LOCAL. HONEST RELIABLE. AVAILABLE. ENERGETIC. KNOWLEDGEABLE.
YOURLOCAL LOCAL EXPERT YOUR EXPERT YOUR LOCAL EXPERT
MEET Trudy YOUR LOCAL PROPERTY EXPERT Trudy Hickey’s professional integrity and seamless honesty remains the driving force behind her success which has rapidly consolidated her as a leader in the Sunshine Coast property industry. Trudy’s superior knowledge of changing markets and her strategic approach to selling real estate ensures that all the information is available to make the right decision. A natural empathy for her client’s needs ensures every transaction is built from strong foundation and her investment in continuous improvement allows Trudy to keep exceeding her customer’s expectations- day in, day out. Whether it’s a studio apartment, gracious family home or palatial waterfront estate, Trudy’s aim is to secure the best possible price and to make her clients feel completely at ease with the entire marketing and sales process. “It is important to understand and connect with every client regardless of the type of real estate transaction.”
Trudy Hickey Property Consultant 0407 446 602
trudy@propertytoday.com.au
MY Services Residential and Investment Property Sales Specialist Help people buy and sell property Professional Consultancy and support service for Real Estate Provide Property Comparative Market Analyst Provide Free Professional Property Market Appraisals Provide Free Professional Rental Appraisals Specialist in Private Treaty, Auction and Tenders Sales Advise on preparing your property for sale Facilitator of professional photography, floor plan and staging where required Innovative marketing strategies Representative for open home inspections and private inspections Completion of all contractual agreements relating to property Liaise with Solicitors, Lenders, Building and Pest Reports and Pool Safety compliance
YOUR LOCAL EXPERT YOUR LOCAL EXPERT
MY Clients WHAT MY CLIENTS ARE SAYING
Trudy is a top Agent! Professional hardworking very knowledgable and reliable. I was impressed with her professionalism, great communication as she always kept me informed. Within a month I had three offers an awesome result my unit was sold at the highest sale price for the similar units in the area! Trudy has an honest, trustworth and charming personality that attracts both buyer and seller. I will definitely recommend Trudy to my friends and relatives because she is simply the best!
Trudy facilitated and enabled an extremely smooth purchase of a property for us. Her professional approach coupled with a cheerful manner and an attitude of willingness to action the next steps in tandem with ourselves as buyers was genuinely appreciated. We greatly appreciated the time she spent with us. It was a delight and pleasure to work with you Trudy. Buyer - Apartment in Mooloolaba
Seller - Apartment in Mooloolaba
We have dealt with Trudy a number of times over the past decade, both as a buyer and seller. Trudy is the ultimate professional! As a buyer, she provides you with all the information required to make an informed decision, then leaves it to you to make your decision. As a seller, Trudy is prompt, efficient and goes above and beyond expectations to ensure that your property is sold at a price you are happy with. Trudy is a pleasure to do business with and we wouldn’t deal with anyone else!
Sold in record time and at record price. Trudy is an amazing agent and an expert of Mooloolaba with work ethics second to none. Her relaxed approach, easy communications and support all the way are very recommended. Seller - Unit in Mooloolaba
Seller - Apartment in Mooloolaba
An absolute pleasure to deal with, great communication, really knows the Sunshine Coast area exceptionally well and always kept in touch with us through our purchase process. Highly recommended!! Buyer - Apartment in Mooloolaba
Seller - Unit in Mooloolaba
Very professional It has been a real pleasure working with Trudy. Trudy has been highly professional, knowledgeable, and lovely to deal with. Trudy impressed and surprised us with an excellent unexpected end result, which we are truly grateful for. We highly recommend her services. Seller - Apartment in Mooloolaba
Trudy is an excellent real estate agent and she met all our expectations. Seller - Apartment in Mooloolaba
Trudy went into detail in listing my property for sale. She gave me excellent advice on market value and how to market the property. She managed multiple offers and I was thrilled with the results. Thank you Trudy Seller - House in Bokarina
Trudy was an absolute pleasure to deal with. She delivered on everything she promised and more. Her knowledge of the market is second to none and ultimately sold my unit for a price that I thought was unachievable, setting a record in the complex, well above anything previously sold. If you are looking to sell in the Mooloolaba area, contact Trudy. You wont regret it Seller - Apartment in Mooloolaba
OUR CLIENTS
Happily recommend Trudy. She matched my property with the perfect buyer within 2 weeks in a tough market. Professional, honest, knowledgable determined, polite & savvy.
