The Auction Event 2023 - Ray White Coastal Living Group

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As the Sunshine Coast’s largest real estate team with over 100 experienced staff, we have developed an intimate knowledge of the local market, meaning that we understand who your likely buyers will be and what will motivate their need for purchasing. We believe in the power of competition and the premium price that is only truly uncovered in the competitive atmosphere than only an auction setting can provide.

Our auction experience is ingrained within Ray White’s 120 year history, and locally our experience has been gained by continually conducting in advance of 400 property auctions each year.

Our annual in-room Auction Event is a key pillar in our marketing calendar that we commenced in 2015. Since then we have auctioned 393 properties and achieved over $231 million in sales.

We take absolute personal responsibility and accountability for each and every auction we conduct, which ensures you enjoy complete transparency that makes certain you are in a position to make the right decision.

WE LOOK FORWARD TO WORKING WITH YOU

WHY AUCTION IN SPRING

Spring offers an unprecedented opportunity to promote your property to a national market locally; our beachfront apartments and holiday homes are fully occupied with holiday makers and investors seeking to secure their new home and move to our area.

The Sunshine Coast has been recognised as one of the fastest growing areas in Queensland. This is driven by interstate migration with those coming north from New South Wales and Victoria representing up to 25% of sales in some of our markets.

The Auction Event is a culmination of the largest marketing and promotional campaign undertake throughout the year. Given the strong demand for quality properties from an already existing buying market, we believe that our unique Auction Event will provide the strongest environment for selling.

Our 60 experienced agents will build a tailored and targeted marketing campaign that will ensure your marketing is placed in the right mediums and locations to receive the highest level of impact amongst the selected target buying market. Our marketing plans will place your property in only the tried and tested marketing mediums.

Specifically our team will provide a tailored marketing campaign that will cover the following:

SELL
IN
WITH US
SEPTEMBER
AUCTION
Social & Digital Media Marketing Online Marketing Portals Street Signage Buyer Matching within Database Neighbourhood Marketing Window Front Exposure Print Media Open Homes Marketing to Rental Portfolios
CAMPAIGNS GENERATE SIX TIMES THE LEVEL OF BUYER INSPECTION COMPARED TO NON-AUCTION CAMPAIGNS.

WE ARE THE RAY WHITE COASTAL LIVING NETWORK

A group of Ray White offices who share a common belief that we are stronger together

Your benefit is that we are able to offer you an unmatched opportunity when it comes to finding your prospective buyers and achieving the best price for your property.

Since our first Auction Event in 2015, we have auctioned 393 properties, totalling over $231 million in sales and giving our in-room event an overall success rate of 95%.

UNIQUE MARKETING STRENGTHS

41 PROPERTIES 90% SUCCESS RATE $13,735,500 IN SALES

AUCTION EVENT PROPERTY MARKETING TIMELINE

We have created the most powerful marketing strategies and platform to present your property to the broadest possible buyer audience, through the combination and culmination of individual property campaigns and casting our collective marketing net further. Broader marketing campaigns ensure more exposure and more buyer competition on Auction day.

My Weekly Preview With a readership base of over 87,000, take your marketing to the next level through a wider buyer audience with a pictorial ad campaign in the MWP.

Realestate.com.au A Premiere Plus Property listing is the most effective digital advertising position available and is the ultimate ad to get your property seen – up to 10 % more enquiries than a Premiere listing alone.

Domain.com.au | Domain’s high-impact digital listings drive quality exposure to up to 9.6 million Australians.

Property Video Shot by one of the Coast’s most experienced property videographers, this 30 second property video is guaranteed to boost your online property position.

Be Seen Targeted social media advertising for your property, helping to optimise visibility amongst potential buyers and deliver cost effective results.

Loan Market Loan Market will be assisting buyers through the finance process as well as offering packages and special rates exclusive to our Auction Event.

Property Management | Our Property Managers will be happy to advise you on what sort of investment property to buy, expected rental returns and more.

2015
2015-2022 RESULTS Blink! Video& Photo Shoot PRE-MARKET LAUNCH  WEEK 1 WEEK 2 WEEK 3 WEEK 4 RAY WHITE DATABASE ACTIVE BUYERS PASSIVE BUYERS AUCTION EVENT SATURDAY 26TH AUGUST: Open Home#1 Realestate.com.au(REA)ComingSoonRayWhite DatabaseEmail Domain.com.au ComingSoon VirtualProperty Caravanwithsalesteam WEEK 5 MONDAY 14TH AUGUST MONDAY 21ST AUGUST RayWhite DatabaseSMS Highprofile signboardREAPremierListingDomainEliteListingRayWhiteOffice websitelisting SMStoRayWhite CoastalLiving Networkagents Day5-REA E-Brochure Seller’sReport SATURDAY2ND SEPTEMBER: Open Home#2 SATURDAY9TH SEPTEMBER: Open Home#3 SATURDAY 16TH SEPTEMBER: Open Home#4 SATURDAY 23RD SEPTEMBER: Open Home#5 SUNDAY 24TH SEPTEMBER Day7-REA Audience Maximiser Day8DomainSocialBoostDay9-RayWhiteSocialMedia Campaign LocalNeighbourhood Marketing(NewListing Notification) Domain Social Boost RayWhiteOffice ActivepipeEmail Seller’sReport Day15-REAPremierListing Rotation REAe-Brochure LocalNeighbourhood Marketing (Inspection Invitation) RayWhiteOffice ActivepipeEmail Seller’sReport RayWhiteOffice ActivepipeEmail Seller’sReport REAListingBump(backtotopspot) Day31-REAPremierListing Rotation LocalNeighbourhood Marketing (Auction Invitation) Seller’sReport& Auctioneer Meeting MyWeekly Previewprint advertising MyWeekly Previewprint advertising MyWeekly Previewprint advertising MyWeekly Previewprint advertising MyWeekly Previewprint advertising REAe-Brochure#2RayWhiteOffice ActivepipeEmail
45 PROPERTIES 97% SUCCESS RATE $19,804,000 IN SALES 2016 44 PROPERTIES 97% SUCCESS RATE $19,781,000 IN SALES 2017 65 PROPERTIES 93% SUCCESS RATE $30,640,859 IN SALES 2018 57 PROPERTIES 96% SUCCESS RATE $28,313,500 IN SALES 2019 70 PROPERTIES 100% SUCCESS RATE $61,327,000 IN SALES 2021 71 PROPERTIES 95% SUCCESS RATE $58,195,806 IN SALES 2022

STRONGER TOGETHER

SUNDAY 24 SEPTEMBER

Mercedes-Benz Sunshine Coast - 65 Maroochy Boulevard, Maroochydore Registration opens at 9am, auctions commence at 10am.

COASTAL LIVING NETWORK OFFICES

Maroochydore 5443 2000 maroochydore.qld@raywhite.com

Kawana Waters 5354 6012

Buderim 5445 6088 buderim.qld@raywhite.com

Mooloolaba 5444 3455 mooloolaba.qld@raywhite.com

kawanawaters.qld@raywhite.com

Nambour 5354 6000 nambour.qld@raywhite.com

Scan for more information or visit:

www.coastallivingnetwork.com.au

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