etc. 7 Not replacing light bulbs that don’t work. The photographer will need all lights on and working to make your photos look their best. 8 Putting a piece of furniture in every corner to “fill up” a room. That’s where the photographer will be standing.
Floor Plans Are Important Did you know that over 98% of buyers look at floor plans... but 80% of agents don’t use them!
Introducing Georgia Starkey With industry experience, exceptional quality of service delivered fast and accurately, The Floor Plan Specialist guarantees a professional and reliable floor plan solution. Based on and covering Queensland’s beautiful Sunshine Coast, Georgia’s services are raising the bar in local property marketing campaigns.
Why Floor Plans? Floor Plans give context to photos and descriptions, at the same time conveying a properties potential. By engaging buyers and pre-qualifying, floor plans save you time and help you sell faster. Fast becoming an essential part of property marketing.
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Floor plans generate 30% more interest than a property without one. It’s about people imagining themselves living there.
SIGNBOARDS Your 24 Hour a Day Salesperson A signboard is a vital part of any integrated marketing campaign for your property. The signboard signals your property is for sale and attracts the attention of potential buyers. While having a presence on the internet is very important when selling a property, not all buyers find properties through the mass media. In many cases, local residents look quietly for local properties for a change in size or location, as an investment or for family or friends re-locating to the area. Pam Court Realty have all signboards professionally designed and printed to ensure your property makes a great first impression.
FLYERS
Make Sure Buyers Remember Your Home
Pam Court Realty will ensure your property never becomes a distant memory for any potential buyers. Our flyers and DL cards are given out at all open homes and private inspections. They also include your property floor plan on the reverse side giving the buyers a chance to go home, place their furniture and imagine themselves living in the property.
A4 FLYERS
FOR SALE 9 Pinari Court,
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Mountain Creek
Neighbour!!! Parkland Is Your e!!! er Family Hom
any family large enough for !!! Great Charact in this area. verandah being Great Location y forms of birdlife hs with the rear .. home to the man separate veranda natural parkland This home has two e overlooking the whil ite BBQ or n with ensu get-together ceiling fans, mai bedrooms with • Three built-in y area • Separate stud s spacious living zone • Two separate pool with room for a 2 fully fenced block • 869m boards cup of kitchen with lots • Large timber garage • Double auto
Contact Pam Court 2 on 041 708 313
5444 8188 rtrealty.com.au www.pamcou
DL CARDS
JUST LISTED
10 Parklea Esplanade, Mountain Creek
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+ Study 2 2 Listed at $649,000 Suite 4 & 5 Mountain Creek Medical Centre, Karawatha Drive, Mountain Creek
P 5444 8188 E mandy@pamcourtrealty.com.au W www.pamcourtrealty.com.au
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Find us on
Thank You for taking the time to consider Pam Court Realty as your agent. We look forward to working with you to achieve your goals.
Also included in your pack is a questionnaire for you to complete prior to our appointment. Don’t worry if you don’t have time to complete it in its entirety. Any information you can provide is a great help when it comes to marketing your home.
is what we like our signs to say!
pam court realty
Suite 4 & 5, Mountain Creek Medical Centre, Karawatha Drive Mountain Creek Qld 4557 Phone: (07) 5444 8188 Fax: (07) 5444 7768 Email: sales@pamcourtrealty.com.au
www.pamcourtrealty.com.au