RECENTLY Sold
506/3 META STREET, MOOLOOLABA
$1,400,000
339/11 MOOLOOLABA ESPLANADE, MOOLOOLABA
31/1 MILLENNIUM CIRCUIT, PELICAN WATERS
$450,000
$875,000
602/59-75 MOOLOOLABA ESPLANADE, MOOLOOLABA
$1,750,000
559/11 MOOLOOLABA ESPLANADE, MOOLOOLABA
565/11 MOOLOOLABA ESPLANADE, MOOLOOLABA
$1,300,000
$755,000
MARKET Value 1.
What is your property worth ?
2.
How much will somebody pay for it?
The price of your property rises significantly when more than one interested party is determined to buy it. We are adept in designing sales campaigns that do exactly that.We devise a comprehensive strategy tailormade for your property. Drawing on our extensive market knowledge and expertise, we will work with you to determine a realistic market value that, together with your tailor-made campaign, will attract the right buyers to your property. Our skill in maximizing buyer interest during the sale process creates a larger number of interested parties competing for your property, resulting in a higher sales price. NEGOTIATE TO SUCCESS Our professionalism, attention to detail and ability to achieve a win-win outcome will result in your property selling for a superior price. THE HOW There are many variables in developing a successful sales campaign. We consider these strategic pillars when developing yours. ∙Timing ∙Motivation to sell ∙Your property type ∙Supply and demand ∙Economic conditions
Selecting the correct method of sale is critical to your sale success, so we guide you through all the different selling options to help you make the right choice.
AUCTION A public auction is a comprehensive 4-5 week marketing strategy which culminates in interested parties gathering to bid publicly for the property at the conclusion of the sales campaign. (Offers can be made and accepted prior to the Auction date if the seller desires) Some advantages of selling your property at auction include; ∙Encourages competitive biding between multiple buyers. This makes an auction especially good for unique properties and properties in demand ∙Protection for trustees, executors, and mortgagees ∙A set date of sale encourages potential buyers to act quickly PRIVATE TREATY Sale by private treaty offers plenty of flexibility.You can advertise with or without a price and you have no limitations concerning time. Under the right circumstances and the right property this can prove to be a very effective method of marketing. Some advantages of selling your property by private treaty; ∙Where the asking price is very clear and can be set as a guide ∙Greater flexibility in terms of settlement periods and appeals to buyers purchasing subject to finance The agent and seller will take offers on the property and negotiate with buyers until both you and the buyer can agree on price. Expressions of Interest (Best Offer) Expressions of Interest (Best Offer) essentially asks buyers to put forward their highest offer, almost like a ‘closed door’ auction.The result can be exceptional as many buyers offer a higher price in exchange for amended terms of sale, such as delayed settlement or smaller deposit. It may be appropriate where discretion is necessary, so this method is suitable in some circumstances, but not others. We will discuss your needs in more detail to see which method suits your circumstances.
SALES METHOD
METHOD of Sale
INNOVATIVE MARKETING. Our strategic marketing focuses on capturing all buyers in the market at any one time. MARKETING RECOMMENDATIONS PROFESSIONAL PHOTOGRAPHY Photographs are one of the first things that buyers look at. The perfect image can attract more buyers and photographs lay a foundation for a strong marketing campaign. PROFESSIONAL FLOORPLAN Floor plans generate around 30% more interest. It’s about people imagining themselves living there and gain an understanding of the layout. PROFESSIONAL VIDEO With time being so important these days many buyers don’t have the time to scroll through a listing but love to watch a quick video of their future property. Our videos are about 80 seconds long. We have found that listings with a video get more buyer interaction. INTERNET - REAL ESTATE.COM.AU The complete digital marketing solution, designed to help you get a better result at every step of your property campaign. This is the largest advertising space and where the largest number of buyers is attracted. It is one of the online products that we use in marketing your property attracting over 12 Million searches each and every month. Our Premiere package puts you on page one. With many buyers not going past the first page this gets more eyes looking at your property. Other features include “Coming Soon” “Listing Bumps” “e-Brochures”
DOMAIN Listed on Domain as a Gold Listing Includes e-Brochure sent to prospective buyers Domain is the 2nd largest advertising space giving you a larger ad, Higher search position, more exposure & more interest. SOCIAL MEDIA Social Media has become a very popular advertising space. Social media allows for an audience in which we can target specific markets based on age, gender, occupation and interests.
By having your property advertised on as many websites as possible, your property gets exposed to each and every buyer.We ensure that your property reaches the maximum audience possible. NEWSPAPERS The local “My Weekly Preview” still remains a strong print media option for our area. Although the internet is now the main source of enquiries, recent reports have shown that a print and internet combination can achieve up to 10% higher prices. DATA BASE Over the past 20 years we have built up an extensive database of buyers looking for property. We give every buyer that equal opportunity to purchase your property. Our registered buyers will be notified of your property. These prospective purchasers will be called and invited to attend a viewing prior to the first inspection (if time permits.) We do this with all our premium listing and have found it to be a great source for obtaining quality feedback. SIGN BOARD The 24-hour salesperson – out-of-area and interstate buyers drive the streets to work out what areas they want to invest in. Colour photo signboards can sell the hidden features of the home. OUR OFFICE IS LOCATED ON THE MOOLOOLABA ESPLANADE Property Today is the only real estate agency with a shopfront along the Mooloolaba Esplanade, exposing their seller’s properties to pedestrian traffic that exceeds in excess of 1 million people per annum
We will discuss all the options available and manage this process for you. We know that each element of your campaign is as important as the next.
MARKETING
ONLINE PRESENCE ON OTHER WEBSITES:
OUR Responsibility To ensure you receive the best knowledge, skills and local expertise available to successfully manage your transaction. Over a significant period of repeated success, we have earned a reputation as the leading sellers of properties. Property
Today
has
proven
internal
systems,
experienced staff and thorough reporting systems enabling it to demonstrate that the property has been extensively promoted, the market has been fully tested, and the best price is achieved for the property.
PROFESSIONAL Fees We offer value to our clients and appreciate the significant trust they place in us when selling their property. Naturally,an important question in many of our clients’ minds concerns our fees.
Our professional fee is a fixed percentage of the sale price. We will be happy to discuss the precise terms at the appropriate point.
To establish Trudy Hickey as your excusive agent we will require your authorisation and approval. Approve and sign our Agency Agreement Approve and sign the Marketing Plan Other Items we may need from you Your conveyancer details List of any exclusions from the sale List of any additional inclusions to the sale Keys and remotes (alarm code if required)
INVESTMENT MANAGEMENT
NEXT Steps
OUR Story ABOUT PROPERTY TODAY Property Today is a family-owned boutique real estate agency located in the heart of the Sunshine Coast. Since opening its doors in 2007, Property Today has made a considerable impact on
the
Sunshine
Coast
community.
The
longevity of Property Today can be attributed to its strong market knowledge and reputation for delivering
the
best
possible
outcome
for
Sunshine Coast locals. Backed by a team of passionate experts, this independent agency draws on its wealth of experience and knowledge, together with a vast network of contacts – to deliver results that exceed expectations. The team have each been handpicked and boast years of experience. Collectively they make one of the most balanced and passionate real estate teams.
In 2023 Property Today opened a second office on
the
Mooloolaba
Esplanade
in
'The
Peninsular' Building. We are lucky to be the only real estate agency with a shopfront along the Mooloolaba Esplanade, exposing our seller’s properties to pedestrian traffic that exceeds in excess of 1 million people p/a. We are grateful everyday that we get to be by the beach and experience all that Mooloolaba has to offer.
Management
WHY CHOOSE US?
Property Today Rentals is a boutique agency. Our aim is to go to the extra mile to do things better, for both landlords and tenants. Angie Johnson who has been in the industry for 30 years and is a Co business owner is your first point of contact and she is a previous REIQ Property Manager of the year winner, setting the standard in Property Management. At Property Today Rentals our management concept is founded on professionalism, integrity, accountability & quality service that guarantees the maximum return from your investment while maintaining your property at the highest standards to attract the very best tenants.
ANGIE JOHNSON Co Business Owner | Senior Asset Manager
0487 807 801 angie@propertytoday.com.au
OUR STORY
PROPERTY
48-50 Sugar Road ‘Holbrook House', Maroochydore Shop 16/13 Mooloolaba Esplanade, 'The Peninsular' Mooloolaba 07 5444 2222 | propertytoday.com.au